Unlocking the Power of Predictive Analytics
15
© Copyright 2000-2013 TIBCO Software Inc. Unlocking the Power of Predictive Analytics Lou Bajuk-Yorgan Sr. Director, Product Management [email protected]
-
Upload
lou-bajuk-yorgan -
Category
Technology
-
view
848 -
download
2
description
One of the biggest challenges in using Predictive Analytics today is extending usage beyond the experts, thereby putting the power of predictive analytics into the hands of your decision-makers. Learn to leverage existing investments in the leading predictive languages by embedding those analytics into highly-visual, self-service, relevant applications—improving your day-to-day decision-making and helping you to beat your competition, find new markets, and anticipate potential risks. Lou Bajuk-Yorgan will demonstrate how companies like Proctor & Gamble have leveraged analytics and industry domain expertise to transform how they do business with Predictive Analytics.
Transcript of Unlocking the Power of Predictive Analytics
© Copyright 2000-2013 TIBCO Software Inc.
Unlocking the Power of
Predictive Analytics
Lou Bajuk-Yorgan Sr. Director, Product Management [email protected]
Achieving Sustainable Competitive Advantage Visionary
Innovator
Leader
Performer
Follower
Laggard
Descriptive Exploratory Proactive Repeatable Real-Time Continuous
ANALYTICS MATURITY
CO
MP
ET
ITIV
E A
DV
AN
TA
GE
Place screenshot here Dimensions: Width 4.75” or 1425 px
PowerPoint effect: format picture > “drop shadow rectangle”
What are Predictive Analytics?
• Technical Definition
– Use data mining and/or statistics to anticipate future events.
PREDICT & OPTIMIZE
Applications: • Customer segmentation
• Improve planning and forecasting
• Optimize manufacturing yield
• Fraud Detection
• Risk Management
• Mobile Asset & Supply Chain Management
Proactive: Tells us “Where are we
headed” “What’s the best
course of action”
Forecasts, Probabilities,
Prescriptions, Risk
Easily provide targeted, relevant predictive analytics to business users to improve decision making
• Ensure compliance & proper usage
• Share best practices and consistent workflows
• Get the answer & do “What If?” analyses when needed
• Leverage investments in R, SAS®, MATLAB®, …
Powerful Predictive Analytics tools for Spotfire analysts
• Integrated into Spotfire workflows
• Easily create, evaluate, and share Predictive Models
• Add Forecasts with a single click
Benefits of Predictive Analytics to a spectrum of users
• Increase confidence & effectiveness in decision-making – Reduce uncertainty
– Discover meaningful patterns, important data
– Maximize ROI
• Anticipate and react to emerging trends
• Reduce/manage risk – Scenario planning, forecasts, fraud detection
• Forecast specific behavior, preemptively act on it – Increase upsell, decrease churn
Predictive Analytics with Spotfire
Leverage existing predictive models to reduce
re-work • Increase the value of your Predictive Analytic investments
TIBCO Enterprise Runtime for R (TERR) • Agility of R on a scalable, robust analytic engine
• Benefits of cutting edge analytics and growing community of
R users, on enterprise-grade platform
Teradata Aster for in-database advanced
analytics • Effectiveness of web content, “golden path” analysis, and
viewer engagement.
Get started quickly • OOTB predictive analytics & extensible templates for
application-building
• Powerful predictive & forecast tools embedded in Spotfire
• Develop R language scripts for TERR with RStudio
Spotfire S+
Open Source R
TERR SAS®
MATLAB®
Teradata Aster
Spotfire’s Predictive Analytics Ecosystem
Predicting the Business
Customer Churn:
• Retain your most profitable customers
• Increase upsell, decrease churn
Fraud Detection:
• Reduce losses due to fraudulent
transactions
Supply Chain Optimization:
• Simulate production and shipping to
anticipate peaks and lulls
HR Planning:
• Predict employee attrition and optimize
retention
Demo & Case Study
© Copyright 2000-2013 TIBCO Software Inc. 9
© Copyright 2000-2013 TIBCO Software Inc. 10
© Copyright 2000-2013 TIBCO Software Inc. 11
Spotfire Drives Sustained Competitive Advantage Visionary
Innovator
Leader
Performer
Follower
Laggard
Descriptive Exploratory Proactive Repeatable Real-Time Continuous
ANALYTICS MATURITY
CO
MP
ET
ITIV
E A
DV
AN
TA
GE
• Deliver real-time predictions on whether to extend an offer to a given customer
• Apply predictive models in real-time decision making
– Best marketing offer
– Customer churn
– Predictive Maintenance
– Yield optimization
• Rapidly develop and iterate TERR models in production
– Respond to changing opportunities and threats
Deploy predictive models with TIBCO CEP
14
More Information
• Visit the TIBCO Booth – [email protected] or @loubajuk
• Spotfire Predictive Analytics & White
Paper
– http://spotfire.tibco.com/predictive
• How Proctor & Gamble Presents
Data to Decision-Makers – http://spotfire.tibco.com/blog/?p=18602
– Over 50,000 P&G employees now have access
to a “Decision Cockpit”
