UNWTO Silk Road Programme: New opportunities for Silk Road ...

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UNWTO Silk Road Programme: New opportunities for Silk Road Tourism Alla Peressolova UNWTO Silk Road Programme

Transcript of UNWTO Silk Road Programme: New opportunities for Silk Road ...

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UNWTO Silk Road Programme: New

opportunities for Silk Road Tourism

Alla Peressolova

UNWTO Silk Road Programme

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United Nations agency & leading international

organization in travel & tourism since 1946: • global forum for tourism policy issues

• practical source of tourism know-how

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OUR MEMBERS

•162 countries and territories

•400+ Affiliate Members from

over 80 countries

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…by promoting the development of responsible,

sustainable and universally accessible tourism

OUR MISSION: To contribute to the UN Millennium Development Goals

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2014

1,135 mln travellers +5%

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International tourist arrivals to reach

1.8 billion by 2030

1 bn

1.4 bn

1.8 bn

International tourism, World International Tourist Arrivals, million

source: World Tourism Organization (UNWTO) ©

0

250

500

750

1,000

1,250

1,500

1,750

2,000

1980 1985 1990 1995 2000 2005 2010 2015 2020 2025 2030

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…tourism & the Silk Road…

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‘…the most important route in the history of mankind…’

MARCO POLO ALEXANDER THE GREAT ZHANG QIAN

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THE BRIDGE BETWEEN THE EAST & WEST •Network of routes - both overland & maritime - dating back to 200 BC

•Channel of trade between ancient empires of China, India, Persia & Rome

•Exchange of dialogue, art, ideas & technology

•Silk, spices, glass, furs, perfume, livestock…

•Buddhism, Islam, Hinduism, Christianity…

The Silk Road then…

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SILK ROAD

ACTION

PLAN

2010/2011

The

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• Economies growing stronger in Asia & Middle East and increased outbound travel

• New destinations emerging and opening up

• Improved connectivity via transnational rail links and new air routes

• Internet accessibility & role of social media

• Gaining political momentum: “Let's work together to create a new Silk Road” - Hillary Clinton, US Secretary of State, 2011

The Silk Road now…

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19 countries called for: ‘…A peaceful and fruitful rebirth of these legendary routes as one of the world’s richest cultural tourism destinations…’

Celebrating 20 years of Silk Road tourism 1994 Samarkand Declaration on Silk Road Tourism

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A collaborative platform aimed at

fostering sustainable and

competitive tourism along the

historic routes.

3 key areas:

Marketing and Promotion

Destination Management

and Capacity Building

Travel Facilitation

Building the new Silk Road for Tourism

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Albania – Armenia – Azerbaijan – Bangladesh - Bulgaria – China – Croatia - DPR Korea - Rep. Korea – Egypt – Georgia – Greece – Indonesia - Iran – Iraq – Israel – Italy – Japan – Kazakhstan –

Kyrgyzstan – Mongolia – Pakistan – Romania - Russia – San Marino - Saudi Arabia – Spain-Syria – Tajikistan – Turkey – Turkmenistan -

Ukraine - Uzbekistan

33 Committed Member States

UNWTO Silk Road Programme

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Silk Road Stakeholders

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Supporting Air Route Development

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SILK ROAD

ACTION

PLAN

2010/2011

The Silk Road as the top ‘touring route’ (26,5%)

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EXAMPLES OF COLLABORATIVE INITIATIVES

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UNESCO/UNWTO Silk Road Heritage Corridors Tourism Project

Destination Management & Promotion

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The Chang'an-Tianshan Corridor (China, Kazakhstan, Kyrgyzstan):

Together with State Parties, UNESCO & UNWTO are developing a tourism strategy to provide policy guidance and recommendations for visitor management, site presentation, promotion and planning

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VeRoTour Project

www.verotour.eu

Objectives:

• Introduce sustainability as a key element

of competitiveness

• Support the development of sustainable

tourism products

• Focus on small and medium-sized

enterprises (SMEs)

Thematic Route Development Projects

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Travel Facilitation along the Silk Road

refers to:

Abolishing/

simplifying

visa

policies

Improving

border

crossing

procedures

Air

transport

liberalisation

Abolishing/

minimising

taxation on

travel

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Key area 3: Travel Facilitation

2008 : 87% required

a visa prior to

departure to a Silk

Road destination

2013 : 73%

GOOD PRACTICE:

Georgia no visa policy

for over 100 countries

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Join us at 2015 Events

WTM London - “Social Silk Road” Seminar 4 Nov.

WTM London - Speed Networking Event for Tour operators, 5 Nov.

SR Ministers meeting SR Tour operators Tourism ITB, Berlin, March 2016

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Web: silkroad.unwto.org Email: [email protected]

Thank you!

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