UPDATE: Open Innovation Meets Social Media - Sept 2011
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Transcript of UPDATE: Open Innovation Meets Social Media - Sept 2011
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Open Innovation Meets Social Media
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INGENUITY Don’t just get a leg up on the competition, get ‘em both up.
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Interaction and involvement are key elements for open innovation as well as social media.
Companies need to build strong capabilities on this intersection if they want to out-innovate their competitors.
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#1 Better understanding of markets, technology and trends
#2 Better access to new, potential external partners!
#3 Improved mindset, skills for employees!
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Credit: OVO Innovation
Directive, invitational Directive, participative
Suggestive, invitational Suggestive, participative
Instructions
Invitations
Directed
None
Relatively few “Everyone”
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80/20 to 50/50 in 3 years
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“We are in the match-making business”
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Social Graph - Relationships between individuals online
Interest Graph - Expansion and contraction of social networks around interests and events
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#1 Seed now to reap future benefits!
#2 It’s a people thing!
#3 It happens everywhere!
#4 Be practical!
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Researchers
Speakers
Networkers Writers Digital natives
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Get insights, become an influencer
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Do business intelligence and become an influencer Identify people for the interest graph
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A platform for sharing - and learning
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Let’s stay in touch!
www.15inno.com 15inno by Stefan Lindegaard at LinkedIn Groups [email protected] Twitter: @lindegaard Google+: Stefan Lindegaard