URBN - Presentation
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19-Oct-2014 -
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Transcript of URBN - Presentation
What We Do• Create content• Strategic planning• Develop mobile and social applications• Work with events, companies,
sponsors and brands• Manage and measure social media• Create affordable mobile and social
apps
Who We Are• Dubai-based company with more than
40 years combined experience of content creation, publishing, mobile development and broadcasting
• Worked with major international brands including Diageo, Full Tilt Poker, CNN, the Guardian and many more
Mobile Applications• We develop mobile apps for
iPhone, iPad, Android, Nokia and Blackberry (December 10) devices
• Use our existing, low cost, robust platform to create usable, useful and robust apps
• Build bespoke apps
Social Applications• We develop apps for major social
networks including Facebook and Twitter
• We create viral competitions, coupons, sweepstakes and other apps to drive customer engagement with your brand or company
• We connect social and mobile apps for greater engagement
Create Content• We generate original content in the
form of blog posts, feature articles, podcasts, videos, press releases and more
• We curate existing content• We deliver that content using all of
our online, mobile and offline channels
Social Media• We create a social media presence
for your brand using Twitter and Facebook
• We link the social media channels to the application so the app is constantly updated
• We set targets for your social media platform and measure performance
Media Coverage• We generate media coverage for
your brand or event through our contacts in the print, online and broadcast media
• We create a buzz around your event or brand in a meaningful and measurable way
How it Works• Download application
from app store to your phone
• Users can also scan their phone over a barcode and automatically download
• The application is free (can be paid for) and it takes under a minute to download
Phone Screen
• The application icon will show up on your phone
• Each time the phone is switched on the application is immediately updated with new content
The Splash Screen• This is the first
page users see when they click on the app - similar to a magazine cover
• This can be designed any way the client or sponsor wants
Recent Activity• This screen shows
the latest updates• At the bottom there
are a number of options to click on - these can be tailored to the client
• Sponsor messaging can be incorporated here
News Feed• The News Feed
features official news (press releases etc), Tweets (which links to relevant Twitter feed(s)) and Buzz (featuring keywords on Google News)
Official News• Each item in the
News section can be ‘shared’ by users and emailed. The news feed can be in multiple languages
• Images and barcodes can be embedded in the text if required
Videos• Videos can be
created by us, the client, or by fans
• Livestreaming of events is also available
• Support for YouTube, DailyMotion and uploads
Calendar• The Calendar allows
users to see what is on, where it’s on (Google Maps) and when it’s on
• Users can flag that they are going to an event and share the event via social media
More• The ‘More’ section
features a range of other options, all of which can be changed depending on the client
• Relevant images and logos can also be inserted
Social Apps• Social apps work
on Facebook and Twitter
• Use quizzes, polls, sweepstakes, coupons and more to engage with your users
Viral Engagement• Users post on
their friends walls• Drive deeper
engagement with fanwalling and Groupon style group offers and competitions
Clients