Unlocking value: museums and the web 09
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Transcript of Unlocking value: museums and the web 09
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Images of the Future
European Union mini workshop april 15
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Images of the Future
European Union mini workshop april 15
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Images For the Future
Unlocking Value mini workshop april 15
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www.teleread.org
•137.200 hour video•22.510 hour film•123.900 hour audio•2.900.000 photos
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www.teleread.org
• Investment: 173 m Euro•Positive Return: +20/+60 m Euro
*SEO analysis 2006
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How?
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Some examples
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ED*IT
(BETA)
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Wiki
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Video labelling game
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!"##$#%&'()"*&+(
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Business Model Innovation
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‘A business model is a framework for creating economic, social, and/
or other forms of value’
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MissionVision
Socio-economic value is best represented in Open models
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Examples
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So where is the model?
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See Alex Osterwalter www.helvetica.com
Business Model Innovation Canvas
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See Alex Osterwalter www.helvetica.com
Business Model Innovation Canvas
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See Alex Osterwalter www.helvetica.com
Business Model Innovation Canvas
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See Alex Osterwalter www.helvetica.com
Business Model Innovation Canvas
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See Alex Osterwalter www.helvetica.com
Business Model Innovation Canvas
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See Alex Osterwalter www.helvetica.com
Business Model Innovation Canvas
ValueCost
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The model applied to the Real World:
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joins
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400 images online in the public domain
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Why?
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reach a new audience
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engage them to participate (through social tagging)
reach a new audience
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Traditional situation
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Traditional situation
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Traditional situation
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Traditional situation
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Traditional situation
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Traditional situation
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Traditional situation
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Cost structure is clear.
Value creation is subsidised
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New situation
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New situation
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New situation
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New situation
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New situation
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New situation
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New situation
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New situation
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New situation
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Value creation: 1 million page views so far (april 2009)
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We have just regained relevance!
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With relevance comes earning capacity
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Advertisements
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Sponsoring
Advertisements
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Sponsoring
Advertisements
Printing on demand
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Sponsoring
Advertisements
Printing on demand
Freemium
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Sponsoring
Advertisements
Printing on demand
Freemium
Advertisements
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Sponsoring
Advertisements
Printing on demand
Freemium
Advertisements
Community donations
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Sponsoring
Advertisements
Printing on demand
Freemium
Advertisements
Community donations
Affiliates
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Sponsoring
Advertisements
Printing on demand
Freemium
Advertisements
Community donations
Affiliates
Subsidy
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Case study: over to you!
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300 + itemsCC-SA licence
Format ?
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Design a business model for Open Images
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Choose the best value proposition based on
creativity AND feasability