Unlocking the Competitiveness of the Fee: Is Canadian Mobile
Unlocking the Power of Mobile | Choozle
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Unlock the Power of Mobile August 18, 2015
Transcript of Unlocking the Power of Mobile | Choozle
Unlock the Power of MobileAugust 18, 2015
1. Mobile Industry
2. Advantages
3. Targeting
4. Small screen, big impact
Steps for your mobile strategy:
What’s happening in the mobile industry?
• 107% spending jump from 2013 to 2014
• 300% growth in next 3 years• ¼ of all digital video ad spending
Advantages to Using Mobile
• Accessibility• Size of Medium• Time Relevance• Cost• Intimacy
Targeting on Mobile Devices
• Younger generations use mobile devices more
• In app ads vs. mobile web ads
• Diversifying your campaign strategy
Small Screen, BIG Impact
vs.
QUESTIONS?
the SIMPLE digital marketing platform
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