Most restaurants will receive their Direct Mail drop next week on November 29. Cover designs will feature our value platform, 10 meals under $5, or the test value platform, $5 Down Home Combos. Additionally, we are excited to feature our new Big House Burgers and Melts in this month’s drop!

Coupon price points vary by direct mail version and generally follow the restaurant’s menu price version. Again this month we have two coupon price tiers: a T1/T2 coupon price version, and a T3 –T5 price version. Coupons are listed below:

• ($1.99) 2 biscuits w/sausage gravy (1)

• ($4.69) Ham & Cheese Omelet (2)

• ($4.99) Philly Cheesesteak Sandwich (1)

• ($5.29/$5.49) Chopped Steak Dinner (2)

• ($4.99/$5.29) Patty Melt (1)

• ($5.99) Country Fried Steak Dinner (1)

• ($3.99/$4.29) Waffle w/ Bacon/Sausage (1)

• ($3.99) 2 eggs with bacon or sausage (4)

• ($2.99) 2 egg breakfast (1)

• ($5.99) MVP (4)

• ($4.99/$5.49) Philly Cheesesteak Omelet (2)

• ($6.99) Smokehouse Platter (2)

• ($7.49/$7.99) 2 Double Cheeseburgers (2)

Please note that 2 of our versions (effecting more than half of our restaurants), are experiencing their direct mail drop with an error. Instead of an expiration date of 12/26, the coupons on the back side of these versions have an expiration date of 11/26. Please accept these coupons when guests try to redeem them in your restaurants as the actual expiration date should be 12/26/18.

The following restaurants will receive their direct mail outside the week of November 29:

- November 20: 551, 562, 578, 587, 672, 787, 799

- December 4 & 5: 425, 778, 779, 111, 205, 259, 571, 582

Upcoming Direct Mail In-Home

November 29

Marketing Update 11.21.18

Winter Promotional Details (Event 3):

Big House Burgers and Melts & New! Cinnamon Unrolled Sweet Cake

Dec. 3, 2018 – Mar. 3, 2019

Our third promotion of the year features our new, upgraded burger line - Big House® Burgers and Melts! Since rolling out the new burgers on the menu about a month ago, we are excited to put some support behind it! Additionally, to bring some news to the popular Sweet Cakes platform, we are introducing for a limited time, a new flavor - Cinnamon Unrolled. This tasty, indulgent new dish features our signature Sweet Cakes with decadent white icing and sweet, cinnamon roll filling. Both platforms are featured on the new menu insert.

Next week, all restaurants will receive their POP support materials. Also, at this time, POP schematics for each restaurant will be posted on My Huddle.

Cinnamon Roll Topping

Last week you should have received your pail of cinnamon roll topping for the Event 3 LTO

Cinnamon Unrolled Sweet Cake. This pail should be stored in your cooler. When the

Cinnamon Roll topping is portioned into the pastry bags the filled bags should be held at

room temperature. The case of vanilla icing can be held at room temperature in storage

and when held on the production line. Refer to the Icing Prep Card for additional

handling procedures.

Marketing Update 11.21.18

Gift Card Crew Incentive Contest!

Wed. Dec. 5 – Tues. Jan. 1

Please see the attached overview of this year’s gift card crew incentive contest!

Holiday SignsPlease do not forget that Huddle House is open 365 days a year, including Thanksgiving! Be prepared for the influx of guests on this day, as many other restaurants/businesses will be closed. We also have yard sign artwork available for you to print locally, or through our vendor that says “Open Thanksgiving” and “Open Christmas, New Years Day”. Please reach out to a member of the marketing team if you are interested in getting this printed from our vendor, or taking the artwork to a local print shop. This artwork is also posted on My Huddle, in the “Marketing: General” Folder.

Marketing Update 11.21.18

The 2 Double Cheeseburgers is a long-standing Huddle House offer. With the upgrade to the

Burgers and Melts line, it is important to understand that the 2 Double Cheeseburgers will

continue to be positioned as a value offer. Therefore, the Double Cheeseburger will be made

with sesame seeded buns and 1 slice of American cheese. Of course, the 2 Double

Cheeseburgers, like all burger patties, will be seasoned on both sides with burger seasoning.

2 Double Cheeseburgers

Sour Cream Conversion

Beginning the week of December 9th, Huddle House will change the pack size of sour cream. The new pack size will feature 2, 5-lb tubs instead of the current 12, 16-oz tubs. This will represent a smaller amount of sour cream per case. Additionally, this new pack size will provide a $0.035 per ounce savings.

Please note that the new item number is 2390

In eRes you will need to deactivate the current sour cream (item number 2385) and ACTIVATE the new item number (2390). In eRes you will need to click “NO” in the store level catalog setup under the catalog and folio section for the old item and “YES” for the new item (2390). With eRes, remember the suggested order will not be accurate for the next 3-5 weeks as the system builds a history for the restaurant.

Attached you will find instructions on how to handle the new sour cream. We will also include this sheet in the case of sour cream.

Marketing Update 11.21.18

You should update your reader board messages to reflect the value and LTO messages below on November 26th. Use red lettering where noted to add extra emphasis to the message.

Reader Board Messages: November 26- December 2

LTO Side- ALL

HUDDLE HOUSE

GIFT CARDS ARE

HERE! GET YOURS

Value Side- DINNER TEST

BISCUITS &

GRAVY

+2 EGGS

W/DRINK $4.99

Marketing Update 11.21.18

Value Side- Company Stores W/O value

KIDS EAT FREE

MON & TUES

Value Side- $5 COMBO TEST

BISCUITS &

GRAVY

+2 EGGS

W/DRINK $5

Value Side- SYSTEM

BISCUITS &

GRAVY

+2 EGGS

W/DRINK $4.99

11/26– Email Blast – We will send an email to Huddle eClub members with a Cyber Monday Offer for Online Ordering. The offer is 20% off their online order with code “Cyber”. This offer will go to members with an online ordering store as their home store ONLY.

Marketing Update 11.21.18

11/26– Text Blast – We will send a message to our Text Club members encouraging them to come in for Kids Eat Free.

Copy: Surprise your family tonight with a night out

at Huddle House. Kids eat FREE* Mondays and

Tuesdays at Huddle House. *One free kid's meal

with purchase of each Adult entree. At

participating locations only.

’11/27– Facebook/Twitter/Instagram

Marketing Update 11.21.18

11/28– Facebook/Twitter/Instagram

’11/28– Instagram Story

Marketing Update 11.21.18

11/30– Facebook/Twitter/Instagram