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Tourism in Scotland’s Regions 2015Updated October 2016

1Tourism in Scotland’s Regions 2015

Contents

Introduction 2 -3Sustainable Tourism Employment and Gross Value Added by Local Authority Area (2012) 4

Top Attractions by Region 5-7GB Tourist Trips and Spend 8Overseas Tourist Trips and Spend 9 - 10Seasonality 11Trip Duration: GB and Overseas 12-13Trip Purpose: GB and Overseas 14-15Transport: GB Tourist Trips 16Accommodation used: GB 17Accommodation Occupancy: GB and Overseas 18-22Disclaimer 23


IntroductionThis report provides a summary of statistics on tourism in Scotland’s regions. It gathers information from a suite of tourism monitors managed by VisitScotland’s Insight Department, and other national statistics and commissioned research. Most of the statistics are produced from surveys. The primary surveys used are:

• The Great Britain Tourism Survey (GBTS) provides data for visitors resident in Scotland, England and Wales. The survey is conducted through face-to-face interviews and is jointly commissioned by VisitScotland, VisitEngland and VisitWales. More information about the survey can be found here visitscotland.org/research_and_statistics/tourismstatistics.aspx

• The International Passenger Survey (IPS) is run by the Office for National Statistics (ONS). This survey provides data for overseas visitors. Details about the survey and methodology used can be found on the ONS website and the VisitBritain website visitscotland.org/research_and_statistics/tourismstatistics.aspx

• The Scottish Accommodation Occupancy Survey (SAOS) provides data on occupancy in Scotland’s tourist accommodation sectors. More information about the survey can be found here visitscotland.org/research_and_statistics/tourismstatistics.aspx

Using the Data

While results from these surveys can give good precision at a national level, at regional level the results can be less reliable. This is because data at regional level can be based on a relatively small sample size. This incurs a larger margin of statistical error reducing data reliability. Therefore results should be treated with caution. To reduce error margins, it is sometimes useful to take an average over 3 years to provide a larger sample size. It is good practice to use the data in conjunction with other indicators, for example visitor numbers at attractions and accommodation occupancy levels, to provide a better understanding of tourism in Scotland’s regions.

Note that visitor numbers for regions may add up to more than the national total as the same person may spend nights in more than one location during their visit. For example a visitor to the Highlands may also spend a night in Edinburgh. Numbers of visits therefore cannot be summed across regions. However the number of nights and amount spent can be summed across regions.

The regions used are the former Area Tourist Board regions. Data is also included for sub-regions. Sub-regions are indicated in the tables by italics. Data for each sub-region is included within the region of which it is part, for example data for visitors to ‘Glasgow’ is also included within ‘Greater Glasgow & Clyde Valley’.

There are some differences between regions as identified by the GBTS, IPS and SAOS. For instance, the GBTS shows data separately for Edinburgh and Glasgow. IPS combines data for Edinburgh and Lothians in ‘Lothian’ and for Glasgow and Clyde Valley in ‘Greater Glasgow and Clyde Valley’. In addition, whereas GBTS combines data for Argyll, the Isles, Loch Lomond, Stirling and Trossachs in ‘AILLST’, IPS includes data for Argyll, Loch Lomond, Stirling and Trossachs in ‘ALLST’, and SAOS compiles data for Argyll, the Isles, Loch Lomond, Trossachs and Forth Valley in ‘AILLFV’. Furthermore, IPS includes data for Aberdeen and Grampian in ‘Grampian’. The GBTS and SAOS provide separate set of data for Highlands, Orkney, Shetland, and Outer Hebrides, whereas IPS combines data for those areas in ‘Highlands and Islands’.

AbbreviationsAILLST: Argyll, the Isles, Loch Lomond, Stirling and Trossachs [GBTS]ALLST: Argyll, Loch Lomond, Stirling and Trossachs [IPS]AILLFV: Argyll, the Isles, Loch Lomond, the Trossachs and Forth Valley [SAOS]Regions shown in italics are sub-regions (included within primary regions).

Sources• Great Britain Tourism Survey (GBTS) 2015• International Passenger Survey (IPS) 2015• Scottish Accommodation Occupancy Survey (SAOS) 2015• Moffat Centre Visitor Attraction Monitor 2015• Scottish Annual Business Statistics (SABS): Sustainable Tourism by Local Authority Area 2008-2013 (www.gov.scot/Resource/0045/00458058.pdf)


Notes on Statistics

Percentage figures may not add up to 100% due to rounding and, as with all surveys, data at regional level, particularly for smaller regions, based on relatively small sample sizes, can be less reliable.

From 2011, domestic tourism data is compiled for GB (England, Scotland and Wales) in the Great Britain Tourism Survey. Previously UK data included Northern Ireland.

- indicates the sample size available is insufficient for data collection.

Definitions

A tourist trip is defined as a stay of one or more nights away from home for holidays, visits to friends and relatives, business/conference trips or any other purposes except such activities as boarding education or semi-permanent employment.

Tourist Bednights are those spent away from home using any type of accommodation, or in transit, on a tourist trip.

Tourist Expenditure is spending incurred whilst away from home on a tourist trip and on advance payments for elements of such trips.

Holiday includes domestic (GB) trips staying with friends or relatives (VFR) that are mainly for holiday purposes.

VFR includes all Visiting Friends and Relatives trips that are not mainly for Holiday purposes.


Sustainable Tourism Employment and Gross Value Added by Local Authority Area (2013)1

1 The definition of sustainable tourism represents the SIC07 industry classifications for tourism used within the Scottish Government’s growth sector; latest data available at time of publication* Total Employees by Local Authority Area, Scotland, 2013. Source: Scottish Annual Business Survey 2015.Note: Employment includes employees plus the number of working owners who receive drawings or a share of the profits but are not paid via PAYE. However, the employment estimate does not include those that are self-employed operating below the VAT threshold with no employees, i.e. the smallest sole proprietors and partnerships. Numbers indicate total employees and working owners and to not indicate whether employment is full or part time. ** Approximate Gross Value Added at Basic Prices (£millions) by Local Authority Area, Source: Scottish Annual Business Survey 2015.

Local Authority Area

Sustainable Tourism

Employment*

Sustainable Tourism

GVA (£m)**

Aberdeen City 10,900 273.1

Aberdeenshire 7,400 195.1

Angus 3,000 37.8

Argyll & Bute 6,200 105.9

Clackmannanshire 1,000 19.2

Dumfries & Galloway 5,400 91.1

Dundee City 4,900 57.6

East Ayrshire 2,200 39.5

East Dunbartonshire 2,000 22.9

East Lothian 3,200 40.2

East Renfrewshire 1,700 36.1

Edinburgh, City of 31,400 589.9


Sustainable Tourism

Employment*

Sustainable Tourism

GVA (£m)**

Eilean Siar 1,000 19.4

Falkirk 3,800 51.9

Fife 10,000 204.1

Glasgow City 28,400 476.0

Highland 14,100 228.8

Inverclyde 1,900 41.6

Midlothian 1,600 20.5

Moray 2,600 38.2

North Ayrshire 4,000 62.8

North Lanarkshire 6,400 76.1

Orkney Islands 1,100 26.8

Perth & Kinross 8,600 171.4


Sustainable Tourism

Employment*

Sustainable Tourism

GVA (£m)**

Renfrewshire 5,400 116.5

Scottish Borders 3,500 47.8

Shetland Islands 1,200 30.4

South Ayrshire 5,600 96.8

South Lanarkshire 7,900 79.4

Stirling 4,800 107.1

West Dunbartonshire 2,200 28.0

West Lothian 3,500 41.2

Scotland Total 196,900 3,471.3

Source: Government Economic Strategy Growth Sector Statistics – Local Authority Breakdowns


Top Attractions by Region: Visitor Numbers 2015Source: Moffat Centre Visitor Attraction Monitor, Glasgow Caledonian University

The Visitor Attraction Monitor is solely owned and distributed by Glasgow Caledonian University Moffat Centre. If you are interested in participating in the accompanying survey or subscribing to the publication, please contact [email protected]. Note: (f) – free admission; (p) – paid admission

0 50000 100000 150000 200000 250000 300000 350000

Aden Country Park (f)

David Welch Winter Gardens (f)

Johnston's Cashmere Visitor Centre (f)

Brodie Castle (p)

Scottish Dolphin Centre (f)

Aberdeen & Grampian

94,561

108,173

186,898

274,713

326,620

0 50000 100000 150000 200000 250000 300000 350000 400000

Dundee Contemporary Arts (f)

Forfar Loch Country Park (f)

Monikie Country Park (p)

The McManus: Dundee's Art Gallery

& Museum (f)

Crombie Country Park (f)

Angus & Dundee

135,866

143,455

206,721

236,464

398,598

0 300000 600000 900000 1200000 1500000

Loch Lomond Shores (f)

The Helix (f)

Falkirk Wheel (f)

Stirling Castle (p)

Queen Elizabeth Forest Park (f)

Argyll & the Isles, Loch Lomond & Forth Valley

254,320

458,932

605,432

708,471

1,252,107

0 50000 100000 150000 200000 250000

Robert Burns Birthplace Museum (p)

Culzean Castle and Country Park (p)

Heads of Ayr Farm Park (p)

Dick Institute Museum (f)

Kelburn Castle & Counry Centre (p)

Ayrshire & Arran

68,732

122,600

161,750

228,174

235,668

0 100000 200000 300000 400000 500000 600000 700000 800000

Gretna Green Famous Blacksmith's Shop (f)

Galloway Forest Park (f)

Mabie Farm Park (p)

Mabie Forest (f)

Cream o'Galloway (p)

Dumfries & Galloway

65,800

71,781

75,900

446,688

775,868


Top Attractions by Region: Visitor Numbers 2015Source: Moffat Centre Visitor Attraction Monitor, Glasgow Caledonian UniversityNote: (f) – free admission; (p) – paid admission

0 500000 1000000 1500000 2000000

Edinburgh Castle (p)

National Museum of Scotland (f)

Scottish National Gallery (f)

St Giles' Cathedral (f)

Royal Botanic Garden (f)

Edinburgh & Lothian

836,755

1,108,331

1,377,710

1,567,310

1,568,508

0 1000000 2000000 3000000 4000000 5000000 6000000

Strathclyde Country Park (f)

Kelvingrove Art Gallery

& Museum (f)

Riverside Museum (f)

Rouken Glen Park (f)

Drumpelier Country Park (f)

Greater Glasgow& Clyde Valley

919,573

1,095,813

1,131,814

1,261,552

5,407,774

0 50000 100000 150000 200000 250000 300000 350000

Urquhart Castle (p)

Glenmore Forest Park (f)

Nevis Range (p)

Landmark Forest Adventure Park (p)

Glencoe Visitor Centre (p)

Highlands

133,444

137,480

176,830

292,630

348,691

0 100000 200000 300000 400000 500000 600000 700000 800000

Lochore Meadows Country Park (f)

Craigtoun Country Park (f)

Tentsmuir Forest (f)

Kirkcaldy Museum & Art Gallery (f)

Knockhill Racing Circuit (p)

Kingdom of Fife

104,414

157,305

159,000

170,000

670,000

0 50000 100000 150000 200000

St Magnus Cathedral (f)

Italian Chapel (f)

Skara Brae (p)

Skaill House (p)

Pier Arts Centre (f)

Orkney

41,283

57,921

85,894

134,783

159,164


Top Attractions by Region: Visitor Numbers 2015Source: Moffat Centre Visitor Attraction Monitor, Glasgow Caledonian UniversityNote: (f) – free admission; (p) – paid admission

0 50000 100000 150000 200000 250000

An Lanntair (f)

Calanais Visitor Centre (f)

Taigh Chearsabhagh Museum ArtsCentre (p)

Gearrannan Blackhouse

Village (p)

Black House Arnol (p)

Outer Hebrides

13,993

23,078

23,414

45,150

217,558

0 50000 100000 150000 200000 250000 300000

Tay Forest Park (f)

Hermitage (f)

The Birnam Institute (f)

Scone Palace (p)

Dunkeld Cathedral (f)

Perthshire

87,064

91,042

108,000

166,314

263,039

0 50000 100000 150000 200000 250000 300000 350000

Tweed Valley Forest Park (f)

Teviot Watergardens (f)

Heart of Hawick (f)

Abbotsford (p)

Melrose Abbey (p)

Scottish Borders

47,691

56,979

139,691

153,631

346,678

0 20000 40000 60000 80000 100000

Shetland Museum and Archives (f)

Scalloway Museum (p)

Jarlshof (p)

Shetland Jewellery (f)

Tangwick Haa Museum (f)

Shetland

6,093

8,550

13,898

16,968

81,248


GB Tourist Trips

GB Tourist Spend

AILLST: Argyll, the Isles, Loch Lomond, Stirling and Trossachs

GB Tourist Trips by country of residence (000s)

Coun

try

of

resi

denc

e

Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s &

Gallo

way

Edin

burg

h an

d Lo

thia

ns

Edin

burg

h

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glas

gow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

Scotland 5,842 614 154 995 427 226 812 673 680 545 943 291 3 59 582 114 8

England 5,989 421 144 699 167 561 1,925 1,798 1,190 978 791 222 22 59 202 176 27

Wales 157 13 10 39 - 3 25 - 63 35 17 - - - - - -

Total GB 11,988 1,047 308 1,733 595 789 2,762 2,471 1,933 1,558 1,751 513 25 118 784 290 35

GB Tourist Spend by Country of Residence (£m)

Coun

try

of

resi

denc

e

Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s &

Gallo

way

Edin

burg

h an

d Lo

thia

ns

Edin

burg

h

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glas

gow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

Scotland 1,154 112 18 179 82 36 204 183 119 99 221 45 1 12 98 21 6

England 2,086 173 40 221 50 128 636 603 330 285 311 40 16 25 46 44 11

Wales 39 5 4 4 - 1 5 - 16 8 4 - - - - - -

Total GB 3,279 290 62 403 132 165 845 465 392 536 85 17 37 144 65 17

Fact: Edinburgh and

Lothians was the most visited region

of Scotland, with 2,762,000 trips in

2015

Source: GBTS

Source: GBTS


Overseas Tourist Trips

Overseas Tourist Trips (000s)

Coun

try

of re

side

nce

Scot

land

Angu

s & D

unde

e

ALLS

T

Argy

ll

LLST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Gram

pian

(inc

l.

Aber

deen

)

Aberdeen

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds &

Isla

nds

Highlands

Islands

King

dom

of F

ife

Loth

ian

(incl

. Ed

inbu

rgh)

Edinburgh

Loth

ian

(exc

l.

Edin

burg

h)

Pert

hshi

re

Scot

tish

Bord

ers

USA 409 9 43 26 28 15 2 29 14 127 115 106 95 28 40 291 284 7 19 4

Germany 323 7 49 32 23 11 6 42 28 91 85 101 84 50 21 198 189 10 22 5

France 196 5 32 15 25 2 2 25 22 53 53 73 60 31 4 126 126 - 16 6

Netherlands 157 1 18 9 11 3 2 11 10 43 35 39 31 19 4 88 83 5 10 6

Spain 146 - 12 8 6 - - 10 7 26 21 32 32 15 10 103 99 5 9 -

Australia 142 11 19 9 10 5 2 15 7 50 45 40 33 8 12 85 84 1 12 4

Canada 98 3 13 4 9 8 1 8 7 38 32 26 19 10 6 57 51 6 5 <1

Italy 92 - 8 3 6 6 2 17 16 32 32 14 14 2 1 61 56 5 8 -

Poland 87 5 6 6 <1 <1 2 17 15 30 27 1 - 1 <1 39 39 - 1 <1

Irish Republic 78 2 3 1 3 4 2 8 5 11 7 1 1 1 6 49 47 2 3 1

Rest of world 864 16 76 40 36 17 16 110 86 221 210 158 139 54 44 493 487 13 35 12

Total Overseas 2,592 59 279 153 157 71 37 292 217 722 662 591 508 219 148 1,590 1,543 54 140 38

Source: IPS


Overseas Tourist Spend

Overseas Tourist Spend (£m)

Coun

try

of re

side

nce

Scot

land

Angu

s & D

unde

e

ALLS

T

Argy

ll

LLST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Gram

pian

(inc

l.

Aber

deen

)

Aberdeen

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds &

Isla

nds

Highlands

Islands

King

dom

of F

ife

Loth

ian

(incl

. Ed

inbu

rgh)

Edinburgh

Loth

ian

(exc

l.

Edin

burg

h)

Pert

hshi

re

Scot

tish

Bord

ers

USA 391 2 21 14 8 7 1 22 11 43 37 46 36 10 28 196 194 2 22 2

Germany 175 4 14 10 5 5 1 11 6 19 16 39 22 16 7 68 65 3 7 1

France 118 1 7 3 4 <1 <1 8 6 17 17 32 21 12 1 47 47 - 3 2

Netherlands 76 <1 4 2 2 1 <1 2 2 12 11 14 9 4 11 28 27 1 2 1

Spain 105 - 1 1 <1 - - 2 1 12 11 12 9 2 40 37 37 <1 1 -

Australia 126 2 10 4 5 2 1 7 4 29 22 24 18 6 5 39 37 2 3 2

Canada 66 1 3 1 2 3 <1 4 4 13 11 11 6 5 1 29 28 <1 1 <1

Italy 71 - 2 1 1 13 <1 9 8 10 8 5 4 1 4 26 18 8 3 -

Poland 20 <1 <1 <1 <1 <1 <1 4 3 3 3 1 - 1 <1 8 8 - 3 <1

Irish Republic 27 <1 <1 <1 <1 <1 <1 4 3 3 1 <1 <1 <1 2 16 15 1 1 <1

Rest of world 520 8 30 10 17 7 5 55 47 96 84 58 45 16 47 201 200 1 6 3

Total Overseas 1,695 18 92 47 45 39 10 131 95 257 221 242 170 73 142 695 676 19 52 11

Source: IPS


Seasonality: GB trips to Scotland (including child trips)

GB Tourist Trips (000s)

Mon

th

Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Edin

burg

h an

d

Loth

ians

Edinburgh

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney*

*

Out

er H

ebrid

es**

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

**

Jan 689 57 11 71 31 42 185 177 123 110 112 - - - 51 20 -

Feb 802 69 27 55 12 48 124 113 291 239 108 28 - - 29 8 -

Mar 982 69 11 191 22 26 292 253 215 211 95 37 - - 53 17 -

Apr 1,053 104 - 126 104 45 243 217 128 90 206 43 - - 35 27 -

May 1,102 46 42 207 60 95 268 233 111 108 204 66 - - 56 12 -

Jun 995 105 3 173 77 76 175 137 167 135 142 48 - - 88 27 -

Jul 1,538 93 84 207 122 115 288 239 281 193 272 70 - - 88 48 -

Aug 1,499 124 47 205 80 141 388 362 171 104 173 23 - - 114 51 -

Sep 900 79 30 140 38 18 232 201 52 46 150 65 - - 140 14 -

Oct 890 104 47 120 36 68 132 132 121 121 163 68 - - 53 24 -

Nov 626 128 6 112 7 31 135 113 126 116 19 44 - - 21 26 -

Dec 912 68 - 127 6 84 301 293 147 86 106 20 - - 56 14 -

Total 11,988 1,047 308 1,733 595 789 2,762 2,471 1,933 1,558 1,751 513 25 118 784 290 35

Source: GBTS**Data not available at time of publication


Duration: GB trips to Scotland (including child trips)

Average Trip Duration: GB tourist trips to Scotland


Dura

tion

Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Edin

burg

h an

d

Loth

ians

Edinburgh

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

1 – 3 nights 7,807 661 237 1,100 444 352 1,912 1,736 1,394 1,176 777 347 6 12 539 152 8

4 – 7 nights 3,340 265 49 503 103 338 717 621 408 324 742 141 3 81 158 125 6

4+ nights 4,182 387 71 633 151 437 850 735 539 382 973 166 18 107 245 138 27

8+ nights 841 121 22 131 48 99 133 114 131 57 231 24 15 26 86 12 21

Total 11,988 1,047 308 1,733 595 789 2,762 2,471 1,933 1,558 1,751 513 25 118 784 290 35


Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Edin

burg

h an

d

Loth

ians

Edinburgh

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

Trips 11,988 1,047 308 1,733 595 789 2,762 2,471 1,933 1,558 1,751 513 25 118 784 290 35

Nights 41,336 3,644 871 5,858 1,761 3,068 7,460 6,573 4,967 3,908 7,106 1,623 180 703 2,335 1,048 347

Average Duration (nights)

3 4 3 3 3 4 3 3 3 3 4 3 7 6 3 4 10

Source: GBTS

Source: GBTSAILLST: Argyll, the Isles, Loch Lomond, Stirling and Trossachs

Fact: Over 65% of visits

to Scottish regions lasted between 1 to

3 nights.


Average Trip Duration: Overseas tourist trips to Scotland


Coun

try

of re

side

nce

Scot

land

Angu

s & D

unde

e

ALLS

T

Argy

ll

LLST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Gram

pian

(inc

l.

Aber

deen

)

Aberdeen

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds &

Isla

nds

Highlands

Islands

King

dom

of F

ife

Loth

ian

(incl

. Ed

inbu

rgh)

Edinburgh

Loth

ian

(exc

l.

Edin

burg

h)

Pert

hshi

re

Scot

tish

Bord

ers

Trips (000) 2,592 59 279 153 157 71 37 292 217 722 662 591 508 219 148 1,590 1,543 54 140 38

Nights (000) 21,487 258 1,707 543 1,164 393 173 1,760 1,182 4,195 3,417 3,067 2,006 1,061 1,729 7,345 7,014 331 512 215

Average stay (nights) 8.3 4.4 6.1 3.6 7.4 5.6 4.7 6.0 5.4 5.8 5.2 5.2 3.9 4.8 11.7 4.6 4.5 6.1 3.7 5.7

Source:IPSAILLST: Argyll, the Isles, Loch Lomond, Stirling and Trossachs


Purpose: GB tourist trips


Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Edin

burg

h an

d

Loth

ians

Edinburgh

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

Holiday 8,660 605 221 1,337 437 629 2,080 1,860 1,101 854 1,268 366 25 90 637 192 9

VFR 1,170 100 27 192 71 58 233 215 253 178 253 68 - 20 56 56 6

Business 1,730 298 40 141 44 46 364 337 491 438 197 69 - 8 86 34 20

Other 440 88 20 63 43 56 85 59 88 88 33 10 - - 5 8 -

Total 11,988 1,047 308 1,733 595 789 2,762 2,471 1,933 1,558 1,751 513 25 118 784 290 35

Source:GBTS

Fact: Holiday was the

main purpose for over 70% of all visits to Scottish regions


Purpose: Overseas tourist trips


Coun

try

of re

side

nce

Scot

land

Angu

s & D

unde

e

ALLS

T

Argy

ll

LLST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Gram

pian

(inc

l.

Aber

deen

)

Aberdeen

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds &

Isla

nds

Highlands

Islands

King

dom

of F

ife

Loth

ian

(incl

. Ed

inbu

rgh)

Edinburgh

Loth

ian

(exc

l.

Edin

burg

h)

Pert

hshi

re

Scot

tish

Bord

ers

Holiday 1,450 24 221 137 114 39 20 124 76 368 360 498 433 192 86 1,109 1,098 14 276 28

VFR 606 12 49 14 36 29 15 59 44 201 158 59 47 18 33 253 235 20 206 7

Business 427 14 4 2 2 3 2 93 86 127 120 24 19 5 20 171 152 20 22 2

Study 35 4 2 - 2 - - 3 2 7 7 4 4 3 2 17 17 - 2 0

Other 71 5 3 - 3 - - 12 10 17 17 5 5 - 7 41 41 - 6 0

Total 2,592 59 279 153 157 71 37 292 217 722 662 591 508 219 148 1,590 1,543 54 512 38

Source:IPS

AILLST: Argyll, the Isles, Loch Lomond, Stirling and Trossachs



Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Edin

burg

h an

d

Loth

ians

Edinburgh

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney*

*

Out

er H

ebrid

es**

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

**

Car 7,822 690 199 1,284 502 691 1,332 1,140 1,039 764 1,245 387 - - 643 231 -

Train 1,813 88 44 119 39 19 896 852 385 338 163 53 - - 21 15 -

Plane 1,064 155 41 103 15 18 324 324 243 228 85 44 - - 39 9 -

Regular bus/coach 456 62 17 50 20 0 70 57 158 149 28 10 - - 30 4 -

Organised coach tour 251 10 0 97 0 3 19 19 32 27 75 0 - - 14 6 -

Other 582 42 7 80 19 58 121 79 76 52 155 19 - - 37 25 -

Total 11,988 1,047 308 1,733 595 789 2,762 2,471 1,933 1,558 1,751 513 25 118 784 290 35

Transport: GB Tourist Trips*

Source:GBTS*Transport used during the longest part of the journey **Data not available at time of publication


Accommodation used: GB tourist nights GB Tourist Nights (000s)

Scot

land

Aber

deen

&

Gram

pian

Angu

s & D

unde

e

AILL

ST

Ayrs

hire

& A

rran

Dum

frie

s &

Gallo

way

Edin

burg

h an

d

Loth

ians

Edinburgh

Grea

ter G

lasg

ow &

Cl

yde

Valle

y

Glasgow

Hig

hlan

ds

King

dom

of F

ife

Ork

ney*

*

Out

er H

ebrid

es**

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

**

Hotel/motel 11,222 1,143 270 1,639 451 306 2,303 2,163 2,135 1,865 1,512 315 - - 589 201 -

Friends/ relatives 11,942 1,523 210 1,328 223 1,012 2,566 2,341 2,544 1,868 981 590 - - 416 231 -

B&B/guest house 2,129 65 26 343 47 64 426 379 62 43 853 19 - - 101 51 -

Self-catering 9,031 458 230 1,480 360 1,178 1,148 966 150 71 2,034 400 - - 661 470 -

Camping/ touring caravan

2,968 0 42 472 147 127 389 209 37 21 1,235 178 - - 245 0 -

(Sum) 37,292 3,189 778 5,262 1,228 2,687 6,832 6,058 4,928 3,868 6,615 1,502 - - 2,012 953 -

Other 4,044 455 93 596 533 381 628 515 39 40 491 121 - - 323 95 -

Total 41,336 3,644 871 5,858 1,761 3,068 7,460 6,573 4,967 3,908 7,106 1,623 180 703 2,335 1,048 347

Source:GBTS

**Data not available at time of publication 1 Definitions of accommodation types:

‘Self-catering’ includes self-catering apartments and static caravans (owned and rented)

‘Camping/touring caravan’ includes holiday camp, camping and touring caravans


Accommodation Occupancy - Hotels

Hotels – Net Room Occupancy (%)

Aber

deen

&

Gram

pian

AILL

FV

Angu

s & D

unde

e

Ayrs

hire

& A

rran

Dum

frie

s &

Gallo

way

Edin

burg

h &

Lo

thia

ns

Glas

gow

& C

lyde

Hig

hlan

ds

King

dom

of F

ife

Ork

ney*

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

*

January 62 - 55 - 36 59 61 44 50 - 45 56 48 -

February 66 47 68 47 33 72 72 49 54 - 40 58 45 -

March 69 55 66 54 35 75 76 49 59 - - 61 50 -

April 65 67 66 73 45 81 77 57 70 - 59 68 52 -

May 69 75 - 76 57 87 80 75 68 - - 75 62 -

June 72 76 - 78 56 91 88 80 75 - - 80 67 -

July 68 86 70 80 64 91 86 84 77 - - 79 72 -

August 70 83 76 - 69 91 90 86 81 - - 83 79 -

September 75 81 75 80 62 91 88 84 79 - - 77 81 -

October 61 58 50 47 44 67 57 49 60 - 35 55 62 -

November 38 32 39 37 26 56 51 34 46 - 30 35 47 -

December 49 - 50 45 24 75 65 40 48 - 18 35 25 -

Annual Average 67 65 66 58 65 82 48 64 66 - 60 66 79 -

Source:SAOS

*Please note that due to the small sample size, accommodation occupancy data for Orkney and Shetland was not published. AILLST: Argyll, the Isles, Loch Lomond, Stirling and Trossachs


Accommodation Occupancy - Guest Houses and B&Bs

Guest Houses & B&Bs – Net Room Occupancy (%)

Aber

deen

&

Gram

pian

AILL

FV

Angu

s & D

unde

e

Ayrs

hire

& A

rran

*

Dum

frie

s &

Gallo

way

Edin

burg

h &

Lo

thia

ns

Glas

gow

& C

lyde

Hig

hlan

ds

King

dom

of F

ife*

Ork

ney*

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

January - - - - 10 - 28 30 - - - - - -

February - - - - 23 - 32 29 - - 19 20 - 36

March 22 - 25 - 30 21 46 25 - - - 10 - -

April - - 41 - 37 23 58 38 - - - 26 - -

May 54 80 - - 52 50 - 68 - - - 43 - -

June 54 - - - 54 52 62 73 - - - 48 - -

July 57 68 58 - 55 59 - 80 - - - 64 - -

August - - - - 59 72 - 88 - - - 59 - -

September - 84 - - 64 57 69 67 - - - 61 - 47

October - - 35 - 32 22 - 31 - - 7 32 - -

November - - - - 19 20 - 26 - - 18 12 - -

December - 16 - - 14 - - 25 - - 60 - - -

Annual Average 39 42 36 29 31 30 35 46 46 42 27 29 14 36

Source:SAOS

*Please note that due to the small sample size, accommodation occupancy data for Ayrshire & Arran, Kingdom of Fife, and Orkney was not published.

AILLFV: Argyll, the Isles, Loch Lomond, the Trossachs and Forth Valley


Accommodation Occupancy - Self-Catering

Self-Catering – Unit Occupancy

Aber

deen

&

Gram

pian

AILL

FV

Angu

s & D

unde

e

Ayrs

hire

& A

rran

Dum

frie

s & G

allo

way

Edin

burg

h &

Lo

thia

ns

Glas

gow

& C

lyde

Hig

hlan

ds

King

dom

of F

ife

Ork

ney

Out

er H

ebrid

es

Pert

hshi

re

Scot

tish

Bord

ers

Shet

land

January 25 13 26 26 15 39 48 19 - 1 6 33 21 -

February 52 24 33 16 24 54 47 34 - 10 16 45 36 -

March 37 23 25 19 24 56 66 34 - 19 16 38 37 -

April 44 45 47 35 39 60 69 51 - 25 47 50 48 -

May 50 60 54 35 43 73 58 67 - 55 72 58 40 -

June 54 53 64 35 64 68 56 74 - 77 80 56 56 -

July 73 83 77 57 75 76 70 82 - 84 90 72 78 -

August 74 79 89 47 84 92 79 83 - 81 86 76 93 -

September 54 53 63 55 60 78 70 55 - 67 58 65 59 39

October 53 46 63 75 53 69 70 53 - 26 34 62 38 -

November 24 22 42 10 21 63 63 32 - 7 16 42 28 -

December 25 20 40 21 25 52 58 26 - 19 2 39 30 -

Annual Average 47 42 53 36 44 66 64 52 47 39 45 55 47 32

Source:SAOS

AILLFV: Argyll, the Isles, Loch Lomond, the Trossachs and Forth Valley


Scottish Accommodation Occupancy Survey - Hostels

Source: SAOS

Scottish Accommodation Occupancy Survey

VisitScotland commissions the Scottish Accommodation Occupancy Survey (SAOS), conducted by research agency, TNS to help monitor occupancy in Scotland’s tourist accommodation sectors.

Taking part

The value of the data from the SAOS is very much dependent on the participation of accommodation businesses in providing their occupancy data, and we would very much like more businesses to take part. In return for providing their data in easy to use formats, participants get early access to monthly data, individual occupancy analysis and access to an online results portal. Participation in the survey is free.

To find out more about the survey and how to participate please see the Accommodation Occupancy section of our corporate website visitscotland.org/research_and_statistics/tourismstatistics.aspx

Hostels – Net Bunk Occupancy

Highland Lowland

January 22 30

February 23 42

March 28 57

April 47 60

May 63 68

June 65 66

July 73 66

August 74 80

September 63 74

October 44 63

November 18 48

December 20 39

Annual Average 45 58


Accommodation Occupancy - Caravan & Camping

Source: SAOS.

Data collected April - October only

Caravan & Camping – Net Pitch Occupancy

Edin

burg

h &

East

Ce

ntra

l

Glas

gow

& W

est

Cent

ral

Gram

pian

Hig

hlan

ds &

Isla

nds

Ente

rpris

e

Sout

h of

Sco

tland

Tays

ide

January - - - - - -

February - - - - - -

March - - - - - -

April 26 - 16 19 38 34

May 33 22 35 49 40

June 39 - - 47 55 46

July 37 - 29 49 53 59

August 60 - - 56 53 57

September 37 - 22 38 54 40

October - - - 19 40 26

November - - - - - -

December - - - - - -

Annual Average 36 - - 38 48 43


DisclaimerVisit Scotland has published this report in good faith to update stakeholders on its activity. VisitScotland has taken all reasonable steps to confirm the information contained in the publication is correct. However, VisitScotland does not warrant or assume any legal liability for the accuracy of any information disclosed and accepts no responsibility for any errors or omissions.

Some data is provisional and subject to change with the final release of information from third parties. Latest data can be obtained direct from the listed sources.

For more on Scottish Tourism statistics please refer to: www.visitscotland.org/research_and_statistics.aspxImages: © VisitScotland

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T: 0131 472 [email protected]

Updated October 2016 - VisitScotland.org - The … - MarketStats...Numbers of visits therefore...

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