Unlocking the potential

of cycle tourism in brazil

JULIANA DECASTROJDECASTRO@PET.COPPE.UFRJ.BR

CENTRE OF STRATEGIC PLANNING FOR TRANSPORT AND TOURISM (PLANETT),

TRANSPORTATION ENGINEERING PROGRAM, FEDERAL UNIVERSITY OF RIO DE JANEIRO, BRAZIL.

JUNE 13TH 2018

Transport and Tourism:

National guidelines linkages

National Tourism Policy (2008)

Stimulate the federative unities and municipalities to plan sustainable

tourist activities, including between each other, with the effective participation of the receptive

communities

Implementation of production and exchange of data and information

relative to tourism companies, integrating universities and private

research institutes in the analysis process

National Policy on Urban Mobility (2012)

Sustainable development of cities in

the socioeconomic and

environmental dimensions

Priority of active modes of

transportation over motorized

vehicles

Cycle Tourism: Opportunities for

the Brazilian economy

Tourism in Brazil

Regions Tourist

regions

Municipalities

North 34 225

Northeast 84 758

Central-

West36 259

Southeast 121 1138

South 53 905

Total 328 3.285

According to Brazil's Ministry of Tourism, in 2017 Brazil

received 6,588,770 international tourists, the largest in the

country's history surpassing both 2016, during the Rio

Olympic Games, and 2014 during the FIFA World Cup.

Cycle day trips

• Trips during no longer than a day, which can be done by residents and visitors

Holiday cycling

• Cycling comprises only a part of several holiday activities

Cycling holidays

• The bicycle is the main motivation and transport mode of the travel

Urban cycle tourism Mountain bike Cycle tourism’s circuits

Cycle

Tourism

Transport and Tourism:

investiments

Domestic tourism

accounts for

approximately 90% of

the industry’s

revenues in Brazil.

Cycle tourism in Brazil:

data and baseline setting

Where are we?

Brazilian

cycle tourism

Paraná

Lagamar (SP/PR)

Estrada da Graciosa

Santa Catarina

Vale Europeu

Costa Verde & Mar

Circuito das Araucárias

Rio Grande do Sul

Cascatas e Montanhas

Vale dos Vinhedos

Gramado - Canela

Tocantins

Jalapão

Ceará

Chapada do Araripe

Piauí

Sertão Nordestino

Goiás

Chapada dos Veadeiros

Minas Gerais

Serra da Canastra

Estrada Real

Caminho da Luz

Serra da Mantiqueira

Trilha Verde da Maria Fumaça

Rio de Janeiro

Estrada Real

Volta do Desengano

Bahia

Rota do Descobrimento

Pará

Ilha de Marajó

São Paulo

Estrada Real

Caminho do Sol

Caminho do Sal

Caminho da Fé

Vale Europeu study case:

data and baseline setting

Vale Europeu study case:

data and baseline setting

Branding and

promotion

Sport and leisure events

Press dissemination

Encourage cycling

Rio de Janeiro:

cycle tourism potential

Cycle tourism:

Planning and Management

DESTINATION DEVELOPMENT

USER FACILITIES

PublicTransport

network

INTER & INTRA

DESTINATION CONNECTIVITY

STANDARD SIGNALIZATION

TOURIST INFORMATION

SYSTEM

BIKE-FRIENDLY

INFRASTRUCTURE

BENEFITS

Promoting cycle tourism

can help improve the

tourism industry;

Reduce carbon footprint;

Save energy;

create more employment

opportunities.

transport and tourism:

the governance challenge

National

Regional

Local

Performance analysis:

- Annual basis

- Monthly bais

Establishment of

activity

coordination

centers

Transportation

Planning

Tourism

Planning

Rio de Janeiro:

undiscovering routes

Partner:

Comments and suggestions are welcome

Thank you!