US Digital Ad Revenue Changes 2013

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U.S Digital Ad Revenue by Format 2012 - 2013

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US Digital Ad Revenue Changes 2013

Transcript of US Digital Ad Revenue Changes 2013

Page 1: US Digital Ad Revenue Changes 2013

U.S Digital Ad Revenue by Format2012 - 2013

Page 2: US Digital Ad Revenue Changes 2013

2012 – 2013 US Budget Allocation

2012 20130%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

46% 43%

21%19%

9% 17%

7%6%

6%7%

5%4%2%2%3% 3%

Email Rich Media

Sponsorship Lead Generation

Digital Video Classifieds

Mobile Display/ Banner

Source: IAB 2014

% O

f Tot

al D

igit

al A

d Re

venu

e

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