Updating your profile on LinkedIn - the 3 basic steps
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Transcript of Updating your profile on LinkedIn - the 3 basic steps
www.dezines.co.za [email protected] (011) 431 2484
LinkedIn TrainingManaging LinkedIn - making it work for you
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking2
Welcome to Dezines
Melanie, Dezines, 2015
Dezines is an online marketing and design firm, serving customers across South Africa, with Social Media at the heart. What makes us different is that we focus on the small to medium enterprises, providing a fully integrated solution focusing on your online advertising medium, partnering with our clients to help them achieve their goals. We provide holistic solutions, focusing on your social media integration, training and consulting. We are passionate about uplifting the profiles of small businesses, empowering them to create a corporate identity, printing of corporate stationery as well as gifting - both personalised and corporate.
www.dezines.co.za [email protected] (011) 431 2484
WHY linkedin?
DEZINES CreativeThinking
Create awareness and improve reputation.
Thought leadership and influencer marketing
Selling and generating leads
Social CRM
Listening and gaining insights
Traffic building
www.dezines.co.za [email protected] (011) 431 2484
Why should I be on LinkedIn?
364m users
17 Minutes per
month
930 Avg CEO
connections4M
Business!pages
2 New
professional users per second
11x Higher view with
photo
DEZINES CreativeThinking
motivated Most
overused word
56% Male
44% Female
25M Profiles
viewed each month 41%
Millionaires use LinkedIn
South Africa - StatisticsWhat is happening locally and globally with regards to LinkedIn
40%!Increase in users from previous
year
3,8M Users
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
Top 5 Industries on LinkedIn
Information Technology & Services 01
02 Hospital & Health Care
03
Education Management04
Construction
05 Accountingwww.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
Easy StepsWhere to start with your profile
Put a face to your name Professional headshots generate more profile views and drive higher overall engagement. Including a photo in your profile brings it to life and lets people know you’re for real
01Create a punchy Headline Your headline is the first thing people look at on your LinkedIn profile. try describing yourself creatively in one line to capture people’s attention. 02
Tell your full Story Use the Summary and Experience sections of your profile to showcase your career and accomplishments. these sections are foundational and help establish your brand on LinkedIn.
03Showcase your Work Nothing shows your quality of work to potential business contacts better than rich, tangible examples. Upload or link to previous work, such as blog posts, presentations, images, and websites, and give people a reason to engage with you.
04Let your Network speak for you! Get endorsements and recommendations from colleagues, employers, and customers who can speak credibly about your abilities and contributions. this will help catch the eye of prospective customers and clients.
05Make yourself easy to find
Your LinkedIn profile tells your professional story and can help cement new relationships. Make sure people are seeing it. Customise your public profile URL to increase your chances of appearing in search results and make it easy for people to find you.
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• Appear approachable
Step 1 photo
• Remember, it’s about YOU!
• Keep your photo up to date
• Look the part
• No selfies allowed
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• Three or four keywords that represent what you do !
• Three or four keywords others use when needing your services. !
• How are you different from others with the same job title? !• Identify what decision-makers care about when they hire someone like you. !
• Be specific. !
• Use a human voice
Step 2 write professional headline
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Step 2 write professional headline
Introductions, Relationship Building, Market Research and Lead Generation for Entrepreneurs !Author, Speaker, Entrepreneur, Consultant | NY Times Best Seller | “Book title” | Motivating & Inspiring Worldwide !CEO: Manage 3 software brands (Cloud-based, Desktop & iPad) to help SMBs be more professional !Online Strategy * Interactive Marketing * Content Management * User Experience * Web Analytics !Helping organisations get more from their digital interaction !No-Nonsense Online Business and Marketing Problem Solver
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
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Step 2 write professional headline!Story Guru, Experience Creator, The Mongoose you want under the house when the snake slithers by !Head honcho. We help household names sound more human – brand personality, tone of voice, training and writing. !Certified Professional Facilitator | Helping Teams to get from Chaos to Clarity !Value Focused, Commercially Astute CIO / IT Director with Extensive Global Experience !Talent Manager with track record of building great organisations !Business Consultant with proven ability to translate business objectives into strategies & tactics !Marketing Director raising Awareness & Visibility for my company in Africa !Sales Director building High Performance Sales Teams that alights with Corporate Vision
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
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• Unique URL will assist with SEO & make it easy for people to find you
Step 3 unique url
How to Mouse over your face (top right) & select > manage your privacy settings>edit your public profile
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• You have 2000 characters – use it well! Explain how people will be searching
Step 3 summary
• Include keywords
• Never leave it blank – if only 1 thing to do well on LinkedIn, this is where it is at!
• Tell Stories & share your accomplishments
• Break it up with headers, sub headers, images etc
• Include your contact details
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
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Briefly What do you do? Who do you do it for? How do you do it? Why do you do it?
Who do you serve Describe who you help, your qualifications, job role, what you are responsible for
What you do In story format. Who have you worked with? What projects and for which clients if relevant. Are there any other achievements worth mentioning?
Step 3 practical steps
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
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How do I do it differently What are your core strengths? What are you passionate about and working towards? Can you offer any insights?
Who should connect with you and why Connect with me if you are: • A business owner who needs assistance in… • Want to leverage… • Looking to increase your… • Want to improve productivity etc • Understand your target market
Advice for contacting you (Edit profile>Advice for contacting>Add to profile
Step 3 practical steps
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
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examples
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OPTIMISE YOUR PROFILE FOR SEARCH Add keywords/phrases throughout your profile that will highlight your best skills to improve your visibility in LinkedIn and Google
LINK TO THE REST OF YOUR WEB PRESENCE Maximise opportunities to showcase your work experience by linking your LinkedIn Profile to your websites, blogs etc
ADD LINKEDIN TO YOUR CORPORATE STATIONERY Add your LinkedIn profile into your email signature/business card etc
Step 4 additional steps
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking
Thank You!
www.dezines.co.za [email protected] (011) 431 2484DEZINES CreativeThinking