Upgrading Below Grade Spaces: A Look Inside the ......Upgrading Below Grade Spaces: A Look Inside...
Transcript of Upgrading Below Grade Spaces: A Look Inside the ......Upgrading Below Grade Spaces: A Look Inside...
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Upgrading Below Grade Spaces:A Look Inside the Remodeling
Industry
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Steve SchirberCocoon
steve@cocoon‐solutions.com
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How do we insulate a basement?
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How do we insulate a basement?
It all starts with the consumer!
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What is the Consumer buying and why?
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What is the Consumer buying and why?
1. Square footage
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What is the Consumer buying and why?
1. Square footage2. Finishes
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What is the Consumer buying and why?
1. Square footage2. Finishes3. An experience
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What is the Consumer buying and why?
1. Square footage2. Finishes3. An experience4. Performance
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Who does the Consumer buy from and why?
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Who does the Consumer buy from and why?
1. DIY/Box store
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Who does the Consumer buy from and why?
1. DIY/Box store2. Friend/Relative
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Who does the Consumer buy from and why?
1. DIY/Box store2. Friend/Relative3. Professional Contractor
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How do these 3 groups make decisions?
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Assume all 3 groups assess the situation and seek out information
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Assume all 3 groups assess the situation and seek out information1. Internet
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Assume all 3 groups assess the situation and seek out information1. Internet 2. Friend/Colleague/supplier/box store
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Assume all 3 groups assess the situation and seek out information1. Internet 2. Friend/Colleague/supplier/box store 3. Code/prescriptive path
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Assume all 3 groups assess the situation and seek out information1. Internet 2. Friend/Colleague/supplier/box store 3. Code/prescriptive path
Same Answer?
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Assume all 3 groups assess the situation and seek out information1. Internet 2. Friend/Colleague/supplier/box store 3. Code/prescriptive path
Same Answer? Or not?
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After Path is chosen, all 3 will:
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After Path is chosen, all 3 will:
1. Follow through with path
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After Path is chosen, all 3 will:
1. Follow through with path2. Opt out of path for
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After Path is chosen, all 3 will:
1. Follow through with path2. Opt out of path for
• Better path
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After Path is chosen, all 3 will:
1. Follow through with path2. Opt out of path for
• Better path• Easier/cheaper path
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Lets look at the Professional Contractor
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Professional Contractors vary from versed to not so versed.
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Contractor 1 30 years of experience30 years of new lessons
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Contractor 230 years of experienceSame lesson, 30 times
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There is the “Business Factor”
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There is the “Business Factor”
1. Can the professional bid the path correctly as to make enough money to follow through?
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There is the “Business Factor”
1. Can the professional bid the path correctly as to make enough money to follow through?
2. Will the contractor be in business long enough to warranty failures. More importantly learn from warranty?
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Key questions to move forward
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Key questions to move forward
1. Can we educate the consumer sufficiently?
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Key questions to move forward
1. Can we educate the consumer sufficiently?2. Is there a prescriptive/performance path for
basements?
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Key questions to move forward
1. Can we educate the consumer sufficiently?2. Is there a prescriptive/performance path for
basements?3. Can a path be adapted to all situations?
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Key questions to move forward
1. Is there a prescriptive/performance path for basements?
2. Can a path be adapted to all situations?3. How do we train/educate professionals to
know which path and how to adapt it to varying conditions?
4. Can we educate the consumer sufficiently?
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Thank You!