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Creative urban developmentin a period ofin a period of

economic downturn Rene Kooyman9 Jan 2013

Crisis? What crisis ?Edna dos Santos-Duisenberg: Globalized wreckage financial Markets

S i f il Systemic failures Rampant speculation Consequent lack of values Degradation of our ecosystem The deterioration of our living standardsg The escalation of unemployment Mounting social pressures

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After The CrunchCreative Career Stories

Creative graduates stay connected with their peers: for creating opportunities, for critique, for combating the isolation, and for finding work

Collaboration crucially provides opportunities: discuss work and, seek feedback

Graduates value working with others and joining together to share costs or show work collectivelyW d f h d i ki i l f j b

CURE-WEB.EU

Word of mouth and active networking are crucial for job seeking, as opposed to job advertisements

Five to seven years after graduation, creative graduates continue to engage mainly in work related to their discipline.

Career dynamics: Portfolio working and self employment Portfolio careers and self-employment dominate Graduates take on responsibilities in management p g

senior roles, not always matched by higher pay Creative graduates sacrifice financial reward for the

personal satisfaction derived from creativity Working to high standards, making new work, rising

to new challenges, learning new skills, recognition by peers and client satisfaction are important, as by pee s a d c e t sat s act o a e po ta t, aswell as facilitating creativity in others

main barriers to career progression: financial, lack of contacts and relevant experience

Creative Career Stories, London 2010

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Development of creativecareers Key career facilitators: a strong work ethic,

resourcefulness and good industry contactsresourcefulness, and good industry contacts to inspire, support and collaborate peers

Freelance and short contract work is very common

Work placements and industry experience are important for careers and significant forare important for careers and significant for gaining experience and building work contacts

Adapting to the recessionFrequent job changes and undertake unpaid

work: to gain experience skills and insightto gain experience, skills and insight this can cause considerable hardship the economic downturn has had an impact on

incomes and on growing creative ventures graduates experiencing pay cuts, redundancy

and increased competition they are, however, adaptable and inventive in

exploring new markets and clients The urban context crucial

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the ‘Cultural Turn’in Urban Planning

To major devlopments:To major devlopments:a. Globalisationb. The ‘new’economy

The arts – cultural resources, amenities and facilities – have turned i i binto strategic urban assets

Context What Arts and Culture can doRestructuring of thebusiness community

• strategic significance intellectual property-based cultural and creative (content) industries

・ new marketing and branding for existing/traditional businesses.

Importance of: ・ personal/career location decisionsImportance of:quality of life and quality of placein location decisions

personal/career location decisions・ business location decisions・ inward investment decisions

Reduction of ‘suburbanflight’

・ downtown areas more attractive for work and residence

・ Enhance evening economy/24 hour eco• Encourage renovation of

industrial/heritage/historical districtsindustrial/heritage/historical districts・ develop human and social capital – skills,

trusts, reciprocity, networks・ create busier and safer streets through

animation and related strategies

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City-regions – not justlocalities

local/regional identity and ‘brand’ of product(s) (Barcelona/Catalunya)

Need for highly skilledworkforce

Attract highly skilled, high value-added, and knowledge intensive workers.

What Arts and Culture can do

The digital imperative:for infrastructure andcontent

・ Create, exploit and disseminate the ‘content’ of the cultural and creative industries.

・ Establish a distinctive brand and niche for the urban area/city-region

・ Create synergies between ‘art’ and ‘tech’Importance of clustersand networks

・ Create urban ‘critical mass’ and venues for creative networking.

・ Create ‘non-functional’ and informalCreate non functional and informal networks

・ Bring together creators, producers, consumers, and investors to develop the industry base and market.

Towards Cultural Planning Cultural resources are taken seriously

in planning frameworks Strategic: part of a larger strategy for

urban and community development Integral: folk, work, place Planning: predict, plan, invest,

steering resourcessteering resources Responsive and comprehensive in its

scope

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Florida’s T’sBoth soft andsoft and hard location factors

Brugge: cultural heritageEmpty shopping street not viable

Now: • pop-up shop• courses • vernacular design

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Colchester UK

HiddenKiosk This

OneWallWall First

sitehttp://www.flickr.com//photos/creativecoop/sets/72157627604513355/show/

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Lille Metropole: Imaginarium

Beyond the crisis: Building Trust !

(Re)define / create your identity Create a sustainable corporate story Five criteria: Relevant Realistic Open dialogue (responsive) Sustainable Trustworthy

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rkooyman@rkooyman.com