Unlocking the True Value of Social Media
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Engaging Your Supporters through Social Media Unlocking the True Value of Social Media The Answers are in the Data. Holly Ross, Executive Director, NTEN Moderated by: Mark Davis, Director Enterprise Internet Solutions, Blackbaud Audio: 1 (866) 410-6539 Code: 8436543232 September 17, 2010
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Everywhere you turn there are tons of great stories about organizations doing wonderful things online to build communities and engage their supporters through Social Media. But what is it all for? We’ve all heard the sayings “If you build it, it will come”, “the value of Social CRM”, other concepts around understanding what is the value of Social Media. In this session, we’ll explore the notion that the real value of Social Media is not only in the experience of the community itself, but also in having a greater understanding of how your supporters are engaging with your online communities. This information can be invaluable to both marketers and fundraisers as they attempt to communicate to these engaged members of their community.
Transcript of Unlocking the True Value of Social Media
Blackbaud Social Hour:Engaging Your Supporters through Social Media
Unlocking the True Value of Social Media The Answers are in the Data.
Holly Ross, Executive Director, NTEN
Moderated by:Mark Davis, Director Enterprise Internet Solutions, Blackbaud
Audio: 1 (866) 410-6539 Code: 8436543232
September 17, 2010
About MeHolly Ross, Executive Director, [email protected] has spent more than seven years at NTEN, working with community members to identify the technology trends that will reshape the nonprofit sector. From ubiquitous access to technology leadership to social media, Holly brings the wisdom of the NTEN crowd to the nonprofit sector. Holly has been recognized as one of the Nonprofit Times Power and Influence Top 50 twice, in 2009 and 2010. Holly is also editor of "Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders," available from Jossey-Bass.
SOCIAL MEDIA SUCCESS: WHAT DOES IT LOOK LIKE?
Blackbaud Social Hour:Engaging Your Supporters through Social Media
Unlocking the True Value of Social Media The Answers are in the Data.
Holly Ross, Executive Director, NTEN
Moderated by:Mark Davis, Director Enterprise Internet Solutions, Blackbaud
Audio: 1 (866) 410-6539 Code: 8436543232
September 17, 2010
I’m Manny Hernandez, President
of the Diabetes Hands Foundation!
I’m Manny Hernandez, President
of the Diabetes Hands Foundation!
2 Ning-based social networks, combined 27,000 registrants
6k Facebook Fans
5k Causes Members
5300 Twitter Followers
2 Ning-based social networks, combined 27,000 registrants
6k Facebook Fans
5k Causes Members
5300 Twitter Followers
Tu Diabetes Social Media Takeaways• Fundraising: over $10,000 in 2010 so far.• Education - promote our diabetes awareness
initiatives• Build community - make people aware of our
communities, as well as (in the case of our FB page) engage in dialog with fans around diabetes-related topics.
I’m Danielle Brigida, Digital
Marketing Manager at NWF!
I’m Danielle Brigida, Digital
Marketing Manager at NWF!
1 million Fans for Oil Spill Page on FB
Over 1 million Causes Members
35k Twitter Followers on main account
1 million Fans for Oil Spill Page on FB
Over 1 million Causes Members
35k Twitter Followers on main account
NWF Social Media Takeaways• We had our first successful social media oil spill
response on Facebook (www.causes.com/oilpsill).
• We’ve engaged 20 mom bloggers who are helping us with our campaigns (they are so fun!).
• We’re learning to be a “networked nonprofit” while creating content in different ways.
So, how does all this social activity inform the rest of the organization’s work? Is any of this social data ending up in your database?
THE EVOLUTION OF DATA
YOU
+
DONOR
=
It’s a Relationship
Goodbye!
THE PROBLEMS THIS RAISES
THE SOLUTION: SOCIAL CRM
A Few Starting Points• Collect social media screen names in your
database. • Use social media as a "contact method" option in
the database.• Listening dashboard for rapid response.• Share with your team.
So what is ?
Provides a full set of Social Media features to meet the diverse needs for most online communities
To Learn More….3 More Blackbaud Social Hour Webinars
Engaging Donors Through Social MediaSeptember 24, 2010 Frank Barry, Blackbaud
Private-Label House Social Networks:10 Really Good Reasons to Build Community on Your Organization's WebsiteOctober 1, 2010 Jeff Patrick, Common Knowledge
Achieving Success with Blackbaud Social: A Reeve Foundation Case Study October 8, 2010 Rob Gerth, Christopher and Dana Reeve Foundation
Other Ways to Learn…Read more about our solution at
www.blackbaud.com/social
Or Contact your Blackbaud Account Executive
Or email Blackbaud at [email protected]
