Unleash the Power of your API
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Transcript of Unleash the Power of your API
Unleash the Power of your APISeptember 23rd, 2009
Monday, December 7, 2009
Content
• An API ? What for ?– What’s an API?– The core value of APIs– Examples
• API Management– The benefits of having a “managed” API– What the reality is
• The 3scale solution– 3scale’s added value– An innovative architecture– Real life examples
• 3scale’s solution live walk-through
• Q&A
Steven Willmott, Technical Lead Director of research group at UPC,
Barcelona, Spain with focus on Web Services, semantic web and distributed systems.
Ph.D. in computer science from EPFL Lausanne, CH
Martin Tantow, Commercial Lead Senior strategy consultant (Oliver Wyman/
Mercer) and strategic alliance manager (T-Mobile). He built his first company in 1999 together with Steven.
MBA, Univ. of Munich, School of Management Germany
Monday, December 7, 2009
What’s an API?
3
Monday, December 7, 2009
What’s an API?
3
API stands for Application Programming Interface. It is a set of programming instructions and standards for accessing a Web-based
software application or Web tool
Monday, December 7, 2009
What’s an API?
3
API are a key element of “The Cloud”
API stands for Application Programming Interface. It is a set of programming instructions and standards for accessing a Web-based
software application or Web tool
Monday, December 7, 2009
4
The core value of APIs…
Web Service / Online
Business
Online Population
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Monday, December 7, 2009
4
The core value of APIs…
Web Site
Web Service / Online
Business
Online Population
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Reach
Monday, December 7, 2009
4
The core value of APIs…
Web Site
open APIsnon-visual services
Web Service / Online
Business
Online Population
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Reach
Monday, December 7, 2009
4
The core value of APIs…
…lies in their capacity to unlock distribution
channels and unleash the power of your web
service and online business.
Web Site 3rd Party Apps
WidgetsGadgetsBadges
Social Network
Apps (Facebook, Opensocial)
Semantic Web
open APIsnon-visual services
Web Service / Online
Business
Online Population
Source: Dion Hinchcliffe, http://blogs.zdnet.con/Hinchcliffe
Reach (Huge B2B opportunity)
Monday, December 7, 2009
Some examples of successful APIs
Source: Dion Hinchcliffe’s Web 2.0 Blog5
Monday, December 7, 2009
Some examples of successful APIs
Source: Dion Hinchcliffe’s Web 2.0 Blog
“The adoption of Amazon's Web services is currently driving more network activity than
everything Amazon does through their traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
5
Monday, December 7, 2009
Some examples of successful APIs
Source: Dion Hinchcliffe’s Web 2.0 Blog
“The adoption of Amazon's Web services is currently driving more network activity than
everything Amazon does through their traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
5
“60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month”
John Musser (Programmable Web)
Monday, December 7, 2009
Some examples of successful APIs
Source: Dion Hinchcliffe’s Web 2.0 Blog
“The adoption of Amazon's Web services is currently driving more network activity than
everything Amazon does through their traditional Web sites.”
Jeff Bar (Amazon evangelist) / Dion Hinchcliffe (Journalist)
5
“The API which has easily 10 times more traffic than the website, has been really very important to us.”
Biz Stone (co-founder, Twitter)
“60% of all listings on eBay are added via their API’s – and eBay services over 6 billion API calls per month”
John Musser (Programmable Web)
Monday, December 7, 2009
6
The benefits of having a “managed” API
Monday, December 7, 2009
6
The benefits of having a “managed” API
Drive syndication
Monday, December 7, 2009
6
The benefits of having a “managed” API
Develop brand awarenessDrive syndication
Monday, December 7, 2009
6
The benefits of having a “managed” API
Promote innovation
Develop brand awarenessDrive syndication
Monday, December 7, 2009
6
The benefits of having a “managed” API
Promote innovation
Focus on your core business
Develop brand awarenessDrive syndication
Monday, December 7, 2009
6
The benefits of having a “managed” API
Promote innovation
Focus on your core business
Develop new revenue streams
=
Develop brand awarenessDrive syndication
Monday, December 7, 2009
However the reality is that…
7
Monday, December 7, 2009
However the reality is that…
7
Monday, December 7, 2009
However the reality is that…
7
Monday, December 7, 2009
Why that ?
7
Monday, December 7, 2009
Lack of out-of-the-box and efficient API management solution
Early beginning of the learning curve of such solutionsB
usin
ess
Why that ?
7
Monday, December 7, 2009
Lack of out-of-the-box and efficient API management solution
Early beginning of the learning curve of such solutionsB
usin
ess
Why that ?
Companies are often overpaying for API and API management systems (in-house or custom build from system integrators)Fi
nanc
ial
7
Monday, December 7, 2009
Lack of out-of-the-box and efficient API management solution
Early beginning of the learning curve of such solutionsB
usin
ess
Why that ?
Development is complex and time consuming
Even innovators often lack key tools like deep monitoring and analyticsTe
chni
cal
Companies are often overpaying for API and API management systems (in-house or custom build from system integrators)Fi
nanc
ial
7
Monday, December 7, 2009
8
What is 3scale’s added value ?
Monday, December 7, 2009
8
Usage limitations by methods
Contract management
API traffic filtering
Management & Access Control
What is 3scale’s added value ?
Monday, December 7, 2009
8
Track account sign-ups
Monitor account usage
Track method usage in calls
Monitoring & Analytics
Usage limitations by methods
Contract management
API traffic filtering
Management & Access Control
What is 3scale’s added value ?
Monday, December 7, 2009
8
Track account sign-ups
Monitor account usage
Track method usage in calls
Monitoring & Analytics
Usage limitations by methods
Contract management
API traffic filtering
Management & Access Control
Billing & Payment
Pre- and post-pay
Usage plans configuration
Set pricing rules according to metrics
Receive monthly settlement
What is 3scale’s added value ?
Monday, December 7, 2009
8
Track account sign-ups
Monitor account usage
Track method usage in calls
Monitoring & Analytics
Content management for APIdocumentation
Flexible forums, blogs and other community tools
Developer portal
Usage limitations by methods
Contract management
API traffic filtering
Management & Access Control
Billing & Payment
Pre- and post-pay
Usage plans configuration
Set pricing rules according to metrics
Receive monthly settlement
What is 3scale’s added value ?
Monday, December 7, 2009
Based upon an innovative architecture
9
Monday, December 7, 2009
Based upon an innovative architecture
“3scale networks enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce
time-to-market.” 9
Monday, December 7, 2009
Based upon an innovative architecture
“3scale networks enables Internet-based businesses with a secure, scalable and efficient SaaS platform to manage their APIs and reduce
time-to-market.” 9
Plug-In Advantages
Fast and easy integration
Cost-efficient (no bandwidth cost)
Secure (no visibility for 3scale on content of data flows)
Monday, December 7, 2009
Based upon an innovative architecture
9
Plug-In Advantages
Fast and easy integration
Cost-efficient (no bandwidth cost)
Secure (no visibility for 3scale on content of data flows)
Monday, December 7, 2009
10
Companies that have chosen 3scale
Wine.com has a developer portal with full CSS that perfectly matches the look and feel of the corporate site.
The integration only took 2 weeks
Meaningtool increased the number of sign ups by 134% in 10 days.
They generate the user accounts through our Service Management API
Monday, December 7, 2009
11
Companies that have chosen 3scale
Deepdyve integrated 3scale‘s solution in less than 1 week
More than 180 partners in less than 4 months, from the launch of their API
No developer portal - authentication and monitoring run directly through 3scale APIs
Freedom Speaks allows people to send letters and faxes to the government
They are successfully monetizing the API with increasing revenues
Through their API Program they’ve got 2 new key partners
Monday, December 7, 2009
12
Companies that have chosen 3scale
Klout uses our self-configurable developer portal
More than 40 API users in 2 months
Up to more than 15.000 hits in one day
Customers have gone live in 3 days on their own
Significant amount of companies planning to go live with 3scale’s solution in the coming weeks
Various companies also using pre-paid and post-paid plans, API monetization increasing
Monday, December 7, 2009
3scale’s ecosystem
To be launched soon
Example:
Example:
Monday, December 7, 2009
3SCALE’S SOLUTION WALK-THROUGH
Monday, December 7, 2009
THANK YOU!Feel free to contact us:
Martin Tantow [email protected]
Steven Willmott [email protected]
Get started with a FREE trial account: http://www.3scale.net/signup/new
Monday, December 7, 2009