Unleashing human creativity
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Crowdsourcing & Collaboration: A Marvin JS Use Case Unleashing human creativity Steve Domeck | VP North America | [email protected] | @InnoNPD ChemAxon UGM – San Diego | September 30, 2015
Transcript of Unleashing human creativity
Crowdsourcing & Collaboration: A Marvin JS Use Case
Unleashing human creativity
Steve Domeck | VP North America | [email protected] | @InnoNPD
ChemAxon UGM – San Diego | September 30, 2015
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© 2015 InnoCentive, Inc. All Rights Reserved. 3
InnoCentive accelerates innovation by delivering creative
insights and novel solutions for our customers through
Crowdsourcing and Open Innovation programs.
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Moving from Traditional to Transformational
Traditional
Linear, Slow
Hire the best and solve within
Wisdom of experts
Events in innovation
The lab is my world
Experts know the questions
Inside or “insider” innovation only
Transformational
Exponential, networked, quick
Find and use the best minds anywhere
Wisdom of the crowds
Journey in innovation
The world is my lab
The Challenge is asked
Inside and outside eco-systems used
© 2015 InnoCentive, Inc. All Rights Reserved.
Crowdsourcing
The process of obtaining needed services, ideas, or
content by soliciting contributions from a large group
of people, and especially from an online community,
rather than from traditional methods.
Forms of Crowdsourcing:
• Micro-Task Crowdsourcing
• Idea Crowdsourcing
• Solution Crowdsourcing
CROWDSOURCING BRINGS GREATER DIVERSITY
Harnesses the “Long Tail”
The Crowd….
© 2015 InnoCentive, Inc. All Rights Reserved.
INVITATIONAL
NETWORKS
EMPLOYEES
EXTERNAL
COMMUNITIES
CHALLENGES
SOLUTIONS
IDEAS
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InnoCentive Crowdsourcing Channels
Collaboration Competition
© 2015 InnoCentive, Inc. All Rights Reserved.
© 2015 InnoCentive, Inc. All Rights Reserved.
InnoCentive@Work Software
Locations
Divisions
Suppliers
DepartmentsRetirees
InnoCentive@Work
• Encourage
Collaboration
• Enable Social
Connection
Employees
Invite Networks
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Leader boards
Recent Activity
Click-thru agreements
Message board
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© 2015 InnoCentive, Inc. All Rights Reserved.
• Knowledge Capture
• Novel Thinking
New
Products
Value
Time to
Market
New
Markets
New
Services• Engagement
Revenue
enhancements
Cost
Savings• Speed
Benefits of Crowdsourcing... …lead to business results... …which informs ROI
InnoCentive@Work ROI Model
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As the proof of concept validates itself,
develop extended capabilities
Partnership:
What’s next?
• Added capability; e.g. calculations, edit
• Expand as a suite of tools for external
• Crowd labor chemistry services
Questions
Thank you
