US Army - America's Army - Gamification in HR - Manu Melwin Joy
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Transcript of US Army - America's Army - Gamification in HR - Manu Melwin Joy
US Army - America's ArmyGamification in HR
Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
US Army - America's Army
• America's Army is the name
given to a game technology
platform used to develop
first person shooter (FPS)
games published in 2002 by
the U.S. Army.
US Army - America's Army
• The America's Army concept
was conceived in 1999 by
Colonel Casey Wardynski;
the Army's Chief Economist
and Professor at the United
States Military Academy.
US Army - America's Army
• Wardynski envisioned
"using computer game
technology to provide the
public a virtual Soldier
experience that was
engaging, informative and
entertaining
US Army - America's Army
• The U.S. Army is no stranger
to using games for training
purposes, but now it’s using
gamification to attract new
recruits and generally
promote awareness of the
U.S. armed forces.
US Army - America's Army
• America’s Army has
attracted millions of
potential new recruits. This
effort was initiated back in
1999, and the first version
was released in 2002.
US Army - America's Army
• By 2008, four transportable
“Virtual Army Experience” units
were hitting shopping malls and
public events. More than a
decade in the making, the U.S.
Army has turned its knowledge
and experience of training games
into a powerful recruiting tool.
US Army - America's Army
• Dozens of government
training and simulation
applications using
the America's
Army platform have been
developed to train and
educate U.S. Army soldiers.
US Army - America's Army
• America's Army has also
been used to deliver virtual
soldiering experiences to
participants at events, such
as air shows, amusement
parks, and sporting events
around the country.
US Army - America's Army
• The America's Army series
has also been expanded to
include versions for Xbox
and Xbox 360, arcade, and
mobile applications
published through licensing
arrangements.
US Army - America's Army
• In 2010 the Army set up a test bed
“Army Experience Center” at the
Franklin Mills shopping center in
Pennsylvania. The center cost $12
million but it allowed the Army to
test different game configurations
and evaluate results. The test ended
in 2012 and the center was
dismantled.
US Army - America's Army
• In 2010 the Army set up a test bed
“Army Experience Center” at the
Franklin Mills shopping center in
Pennsylvania. The center cost $12
million but it allowed the Army to
test different game configurations
and evaluate results. The test ended
in 2012 and the center was
dismantled.
