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U.S. Economic CensusU.S. Economic CensusDissemination OverviewDissemination Overview

presented by:presented by:

Ronald H. Lee, Senior Economic AdvisorRonald H. Lee, Senior Economic AdvisorOffice of the Deputy DirectorOffice of the Deputy Director

U.S. Census BureauU.S. Census Bureau

Second International Workshop on Economic Census Seoul, Republic of Korea

July 6 - 9, 2009

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Economic CensusEconomic Census Dissemination ProcessDissemination Process

• Five distinct parts or phases

• Data product definition

• Data organization

• Data preparation and product creation

• Data access modes and release

• Product publicity and data user support

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Product DefinitionProduct Definition

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Determining our Products Determining our Products

• Starts about the time report forms are finalized

• What we did last time

• “Expert” knowledge

• Ongoing discussions with key customers

• Trade association & respondent comments

• Data user surveys

• Legal requirements – ADA / Section 508

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Gathering User FeedbackGathering User Feedback

• Economic Census User Surveys

• Feedback at Trade Shows and

Conferences

• E-mail / Telephone Inquiries

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Users Want Data That Are:Users Want Data That Are:

• In electronic format

• More timely

• Easier to find

• Consistent across programs and sectors

• Easy to manipulate

• Combinable across

- Time Periods

- Surveys

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Product OrganizationProduct Organization

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Categories for DataCategories for Data

• Industry (NAICS)

• Geography

• Time Period / Frequency

• Other Cross-Tabs

• Data Items

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11 Agriculture, Forestry, Fishing, and Hunting 21 Mining 22 Utilities 23 Construction 31-33 Manufacturing 42 Wholesale Trade 44-45 Retail Trade 48-49 Transportation and Warehousing 51 Information 52 Finance and Insurance 53 Real Estate and Rental and Leasing

54 Professional, Scientific and Technical Services

55 Management of Companies and Enterprises

56 Administrative and Support and Waste Management and Remediation Services

61 Educational Services 62 Health Care and Social Assistance 71 Arts, Entertainment and

Recreation 72 Accommodation and Food Services 81 Other Services (except Public

Administration) 92 Public Administration

Not covered by Econ Census; Partial coverage in Econ Census

NAICS SectorsNAICS Sectors

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11 Agriculture, Forestry, Fishing, and Hunting – Covered by the Census of Agriculture published by the US Dept of Agriculture and partially covered by County Business Patterns and Nonemployer Statistics.

48-49 Transportation and Warehousing – Excludes the US Postal Service and railroads. Both covered by US Dept of Transportation, Bureau of Transportation Statistics (For 2002 and before, also excluded airlines.)

61 Educational Services – Excludes elementary & secondary schools, colleges/universities, and professional schools. All covered by US Dept of Ed.

81 Other Services (except Public Administration) – Excludes labor, political, and religious organizations and private households. Labor unions covered by Statistics of US Business (Census Bureau), political parties by Congressional Quarterly, religious orgs by non-government sources.

92 Public Administration – Covered by the Census of Governments published

by the Census Bureau

NAICS Sectors (cont.)NAICS Sectors (cont.)

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GeographiesGeographies

• United States

• Census Regions and Divisions

• States (and equivalents)

• Metropolitan Areas

• Counties (and equivalents)

• Places

• ZIP Codes

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Economic Census Geographic Coverage

Sector States MA's Coun-ties

Places ZIPCodes

Mining X

Utilities X X

Construction X

Manufacturing X X X X

Wholesale Trade X X X X

Retail Trade X X X X X

Transportation and Warehousing X X

Information X X X X

Finance and Insurance X X

Real Estate and Rental and Leasing X X X X

Professional, Scientific, and Technical Services X X X X X

Management of Companies and Enterprise X

Administrative and Support and Waste Management and Remediation Services X X X X X

Educational Services X X X X X

Health Care and Social Assistance X X X X X

Arts, Entertainment and Recreation X X X X X

Accommodation and Food Services X X X X X

Other Services (Except Public Administration) X X X X X

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PlacesPlaces

• 2002 and Prior Censuses

- Incorporated places only

- Only Population criteria for inclusion

- Population cutoffs varied widely

• 2007

- Incorporated and Unincorporated

- Census Designated Places

- Population and Jobs criteria for inclusion

- Cutoffs standardized

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Other Cross-Tab CategoriesOther Cross-Tab Categories

• Employment/Sales Size of Establishments/Firms

• Legal Form of Organization

• Tax Status and Type of Operation

• Class of Customer

• Concentration Ratios

• Sex, Race/Ethnicity (Survey of Business Owners)

• Other “Specialty” Cross-Tabs

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Preparation and Product CreationPreparation and Product Creation

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MetadataMetadata

• “Data about data”

• Everything about the statistical

presentation except the numbers

in the cells

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Metadata (cont.)Metadata (cont.)

• Defines content, structure, and data

relationships

• Makes data interpretable

• Helps searching and navigation

• Facilitates applications

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Preparing the Economic Census Preparing the Economic Census Data for ReleaseData for Release

• Dissemination Metadata Repository (DMR)

• Dissemination Metadata User Interface

(DMUI)

• Final Data Review Tool (FDRT)

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DMR and DMUI DMR and DMUI

• Dissemination metadata stored and

managed in DMR

• Metadata reused throughout processing

• Metadata accessed, reviewed, and

updated via the DMUI

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FDRT FDRT

• Review data in dissemination format

• Add/remove data symbols

• Add footnotes

• Identify rows of data for publication

• Preview data prior to release

• Finalize, recall, and revise data

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Access Modes and ReleaseAccess Modes and Release

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Dissemination Formats – Change Over Time

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Perc

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t

1987 1992 1997 2002 2007

Print PDF HTML Database

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Gateways to the Economic CensusGateways to the Economic Census

2007 Economic Census INFORMATIONAL

Business.census.govMARKETING

American FactFinderFUNCTIONAL

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2007 Economic Census2007 Economic Census www.census.gov/econ2007

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business.census.gov

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Industry SnapshotIndustry Snapshot

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American FactFinder (AFF)American FactFinder (AFF)factfinder.census.govfactfinder.census.gov

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AFF Release FormatsAFF Release Formats

• Fact Sheets

- Selected data across sectors presented in a table

• Quick Reports

- Selected data for an industry or geography in a table

• Thematic Maps

- Selected data (including ratios) presented in a map

• Detailed Datasets

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Sample Fact Sheet

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Sample Industry Quick Report

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Sample Geographic Quick Report

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Sample Thematic Map

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Sample Detailed Dataset View

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AFF FeaturesAFF Features

• Search for and Filter datasets (by geography,

industry, other dimensions, and by data item)

• List datasets (by program, survey, or sector)

• Filter within a dataset

• Modify display (Show/Hide, Create, Move Columns)

• Sort data in table

• Print and Download data (plus FTP site)

• Access to textual metadata

• Reference Maps

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2007 Economic Census2007 Economic CensusRelease ScheduleRelease Schedule

Advance Report Mar. 2009

Industry Series Apr. – Dec. 2009

Geographic Area Series (GAS) Nov. 2009 – Aug. 2010

Franchise Statistics Report Nov. 2010

Comparison & Bridge Reports Jun. 2011

Subjects Series Oct. 2010 – Jun.

2011

ZIP Codes Jun. 2011

1,700 + reports2.7 billion cells of data1 – 3 months ahead of 2002 schedule

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Promotion and SupportPromotion and Support

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Product PublicityProduct Publicity

• Press Releases and Product Announcements

• Tip Sheets

• Brochures – “Preview to Economic Census”

• State Data Centers & Depository Libraries

• Census Information Centers

• Conferences / Trade Shows

• Internet

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Data User SupportData User Support

• Headquarters Staff

• State Data Centers & Depository Libraries

• Census Information Centers

• Data User Conference Series

• Industry and Business Trade Shows

• Internet

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QUESTIONS?QUESTIONS?