Stockholm School of Economics/ Handelshögskolan i Stockholm Presentation
Upsala creative metropoles stockholm march 2010
Transcript of Upsala creative metropoles stockholm march 2010
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Creative Industry, Creative City, Creative District: the role of the city
Creative Metropoles. Stockholm Kulturhuset 18th March 2010.
Prof. Dominic PowerUppsala University, Sweden
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CCI Employment CCI Focus CCI LQ CCI Rank
CCI Average annual growth
2001-2006
WIPO Employment
Berlin, DE 60,736 4.15% 1.53 25 -1.74% 59,333Cataluña (Barcelona), ES 153,202 3.54% 1.30 6 0.20% 151,286Eesti (Tallinn), EE 23,965 3.14% 1.16 77 4.02% 23,528Etelä-Suomi (Helsinki), FI 64,500 3.89% 1.43 22 -0.38% 66,213Latvija (Riga), LV 31,720 2.60% 0.96 56 3.87% 32,667Lietuva (Vilnius), LT 26,102 2.38% 0.88 68 5.79% 31,561Mazowieckie (Warszawa), PL 40,984 2.55% 0.94 42 N/A 75,896Oslo og Akershus, NO 39,778 4.61% 1.70 44 -4.21% 38,250Stockholm, SE 86,239 5.87% 2.16 10 -2.07% 76,601West Midlands (Birmingham), UK
35,913 2.35% 0.86 52 -1.64% 31,669
West-Nederland (Amsterdam), NL
195,646 4.23% 1.56 4 N/A 193,344
Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu
Report presents statistics on 6.5 million CCI employees in 30 countries and 259 NUTS2 regions
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Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu
Innovation probably, prosperity definitely
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AdvertisingArtistic creation and literary interpretation
Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu
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• Core creative functions and manufacturing activities are the most regionally concentrated
• Consumer oriented activities such as retail the least regionally concentrated
Though both have a tendency towards districting... Though in very different forms
Priority Sector Report: Creative and Cultural Industrieswww.clusterobservatory.eu
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• Important to distinguish which type of creative industry you are targeting as each sub-sector has different locational needs, each step on the value chain has different needs
• Identify your strengths and build upon them before going for blue sky development
Creating the creative city and district?
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• Difficult to plan for resources and infrastructure as each sector has different needs
• Easier to prioritise startups and micro businesses– Business planning support– IP support services– Export advice– Suitable affordable spaces– Venture funding and support
Creating the creative city and district?
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• Inter-firm: project working support and intermediation systems/portals; incubators; information and partner directories; trade fairs
• Inter-person: (formal and informal) networking platforms; career development and mentoring programs
• Inter-sector: ice-breaker funds; networking events; incubators; living labs; research initiatives; tech transfer offices
• Develop your spatial strategy: combine a district oriented hotspot focus, with a region-wide linking approach
Proximity might not breed creativity but it builds business cultures
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Take brands and identities seriously (and realistically) as strategic tools, but there is not only one route… use multi-channel branding efforts and develop multiple brands
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Do not loose sight of celebrating culture or creativity over commercial concerns – these are the base for these industries’ attractiveness, spillovers and competitiveness