Unrivalled Character

Handcrafted using a unique batch blending process performed master blender Peter Carlson

Pure lake water with two distillates – one of Swedish winter wheat and one with barley

Sweden’s first vodka of this quality level - The vodka that “dares to have flavor”

Packaged in a distinctively unique white and clear bottle designed by Carl

Öjerstam

Our unique gloss white coating honors the layer of snow through which our

winter wheat grows

The clear glass reflects the purity of the water

“Cariel Batch Blended Vodka may be the best example around of both the craftsmanship and subtlety of a master vodka distiller; it dares to

have flavor in a category renowned for neutrality…an aroma and mouth feel unsurpassed in the

vodka world.”

Philip Duff Internationally Renowned Drinks Writer & Educator

Launched across Europe in 2007

Voted “Best-Tasting Vodka available in Sweden” by AperitifMagazine – March 2009

October 2010, awarded another international accolade - the ultimate "Master" Award in the annual Vodka Masters

Symposium – Cannes, France

Now in 2011, having established itself in Stockholm, London, Paris, Amsterdam and Melbourne, Cariel Batch Blended

Vodka is coming to the United States…

Target Consumer – Inside OutsiderSpirit drinkers seeking authentic, handcrafted, premium brands

A person in the know

Extremely confident about their choices

Seeks experiences and products that are unique and different

An early adopter

Drinks Cariel Batch Blended on ice in a Riedel red wine (merlot) tumbler, in a martini or mixed

Social Media Strategy

Reinforce position as the highest quality Swedish vodka brand and establish an authoritative and compelling voice on all things vodka and Swedish.

Primary vehicles: Twitter, Facebook, YouTube and blogging on WordPress

Social Media Content

Cariel content should be: “CATE”

COOL: not aloof, confidently self-aware, and always engaging

AUTHENTIC: heritage, authenticity and honesty

TIMELY: today is too late to talk about stuff from three days ago

ENTERTAINING: fascinating facts, trivia, highly creative, funny

Tasting and Technical Notes

• Appearance • Clarity: Clear • Legs: Long • Color: Crystal-clear

• Nose• Condition: Restrained • Development: Complex, balanced• Character: Dried fruits, fennel

• Palate • Sweetness: Medium • Body: Full-bodied• Intensity: Medium • Mouthfeel: Full and chewy• Character: Dried fruits, especially apricot and other stone fruits, underpinned by creamy

barley and faint notes of pepper, overlaid with fennel• Alcohol: Balanced, evident in the finish • Finish: Long, complex and balanced

• Conclusions• Quality: Outstanding • Origin: Sweden

Prose

A clean, restrained nose awakens interest with fennel, dried fruits and warm cereal, giving way to a delicious, rich mouthfeel with hints of sweetness, stone fruit and very faint marzipan.

These full-bodied flavors are beautifully balanced by the alcohol, which is present but never dominant. The finish is long and complex, reminiscent of ripe apricots with slight peppery notes.

Cariel Batch Blended may be the best example around of both the craftsmanship and subtlety of a master vodka distiller; it dares to have flavor in a category renowned for neutrality, and uses alcohol to underpin, but never crowd, an aroma and mouthfeel unsurpassed in the vodka world.