Unleashing the innovative power within your organisation
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Transcript of Unleashing the innovative power within your organisation
5 confessions, 5 C-words and a coming book title
Unleashing the innovative power within your organisation
5 confessions: I broke the law at the age of 15 I stole ideas when I was an ad agency copywriter I lost 3 millions from own savings on a failure I get my best ideas when I´m loose and disorganised I find it harder to excite colleagues than customers – and some related learnings
1985
I broke the law at the age of 15…. but learned to explore gaps, trash obstacles and grab opportunities
Trend spotting is taking notice of changes in the surrounding world
§ A trend is a change in the world outside the organisation
§ A change that has a direction (cheaper, faster, smaller ...)
§ A trend is visible now – not something you think will happen
§ A trend has a minimum expected duration § A trend has a domain, a validity range
Computers are getting
cheaper and faster
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1995
I stole ideas as ad agency copywriter …and saw the value of inspiration sharing and idea co-creation!
Steven Johnson in
“Where do good ideas come from?”
“Good ideas want to connect, fuse, recombine. They want to reinvent themselves by crossing conceptual boarders. They want to complete each other a much
as they want to compete”!
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2005
I lost 3 millions from own savings on a failure…. but managed to live with that
2001��� 2002��� 2004��� 2005��� 2006��� 2007��� 2008��� 2009��� 2011���1994��� 1997��� 2010���1998��� 2012��� 2014���
2015
I get most ideas when I´m loose and disorganised…although I´m selling structured brainstorming sessions!
The most creative minds are not in a conference room
The best size of a brainstorm group is one.
Your morning shower is good for more than washing
Uncorking the muse: Alcohol intoxication facilitates creative problem solving
Take a break and do something
habitual, like going for a walk or taking a nap
”Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things”
2001��� 2002��� 2004��� 2005��� 2006��� 2007��� 2008��� 2009��� 2011���1994��� 1997��� 2010���1998��� 2012��� 2014���
2015
I find it harder to excite colleagues than customers…even though they are experts on foresight & innovation!!
The 5 C-words Challenge Canvas Crowd Culture Continue
Unleashing the innovative power within your organisation, with
1. Raise Challenges with focal questions
§ Begin with questions first rather than driving toward ‘the best ideas’ or ‘early solutions’.
§ Questions are objective; they aren’t owned by any one individual. § Questions help groups collaborate more deeply
2. Use a cloud Canvas for collaboration A tool is needed to capture data and develop ideas, with the following high level characteristics: 1. Easily available – a mobile and web app that all employees (and
customers, partners) can get to directly 2. Easy to use – the basics of the tool should be as easy to use as possible
so that more people embrace it 3. Allow for tight cross-functional collaboration – most challenges will
require collaboration of a number of people and the tool must aid that. 4. Support analytical processing – to digest information, recognize
patterns, spot trends and relate a diverse set of data 5. Give feedback and produce reports of key performance indicators - so
that everyone remaines engaged
Guided idea development process
Guided process for concept development
Evaluation of idea/concept against given success criteria
Think creatively and collaborate on what can go wrong
Watch you teams individual and average evaluation
…with elements of interaction!
Involve your own employees, customers, partners, experts
(or digital agents) ( Let the Crowd capture, share and rate wherever they are on the cloud application
Somethimes it is smart to start with an external crowd
400 000 engaged consumers in the Nordics
2000 innovators, Worldwide
Create a behavior that leads to a strong innovation Culture
1. Engage facilitators/trainers – with active support from top management.
2. Run trainingsessions – a core team can create the first spottings, trends or ideas.
3. Run a kick-off– jam!, follow-up– jam!
4. Give positive feedback to those that are engaged.
5. Tips/challenge others to get started – if they have not.
6. Actively reward right behavior with Cred, badges and awards.
7. Give an possibility for individual competence development and certification.
Skate or Die Mngm
Go to where the fun, action and pain is
Get a canvas for captures & co-creations
Never stop trashin
Thank you! [email protected] +46 (0)70391 0202