U.S. DEPARTMENT OF COMMERCE

NTTO RESEARCH PROGRAM

OVERVIEW

Ron Erdmann

National Travel & Tourism Office

Industry & Analysis

5/25/17

https://www.commerce.gov/sites/commerce.gov/files/media/files/2015/docorgchartfinal.pdf

Industry & Analysis Organization Chart

http://trade.gov/org_charts/Industry-and-Analysis.pdf

The Government Mandates

• International Travel Act of 1961

• National Tourism Policy Act 1981

• United States National Tourism Organization

Act of 1996

• Travel Promotion Act of 2009

Other Initiatives NTTO’s Research Supports

• National Travel & Tourism Strategy in 2012

• Commerce, National Export Initiative

• ITA Strategic Goalso Advance U.S. International Commercial and Strategic

Interests

o Broaden and Deepen Participation in U.S. Exporter Base

o Foster Excellent Relationships with Customers & Stakeholders

• Travel & Tourism Advisory Board Recommendations for Commerce

U.S. Integrated Statistical System

for Measuring International Travel & Tourism

TTSATravel & Tourism

Satellite Accounts System(NTTO/ BEA)

APIS (formerly I-92) Count of U.S. Departures

(DHS Immigration Statistics)

CANADASurvey of Visitors

to/from the U.S.

(Statistics Canada)

Survey of International

Air Travelers

(NTTO)

I-94Census of International Arrivals

(DHS Immigration Statistics)

MEXICOSurvey of Visitors

to/from the U.S.

(Banco de Mexico)Forecast(NTTO)

Ad Hoc Topical Studies/

Consumer Research

(China, Japan, Top Markets)

Travel Exports

and Imports (Receipts & Payments)

International

Flight Data

NTTO International Travel DataGovernment Uses & Users

• NTTO Uses the data from this program to provide: o Data used by BEA to report travel and passenger fare exports &

imports

o Data to USG for policy formulation

o Key market intelligence to the Commerce Travel & Tourism Team

o Reports for NTTO website and custom reports/data sold to clients

o Information used at industry conference presentations/webinars

o Data to assist in consulting with industry clients

o Information to respond to media and general requests

• Other U.S. Government Agency Users:

BEA, State, BIA, DHS, CDC, DOT, NPS, FWS

• Congressionally Mandated Members

• Department of Commerce

• Department of Homeland Security

• Department of Interior

• Department of State

• Department of Labor

• Department of Transportation

• Office of Management and Budget

• Invited Members

• Department of Agriculture

• Department of Housing and Urban Development

• Small Business Administration

• Executive Office of the President

• National Economic Council

• U.S. Army Corps of Engineer

• Advisory Council for Historic Preservation

TOURISM POLICY COUNCIL

NTTO’s ClientsAirlines & Airports Other Federal Agencies

Attractions Other Services Related to Travel

Aviation & Travel Consultants Railway/Train Operators

Cruise Lines Rental Car Companies

Destination Marketing Organizations (States, Cities and Regions)

Restaurants

Economic Development Organizations/Mayors Office

Shopping Areas

Foreign National Tourism Offices & Int'l. Organizations

The Media

Gaming Tour Operators

Lodging - Hotels, Motels, Resorts Travel Related Associations

Motor Coach Operators Universities

Private Sector Uses of SIAT

• How they entered the country – what ports should you be monitoring or working with

• Country Visitation estimates for States & Cities – to define volume, change and market selection

• Who do you need to education on your destination or products – information source, booking –air/hotel

• When to place your message or provide information about your destination/product to information sources

• How long are they in the country & in the destinations

• Purpose of trip of visitors – vacation, VFR, business, convention, students & medical

• Accommodations while in the country & nights in lodging

• Nights in the USA & length of stay in a specific state or city

• How they move around the country – your transportation partners

• How many states/cities they visit – your destination partners

• What they do while within the country – your local partners and their share of impacts

• How much they spend and on what? Who benefits?

• Airport ratings, CBP ratings & wait times, Hotel Brands, Rental Car Use, Demographics

• Data specific for airlines……………… how it all ties together and is interdependent upon all of the pieces