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Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 1

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 2
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Clif Bar Offices, ZGF
Brower Center, Solomon ETC/WRT

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 3

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 4
Conducting test at XLab

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 5
Whole building (power by end use) Floor level (energy competition) “My Energy” (power per person)
8%
28%
65%
21%
50%
29%
71%
23%
6%
Least useful
Second most
Most useful
My Energy Charts Group Energy Charts Building Energy Charts
Please rank these energy charts in terms of their usefulness, from 1 most useful, to 3 least useful.

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 6
3%
8%
20%
69%
18%
35%
31%
16%
19%
37%
32%
11%
60%
20%
17%
4%
Least useful
Third
Second
Most useful
Costs Power KWh Light Bulbs
Please rank these energy charts in terms of their usefulness, from 1 most useful, to 4 least useful.

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 7
Comparison with selected individual
Comparison with average use
“My Energy” showing cost, no comparison
3%
17%
79%
48%
39%
13%
49%
44%
7%
Least useful
Second most
Most useful
Compare to Average Compare to Individuals No Comparison
Please rank these energy charts in terms of their usefulness, from 1 most useful, to 3 least useful.

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 8
20%
30%
28%
46%
42%
51%
27%
20%
14%
7%
7%
6%
1%
1%
1%
I would be likely to share my energycharts with other people
Sharing my personal energy charts wouldhelp me save energy
I would be interested in seeing energycharts of others
Strongly agree Agree Not sure Disagree Would not share charts
66% likely to share
72% think sharing would help save
79% want to see charts of others

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 9
Billboard prototype
64%
47%
34%
22%
32%
30%
45%
36%
2%
16%
12%
25%
2%
7%
9%
15% 2%
Likely to use this if I had a problem toreport
More likely to report a problem (thanphone or email)
Likely to use this if I had a question
Likely to share an energy tip withother people
Strongly agree Agree Not sure Disagree Strongly disagree

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 10
12%
32%
58%
57%
20%
6%
9%
6%
My experience seeing this prototype hasmade me more aware of energy use in an
office environment.
Having such application in my workplacewould create an incentive for me to save
energy.
Strongly agree Agree No opinion Disagree Strongly disagree
70% made more aware
89% say it would be an incentive

Usability study of a social media prototype for building energy feedback and operations
August 2014
Center for the Built Environment (CBE)© 2014 the Regents of the University of California 11