Updated online company profile for Cradduck Design Co.

Cradduck_OnlineProfile_2010.indd 1Cradduck_OnlineProfile_2010.indd 1 11/3/10 11:58:0211/3/10 11:58:02

I have thoroughly enjoyed working with you: dynamic, hard working, inspirational and always conscious of my needs. Working with your team has reminded me how much I have missed working with a cutting edge design element.

“

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Our philosophy is simple:we produce cost effective and viable graphic design solutions, and we do this by maintaining the principle that any design solution is driven by an understanding of the brief.


We want our clients to prosper and succeed. And we want our designs to contribute to that success. We build long term relationships, not transient ones.


Just to let you know that the show was brilliant, lots of leads to follow up… also lots of complimentary remarks and how nice it looked. Once again, many thanks for making this happen so quickly.

“

”


CLIENT

Wellman Defence Limited

Part of the Wellman group of companies, specialising in the design and manufacture of atmosphere management systems and associated equipment

CORPORATE BROCHURE : EXHIBITION MATERIALS

CLIENT REFERENCE LISTWellman Defence Ltd is proud to work with many national and international companies and national defence forces.

MoD, UK Submarine Equipment, texvent™, NBCD

BAE Systems Submarine Equipment, texvent™

French Navy (DCNS) Electrolysers

Babcock Marine Submarine Equipment, texvent™

BVT texvent™

HDW Reformate Purifi ers for PEM Fuel Cell

Plug Power Inc. Methanol reformer

Kawasaki Shipbuilding Corp. Submarine Equipment

Canadian Navy (MarCom) Submarine Equipment

Royal Swedish Navy Submarine Equipment

Royal Australian Navy Submarine Equipment, texvent™

Armada Española (Spanish Navy) Submarine Equipment

TYPICAL PROJECTSWellman Defence is a busy, growing company, with a list of projects stretching 15 years ahead of us:

BAES – COGS for Astute Class Submarines

BAES – MPT CO2 Scrubbers and CO/H2 burners for Astute Class Submarines

Royal Navy – COGS for Vanguard Class Submarines

Japanese Defence Force – CO2 Scrubbers for AIP Submarines

Navantia – CO2 Scrubbers for the Spanish Navy S80 Class Submarines

French Navy (DCNS) – High differential pressure electrolysers for the French Navy Barracuda Class Submarines

OTHER NON-SPECIFIC PROJECTS

texvent TM installed on Type 23 Frigates, Type 42 Destroyers CVS and LPDs

New build and refurbishment; Aircraft carrier; Merchant Ships; Military containers

OUR SUPPORT SERVICES

A Complete closed atmosphere control solutions

A Supplier of texvent™, our unique patented textile ducting, for air movement and distribution

A Surveys, performance testing and upgrade designs for Marine HVAC systems

A Bespoke engineering design & prototype developmentBAE SYSTEMS

F20748 Wellman 12pp brochure.indd 5 5/10/09 14:06:02

BAE SYSTEMS


CREATING THE RIGHT ATMOSPHERE



PFO3

56 O

ctob

er 2

009

As the NHS prepares to tighten its belt, we’re pleased to deliver some welcome cuts

vinorelbine soft capsules

Prescribing information on back cover

Kent Oncology Conference

Improving the patient experience: Sharing solutions

Tuesday 13th and Wednesday 14th October, 2009Crowne Plaza Hotel, Gatwick

How will you deliver high quality and safe cancer care as demand increases and financial constraints begin to bite?

If you are a doctor, nurse, pharmacist or cancer manager this meeting will help you implement National Guidance from the Cancer Reform Strategy and NCAG report by sharing innovative and practical ideas.

Attend one or both days:

LimitedFREE REGISTRATION for early bookings

Organised by the Kent Chemotherapy Partnership and made possible with an unrestricted medical education grant from Pierre Fabre Oncology

Day one

What are new models for safe and effective delivery of chemotherapy?

Practical examples of successful models of chemotherapy which effectively utilise the skills of the workforce and improve the patients chemotherapy experience

Day two

How can the Cancer Reform Strategy be implemented in practice?

Innovative solutions and ideas for improving the quality of cancer care

FIRST ANNOUNCEMENT and INVITATION

Application will be made for CPD points.

Complete the enclosed faxback or email: [email protected]

World Class Chemotherapy and NCAGSummary of meeting proceedings and workshops held on 2nd July 2009, Birmingham

Made possible with an unrestricted medical education grant from Pierre Fabre Oncology

Chair: Jane Whittome, National Cancer Action Team

CLIENT

Pierre Fabre

Laboratoires Pierre Fabre is a multi-national pharmaceutical and cosmetics company based in Castres, France, best known for its Navelbine, anti-cancer drug

PATIENT GUIDES : EXHIBITION MATERIALS : DIRECT MAIL : PACKAGING

A film guide forpatients

Information and advice for your patients

Complimentary

DVD

for patients

p

vinorelbine soft capsules

Prescribing informationon back page


CLIENT

Optical Record Systems

ORS is the leading UK provider of document management and data processing services

BRANDING : WEBSITE : EXHIBITION MATERIALS : DATASHEETS : PROMOTIONAL ITEMS

For over 15 years, Dalkia Energy & Technical Services had used ORS for their document management, microfi lming, scanning and indexing. Now they set ORS a new challenge: to streamline data capture of their Engineering Work Sheets and Purchase Cards, accurately and reduce their daily processing costs redesign of the Engineering Work Sheets (EWS), allowing effi cient data entry.

For over 15 years, Dalkia Energy & Technical Services had used ORS for their document management, microfi lming, scanning and indexing. Now they set ORS a new challenge: to streamline data capture of their Engineering Work Sheets and Purchase Cards, accurately and reduce their daily processing costs.

ORS came up with a solution that began with the redesign of the Engineering Work Sheets (EWS), allowing effi cient data capture with OCR software, and captured data to be uploaded direct into Oracle Financials software. The subsequent redesign of the Purchase Cards (P cards) now allows both invoicing and engineer payments to be fully automated, without the need for any manual data entry.

With over 20 years experience within the Document Management industry, Optical Record Systems (ORS) are at the forefront of developing and delivering solutions, helping businesses manage and control their documents and data more effi ciently.

ORS’s range of tailor-made data management solutions enable our customers to signifi cantly improve their business processes, reduce risk and allow their staff to concentrate and focus on their core activities and tasks. ORS document management systems offer our customers a genuine competitive advantage, backed up by our commitment to provide a 100% quality service.

Automating business critical paper, electronic forms and document-driven processes is fundamental to an organisations ability to maximise employee productivity and reduce costs whilst accelerating the flow of information into business applications whilst improving customer service at the same time.

Most businesses continue to process almost 80% of their forms and documents manually. This process is expensive, time consuming and increases the probability of errors.

ORS provide an effective UK based outsourcing operation that can deal with your organisations document and data capture requirements to help manage your companies business data.

ORS deliver document capture and data capture solutions that can be applied to the various types of documents that exist throughout your organisation. Whether your information is on paper or in electronic format, we can capture it quickly, accurately either centrally or distributed to various locations.

Our document and data capture solutions extract, verify, process and index large quantities of information on a daily basis. Our system sends clean data, documents and attachments to any number of databases, archival and retrieval systems.

The ORS solutions are specifically designed to meet your business

objectives. They accelerate business processes by collecting paper and electronic documents, transforming them into accurate, retrievable information and delivering them into your business applications such as EDM, ECM, AP and ERP systems.

With our document and data capture solutions, you only have to invest in what you need today, with the assurance that your solution can grow to meet your needs tomorrow.

Any one of our multiple operations sites across the country have the capacity to process projects from 1 box to 10 million documents.

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I am really pleased with the waythe website looks, and thank you for all your input and hard work.You have been so professional and helpful along the way.

“

”


EV LUTIONHEALTH & FITNESS




CLIENT

Evolution

Community health and fi tness studio

REBRANDING : PROMOTIONAL LITERATURE : INTERIOR AND EXTERIOR SIGNAGE



CLIENT

First Option Technologies

IT support partner for a range of national and global companies

WEBSITE/HD VIDEO : DISPLAY MATERIAL : PROMOTIONAL ITEMS


The selection panel felt your concept work was refreshing and impressive.

“”


CLIENT

Fulfi l

A family owned bakery, established in 1890, selling primarily to the wholesale trade

DIRECT MAIL : PROMOTIONAL LITERATURE : POINT-OF-SALE : E.SHOT


We’ve worked together on some really good projects and every job has been a positive experience and a real pleasure. You have made me look good here in the offi ce and I am lucky to have your creative brain in my corner.

“

”


CLIENT

CORDA

CORDA is a policy advice and management support consulting specialist, helping government

organisations and industry make better informed decisions. Part of BAE Systems

BRANDING/BRAND GUIDELINES : CORPORATE BROCHURE : DISPLAY : DATA SHEETS

CORDA delivers outstanding technical managementconsulting services, providing a sound evidence base to turn policy into decisions and decisions into successful outcomes

Corda Military Brochure NEW.indd 1-3 3/10/08 09:36:14

CORDA’s complete consultancy service provides analytical advice and tactical management toolswhich can be used to support strategic, operational and tactical decision-makers at all levels.

ABOUT CORDA

With over 20 years experience in management, analysis, consultancy and business modelling services, CORDA provides a wealth ofexpertise. Our team operates ina vibrant working environment which fosters innovation andencourages them to combinerigour with transparency,assuring our clients of robust evidence-based advice.

CORDA provides:

> Future forecasting to understand policy decisions and impact.

> Clear alignment of plans to policy objectives.

> Evaluation of procurement phase decisions to maximise successful outcomes.

> Optimisation of business andoperational processes to ensure maximum effi ciency and valuefor money.

> Delivery, in partnership with you,to ensure maximum relevance and full embedding of solutions within your organisation.

We will:

> Deliver high quality solutionsto ensure maximum value for money.

> Ensure that our solutions are tailored to your problem.

> Provide a body of highly trainedprofessional consultants.

> Work closely with you and yourteam to ensure maximum valueand relevance.

> Use the best techniques, ideasand technology to ensure cutting edge solutions to today’s problems.

www.corda.co.uk

www.corda.co.uk

Policy andPlanning >

Ensures that decisions taken areinformed by the best available evidence, with “what if?” analysis to consider the range of outcomes as a result of particular decisions.

> De-risks your long-term strategy across performance, cost andtime dimensions.

> Enables future scenarios to bevisualised and explored.

> Aids development of successful through-life programmes.

> Identifi es the real underlying issues and developing solutions that are aimed at your specifi c goals and values.

Procurementand Acquisition >

Analyses projects and programmes to ensure that performance, time and cost targets are managed withinacceptable risk.

> Improves success of customer’sbusiness case submissions.

> Ensures suppliers’ proposals havean increased success rate.

> Provides successful solutions byunderstanding the needs of both the customer and supplier.

> Fosters partnership behaviour between customer and supplier.

BusinessPerformance >

Identifi es business strategies that meet short, medium and long term performance and affordability targets. > Identifi es strategies for making your

solutions more effective andless expensive.

> Ensures your resource allocation isoptimal, freeing valuable assetsfor other key activities.

> Develops through-life solutions that provide high performance withinaffordability levels.

> Optimises the distribution of riskand performance through the lifeof the solution.

ProgrammeManagement >

Maximises the exploitation oftechnology research through concept analysis, technology demonstrations,technology maturation, and capability assessments.

> Adopts a benefi t-based approachto research based on a best-valuestructure with clearly defi nedexploitation paths.

> Supports the delivery of programmes on time and to budget.

> Informs timely decision-making and effective research development.

OUR SERVICES

Corda Military Brochure NEW.indd 4-6 3/10/08 09:36:20

25 YEARS OF DECISION SUPPORT TO THE UK MODTel: +44 (0)1252 383238 > Email: [email protected] > www.corda.co.uk

CORDA, Farnborough Aerospace Centre, Farnborough, Hampshire GU14 6YU, United Kingdom

MAKE THE RIGHT DECISIONBRAND GUIDELINES

October 2009Version 1.0

BRAND GUIDELINES

09

To retain a strong brand it is essential that the logo be used consistently and correctly. The logo must never be distorted. It should be positioned in line with the body text at all times and in keeping with the page grid. (see page layout 2.2) It should never overprint a photographic or patterned background and become illegible. It should never be used as one colour on a coloured background that diminishes clearness. It should never be rotated, re-cropped, used with a keyline or repositioned inside its solid rectangular box.

1.6 The brand mark: Used incorrectly

BRAND GUIDELINES

10

The consistent use of the two corporate colours act as a positivereinforcement of our identity. The primary colour palette of grey and purple have been chosen to work in harmony and should be predominately used in all of our communications to provide instant identification; these colours are complemented by tints, black and grey as required. Discretion should be applied as the overuse of tints might reduce the impact of the communication. Print and web specifications are given.

2 The brand mark: Colour palette

CORDA Solid Pantone colours

Pantone 268C Pantone 424C

CORDA Tinted Pantone colours

Pantone 268C50%

Pantone 424C50%

CMYK RGBC: 82 R: 61M: 100 G: 23Y: 0 B: 111K: 12

CMYK RGBC: 0 R: 107M: 0 G: 109Y: 0 B: 111K: 61

CMYK RGBC: 41 R: 158M: 50 G: 139Y: 0 B: 183K: 6

CMYK RGBC: 0 R: 181M: 0 G: 182Y: 0 B: 183K: 31


CLIENT

VOLIA CREATIONS

Volia provides many businesses with Content Management Systems, bespoke web design

and consultancy services

WEBSITE : MARKETING MATERIAL : STATIONERY

t: +

44 (0

) 196

2 73

2400

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volia

crea

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.co.

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ns.c

o.uk

natasha heylanddirector

Bcards Landscape Penguin.indd 1 30/10/08 17:13:46

We specialise in easy to useContent Management Systems

To take advantage of our tradeto trade offer call us now

on 01962 732400

Quote offer reference: WINCHM

is your websiteout of date?Would you like to be in full control of your website’s content?

F20407 Volia Postcard.indd 1 19/11/08 15:20:54

delivering Website freedom

home

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Our Clients

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Are you a creative agency providing Content Management System (CMS) to your clients? Or maybe you are looking into offering such service?

Do your customers often strangle while trying

what can we do for you? a little history

Volia Creations was founded in 2006 by William and Natasha Heyland. Thecompany was born from a web design business that we used to run for 5 years. During that time we searched the market for a Content Management

Volia – creators of NikiCMS. One of the most user friendly, flexible and functional Content Management Systems on the market today.

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NikiCMS basicDesignd for nonE-commerce sites of anysize. To find out what'sincluded and featuresplease click on the tag.

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Topics Discussions Replies Latest discussion

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CLIENT

Rio Tinto

Rio Tinto is one of the world’s leading mining and exploration companies

INTERNAL MAGAZINE : BRAND GUIDELINES : POWERPOINT : PROMOTIONAL ITEMS


We wanted to say how delighted we are with the new branding which looks excellent – we think all of the work was worthwhile, fi ne tuning the design and colours. Many thanks for all of your work.

“

”Cradduck_OnlineProfile_2010.indd 21Cradduck_OnlineProfile_2010.indd 21 11/3/10 11:59:2211/3/10 11:59:22

CLIENT

Volvo Ocean Race

The world’s premier ocean race and one of the few truly global sporting events, taking place over four different continents involving multi-national and multi-cultural teams

MARKETING MATERIALS : ADVERTISING : MAGAZINE : MEDIA GUIDE : EXHIBITION & DISPLAY

6 Life at the Extreme The Magazine of The Volvo Ocean Race www.VolvoOceanRace.com www.VolvoOceanRace.com The Magazine of The Volvo Ocean Race Life at the Extreme 7

Golden oldies and glittering

newcomers will be heading

for Volvo’s new home on

the Mediterranean coast

in the autumn of 2011 in a

joint search for reform and continuity if Knut

Frostad has his way.

The Norwegian is charged with not just

picking his way through the economic

minefield which has made progress in every

walk of life more difficult over the last 18

months, but reshaping an event that is in the

top four in the world of sailboat racing in such

a way that it does not just maintain stability,

but reinforces its place as a competition of

choice for the top competitors worldwide.

This aspirational quality is, he feels, one

of the essential elements in attracting all the

other partnerships that make up a modern,

international sports event. Its heritage is also

right up there on the list of values he wants to

put at the centre of the thinking and planning

that has been going on ever since the last

race was making its way round the world.

“The whole heritage of the race is an

important story, it is something that has many

angles,” says Frostad, flagging up what will be

a major part of the way the new organisation

will be structured. Just because the race has

moved its headquarters to Spain does not

mean that all that has gone before will be left

behind.

“One thing everyone should know is that

we moved to Spain for strategic and even

financial reasons. The Volvo is a complex

event to run, not least because of all the

stopovers around the world, whereas all the

other major events are based in one place,

even if their races go round the world,” he

explains.

One of the calculations, apart from it not

being ideal to be based in a place where

there was no race, was that the whole team

can now stay in its home base and delay

travelling for three months. Having up to 80

people on the road for three months can be a

costly business.

By moving the race headquarters to

the start port, a strategy which led to the

establishment of the race office close to

Southampton when the race started from

there, the whole organisation is in place for

setting up the start and does not have to

leave until just days ahead of the fleet’s arrival

in the first stopover.

And, having decided on a new home, the

question was how to enhance that home,

and from that came the museum and the

interactive exhibition. “The race has so much

to offer and so much history and that must

not be lost,” says Frostad. “That heritage is

extremely important, so the museum part is

perhaps at least 50 per cent of this project.

“One idea we have is to do a vintage race

a few weeks before the start in 2011. We

would invite every person who has crewed in

a Whitbread/Volvo Race and as many of the

boats as possible which have ever taken part.

You would be surprised just how many there

are and, what’s more, in good condition. I

think that would be a fantastic thing to do.”

This is what would be a showcase

RIC

K T

OM

LIN

SO

N/V

OLV

O O

CE

AN

RA

CE

LOOKING BACK TO THE

FUTURE SEEMS TO BE THE

BASIS OF OVER A YEAR’S

RESEARCH INTO THE FORMAT

AND FABRIC OF THE NEXT

RACE IN 2011-12. THIS WILL

BE THE FIRST ENTIRELY IN

THE FROSTAD FRAMEWORK

AND THE EXPERIENCE OF

THE CHIEF EXECUTIVE AS A

COMPETITOR HAS PLAYED A

CENTRAL ROLE IN FASHIONING

THE COURSE OF THE 36-YEAR

OLD CLASSIC FOR THE NEXT

NINE YEARS. HE TALKS TO

STUART ALEXANDER ABOUT

SOME OF THE THINGS WHICH

LIE AHEAD.

to a whole new

public in a region

and a country

that has become

a major centre of

European sailing.

But the UK link would

be maintained and it is

always open to a UK city

to host a stopover or to a UK

team to take part. It is certainly

an objective to see a Volvo fleet

racing up the Solent, between the UK

mainland and the Isle of Wight,

again. The bottom line says there is no

question of cutting the origins of the race

out of the new fabric.

The global aspect of what is a global

event is also re-inforced by Frostad’s

determination to see the best skippers and

the best crews being convinced that a Volvo

campaign is an essential part of their CVs. It

is also possible that, in the cyclical nature of

things, fully crewed racing may be ready to

take centre stage again in France and Italy

and that the stronger yacht racing ethos at

the centre of the Volvo race management

may also signal encouraging new

direction.

“There were some barriers, some

walls we needed to break down,”

says Frostad. “For me Italy and

France are very important,

it is where, alongside New

Zealand, there is the most

One idea we have is to do a vintage

race a few weeks before the start in 2011.

We would invite every person who has

crewed in a Whitbread/Volvo Race and

as many of the boats as possible which

have ever taken part.

“

”

passion for

sailing at a

time when

other areas of

the sport have

been commercial,

commercial,

commercial. There

is an important barrier

also to be broken

down there.”

Perhaps 15 years of

management thinking has

been re-examined and re-worked and the

new core message is that the Volvo should be

for the best sailors in the world and that the

international clash between the world’s best

should be what attracts a bigger audience

using what is still developing technology.

Combine this with also insisting that at

least three of the crew should be under 30

and the future of the race is decisively in the

hands of sailors at a time when the America’s

Cup is in disarray. At the same time there is

a determination to offer an opportunity for

the racing life of the boats to be extended

beyond one race and broadened into events

between races.

That should keep the sailors gainfully

employed and the sponsorship

and marketing offices of the

companies behind the teams

even busier. It should

also keep the offices in

Alicante buzzing.

La aventuraen Alicante

La aventuraen Alicante

OFC1A.indd 1 14/12/09 10:37:27

www.VolvoOceanRace.com www.VolvoOceanRace.com The Magazine of The Volvo Ocean Race Life at the Extreme 39

SA

LLY

CO

LLIS

ON

/PU

MA

OC

EA

N R

AC

ING

My Volvo experience is not unique. Starting something from scratch is both exciting and a bit nerve-wracking. In

the beginning, you’re trying to wear a lot of hats, working hard to concentrate on what is important at that particular time, being smart enough to put some very talented people in positions in which they could excel, yet trying to keep a watchful eye. I love what I do.

I have worked in the marine industry since I graduated from university, which has given me a unique view of our sport through the eyes a professional sailor, a businessman, a salesman, a father and a husband. It is a tough balancing act sometimes, but when it all comes together, all the years of work are so worthwhile I can’t even describe it. And it did come together.

I have stated many times that I can’t ever remember being proud of a second place, but in this particular case second place was a great accomplishment. I have to tell you, there were plenty of times where I questioned a lot of what we were doing right down to its simplest form. ‘How the hell did I get myself into this?’ I may have muttered on more than a few occasions. But, like all great things, the memory is quick to erase the negative and reinforce the positive. I now say to all who want to hear, I just lived the best year of my life, especially with regards to my sailing career. There are a lot of people that made it happen.

The important thing to establish at the beginning of a programme like this is that it is simply a start-up small business meant to market a product. You have a pot of money to spend. You create budgets. You hire people. You put together time lines, and you remain flexible. On the hiring side, the first person in was clearly the most important. Even though he’s probably only been sailing 15 days in the entire two years of PUMA Ocean Racing, Kimo Worthington was a tireless worker, who quickly became a very loyal friend and business partner.

I have been extremely lucky in my business life to have two great business partners.

The first, in my early business years, was Dan Neri who currently runs the 3DL plant for North Sails in Minden, Nevada. Kimo had some big shoes to fill. As one of a handful on our team, who had actually won this race before (EF Language), he had the experience first-hand on what he believed it would take to win. He also had the experience in the role he was thrust into, general manager for PUMA Ocean Racing. Kimo became the onshore glue that kept the travelling circus together.

During the courtship stage between PUMA and me, bringing Kimo onboard was the final step towards convincing PUMA that sailing and the Volvo Ocean Race was a viable marketing tool. He brought in real budget analysis and not just guesswork from the last campaign as general manager of Disney’s Pirates of the Caribbean team. I think the

PUMA leadership saw that the numbers were real and that we had a good idea of what this programme would be spending, and that we had a plan. The group fitted together immediately, and most importantly, the PUMA management group led by Jochen Zeitz and Antonio Bertone, and Kimo and I, became fast friends, trusting friends, who to this day are on the same page with regard to this programme and its hopeful future.

The next critical step was the ‘buy in’ of the team as to the goals of the programme. This is something we worked really hard at. From day one, I made it clear that we were all part of a travelling circus that was created in order to bring value to our sponsor. Period. That can come in many ways and in fact we broke it down both verbally and in a poster that we made and was put up in every single container, workshop and office that we occupied all the way around the world.

1. Everyone that starts the race in our

programme is present and accounted for

when we finish the race in Russia.

Safety is the number one concern. Selfishly, I could not even fathom having to make the ’phone call if there had been tragedy. In my mind, this was not an option. History has proven that, in this race, the dangers are real. We couldn’t let it happen. I think this created a team-wide environment that being safe by simply wearing harnesses or, for example, using the right crane to lift the boat, was a fundamental part of

kenny readBEING ASKED TO WRITE ABOUT MY VOLVO EXPERIENCE IS NEARLY

IMPOSSIBLE WITHOUT TAKING UP ABOUT 500 PAGES. BUT, LIKE ALL STORIES,

THIS ONE HAS A BEGINNING, MIDDLE AND AN END. OR MAYBE NOT AN END,

NOT YET ANYWAY. I’LL GET BACK TO THAT IN A BIT.

skipper’s notebook

TRULY GLOBALSAILORS

ANTIGUA

ARGENTINA

AUSTRALIA

AUSTRIA

BELGIUM

BRAZIL

CANADA

CHINA

DENMARK

FINLAND

FRANCE

GERMANY

GREAT BRITAIN

IRELAND

ITALY

THE NETHERLANDS

NEW ZEALAND

NORWAY

RUSSIA

SOUTH AFRICA

SPAIN

SWEDEN

UKRAINE

USA

vitAlstats

7

5

welcome

M A R S T R A N DJ U N E 2009

HISSCHAKT.indd 1 4/6/09 18:05:31

OSKAR KIHLBORG/VOLVO OCEAN RACE

F20322_Seahorse_October.indd 1 22/9/08 16:15:17

cASebook

Cover Final.indd 1 3/11/09 12:52:22


CLIENT

The FIDI Global Alliance

FIDI is the largest global alliance of independent quality international removal companies

SOUVENIR BOOK : ADVERTISING : CONFERENCE MATERIALS : PROMOTIONAL ITEMS


It’s so nice to give someone a brief about something and receive exactly what you had in mind.

“”


CLIENT

Hampshire Cosmetics

A contract manufacturer of toiletries and beauty products to High Street and specialist retailers

BRANDING : STATIONERY : CONCEPT BOARDS : WEBSITE : DISPLAY MATERIAL

packaging

innovatorsWorking towards new technologies and methods to ensure your products are at the forefront of the industry.Click here to read more.

packaging newsHampshire Cosmetics provides the complete package from product to product launch.Click here to read more.

fragrance

hairskincare

home | about us | services | products | news | contact us

service+Hampshire Cosmetics provides the complete package from product to product launch.Click here to read more.

Hampshire Cosmetics Ltd offer a Full Service facility for clients in the Cosmetics and Toiletries industry.

From concept and trend analysis, through packaging and formulation, to the manufacture and delivery of fi nished goods – we are the essential element to your product’s success.


CLIENT

Stéphane Vedeau & Claude Serra

French wine growers and owners of a number of vineyards in the Rhône region

BRANDING : WINE LABEL DESIGNS


CLIENT

Probyn Miers

A leading fi rm of chartered architects for construction dispute resolution services in the UK and internationally

REBRANDING : STATIONERY : CORPORATE BROCHURE : WEBSITE : ADVERTISING

Hamilton House 1 Temple Avenue Temple London EC4Y 0HAT: +44 (0) 20 7583 2244 E: [email protected] www.probyn-miers.com

chartered architects . dispute resolution

UK’s leading Chartered Architects in ForensicAnalysis and Dispute Resolution for theinternational construction industry.

■ Architecture

■ Arbitration

■ Adjudication

■ Mediation

■ Dispute Boards

■ Expert Witness

■ Forensic Services

■ Fire Consultancy

■ Health and Safety

AD with Pics FINAL V2.indd 1 1/5/09 15:53:49


CLIENT

Karma Sun

Hampshire-based rock band. All profi ts from sales of this album went to the Cystic Fibrosis Trust

BRANDING : CD SLEEVE AND ON-BODY : MYSPACE PAGE


I saw your portfolio yesterday. It is fi rst class in all aspects and very generous in its format, which gives a solid impression of confi dence. Even for us it gives a bit of a fresher impression of your company. A very good one.

“

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CLIENT

Jubilee Sailing Trust

A registered charity that owns the only two tall ships in the world designed and built to enable

people of all physical abilities to sail side-by-side as equals

VOYAGES BROCHURE : MARKETING AND PROMOTIONAL MATERIALS

www.jst.org.uk

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The British IslesWith Tenacious away from home and Lord Nelson chartered by Girlguiding UK between June and September, UK voyages are bound to be more in demand than ever. If you don’t fancy heading abroad, there is plenty to do right on your doorstep. When you book a UK voyage with Jubilee Sailing Trust, you’re sure to see a very different side to Great Britain.

Many of the most beautiful views of the British Isles can be found at sea, so a voyage around the UK is the perfect opportunity to see it from a different perspective. With a couple of Day Sails and a few longer

voyages, there’s something for everybody. Whether you’ve sailed with Jubilee Sailing Trust 100 times or this is the first time you’ve considered it, a voyage on one of our ships will keep travelling costs low while providing you with some unforgettable highs.

NB: Sailing with JST is a fantastic activity when its wet weather, but even more enjoyable when it’s dry. All of our voyages are weather dependent, whether in the UK or abroad.

Lord Nelson's VoyagesYou can meet Lord Nelson in the bustling city of Glasgow when she returns from her Girlguiding UK charter. Having undergone a progressive transformation in recent years, there is now even more to see and do in Glasgow itself. You can get two great benefits for the price of one, tying in some sight-seeing with the start of your voyage.

Once you’ve seen it from land you can get an entirely different view of Scotland from the sea. There are many areas that remain almost untouched and on a day sail down the Clyde from Glasgow to Greenock you’ll get the chance to see city, town and countryside.

The route from Greenock to Cardiff (LN 755) offers you the chance for some brilliant sailing, travelling almost the length of the UK with the potential to enjoy some outstanding locations ashore. Starting in Scotland, you could then visit Ireland, where you can soak up the local hospitality or even the independent Isle of Man before you arrive in Cardiff.

LN756 will give you the exciting chance to sail around Land’s End peninsular and enjoy an area that is rich in folk legend. You will see Ralph’s Cupboard, now a gorge, but once a cave said to be a giant’s home or sail by the lost city of Lyonnesse, the peaks of which are said to form the Isles of Scilly. You may also get the chance to stop off in Falmouth or even the Channel Islands on the way.

Happy Anniversary Tenacious!Jubilee Sailing Trust will celebrate her birthday in style, so keep an eye out on our website for updates on how we plan to celebrate her 10th birthday.

oban

greenock

glasgow

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Tenacious finally returns to her home port after 11 long months away. Be one of the crew to deliver her safely back.

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Girlguiding UK (GGUK) have chartered Lord Nelson for 100 days as one of 100 activities that they have arranged to celebrate their centenary year.

The charter will see Lord Nelson travel around the whole of the UK over the course of 100 days. This will be broken into 10 individual voyages, each with a different crew of GGUK Senior Section members. Starting the tour in Glasgow on Monday 7th June 2010, Lord Nelson will travel to Oban, around the North Coast of Scotland and then around the rest of the UK mainland until she arrives back in Glasgow on Friday 17th September.

At every destination port, Lord Nelson will take a new crew from the Senior Section of the Guides, ensuring that everybody who wants to try tall ship sailing gets the chance to take part. Ports along the way include Newcastle, London, Portsmouth, Falmouth and Milford Haven, so Senior Section members from across the UK shouldn’t have too far to travel no matter where they are based.

If you are in the Senior Section of GGUK, or you know somebody who is, and you would like more information on the Girlguiding UK centenary voyages please go to the Senior Section of the GGUK Centenary website (www.girlguiding100years.org.uk) or email [email protected]

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aberdeen

rtsmouth

Once aboard you are made welcome to a degree which puts us Irish and our legendary welcoming nature to shame! Indeed you are so quickly and effectively integrated that your past life is a haze to your stern and your future clear and distinct off your bow! - Shane TNS190Leadership@Sea

Girlguiding UK voyage destinations

Tall Ship Voyages

2010

www.jst.org.uk

adventures destinations programmes reservations

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F21121 JST Friends DL leaflet 1 26/11/09 11:30:57

We have two amazing tall ships, Lord Nelson and Tenacious, and we sail with mixed ability crews.

50% may be disabled, but 100% are actively involved. Possibly the most

amazing time of your life...

So why aren’t you sailing with us?

www.jst.org.ukTel: 023 8044 9108

You can take part and change your life or help support us as we continue to change

the lives of thousands of others.

Registered Charity No. 277810

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CLIENT

Sarah Lucas

A Hampshire-based author of children’s books

NOVELS : PROMOTIONAL MATERIALS : WEBSITE : STATIONERY

AND DISCOVER THE MAGIC OFMADABOUTSNAILBOOKS

FICTION BOOKS FOR 5-11 YEAR OLDS* Signed copies for Christmas * Local delivery

THE SECRET SCROLL

– a UK 1st and World 2nd in published collaborative writing

‘I was impressed by Louis’ drawing’ Quentin Blake, Illustrator‘A tremendous success!’ Ian Troup, HCC

www.madaboutsnailbooks.comtel: 01420 587351

AND DISCOVER THE MAGIC OFMADABOUTSNAILBOOKS

FICTION BOOKS FOR 5-11 YEAR OLDS* Signed copies for Christmas * Local delivery

THE SECRET SCROLL

– a UK 1st and World 2nd in published collaborative writing

‘I was impressed by Louis’ drawing’ Quentin Blake, Illustrator‘A tremendous success!’ Ian Troup, HCC

www.madaboutsnailbooks.comtel: 01420 587351

To fi nd out more about Mad About Snail books go to www.madaboutsnailbooks.com email [email protected] or call 01420 587351


meka clothes, bags, shoes, jewellery and gifts

meka was created so that we could offercustomers of all ages and sizes the chance to wear something that is well designed and well made, at an affordable price. We have searched out designers from all over the world, whom you won't find on every High Street. It's a chance for exclusivity without the usual price tag.

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meka clothes, bags, shoes, jewellery and gifts

home about us mailing list links site map contact

meka was created so that we could offercustomers of all ages and sizes the chance to wear something that is well designed and well made, at an affordable price. We have searched out designers from all over the world, whom you won't find on every High Street. It's a chance for exclusivity without the usual price tag.

we have a wide range of clothes, whether you need something for an informal lunch, orcollecting an Oscar. Everyday clothes to stunning evening dresses, all under one roof.

wardrobe full? nothing to wear?

openwebsite

24/7

more info more info more info more info more info more info

some of our favourite things this summer

the collectionautumn

i

saleitems

meka

boxmekainfo

go shopping! dresses tops knitwear jersey jackets trousers jeans skirts accessories sale

search

register/log-in

Gotype keyword here

view my basket

go to checkout

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meka was created so that we could offer customers of all ages and sizes the chance to wear something that is well designed and well made, at anaffordable price. We have searched out designers from all over the world, whom you won't find on every High Street. It's a chance for exclusivity without the usual price tag.

price £119.00

size and colour

availability

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heading for item

details/colourways

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accessories that match this outfit

necklaceprice £22.00

shoesprice £75.00

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CLIENT

Meka

Independent retailer of affordable ladies clothing, available to buy in their shop or online

WEBSITE : PROMOTIONAL MATERIALS


VARIOUS

Corporate Identity

A selection of logo designs from our portfolio


Our six main areas of activity are:

Design for Print

Branding and Corporate ID

Publications

Exhibitions and Display

Website and Digital Design

Promotional Products

Get in touch with us to discuss your next project:

Cradduck Design Company Ltd.

The Old Stables

Sutton Manor Farm

Bishops Sutton

Hampshire

SO24 0AA

+44 (0) 1962 734606

[email protected]

www.cradduck.com

This book was printed digitally on FSC approved paper stock and was bound using a unique metal binding

system suitable for short run presentations. This system is one of many solutions we offer our clients. If it is

of interest to you for your own presentations please contact us for an estimate: [email protected]

It would be hard to imagine not working with Cradduck Design Company.

“”


Updated online company profile for Cradduck Design Co.

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Transcript of Updated online company profile for Cradduck Design Co.