Untitled-2 [] · Title: Untitled-2 Created Date: 20100707113029Z
Untitled
-
Upload
mdeakyne -
Category
Health & Medicine
-
view
72 -
download
0
description
Transcript of Untitled
![Page 1: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/1.jpg)
Ronald McDonald:The New
Joe Camel?
http://youtube.com/watch?v=bSj9d1P72sc
![Page 2: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/2.jpg)
Definition of Obesity
BMI Example: Weight = 150 lbs, Height = 5’5” (65")Calculation: [150 ÷ (65)2] x 703 = 24.96
Adults Below 18.5- Underweight 18.5-24.9- Normal 25.0-29.9- Overweight 30.0 and Above- Obese
Children and Teenagers (Ages 2-19) Underweight- Less than the 5th percentile Healthy weight- percentile to less than the 85th percentile At risk of overweight- 85th to less than the 95th percentile Overweight- Equal to or greater than the 95th percentile
![Page 3: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/3.jpg)
The chart shows the results from the 2003-2004 National Health and Nutrition Examination Survey.
![Page 4: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/4.jpg)
Economic Impact
• Amount spent on medical
costs of obesity is increasing in the U.S.
• Many individuals are not
receiving medical care due to lack of finances.
![Page 5: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/5.jpg)
Tobacco vs. Obesity
• Tobacco is "#1 Cause of Preventable Death in the United States"
• Obesity is set to dethrone tobacco for this title.
![Page 6: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/6.jpg)
Solutions to Tobacco Problem
• Public Health Cigarette Smoking Act of 1969
• Settlement in 1998• Anti-Tobacco Ads
![Page 7: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/7.jpg)
A Sample Anti-Smoking Ad
![Page 8: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/8.jpg)
Results from Tobacco's Solutions
• 300,000 less youth smokers• Swayed public opinion
![Page 9: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/9.jpg)
The Link Between Advertising and Obesity
• Advertisements of unhealthy foods are unfairly aimed at youth
• Children are
targeted because they are easy to manipulate
![Page 10: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/10.jpg)
Link Between Tobacco and Advertising
![Page 11: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/11.jpg)
Obesity vs. Smoking
Many Causes
Correlation
One Cause
Correlation
![Page 12: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/12.jpg)
Proposed Attack on Obesity
Current Research is Problem-Oriented -cheaper, easier -problematic
Propose Solution-Oriented approach -better in the long run
![Page 13: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/13.jpg)
Current Attacks on Obesity
For Adults:
Fast Food Nation, Supersize Me
For Children:Revamped cookie monster
Go play
Wii Controller
![Page 14: Untitled](https://reader033.fdocuments.us/reader033/viewer/2022061214/549a5ea7b47959d31d8b4653/html5/thumbnails/14.jpg)
Conclusion