Updated Brand Identities, Side by Side
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INDUSTRY CUSTOMERS EMPLOYEES SUPPLIERS Discussion: Brand Identity Redesigns HuebnerPetersen “Teaching Moment” for June 3, 2009 Presented by Megan Stout
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HuebnerPetersen's "Teaching Moment" for 6/3/09, presented by Megan Stout. Comparison and discussion of a few brands who have recently updated their identities. A look at their old logos next to the new.
Transcript of Updated Brand Identities, Side by Side
![Page 1: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/1.jpg)
INDUSTRYCUSTOMERSEMPLOYEESSUPPLIERS
Discussion: Brand Identity RedesignsHuebnerPetersen “Teaching Moment” for June 3, 2009
Presented by Megan Stout
![Page 2: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/2.jpg)
HUEBNER PETERSEN
Oreo: Logo & packaging redesign
![Page 3: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/3.jpg)
HUEBNER PETERSEN
Kraft: Corporate logo redesign
![Page 4: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/4.jpg)
HUEBNER PETERSEN
Kraft: Similarities to other logos
![Page 5: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/5.jpg)
HUEBNER PETERSEN
Miracle Whip
![Page 6: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/6.jpg)
HUEBNER PETERSEN
Snapple
![Page 7: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/7.jpg)
HUEBNER PETERSEN
Sysco
![Page 8: Updated Brand Identities, Side by Side](https://reader033.fdocuments.us/reader033/viewer/2022051610/54893eb9b47959d80c8b58b7/html5/thumbnails/8.jpg)
HUEBNER PETERSEN
The End: Discussion Time!