Unleashing Analytic Creativity with BI on the Cloud
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Transcript of Unleashing Analytic Creativity with BI on the Cloud
Unleashing Analytic Creativity with BI on the Cloud
©2015 IBM Corporation
Welcome!
Andrew Buckler: [email protected] Technical Sales Leader, IBM Cloud Data Services
Kasun Attanapola: [email protected] Manager, IBM Cognos Business Intelligence
Part 1: Cloud Data Warehousing
©2015 IBM Corporation
Cloud – beyond the hype stage
"Many organizations have progressed beyond early use cases and experimentation and are utilizing the cloud for mission-critical workloads. There are also many enterprises (not just small startups any more) that are 'born in the cloud' and run their business (clearly mission-critical) completely in the cloud."
©2015 IBM Corporation
Cloud Drives Better Business Economics
Cost Flexibility1
Shifts fixed to variable costPay as and when needed
Business Scalability2
Provides limitless, cost-effective computing capacity to support growth
Masked Complexity4
Expands product sophisticationSimpler for customers
and users
Context-Driven Variability 5
User defined experiences Increases relevance
Ecosystem Connectivity 6
New value netsPotential new businesses
Market Adaptability
Faster time to marketSupports
experimentation
3
The number one reason to adopt cloud is NOT cost savings, it is agility. Cloud enables businesses to compete faster. And speed kills – a chess grandmaster would lose to a beginner that got four moves every turn.
©2015 IBM Corporation
Cloud Has Three Main Delivery Models
1.IaaS (Infrastructure as a Service)
2.PaaS (Platform as a Service
3.SaaS (Software-aaS) with BPaaS (Business Process-aaS) as a special case
Infrastructure-as-a-Service
Platform-as-a-Service
DatabasesHadoopIntegrationOther Middleware
Software-as-a-Service
ServersStorage Networking
Applications CommerceAnalytics
Business Process-as-a-Service
Payments, Procurement
Appl
icat
ions
Mid
dlew
are
Hard
war
e
Do-It-Yourself / Custom
©2015 IBM Corporation
Control vs Simplicity in the Cloud
Software• Fully customized• Absolute control, but
highest investment and slowest ROI
Appliance• Expertly engineered
hardware & software• Less control, but faster
payback
Hosted Service• Expertly engineered
software configuration• Cloud hardware• Control only over
software, very fast payback
Managed Service
• Provider operates service and controls everything
• Control only over data, fully opex based
control simplicity
Customer Data Center Cloud Data Center
©2015 IBM Corporation
Cloud
Beacons
MDM
Purchase Gateway
Mobile App NoSQL as a Service
Data Warehouse and Analytics as a Service
Business Analysts
On-Prem
Systems of Record
Mobile Ecosystem
©2015 IBM Corporation
Cloud Data Warehouse: Managed System of Insight
Deploy in minutes with rapid cloud provisioning
No infrastructure investment for cloud agility
Accelerate application development for analytics
Built for Analytics to help you understand your data and business
In-Database Analytics for greater efficiency and performance
Compatible with Advanced Tooling like R and Watson Analytics
Grow more without growing the things that cost more
Built-in Performance with in-memory technology
Load and go withno tuning required
Build More Know MoreGrow More
Keep data warehouse infrastructure out of your way
©2015 IBM Corporation
Cloud Data Warehousing: Key Use Cases
• Easy synchronization of JSON to structured data• Allows analytics via standard BI tools• In-database predictive algorithms allow greater insight for
users than ever before
NoSQL Analytics
• Extend on-premises data warehouse environments to the cloud
• Flexible, cost-effective growth• Hybrid Cloud models support ground to cloud
Extend / Modernize
• Robust predictive analytic algorithms• Integrated with R• Watson Analytics Ready• Analytics Ecosystem with Partners
In-Database Analytics
• Data Warehousing and Analytics in the Cloud• Cloud Agility and Flexibility• Analytics for Cloud Data, Data Marts, and dev/test
environments
Data Warehouse & Analytics
Service
©2015 IBM Corporation
Case Study: Pharmaceuticals
What was the problem / need?
• After an acquisition, a large pharmaceutical distributor needed a supplier spend dashboard to capture synergy.
• Enterprise wide visibility to procurement team to facilitate negotiations.
• Needed to deliver the project in 10 weeks.
What insight was needed?
• Provide enterprise-wide visibility to the global procurement team to facilitate negotiations with suppliers and track alignment on terms.
• Deliver a dashboard that end-users can leverage in discussions with their suppliers to normalize terms globally.
• Key focus areas: 1) Cost savings with vendors, 2) Compliance with suppliers, 3) Identify growth trends.
Architecture details
• Data sources: Supplier data from SAP, Netezza and other systems across Europe and North America
• Data Integration & Loading: Information Server• Business Intelligence: Tableau
• Time to value was absolutely critical.• Leveraging cloud software, infrastructure and
services enabled a complete solution to be delivered in record time. SPEED is key.
Factors for success
©2015 IBM Corporation
SAPStuttgart, Germany
Infinium/MBA
Montreal, CanadaNetezza
Rancho Cordova,
USA
New solution delivered in weeks…
SAPStuttgart, Germany
Infinium/MBA
Montreal, Canada
Softlayer DallasPrivate Network
InformationServer
TableauServer
Softlayer Dallas - Public Cloud
1. Connect to data sources2. Extract from sources3. Transform into target model4. Load into warehouse5. Analyze 6. Report & visualize
1
11
2, 3
54
6
Global Sourcing Team - UK
©2015 IBM Corporation
Case Study: Connected Vehicles
What was the problem / need?
• An automaker equipping 2015 and later models with an "interactive" infotainment system that drivers can customize by subscribing to various 3rd party apps which may include vendor offers.
• Had no accompanying data management or analytic solution to understand campaign effectiveness.
What insight was needed?
• Take unstructured data, automatically format it, and report against it in the cloud, allowing marketing teams & merchants to segment customers and measure campaign effectiveness.
Architecture details
• Data sources: Customer & vehicle profile data from vehicles for Cloudant, to move to dashDB. Other data sources to be configured for dashDB too.
• Other integrations: Cognos for Business Intelligence, Cloudant as JSON NoSQL data store, DataStage on Cloud.
• A superior "Analytics Reporting Cloud” with high interoperability and performance. Success factors
©2015 IBM Corporation
Architecture Details
IBM Cloudant- Softlayer Dallas- 3 node production cluster- 3 node dev cluster
IBM dashDB- Softlayer Dallas- 4 TB production system- 4 TB dev system
Infotainment Data- Bulk load of 6-8 million
accounts, 28 millions cars (~1TB of data)
IBM Datastage- Softlayer Dallas- Data movement into
SFDC and into dashDB
Other Data Sources
JSON data to relationalCloudant Schema Discovery Protocol
Part 2: Business Intelligence on Cloud
©2015 IBM Corporation
Cloud is
CHANGING the way work gets done
Accelerated by Cloud
Innovate at the speed the customer expects by tapping into cloud services
Create the next great killer app by
rapidly assembling cloud services
Quickly deliver a consumable hybrid
cloud environment to support expanding
business needs
©2015 IBM Corporation
136% more likely to use cloud to reinvent customer relationships
Strategic reinvention
170% more likely to use analytics extensively via cloud to derive insights
Better decisions
79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem
Deeper collaboration
Source: IBM Global Cloud study, “Under Cloud Cover”
Leading Organizations use Cloud to Gain a Competitive Advantage
the revenue growthAlmost 2x
higher gross profit growth Nearly 2.5x
©2015 IBM Corporation
What’s BI on Cloud?
A fully managed business intelligence platform, delivered as-a-service on a per user/per month subscription, that offers multiple options for price and scale.
• Extend your on-premises business intelligence use to the cloud.• Enhance self-service reporting and collaborate in a larger eco-system.• Access data sources where they reside without a ‘lift-and-shift.’
©2015 IBM Corporation
IT
Business Users
Empowered to Operate at Business Speed• Seamlessly integrate cloud and existing business
solutions• Collaborate across business and IT for better
outcomes
Be a King Maker, Own a Test & Dev Sandbox
• Start small or go big with Bluemix• Reduce time to configure, tune, and scale mobile &
web apps• Eliminate IT delays, improved production times
Application Developer CHOICE
CONTROL
CONFIDENCE
• Respond more quickly, scale on demand• Improve compliance and certification• Don’t make trade offs for cloud
Delivery More for Less, a Cloud-First Strategy
Business Intelligence on Cloud Helps all Users
©2015 IBM Corporation
Business Leaders: Cloud with Choice
Accelerate business innovationthrough cloud’s faster time to value and lower costs
Connect core business processes fueled by powerful analytics
Engage and collaborate with employees, customers and partners
Align Teams
Stop Competitors
Choice
Integrate Suppliers
Monetize Data
Blueprint for success
©2015 IBM Corporation
Sales
Marketing
CustomerService
Finance
Operations
ProductDevelopment
HumanResources
Combine personal and corporate data to create fresh
insights
Access key customer information in the office and
on the road
Optmize staffing mix,reduce employee turnover
Work on scenarios to align development
resources
IT
Drive growth and profit through resource alllocation
comply with confidenceManage rolling expenses
Have real time visibility into stock levels
Provide discovery and planning tools to reduce error-prone
spreadsheet work
Deliver at every level, in every department, in your organization
©2015 IBM Corporation
IT Managers: Cloud with control
Control
Scale Globally
Blueprint for success Balance CapEx/OpEx and speed/risk
Embracing best of BI with open standards and avoid lock in
Ensure robust enterprise-grade capabilities in single-tenant or bare metal environments
Manage your identity, access, governance, and administration
Multiple Environments
Data
Security
©2015 IBM Corporation
Delivering a complete cloud journey, not just an application
Bare Metal Cloud Environments
For high input and output (I/O)-intensive apps, big data, scalability
Business Intelligence on Cloud
For reporting, collaboration, innovation across depts, organizations, partners
40,000 Cloud Experts
Trained to be global experts, working in offices near you
©2015 IBM Corporation
Developers: Cloud with confidence
Transparency
Confidence
Blueprint for success Prototype and deploy new apps —with
a rich portfolio of tools in the cloud
Continuously deliver apps by automating development and delivery
Extend existing investments by easily connecting securely to your on-premise infrastructure or cloud data
Developer Tools
Agile Methods
Fault Tolerant
©2015 IBM Corporation
BI on Cloud
•Off-Premise•OpEx Budget•Predictable TCO•Low Effort •Updates in Days/Weeks•Standard Support
Perfect for new deployments
*Except items in deprecation
Business Intelligence on Cloud
Traditional BI• On-Premise
• CapEx Budget
• Less Predictable TCO
• Variable Effort
• Updates in Months/Years
• Standard Support
Extend current BI deployments VPN
Hadoop
Cloud DataOn-Premise
Streaming
DB2
SQL DashDB
Salesfoce.com
Azure
©2015 IBM Corporation
50 100 150 200 300 500 1000 2000 3000 4000 5000 …Number of Users
Serv
ice
Leve
l
Standard
Enterprise
Reliable and Elastic Subscription
Adaptive to Needs: Data sandbox Supplier collaboration Consultant support Compliance mandate ReorganizationWorkgroup
©2015 IBM Corporation
It’s Your Journey…
Choice Confidence
BI on Cloud…• Improves compliance
and certifications: Safe Harbor, SOC II, ..
• Future ‘resident’ BI with 13 data centers in five continents
• Having the have right tools available, for the right user roles
BI on Cloud…• Purpose built
environment for BI • Managed as single
solution, bare-metal to BI, by domain experts
• Increase trust and security
• Plan for long-term growth without facing limits on users or support
Control
24 of the top 25Fortune 500 trust the IBM Cloud
IBM holds 1,560 cloud patentsfocused on driving innovation
IBM plans to deliver cloud services from 40 data centers worldwide in 15 countries
BI on Cloud … • Decide where to start,
how and when to grow• Uptime guarantees that
fit apps and users• Get a performance
boost with ‘fast lane’ options
• Locate data where it’s best, on/off premise
• Select from a single –tenant or bare-metal environments
©2015 IBM Corporation
“ The system will allow us to better target substandard performance and forecast risk dynamically in response to changing factors and with much greater accuracy. ”
Warwick Norman, Chief Executive Officer
Case Study: Reducing Risk in Nautical Shipping
Boost Revenue By adding value to the ship-vetting services
Reduce riskBy improving the accuracy and speed of ship ratings (50 factors)
Reduce costsSpeed time to market By providing the scalability to envelop new data sources
©2015 IBM Corporation
Get Started Today
www.dashdb.com@ibmdashdb
http://www.ibm.com/marketplace/cloud/business-intelligence/us/en-us
@ibmcognos