Upload Cinema: Bringing curated online video to the big screen - Dagan Cohen (Upload Cinema, NL)
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Presentation by Dagan Cohen about Upload Cinema at the Second EUscreen International Conference on Use and Creativity, which took place at the National Library of Sweden, Stockholm, on September 15-16, 2011.
Transcript of Upload Cinema: Bringing curated online video to the big screen - Dagan Cohen (Upload Cinema, NL)
Video Cat Betrayed Girlfriend
http://www.youtube.com/watch?v=ih6W19KTlZo
Happy little accidents
Stage for talent
‘Internet native’ music videos
BIZAR experiments
Flashmobs & street actions
mash ups & remixes
Art films
Political, social statements
Each day over 3 billion videos are watched on
YouTubeLast year, 1 billion
Every 60 seconds, 48 hours of video is
uploaded Last year, 24 hours per minute
25% of all searches are video related
Youtube is the second search engine after google
how do you find the gems
among the millions of videos?
how we work
power of the masses
authority of the curator
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest(s)
Shortlist by editorial team + guest(s)
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest(s)
Shortlist by editorial team + guest(s)
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest(s)
Shortlist by editorial team + guest(s)
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest(s)
Shortlist by editorial team + guest(s)
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest(s)
Shortlist by editorial team + guest(s)
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest
Shortlist by editorial team + guest
Line-up by chief editor + guest
Line-up by chief editor + guest
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
Millions of videos Millions of videos
Topical themeTopical theme
Entries by audience, spotters, editorsEntries by audience, spotters, editors
longlist judged by community jurylonglist judged by community jury
Shortlist by editorial team + guest
Shortlist by editorial team + guest
Line-up by chief editor + guest
Line-up by chief editor + guest
Line-up by chief editor + guest curator
Line-up by chief editor + guest curatorFeature length film
To cinemasFeature length film
To cinemas
themes
Homemade Remakes
The Perfect Speech
Engineering The Body
Death On The Web
SFX
BEST VIRALS: 2008/2009/2010
developing the brand
now in 10 dutch cities,2 belgian + 2 spanish
collaborations
TYPO-FILM - GRAPHIC DESIGN MUSEUM
Saved by youtube - amnesty
Street art - boymans van beuningen
Remixing the city- nai
Hacking fashion - TV broadcaster avro
Bad endings - iffr
I am your biggest fan - lowlands
From niche to mainstream
Canon of youtube - ssba
Video Mass Karaoke Numa
Numahttp://www.youtube.com/watch?v=vn3JAqFZYKE
Web video awards 2010: ssba
television
second screen
most liked & shared video
Video: Rip Rich d
Video best liked video on TV
http://www.youtube.com/watch?v=JQRRnAhmB58
Lessons learned
Everything that can be film will be film
Everything that can be film will be film
Digitization, classification and online publication of video is just the beginning…
from cathedrals to mission post
Be where your audience is – decentralize distribution
the people are the media
the people are the media
Involve your audience in the process of making, selecting and spreading content
From offline to online and back
again exposure in traditional media is (still) valued
higher
Next?
1. expanding network of cinemas
2. extend offering to multiple
screens & channels
3. platform for crowdscourced & curated
video content
next theme:“me the media”
