U.S. Marketers Say Hola! to Hispanic Consumers

BA 496October 6, 2010

By: Heidi KelsoStephanie MyersAlexa Carey

Advertising to Hispanics•Companies are spending more money on

marketing towards Hispanics

General Mills•In 2009, General Mills launched an

advertising campaign targeting the Hispanic population

•GM tripled its spending on Spanish-language TV to more than $35 million

General Mills•In 2009, General Mills also launched a

website campaign called "Que Rica Vida"•It targets Hispanic families and focuses on

family wellness and nutrition

Recent Commercials Directed towards Hispanics •Cablevision

•Nido

•Shamwow

Why companies are directing their marketing to Hispanics?

• More likely to buy brands that are advertised on TV

• Spending more on packaged goods• Spend a greater percentage of their income than

the rest of the U.S. Population• Hispanic spending power has increased to $700

billion• Hispanic population is likely to continue

increasing

What we learned•The Hispanic population is growing

rapidly and marketers are recognizing their impact in consumer spending

•Because of this growing population, more companies are likely to expand their marketing efforts towards the Hispanic population

Bibliography•http://www.quericavida.com/Default.aspx•http://www.businessweek.com/magazine/

content/09_16/b4127076302996.htm?campaign_id=rss_innovate

•www.youtube.com