Urban Transport

Benchmarking Initiative

Urban Transport Benchmarking Initiative

Paris and the Urban Transport Benchmarking Initiative

Isabelle Bachmann- RATP- Paris

Urban Transport

Benchmarking Initiative

introduction

• the greater Paris region: key facts and data

• Our involvement in UTBI

• Good examples in influencing behaviour of customers or citizens

• Conclusion of the group

Urban Transport

Benchmarking Initiative

Greater Paris region: Ile de France

• 11 million Inhabitants • Low density: 937

(people per Km 2)• 8 counties, 1,2812

municipalities• 5 million jobs

Urban Transport

Benchmarking Initiative

The city of Paris• 2.1 million inhabitants

• High density : 20,000 (people per Km 2) in Paris and its near suburb)

• 1 municipality

• 65% of PT journeys focus on Paris

Urban Transport

Benchmarking Initiative

The organisation of PT within the region

Authority STIF

Improves Networks

Financing and fare policies

New infrastructure projects of PT

Manage operators qualitative contracts

2 state owned operators:

•Ratp

•Sncf ( suburb trains)

Private operators (buses)

•82 private companies

Urban Transport

Benchmarking Initiative

RATP: a mass transit intergrated and multimodal network

Me

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BU

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AM

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es

RATP areas and stations, bus stops …..

………...................passenger information

Métro : 14 lines

RER : 2 lines

Tramway : 2 lines

BUS : 322 routes

workforce : 44,000

Urban Transport

Benchmarking Initiative

Key data from the mobility market

Public transport market share 30%

Ratp market share 25%

but between 12% in distant surburbs and 62% in Paris at rush hours

Urban Transport

Benchmarking Initiative

Key data from the mobilty market

Main issueMarket share is stable and public transport traffic is increasing but not as fast the whole mobility market

And supply increases each year

Urban Transport

Benchmarking Initiative

Involvement in the UTBI

How can we influence travel behaviour in order to increase the market share of public transport and retain existing customers ?

• Mobilty management• Marketing and customer satisfaction• Pricing policies

• Travel behaviour

Urban Transport

Benchmarking Initiative

Good examples in Organisation of PT and mobility management

- Integration of Transport and planning in a single entity (in the city of Valencia ):

it’s one of the main pre-conditions for any success in the promotion of public Transport

Urban Transport

Benchmarking Initiative

Good examples in Organisation of PT and mobility management

- Brescia mobility ( depends from municipality): mobility management includes PT, car parks , cycle parks….

Urban Transport

Benchmarking Initiative

Good examples in Organisation of PT and mobility management

- Nottingham : traffic reduction ( new pedestrian zones, new car parks…)

Urban Transport

Benchmarking Initiative

Good examples in marketing

-The night buses in Bietigheim- bissingem for young people ( specifically equipped with video screens )

outcomes: increase the image of PT and the use of PT and discourage drink driving

- The one year pass for young people within Ile de france :

(picture)

Urban Transport

Benchmarking Initiative

Marketing:Imagine’R pass Special price:A 50% saving on monthly pass fares

Transport bonus:

Unlimited regional travel at week-ends and school holidays

Specific advantages:

A complete range of attractive offers: reduced prices for leisure activities

Dedicated website+specific events

Results : image of PT improved , market share increased and fraud reduced

Urban Transport

Benchmarking Initiative

Good examples in price policies and ticketing Helsinki: SMS Tickets and smart cards

replaced the pre-bought tickets associated to mobile phone and Implementation of the smart card

Outcomes:

Increased sales Reduced vehicle loading time (and

increase speed on buses) and the cost of tickets

Urban Transport

Benchmarking Initiative

Good examples in price policies and ticketingIle de France: half price for commuters

Permanent pass (with loss insurance) and contracts with companies to encourage them to reimburse more than 50%.

Outcomes:

550 000 customers

A 7 years loyalty(average) and a life time value increased

Urban Transport

Benchmarking Initiative

Good examples in Travel behaviour

the city of Bologna : access control Access control measures through the city centre to

enforce pedestrian areas and Car sharing and preferential parking in the centre.

Outcomes

reduce congestion and pollution.Improving the interchange and intermodality In The Hague and in Nottingham (new project of

interchange) Good interchanges increase mobility and seamless

travel

Urban Transport

Benchmarking Initiative

Conclusion of the groupHow can we influence the travel behaviour of

citizens in order to increase the market share and retain existing customers ?

• Seamless intermodal travel ( information, interchange)

• Pricing policies ( incentives; tax schemes…)

• Increase car parks and cycle parks

• Provision of facilities for taking bikes on PT

Urban Transport

Benchmarking Initiative

Conclusion of the group

• Promote public transport over private vehicles

If EEC decides to launchan European campaign for PT?

( like the mobility week)