US Internal CommunicationsStrategy and Roadmap 2016

Marie Estorge

Agenda

• Recap of 2015 activities & wins

• IC 2.0 – new opportunities and direction

• 2016 focus areas and plans

• 2016 roadmap

• Team performance evaluation and KPIs

IC 2015: recap of activities and wins

Successful coverage of key milestones, product launches, updates, etc. (Xbox One, Betas, anniversaries, award nominations, acquisitions)

Created 2015 Strategy and Roadmap according to align with global and local messages and priorities

Supported global and local internal events, e.g, PAX, PSX, E3, Twitchcon, “What’s Your Goal?” videos and charity events

Created “Great Place to Work” events to engage employees (Sweepstakes, meme contests, toy drives, tournaments and game nights)

Strengthened team skills with online, group and 1:1 training (Adobe products, Active Campaign web-based email, FB@W and intranet), and conducted 1:1 feedback sessions and global culture survey

Established new communications channels, including FB@W, Active Campaign, monthly IC Dashboards, promoted new technical digests and migrated to 2nd generation of intranet

Office penetration: percent of employees using the intranet, per region (example, not actual numbers)

Internal Communications 2.0

Powerful tool and strategic management partner

Major transition in corporate communication

Top down communication

IC generated and distributed content

Open, targeted, dialog-based communication

User-generated content; IC transitions to a role of dialog and communication

facilitator

Current Target

Very controlled way of releasing news and messages: who talks about what, when, how. Most often: one-way communication. Employees are informed, but not provided opportunities to ask questions or give feedback.

Employees are encouraged to initiate a discussion on any topic that interests or concerns him/her.

IC has often been the bottle neck for teams to bring their news to the company. IC teams orchestrate and control a majority of information flows.

Teams or individuals no longer require an intermediate person (IC) to share certain news (user-generated content). IC role moves to providing the platforms, helping start and facilitate the community dynamic.

2016 Internal Key Messages

• We dominate the niche we invented while creating new business opportunities (platforms, genres, and brands)

• We share common goals and core values

• Player happiness is central to our company strategy

• We are all involved in the success of the company

• Our communication is based on the three principles1. Dialogue2. Cooperation3. Empowerment

2016 IC focus areas

Online channel structure and shift

Content / activity categories & examples

2016 Roadmap (illustration only)

IC team performance evaluation & KPIs