s c ^ l e

Ellen Deutscher and Jordan PresnickSF Global Service Jam 2013

Monday, March 4, 13

How do we grow^ off-hour ridership on transit?

Monday, March 4, 13

•Typical weekday can be as high as 1300 per train

•Weekend high ridership of 860

•Weekend ridership is down as much as half from weekday.

Stats(from www.bart.gov)

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How to increase off-hour ridership?

•Make travel fun

•Encourage engagement with friends and strangers

•Create a community travel experience

Monday, March 4, 13

unplug c^r

Monday, March 4, 13

•Retracts during busy commute hours

•Encourages conversation and analog interaction

•Low-cost and no power consumption

Retractable Card Table

Monday, March 4, 13

•Drawing/Messaging

•Sanitizer provided

•Low-light/low-power electronic paper

Interaction Board

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•Hygienic

•Play with one foot, balance with the other

•Only players interfere with space

Floor Projection Game Console

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•Durable

•Variety in gaming options

•Breaks to encourage conversation

LED Game Table

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•Corporate sponsorship - adds to social mission

•Playground for testing emergent technology

•Increase ridership revenue for transit provider

Monday, March 4, 13