2

Mobile Marketing Trends Un Engagement amp Growth With Emojis

bull From 2015ndash2016 emoji usage rose 163

bull Push notifications with emojis saw an 85 increase in open rates

bull Emoji-powered push notifications boosted

app retention by 28

One for the Emoji History

Last year we set out to discover how deep the

worldrsquos obsession with emojis run Turns out

emojis donrsquot just add a little flair to mobile

messages they significantly impact usage and

engagement

3

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Methodology

Leanplum analyzed message data from between 2017 and 2018 Leanplum analyzed 300 million mobile message deliveries (email + push notifica-tions) encompassing close to 5 billion data points The analysis once again focused on the impact of emojis on mobile usage and engagement

4

Mobile Marketing Trends Un Engagement amp Growth With Emojis

In This Report Yoursquoll Learnhellip

Emoji usage continues to rise

The average number of emojis used

per message and the percentage

of messages including at least one

emoji both doubled in the past year

Emojis turbocharge push and email opens

In fact the impact of emojis on

push notification open rates

is 3x higher compared to our

earlier report

Can emojis lead to lasting retention

New data shows a correlation

between emoji usage and a

decrease in app uninstalls

5

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Latest Happenings in the Emojiverse

157 new emojis are scheduled for release in the

second half of 2018 A brain a lobster and a party

face are all part of this new set This update brings

the total number of emojis to 2823

Dictionarycom became the first major reference to

document emojis As lexicographer Jane Solomon

put it ldquoTherersquos a sophisticated linguistic system

around how people are using emojirdquo

Emojis staked their claim in mainstream popular

culture with a full-length feature film The Emoji

Movie hit theaters in July 2017

4

Mobile Marketing Trends Un Engagement amp Growth With Emojis

In This Report Yoursquoll Learnhellip

Emoji usage continues to rise

The average number of emojis used

per message and the percentage

of messages including at least one

emoji both doubled in the past year

Emojis turbocharge push and email opens

In fact the impact of emojis on

push notification open rates

is 3x higher compared to our

earlier report

Can emojis lead to lasting retention

New data shows a correlation

between emoji usage and a

decrease in app uninstalls

5

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Latest Happenings in the Emojiverse

157 new emojis are scheduled for release in the

second half of 2018 A brain a lobster and a party

face are all part of this new set This update brings

the total number of emojis to 2823

Dictionarycom became the first major reference to

document emojis As lexicographer Jane Solomon

put it ldquoTherersquos a sophisticated linguistic system

around how people are using emojirdquo

Emojis staked their claim in mainstream popular

culture with a full-length feature film The Emoji

Movie hit theaters in July 2017

5

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Latest Happenings in the Emojiverse

157 new emojis are scheduled for release in the

second half of 2018 A brain a lobster and a party

face are all part of this new set This update brings

the total number of emojis to 2823

Dictionarycom became the first major reference to

document emojis As lexicographer Jane Solomon

put it ldquoTherersquos a sophisticated linguistic system

around how people are using emojirdquo

Emojis staked their claim in mainstream popular

culture with a full-length feature film The Emoji

Movie hit theaters in July 2017

6

Mobile Marketing Trends Un Engagement amp Growth With Emojis

From 2017 to 2018 the average number of emojis used

per message doubled from 122 to 223 The

percentage of messages using at least one emoji also

doubled rising from 15 to nearly 30

This is not surprising As marketers become more savvy

about the irresistible draw of emojis we predict that

these numbers will keep skyrocketing

amp Away Emoji Usage Continues to Rise

7

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Open [Rates] Sesame

We analyzed the open rates of

push notifications and emails that

contained emojis versus open

rates of push notifications and

emails that did not

0

5

10

15

20

Ope

n Ra

te P

erce

ntag

e

Email withemojis

Email withoutemojis

Push withemojis

Push withoutemojis

8

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emails with emojis see a +66 increase in

open rates

Open [Rates] Sesame

Push notifications with emojis enjoy a whopping

+254 increase in open rates a whole 3x higher

than we found in our last report

+254 push opens SKYBNB 55m agoS

9

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Simply put emojis engage the out

of mobile users worldwide (and are a

must-have for app engagement that we

love to rsquobout)

10

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Flexinrsquo on Retention Rates

We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention

New data shows that apps who use emojis

in their messaging experience 26 fewer

uninstalls than apps that donrsquot

Fewer uninstalls mean more opportunities to engage

and monetize users This is key to the long-term success

of any app especially in the crowded app marketplace

of today mdash Android users have access to 38 million

apps while Apple users choose from 2 million apps

8

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emails with emojis see a +66 increase in

open rates

Open [Rates] Sesame

Push notifications with emojis enjoy a whopping

+254 increase in open rates a whole 3x higher

than we found in our last report

+254 push opens SKYBNB 55m agoS

9

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Simply put emojis engage the out

of mobile users worldwide (and are a

must-have for app engagement that we

love to rsquobout)

10

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Flexinrsquo on Retention Rates

We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention

New data shows that apps who use emojis

in their messaging experience 26 fewer

uninstalls than apps that donrsquot

Fewer uninstalls mean more opportunities to engage

and monetize users This is key to the long-term success

of any app especially in the crowded app marketplace

of today mdash Android users have access to 38 million

apps while Apple users choose from 2 million apps

9

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Simply put emojis engage the out

of mobile users worldwide (and are a

must-have for app engagement that we

love to rsquobout)

10

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Flexinrsquo on Retention Rates

We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention

New data shows that apps who use emojis

in their messaging experience 26 fewer

uninstalls than apps that donrsquot

Fewer uninstalls mean more opportunities to engage

and monetize users This is key to the long-term success

of any app especially in the crowded app marketplace

of today mdash Android users have access to 38 million

apps while Apple users choose from 2 million apps

10

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Flexinrsquo on Retention Rates

We know that emojis improve in-the-moment engagement But do they make a difference when it comes to lasting retention

New data shows that apps who use emojis

in their messaging experience 26 fewer

uninstalls than apps that donrsquot

Fewer uninstalls mean more opportunities to engage

and monetize users This is key to the long-term success

of any app especially in the crowded app marketplace

of today mdash Android users have access to 38 million

apps while Apple users choose from 2 million apps

11

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Retention Hacks for the Savvy Marketer

Emojis make a clear impact on app marketing but therersquos more to the story

These three steps can help lift engagement and retention even further

1 Onboard Likea Boss

Engaging frictionless onboarding

flows are one of the secrets of mobile

app retention Showcasing your value-

add meeting users on multiple

channels and encouraging push

notification opt-ins are all useful

onboarding hacks

2 Reach Users on Multiple Channels

Brands must be available on all the

channels their users are on The

data speaks for itself Mobile app

engagement increases 3x when

you coordinate email with push

notifications

3 Personalize PersonalizePersonalize

Personalization in messaging like

including a userrsquos first name in a push

notification can boost open rates

by 4x Personalizing delivery times

ensures that users receive messaging

when they are most likely to open

12

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis Most Used by Marketers

When a person sees an emoji their brain lights up in the same

way as when they see a human face The brain recognizes emojis

as nonverbal information and are therefore processed as

emotions Naturally more people will want to tap on something

that delights them

Sparking the warm-and-fuzzies in your audience is good for

business No wonder positive emojis consistently make an

appearance in the emoji repertoire of marketers

All of these emojis convey wealth excitement or surprise

Mobile Marketing Trends Un Engagement amp Growth With Emojis

13

Emojis Least Used by Marketers

All these emojis convey alarm disapproval or sadness

The same psychology applies to this yearrsquos losers

Negative feelings may grab attention but in the

wrong way Thus ldquodownerrdquo emojis are sent

infrequently by marketers

14

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Most Popular Emojis By Vertical

Mobile games Retail Fintech use emojis that evoke

feelings of victory The

money bag diamond and

trophy symbolize users

one-upping a level

makes use of celebratory

emojis with a dramatic

flair These are effective

in drawing attention to

promotional campaigns

leverages emojis to

communicate wealth

practicality and

problem-solving

Every app communicates differently Without further ado

here are the most popular emojis sent by app vertical

127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176

15

Mobile Marketing Trends Un Engagement amp Growth With Emojis

TravelEntertainment visually showcases activities

like football and music along with

attention-grabbers like fire and a

rocket ship

sends lodgings planes cars and

touristic highlights mdash everything you

need for your next vacation

128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799

Most Popular Emojis By Vertical

128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942

16

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Interestingly all

countries used

food-related emojis

distinctive to their

cultures that didnrsquot

appear anywhere else

The US is passionate about its

pizza So passionate in fact

that Americans observe National

Pizza Day on Feb 9

Brits sure love their beer mdashtwo

beers to be exact Other

countries analyzed exclusively

used a single beer mug

17

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Chili peppers are a fundamental

flavor-building ingredient in much

of Mexican cuisine Caliente

In Japan noodles mdash an ancient

and beloved dish all across Asia

mdash are consistently present

From pasta to pizza itrsquos hard to

imagine Italian cooking without

the tomato

18

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis in the Wild

Miss Selfridge is a well-known UK fashion brand with a

mobile retail app for on-the-go shoppers Using Leanplum

it ran an AB test to see if push notifications with emojis

resulted in higher user engagement during a mobile sales

campaign Half its users received a message with text and

an emoji the other half just text

The results spoke for themselves Users who received push

notifications with emojis were 81 more likely to open On

top of that they spent a total of +363 more

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

14

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Most Popular Emojis By Vertical

Mobile games Retail Fintech use emojis that evoke

feelings of victory The

money bag diamond and

trophy symbolize users

one-upping a level

makes use of celebratory

emojis with a dramatic

flair These are effective

in drawing attention to

promotional campaigns

leverages emojis to

communicate wealth

practicality and

problem-solving

Every app communicates differently Without further ado

here are the most popular emojis sent by app vertical

127775127775 128170128170 128526128526 128588128588128680128680 127881127881 128165128165 128155128155 128176128176 128154128154 128521128521 128588128588128242128242 128161128161 127873127873128142128142 127873127873 128525128525 127881127881128293128293 128184128184 127942127942 128176128176

15

Mobile Marketing Trends Un Engagement amp Growth With Emojis

TravelEntertainment visually showcases activities

like football and music along with

attention-grabbers like fire and a

rocket ship

sends lodgings planes cars and

touristic highlights mdash everything you

need for your next vacation

128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799

Most Popular Emojis By Vertical

128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942

16

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Interestingly all

countries used

food-related emojis

distinctive to their

cultures that didnrsquot

appear anywhere else

The US is passionate about its

pizza So passionate in fact

that Americans observe National

Pizza Day on Feb 9

Brits sure love their beer mdashtwo

beers to be exact Other

countries analyzed exclusively

used a single beer mug

17

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Chili peppers are a fundamental

flavor-building ingredient in much

of Mexican cuisine Caliente

In Japan noodles mdash an ancient

and beloved dish all across Asia

mdash are consistently present

From pasta to pizza itrsquos hard to

imagine Italian cooking without

the tomato

18

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis in the Wild

Miss Selfridge is a well-known UK fashion brand with a

mobile retail app for on-the-go shoppers Using Leanplum

it ran an AB test to see if push notifications with emojis

resulted in higher user engagement during a mobile sales

campaign Half its users received a message with text and

an emoji the other half just text

The results spoke for themselves Users who received push

notifications with emojis were 81 more likely to open On

top of that they spent a total of +363 more

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

15

Mobile Marketing Trends Un Engagement amp Growth With Emojis

TravelEntertainment visually showcases activities

like football and music along with

attention-grabbers like fire and a

rocket ship

sends lodgings planes cars and

touristic highlights mdash everything you

need for your next vacation

128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942127984127984 128663128663 128040128040 128747128747127976127976 128523128523 127957127957 127799127799

Most Popular Emojis By Vertical

128640128640 127920127920 128200128200 127944127944127775127775 128241128241 127911127911 127942127942128640128640 127920127920 128293128293 127944127944127775127775 128241128241 127928127928 127942127942

16

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Interestingly all

countries used

food-related emojis

distinctive to their

cultures that didnrsquot

appear anywhere else

The US is passionate about its

pizza So passionate in fact

that Americans observe National

Pizza Day on Feb 9

Brits sure love their beer mdashtwo

beers to be exact Other

countries analyzed exclusively

used a single beer mug

17

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Chili peppers are a fundamental

flavor-building ingredient in much

of Mexican cuisine Caliente

In Japan noodles mdash an ancient

and beloved dish all across Asia

mdash are consistently present

From pasta to pizza itrsquos hard to

imagine Italian cooking without

the tomato

18

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis in the Wild

Miss Selfridge is a well-known UK fashion brand with a

mobile retail app for on-the-go shoppers Using Leanplum

it ran an AB test to see if push notifications with emojis

resulted in higher user engagement during a mobile sales

campaign Half its users received a message with text and

an emoji the other half just text

The results spoke for themselves Users who received push

notifications with emojis were 81 more likely to open On

top of that they spent a total of +363 more

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

16

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Interestingly all

countries used

food-related emojis

distinctive to their

cultures that didnrsquot

appear anywhere else

The US is passionate about its

pizza So passionate in fact

that Americans observe National

Pizza Day on Feb 9

Brits sure love their beer mdashtwo

beers to be exact Other

countries analyzed exclusively

used a single beer mug

17

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Chili peppers are a fundamental

flavor-building ingredient in much

of Mexican cuisine Caliente

In Japan noodles mdash an ancient

and beloved dish all across Asia

mdash are consistently present

From pasta to pizza itrsquos hard to

imagine Italian cooking without

the tomato

18

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis in the Wild

Miss Selfridge is a well-known UK fashion brand with a

mobile retail app for on-the-go shoppers Using Leanplum

it ran an AB test to see if push notifications with emojis

resulted in higher user engagement during a mobile sales

campaign Half its users received a message with text and

an emoji the other half just text

The results spoke for themselves Users who received push

notifications with emojis were 81 more likely to open On

top of that they spent a total of +363 more

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

17

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Chili peppers are a fundamental

flavor-building ingredient in much

of Mexican cuisine Caliente

In Japan noodles mdash an ancient

and beloved dish all across Asia

mdash are consistently present

From pasta to pizza itrsquos hard to

imagine Italian cooking without

the tomato

18

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis in the Wild

Miss Selfridge is a well-known UK fashion brand with a

mobile retail app for on-the-go shoppers Using Leanplum

it ran an AB test to see if push notifications with emojis

resulted in higher user engagement during a mobile sales

campaign Half its users received a message with text and

an emoji the other half just text

The results spoke for themselves Users who received push

notifications with emojis were 81 more likely to open On

top of that they spent a total of +363 more

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

18

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Emojis in the Wild

Miss Selfridge is a well-known UK fashion brand with a

mobile retail app for on-the-go shoppers Using Leanplum

it ran an AB test to see if push notifications with emojis

resulted in higher user engagement during a mobile sales

campaign Half its users received a message with text and

an emoji the other half just text

The results spoke for themselves Users who received push

notifications with emojis were 81 more likely to open On

top of that they spent a total of +363 more

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

19

Mobile Marketing Trends Un Engagement amp Growth With Emojis

ldquoWe used Leanplum to test the effectiveness

of emojis in push notification campaigns

In one of our tests we saw an 81 lift in open rates and a 363 lift in revenue from the

message with emojisrdquo

mdash Joanna Hill Head of Digital Miss Selfridge

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

20

Mobile Marketing Trends Un Engagement amp Growth With Emojis

The 2018 Power Emoji Cheat Sheet

127752127752127752127752We get it mdash emojis are the sweethearts of

marketing But with thousands to choose from

where do I start

Power Emojis

Good question Wersquove compiled a list of

emojis that enjoy consistently high open rates

across app verticals Try a few of them in your

next marketing campaign and see if they make

a difference

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

21

Mobile Marketing Trends Un Engagement amp Growth With Emojis

A Recap of the Data

Emojis are here to stay Marketers

now use an average of 223 emojis

per message up from 122 emojis

per message in 2017 Messages

including at least one emoji also

doubled from 15 to 30

Emojis lead to higher open

rates in both emails and push

notifications Emails with emojis

are opened 66 more than

emails without emoji and push

notifications with emoji are

opened an astounding 254 more

In addition to in-the-moment

engagement emojis contribute to

long-lasting retention Apps that

use emojis experience 26 fewer

uninstalls Fewer uninstalls mean

more opportunities to engage and

monetize users

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

22

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Liked This ReportStay in the loop with industry-leading insights from Leanplum

See how a multi-channel

strategy can increase app

re-engagement 3x

Find out how push

notifications can retain up

to 7x more app users

Get 120 Power Words to lift

push notification opens and up

your mobile marketing game

Learn how push

notifications can drive 96x

more users to purchase

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

23

Mobile Marketing Trends Un Engagement amp Growth With Emojis

Leanplum is the mobile marketing platform built for engagement We help brands

like Tinder Grab Tesco and Zynga orchestrate multi-channel campaigns mdash from

messaging to the in-app experience mdashall from a single integrated platform

helloleanplumcom | wwwleanplumcom

San Francisco | New York | Sofia | Amsterdam | Singapore

Mobile Marketing Trends Un Engagement amp Growth With Emojis

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