Question 2: How effective is the combination of your main product and ancillary tasks?Megan

Sanders

Main Product: Film Trailer - Enclosed • Through my main product of my film trailer I included a range of different

things that were subject to all products. These included the title "Enclosed", which I ensured was always in a blood red colour in order to highlight the genre of the film being a psychological thriller. I then ensured that through my main product and my ancillary task of creating a film poster, that I kept my production company's name on there "CuThroatPictures". This was to ensure my product was like other real media texts, making it seem more effective towards the target audience so they would view my products as if they were real life products. These imitated real life products, such as the Sinister poster and film trailer which highlighted the production company "Blumhouse Productions". This was proved effective, as during my audience feedback i had comments on my effectiveness of my billing block, which one audience member said it "stood out" over many other contents of my film poster and trailer, meaning that it made them think of real media texts, showing it was effective.

Main Product: Film Trailer - Enclosed

• As a group, we also ensured that we included as much depth within our film trailer as possible. In order to do this, we used research and planning efficiently, ensuring that we made our trailer just as effective as real media products. This, for example, is by us studying the Shutter Island Trailer, in which the first shot you see is a snippet of "audience viewing advice". We included this in our film trailer, which made it seem more effective. As we had no intertitles due to a challenging of codes and conventions on our behalf, we ensured we included as much detail within our audience viewing advice shot.

Main Product: Film Trailer - Enclosed• Finally, to ensure our film trailer was as effective as it could be,

we studied certain scenes from other psychological thriller film trailers. One consisted of a scene from "Shutter Island", where a patient is telling the investigators to "shhh". We then used this within our trailer as the narrative of our trailer was very close to Shutter Island's. This worked effectively, as during our audience feedback one target audience member responded that one of the most capturing scenes that stuck in their head as most memorable was when one of our patients said "Shhh". This could have been due to it becoming effective as they had already seen it and memorised it from the Shutter Island trailer.

• We also included our billing block in our film trailer so we could make the trailer seem as realistic as possible, ensuring it was effective towards our target audience.

Main Product: Film Trailer - Enclosed

Ancillary Task: Film Poster

• This is my finished and drafted film poster I had created.

Ancillary Task - Film Poster• I tried to make this poster as effective as possible whilst creating it.

Audience feedback from SurveyMonkey from my audience feedback agreed that it looked like a real media text, making it effective straight away. People pointed out mainly the image, billing block and tagline as being the most effective as it looked realistic, as if it were a real media text.

• Responses from my target audience also commented on how the title stood out at the top of the film poster, as they straight away recognised the Catholicism crucifix in the middle of the "O" in the title "Enclosed". This was inspired to me as religion was a main theme throughout our film trailer narrative, but also was inspired by a real media text of another film poster "The Rite". This is a poster where the villains face is inbedded into a crucifix as the main image. According to my first audience feedback responses from my media class, they suggested the idea of adding a face of the villain into the middle of the door knocker, so I decided to do this and gained aspiration through "The Rite" 's poster.

Ancillary Task - Film Poster

Ancillary Task - Film Magazine Cover

• This is my finished and drafted version of my film magazine cover I created.

Ancillary Task - Film Magazine Cover

• I tried to make this product as effective as a real media text by following the majority of codes and conventions. I positioned my masthead, splashes and plugs in similar places to other film magazines, mainly focusing on film magazine Empire. I found, however, that when a film magazine created a special or an exclusive issue, they didn't include subsidiary images. I decided to challenge the codes and conventions of having subsidiary images by including none, as I wanted to make sure the target audience focused mainly on the main image, and the film that it was promoting which was "Enclosed". I did this by only making reference to few other films, and including on my "plug" that there was an opportunity for readers to win tickets to go and see the premier of "Enclosed" for free. I felt this would appeal to my specific target audience and make them want to buy my product.

Ancillary Task - Film Magazine Cover

An Empire magazine cover focused on one film for a "collectors' issue".

Overall Effectiveness

• Overall I feel I have developed and created a range of competent, direct and effective media products. I feel I have not only tried to use codes and conventions, but I have tried to develop and challenge them also, in order to make my products relevant but diverse. There are changes I would make if I were to improve, such as the font of my title in my film poster and some borders in my magazine cover, but I feel my products are still very effective and this has been proven through audience feedback. I feel I have not only appealed to myself through my products but also to my target audience, whom have all given positive feedback upon my products. This makes me feel as though my overall effectiveness of my products has been efficent as I have used both main and ancillary tasks to create my own media product whilst working independently and in a group.