U.S. Commercial Service U.S. Department of Commerce Export University Sources for Conducting...
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U.S. Commercial Service U.S. Department of Commerce Export University Sources for Conducting International Market Research Jessica M. Gordon March 23, 2010
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Transcript of U.S. Commercial Service U.S. Department of Commerce Export University Sources for Conducting...
U.S. Commercial ServiceU.S. Department of Commerce
Export UniversitySources for Conducting International
Market Research
Jessica M. GordonMarch 23, 2010
Why Conduct Market Research?
• Researching potential markets can help your company by: – Finding where your products are most likely to sell – Identifying market segments and niches – Determining both domestic and international competitors – Saves valuable time and money
Sources for Trade Statistics
• Tradestatsexpress.gov gathers statistics:– Global patters of a state’s exports: (MS exports totaled $6.3 billion in 2009)
– Top Markets for Mississippi (2009):Canada, Mexico, Panama, Afghanistan, China, Belgium,
Colombia, Russia, Brazil, Guatemala
Sources for Trade Statistics
www.tradstatsexpress.gov
• Export Product Profile to a Selected Market• Choose state• Choose individual country,
geographic region, or trade/economic region
• Choose NAICS code• Choose years
Sources for Trade Statistics www.tradstatsexpress.gov
• Lead industry sectors for Mississippi (2009):– Petroleum & Coal Products– Chemical Manufacturers– Transportation Equipment– Paper Products– Computers & Electronics– Processed Foods– Machinery– Crop Production– Furniture and Related Products
Sources of International Marketing Data
• International Trade Portal for U.S. Exporters:
www.export.gov
The Market Research Library
• Over 100,000 of industry and country-specific market research reports– Country Commercial Guides (CCGs) Considerations:
• What is the forecast of the country’s economic growth?• What U.S. products and services have the best opportunities in
the country?• What types of taxes/duties are applied to imports?• Does the country belong to a free trade agreement?• What is the legal structure and investment climate like in the
country?
The Market Research Library
– Industry Reports• Market Research Reports• Best Market Report
– Industry-specific research helps to answer questions:
• Is the industry growing?• How mature is the local industry? How competitive is it?• What are the specific barriers to entry?(i.e. tariffs, distribution challenges, strong local branding, or lack of differentiation with local products)
International Logistics
– Tariffs and Import Fees
International Logistics
– Schedule B Numbers and HS Numbers• Codes used to classify U.S. exports and are based on the Harmonized
System– Schedule B Search Engine
• http://www.census.gov/foreign-trade/schedules/b/#search
International Logistics
– Online Tariff Database: database that allows users to look up country Tariff information for shipments originating from the U.S.
http://export.customsinfo.com/Default.aspx
Free Trade Agreements
• Current Free Trade Agreements:NAFTA, CAFTA, Australia, Bahrain, Israel, Jordan, Morocco, Oman, Singapore, Chile, Peru
• Pending Free Trade Agreements:Colombia, Panama, South Korea
http://www.export.gov/fta/
State by State Benefits from TPA
Other Important Websites
• www.export.gov• www.tradestatsexpress.gov• www.bna.com/itr/custom.htm• www.buyusa.gov• www.comtrade.un.org• www.gtis.com/gta• www.usatradeonline.gov
How to Contact Us
Mississippi U.S. EXPORT ASSISTANCE CENTER1230 Raymond Road, Box 600
Jackson, MS 39204Phone (601) 373-0784, Fax (601) 373-0959
[email protected]@mail.doc.gov
www.buyusa.gov/jackson
