U.S. vs. Europe Retail Market Overview
Transcript of U.S. vs. Europe Retail Market Overview
MAPIC 2015
Retailing USA. Opportunity awaits.
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Trust our retailntelligence.
MAPIC 2015
Retailing USA. Opportunity awaits.
David Zoba
Global SVP Retail Real Estate, Gap Inc.
(Recently Retired)
Panelist
Dana Telsey
CEO and Chief Research Officer
Telsey Advisory Group
Panelist
Michael Hirschfeld
Executive VP
National Retail Tenant Services, JLL
Panelist
Naveen Jaggi
President, Retail Brokerage
JLL Americas
Moderator
Nigel Jobson
Head of Group Property
Superdry
Panelist
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The U.S. is a huge and
fragmented consumer
market
It is made up of a handful of international
cities, and hundreds more markets
large and small
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CountryShopping Center GLA SF
Per 100 Inhabitants
USA 2,357 SF
Canada 1,536 SF
UK 384
France 382
Denmark 380
Finland 355
Portugal 352
Spain 312
Poland 293
Italy 273
Germany 235
Greece 89
Source: ICSC Country Fact Sheets, 2014 (US, France, Germany, Poland, Portugal, Spain),
2013 (Canada, Italy, UK), 2012 (Denmark, Greece), 2011 (Finland).
Understanding the U.S. Market
Vastly more shopping options
The U.S. has over six times more square feet of retail space per person than the UK
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Understanding the U.S. Market
Retail is low density
Malls and high streets play a role, but most retail is spread out across
suburban shopping centers and freestanding buildings
49%General Retail
34%Shopping Center
7%Power Center
9%Malls
1%Specialty Center
Retail SF by type
in major U.S. markets
Source: Q3 2015 Retail Market Inventory, JLL, Costar.
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Source: Q3 2015 Retail Market Inventory, JLL, Costar.
Greater New York7%
Greater Los Angeles6%
Chicago4%
Philadelphia4%
Dallas/Ft Worth3%
Houston3%
Atlanta3%
Boston3%
Understanding the U.S. Market
Retail geography is fragmented
The top 8 U.S. markets only make up 33% of the nation’s retail space
Major retailers open hundreds of stores across many markets before
their presence is truly felt nationally
12.8B SF of retail
space spread across
137 U.S. markets
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Understanding the U.S. Market
Primary markets the world over
Major retailers generally begin U.S. entry in
one of the top 13 U.S. markets
USA Asia Pacific Europe
New York Hong Kong London
Los Angeles Shanghai Paris
Las Vegas Singapore Moscow
Miami Beijing Milan
Chicago Tokyo Madrid
San Francisco Taipei Istanbul
Washington DC Seoul Rome
Boston Bangkok Munich
Dallas Osaka Barcelona
Atlanta Chengdu Berlin
Honolulu Kuala Lumpur Brussels
San Diego Tianjin Amsterdam
Houston Shenyang Hamburg
Top Retail Markets: U.S., APAC, Europe
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Understanding the U.S. Market
Multiple markets combine for big impact
The state of California, by itself,
is the world’s eighth largest economy.
It’s about the same size as Brazil. The economy of Texas is roughly the same as all of Scandinavia,
including Sweden, Norway and Denmark combined. If it were
a nation, it would have the 11th largest GDP.
Source: 2014 GDP Estimates, U.S. Bureau of Economic Analysis
and International Monetary Fund
New York’s GDP is roughly
the same size as Spain.
If it were a nation it would
be ranked #15.
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It’s not just about malls
and high streets
Foreign entrants have found success
(and failure) in a variety of retail
property types.
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Fifth Avenue, New York City
Understanding U.S. Retail Types
High streets are a small percent of retail
Downtown shopping with a mix of specialty, department
store and luxury – often a first choice for foreign retailers
new to the market
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Understanding U.S. Retail Types
High streets like 5th Avenue in NY are home to many foreign retailers
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Malls have remained much the same for decades:
department stores anchors, specialty retailers –
often with an emphasis on fashion
King of Prussia Mall
King of Prussia, PA
Simon Property Group
Understanding U.S. Retail Types
For most Americans, malls are still tops for clothing and general merchandise
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Sephora entered U.S. in New York
Launched JCPenney in-store shops
360 North American stores; 485 JCPenney in-store shops;
Sephora owns 12% of U.S. Beauty & Cosmetics market share,
according to IBISWorld
Understanding U.S. Retail Types
France’s Sephora encounters most Americans in a mall setting
2015
2006
1998
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Understanding U.S. Retail Types
Sephora has been less aggressivewith new stores than domestic rivalUlta since 2014
10398
75
122
98
16
42
63
42
125121
94
0.0
20.0
40.0
60.0
80.0
100.0
120.0
140.0
2010 2011 2012 2013 2014 2015
New U.S. Sephora Stores (Includes JCP in-store) New U.S. Ulta Stores
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Sephora’s 485 JCPenney in-store shops are ~1,500 SF,
compared with the ~5,000 SF stand-alone stores
Britain's Topshop is found in 94 of Nordstrom’s 121
full-line stores
Nordstrom launched 14 Topshop (~2,500 SF) and
14 Topman (~1,500 SF) in-stores in 2012
Topshop/Topman has 3 American flagships at
20,000 SF each
Understanding U.S. Retail Types
Store-within-store strategy
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Upscale national tenants in an urban setting
Department stores anchors, specialty retailers –
often emphasizing aspirational and luxury brands
Similar tenant mix to traditional mall
Understanding U.S. Retail Types
For many, lifestyle centersare the new high street
The Americana at Brand
Glendale, CA
Caruso Affiliated
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Sweden’s H&M came to the U.S. in 2000 with a Fifth Avenue 57,000 SF flagship
Most of H&M’s 381 U.S. stores are in malls; 17 are in lifestyle centers
H&M opened 51 stores in the U.S. last year
Understanding U.S. Retail Types
H&M demonstrates patient steady growth
85%Malls
3%Neighborhood/Community
2%Power6%
Lifestyle
4%Outlet
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Understanding U.S. Retail Types
H&M averaged 32 new stores per year since 2011
200 218240
269310
361
0.0
50.0
100.0
150.0
200.0
250.0
300.0
350.0
400.0
2010 2011 2012 2013 2014 2015
# of stores
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Centers focused on convenience in areas of high car traffic
Tenanted with goods and services retailers, often grocery-anchored
Understanding U.S. Retail Types
Neighborhood and strip centers are daily destinations for grocery and services
Berry Town Center
Davenport, FL
Phillips Edison
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Aldi entered the country in 1976 in Iowa
Currently 1,400 stores (~16,000 SF) in 32 states in the Eastern half of the U.S.
29 West Coast locations opening soon in California
130 locations per year (through 2018)
Understanding U.S. Retail Types
Germany’s Aldi has blanketed much of the U.S. in neighborhood centers
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Expected to open 500 U.S. locations
Broke ground on a distribution center in Virginia (October 2015),
and will soon open its national HQ in the state
No stores currently open
Understanding U.S. Retail Types
Germany’s Lidl is hot on Aldi’s heels
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Big boxes of home improvement, discount department and off-price “category killers”
Few foreign retailers have made it to power centers
Understanding U.S. Retail Types
Power centers offer big boxes, category killers
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41 outlet centers will have opened from 2012 – 2015
60 new projects and expansions are planned
Understanding U.S. Retail Types
Outlet centers offer fashion brands at a discount
U.S. Outlet Centers 202
Average Outlet Size 395,381 SF
Average Occupancy Over 95%
Average Sales PSF $546.33
Source: VRN.
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Pay attention to the
differences in the U.S.
consumer
Millennials have a unique set of shopping
habits and their purchasing power
is growing. E-commerce is less
mature in U.S. than Europe.
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Understanding the U.S. Consumer
Top 4 consumer spending growth trends
Americans love their pets
U.S. pet industry expenditures will grow to $67.6 billion by 2018
Athleisure explosion
U.S. apparel, footwear and accessories spend grew by $2 billion in 2014 –
driven by active wear, athletic performance footwear and bags
Yoga pant sales have skyrocketed
Foodie nation
Consumers are choosing higher end “fast casual options,” many retailers are adding
food components, shopping centers are devoting more feet to food uses
Healthy nation
With the increasing availability of data from health trackers, health awareness
seems to be rising along with health-retail: fitness centers, juice bars, healthy food,
exercise wear
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Understanding the U.S. Consumer
Stocking up for the week
Many Americans value time over money – one-stop-shopping is important
Americans often do all their grocery shopping in one weekly trip
- 60% of Americans say they grocery shop to “stock up”
- Only 37% of Europeans said the same thing
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Understanding the U.S. Consumer
Auto driven nation
Europeans think 100 km is a far distance to drive for a purchase –
many Americans call 100 km their daily commute
Retailers must pay close attention to parking ratios
Trade areas (catchment areas) are often defined by drive time
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Understanding the U.S. Consumer
Millennials are making a major impact
At ~80 million strong, millennials1 represent 25% of the U.S. population
Responsible for $600 billion in spending, which is expected to grow to $1.4 trillion by 2020
CONSUMER EXPENDITURE SURVEY COMPARISON – MILLENNIALS IN 2013 VS. 2003
2003 2013 '13 vs. '03 (bps)
Under 25
years old
25-34
years old Millennials
Under 25
years old
25-34
years old Millennials
Under 25
years old
25-34
years old Millennials
Food 15% 13% 15% 16% 13% 15% 30 (20) 16
Alcoholic beverages 2% 1% 2% 1% 1% 1% (110) (10) (82)
Housing 32% 36% 33% 34% 36% 35% 250 30 188
Apparel and services 5% 5% 5% 5% 4% 5% 0 (80) (22)
Transportation 21% 20% 21% 19% 19% 19% (220) (90) (184)
Health care 2% 4% 3% 3% 5% 4% 70 100 78
Entertainment 4% 5% 4% 4% 5% 4% (10) (20) (13)
Personal care products and services 2% 1% 1% 1% 1% 1% (40) (10) (32)
Reading 0% 0% 0% 0% 0% 0% 0 (10) (3)
Education 7% 2% 5% 7% 2% 5% 10 40 18
Tobacco products and smoking supplies 1% 1% 1% 1% 1% 1% (30) (10) (24)
Miscellaneous 1% 1% 1% 1% 1% 1% (40) (10) (32)
Cash contributions 2% 2% 2% 2% 2% 2% (10) 10 (4)
Personal insurance and pensions 6% 10% 7% 7% 11% 8% 110 80 102
TOTAL 100% 100% 100% 100% 100% 100%
Prepared by Telsey Advisory Group
Source: Bureau of Labor Statistics, Accenture, Berglass+Associates/WWD study titled “What happens when millennials get the wa llet”. (1) Definitions of age range varies but typically include 18 – 34 year olds. Note: Reflects
latest available data. Note: Cash contributions represent donations to charities and other entities in cash form. Note: Millennial category represents weighted average between Under 25 and 25 – 34 year old segments.
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Understanding the U.S. Consumer
E-commerce less mature than in Europe
Source: retailresearch.org. Q2 2015 U.S. Department of Commerce.
2.1%
2.8%
3.0%
6.6%
7.1%
7.6%
6.9%
7.2%
10.0%
13.5%
2.5%
3.3%
3.5%
7.2%
7.4%
7.8%
8.0%
8.4%
11.6%
15.2%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0%
Italy
Poland
Spain
US
Netherlands
Sweden
France
Europe av
Germany
UK
2015
2014
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Understanding the U.S. Consumer
Mobile commerce is gaining traction
Mobile devices are causing consumers to spend more time online
Mobile commerce is a significant opportunity for brick-and-mortar retailers who can successfully
broaden their distribution channels
Source: eMarketer. Note: Retail m-Commerce sales includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event ticket sales.
Prepared by Telsey Advisory Group
$24.8
$42.1
$57.8
$76.4
$98.1
$114.5
$132.7
11.0%
16.0%
19.0%
22.0%
25.0%26.0%
27.0%
2012 2013 2014E 2015E 2016E 2017E 2018E
Retail m-Commerce Sales ($bn) % of Retail e-Commerce Sales
US RETAIL M-COMMERCE SALES AND SHARE OF RETAIL E-COMMERCE SALES
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Understanding the U.S. Consumer
E-commerce concentrated in few categories
Categories conducive to e-commerce are commodity-like, have low shipping costs relative to
the value of product, and are generally not needed for immediate use
51% of online sales are concentrated in just three major categories
- Consumer electronics1 (22%); Apparel and accessories (16%); Pre-recorded media2 (13%)
Source: eMarketer. Note: Retail m-Commerce sales includes products or services ordered using the internet via mobile devices, regardless of the method of payment or fulfillment; excludes travel and event ticket sales.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Pe
ne
tra
tio
n R
ate
2013E 2017E
e-Commerce Penetration
> 20%
e-Commerce
Penetration <10%Categories
expected to
increase to
more than 20%
penetration by
2017.
Prepared by Telsey Advisory Group
ONLINE PRODUCT PENETRATION RATES
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Understanding the U.S. Consumer
E-commerce’s long-term impact
Prepared by Telsey Advisory Group
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Prepared by Telsey Advisory Group
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Prepared by Telsey Advisory Group
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Prepared by Telsey Advisory Group
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Prepared by Telsey Advisory Group