Urban Launchpad Accelerate

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    Introducingliving dhaka,a social technology

    experiment tomeasure activityin the city

    tiger tags

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    LivingDhaka

    atiger tag is just a piece of paper with a qr codeembedded with a unique but anonymous ide.g.bengaltiger445

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    when an individual carries it, he or she becomes a tiger who

    can then be tracked by smartphone carrying volunteers.

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    which can then be sent into the cloud and aggregrated toproduce measurements like the following which we tested at mit

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    where the tigers roamed

    LivingShowcaseat MIT | Nov 17, 2011

    when the tigers came andwent, how long they stayed

    what the tigers were interested in the relationship btwn whatthey liked and where it waslocated

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    6 smartphones, 8 volunteers, 140 tigerstotal cost - $200(t-shirts, printing zebra tags, phones borrowed)development time 4 (long) days, 1-2 people

    LivingShowcaseat MIT | Nov 17, 2011

    50 smartphones, 100 volunteers, x tigers?total cost - $10-20,000wed like to measure things not normallymeasured (e.g. pedestrian flows, bus ridership,cycle rickshaw flows) and understand how boththe measurements themselves and the socialprocess of measurement is received by the city

    development time 2 months

    LivingDhaka | week of January12, 2012

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    Old Dhaka Pedestrian Density & Flows

    10 AM 1 PM 6 PMexperimental design50 scanners at 25 fixed nodes3 separate scanning timescolor of dots = high no. of scans/minute

    (LARGER SCALE)

    LivingDhaka | week of January12, 2012

    main pedestriancorridors

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    (MEDIUM SCALE)6 PM

    Firmgate Bus Ridership and Speeds

    experimental design50 scanners@ 6 fixed nodessize of colors representsnumber of people alightingfrom those stops fromfarmgatespeed calculated byaverage of consecutivescans

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    (MEDIUM SCALE)8 PM

    Dhanmondi LakeHappiness and Density Map

    experimental design50 roaming scanners1 scanning time at peaktimeblue color = places ofhighest number of happypeople

    LivingDhaka | week of January12, 2012

    favorite spots

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    LivingDhaka Design YourDhakabaseline measurementsof car-free travel in

    the city

    pedestrian flows, busand cycle rickshawridership, sidewalk

    happiness, meeting ofrich and the poor

    design challenge toimprove these metrics in

    the city

    most promising ideas willget seed funding and techassistance to prototype

    Grand prize for the

    experiment whichimproves the metrics themost

    1 2

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    LivingDhaka | week of January12, 2012

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    Albert Ching is an aspiring urban innovator, a lifelong Hawaiian and formerGoogler based in Mountain View, Hyderabad and Singapore. Albert is enduringthe frigid cold of Boston to help cities innovate, specifically by using theproliferation of information technologies to solve transport problems in Southand Southeast Asia. He is a researcher for the Singapore-MIT Alliances Futureof Urban Mobility project. www.mrching.blogspot.com

    Muntasir Mamun Imran is a nature lover, adventure-trekker, and anexperienced social entrepreneur from Bangladesh. He is the co-founder ofKewkradong Bangladesh, country coordinator for the Ocean ConservancysInternational Coastal Cleanup, and Organizer of the Banff Mountain FilmFestival World Tour. He has organized cycling rides throughout Bangladeshincluding the Sir Edmund Hillary Ride, the Ride for Green, and theLiveStrong Ride. www.muntasirmamun.com/

    Collaborators

    Stephen Kennedy is a designer and artist formerly based in Atlanta with abackground in Industrial Design from Georgia Tech. At first a reluctanttransplant to Boston, Stephen has enjoyed trying to escape frigid NewEngland by working as a hybrid planner-designer on signage initiatives in NewOrleans, greenway planning in the Bronx, urban realm technology inThessaloniki, and participatory planning in Indonesia. His focus is on bothphysical planning and spatial information design.www.stephenjameskennedy.com

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    P. Chris Zegras is the Ford Assistant Professor of Urban Planning andTransportation at MIT. His research interests include the influence of the builtenvironment on individual travel behavior, transportation infrastructure andsystem financing, indicators of sustainable transportation, and mitigatingtransportation greenhouse gas emissions. On these and other related topics,he has consulted widely, including for the World Bank, the Inter-AmericanDevelopment Bank, the Canadian, German, US, and Peruvian Governments,the World Business Council for Sustainable Development, and the UnitedNations Center for Regional Development.

    Zia Wadud is an Associate Professor in Civil Engineering at the BangladeshUniversity of Engineering and Technology (BUET). Zia completed his PhDfrom Imperial College London in Civil Engineering Policy in 2008 as aCommonwealth Scholar and held research positions at the University ofCambridge and at Massachusetts Institute of Technology. Zias currentresearch interests are in modeling and valuation of policy interventions inthe transportation and environment sector (including climate changepolicy), modeling energy demand and assessing risk and vulnerability in thecontext of broader Civil Engineering topics.

    Advisors

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    inspired by the bengal tiger and stripe spotter

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    appendix

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    mobile phonessmartphones

    cars

    Dhakatoday

    auto lock-in line (10-20%)

    window of opportunity

    48%

    1%

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    We have big ambitions . . .

    zebra tags

    Can the mayor of Dhaka run his city like an MITscientist managing a lab of experiments?

    Data Decisions

    People Data Visualizations rebranding car alternatives + the city Decisions

    Experiments -> measurement

    (through people and phones)

    Iteration Remeasurement newexperiments repeat rinse ->repeat faster

    Feelings Decisionswe arehere

    where wed likecities to be

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    2 MEASUREMENT

    3 IMPACT4 SUSTAINABLE

    1 SOCIALTECHNOLOGY

    Socialwill people in dhakawant to be

    measured? in whatformat? howshould volunteersbe organized andmotivated?

    technologywill the technologywork as planned in dhaka? how fastcan the system be

    rapidly iterated onand deployed?

    measure pre- and post-experimentshow to tell if there is adifference?

    measure thingsotherwise difficult tomeasurehow often the rich and poor meet

    make visible the invisiblepedestrians, cyclerickshaws, the poor, theaged

    data -> decisionspeople data visualizations rebranding caralternatives + the city decisions

    experiments ->measurement(through people and

    phones) Iteration Remeasurement newexperiments repeat rinse -> repeat

    faster

    start

    finish

    zebra tags as a storeof commercial valueintegration withmobile paymentsincentives to motivateusers to scanvalue to localbusinesses andtransport providers

    but theres a lot we dont know

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    1PRINT QRBADGES

    3SCANCITIZENS IN

    TARGET AREA

    4REGISTERCITIZENS ATNOTABLE

    POINTS

    2DISTRIBUTETO CITIZENSOUTSIDE

    TARGET AREA

    Measurement Process

    LivingDhaka | week of January12, 2012

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    3FIXED vs.FLEXIBLE

    SCANNERS

    4SIZE OFMEASUREMENT

    AREA

    Measurement Variables

    1NO. OFSCANNERS

    2SCANNINGTIME

    target is 5010 teams of 5

    target is

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    The Urban Launchpad is a MIT-started social mission-driven company /research lab aspiring to accelerate experimentation and innovation in cities

    through rapid prototyping and performance measurement on an urban scale