Univision Radio Miami Media Kit -...
Transcript of Univision Radio Miami Media Kit -...
Confidential and ProprietaryConfidential and Proprietary
Miami/Ft. Lauderdale
Univision Radio Miami Media KitWinter 2011
Confidential and Proprietary
TeleFutura Network
Univision Radio is part of the Premier Spanish Language Media Company in The US
Univision Network
Univision Online
Univision Television Group
Galavision
Univision Radio
the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households.
a general-interest Spanish-language broadcast television network reaching 85% of U.S. Hispanic Households.
owns and operates 63 television stations in major U.S. Hispanic Markets and Puerto Rico.
the country's leading Spanish-language cable network.
the leading Spanish-language radio group which owns and/or operates 70 radio stations in 17 of the top 25 U.S. Hispanic markets Puerto Rico.
the premier Spanish-language Internet destination in the U.S.- www.univision.com.produces and co-produces telenovelas, reality
shows, dramatic series and other programming formats for all of the company’s platforms.
Univision Studios
Univision Movilthe industry’s most comprehensive Spanish-language suite of mobile offerings.
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Dallas
El Paso
San Antonio
McAllen/Brownsville
Puerto Rico
Albuquerque
San Francisco
Fresno
Las Vegas
San Diego
Los Angeles
Phoenix
Chicago
New York
Miami
Houston
Austin
Univision Radio Nationwide
68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico
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Univision Radio Miami
Market Leading Radio Station for over 10 years
Internationally recognized talent in key day parts
Spanish Adult Contemporary format
Targets upscale Miami Hispanics 25-54
A New Radio Station to the Miami market, Mix 9-8
plays a mix of Spanish and English Language hits.
the station has skyrocketed in popularity since it’s
launch on June 24th, 2010 and targets
Hispanic Adults 18-49
Heritage Miami Radio Station
News/Talk/Sports format
Home of The Florida Marlins in Spanish
Targets Miami’s Political “Movers and Shakers”
Reflects The International Melting Pot of Today’s
Miami. News/Talk/Lifestyle format targets Miami’s
International Business Community.
Home of the Miami Heat and Miami Dolphins in
Spanish
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Miami Market Facts
Hispanic Population by CountyMiami Dade
Broward
Population of the Miami Metro (Persons 12+)
Total
Hispanic
Hispanic %
Median Age Total
Hispanic
42
43
Market Population GrowthHispanic Non-Hispanic
+ 22%-3%
$102.5 Bil.$41.1 Bil.
Consumer Spending TotalHispanic
Source: Global Insight – 2009 Hispanic Market Monitor
3
12
Radio Market RankHispanic Market
Total Market
3,580,000
1,715,700
48%
61% 1,539,409
21% 461,908
Hispanic Consumer SpendingFood at Home $4.2Bil
Food Away from Home $2.4 Bil
Alcoholic Beverages $710 M.Clothing/Apparel $1.7 BilFootwear $440 M.
Vehicle Purchases $1.54 BilPersonal Care $660 M.
Language PreferenceOnly Spanish
Mostly Spanish
Spanish/English Equally
Mostly English
Only EnglishSource: Miami Scarborough Release 1 2010 (Feb 09-Jan 10) HA18+
35.5%
40.5%
2.5%
15.6%
6.0%
Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop
Source: Arbitron Spring 2010 Blue Book MSA Population Estimates P12+
Source: Arbitron Spring 2010 Blue Book MSA Population Estimates P12+
Hispanic AncestryCuban
Puerto Rican
Colombian
Mexican
Nicaraguan
Dominican
Peruvian
Venezuelan
Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop
Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop
Source: Geoscape. American Marketscape DataStream™. 2010 Series. 0+ Pop
37.1%
10.1%
9.0%
8.7%
6.0%
5.0%
3.6%
3.4%
Source: Global Insight – 2009 Hispanic Market Monitor
Major Market Events/FestivalsThree Kings Day Parade January
South Beach Food and Wine Festival February
Calle Ocho Festival March
Florida Marlins Season Opener April
Familia y Hogar Expo May
Premios Juventud July
Miami Dolphins First Game September
Latin Grammy Street Parties October
Miami Heat First Game October
Junta Hispana November
Los Reyecitos December
What Makes Miami Different?Cuban & S. American vs. Mexican Ethnic Background
•Baseball more than Soccer
•Tropical more than Tejano music
Political rather than Economic Immigration
•Came to the US with economic stability
seeking political freedom from countries
like Cuba and Venezuela
Older Market
•Average age of US Hispanic is 28, Miami is 43
Undoubtedly Hispanic
•Hispanics are the majority
High Income, Education and levels of Home Ownership
Higher levels of Business Ownership
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Miami’s Affluent Hispanic Market
Household Income
% Hispanics HH Income over 75K
Miami/Ft. Lauderdale 35%
Top 10 Hispanic Markets 28%
Own Their Home
% Hispanics that Own their Home
Miami/Ft. Lauderdale 54%
Top 10 Hispanic Markets 45%
Financially Stable
% Hispanics with checking accounts
Miami/Ft. Lauderdale 79%
Top 10 Hispanic Markets 59%
Education
% Hispanics with some college or more
Miami/Ft. Lauderdale 50%
Top 10 Hispanic Markets 21%
Source: Ad 25-54 Scarborough Aggregate of Top 10 Hispanic Markets includes: Chicago, Dallas, Houston, LA, New York, Phoenix, San Fran, Phoenix, San Antonio
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Source: Geoscape AMD 2010 Series Census 2000, 2010 Estimates, 2015 Projections
100% Of South Florida’s Population Growth will come from Hispanics from 2000-2015
Non-Hispanic Population will decrease by 8% from 2000-2015
0
500000
1000000
1500000
2000000
2500000
Hispanic Pop Non Hispanic Pop
2000Non
HispanicPopulation
2015Non
HispanicPopulation2000
HispanicPopulation
2015Hispanic
Population
8%36%
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Miami Hispanics are Spanish Dominant
0 10 20 30 40 50 60 70 80 90 100
Spanish Dominant 76%
English
Dominant24%
Source: Scarborough / Miami/ Release 1 2010 Feb 09-Jan 10 Hispanic Adults 18+
According to the Census 2000 updated in 2006, 58.5 percent of Miami Dade County’s 2.4 million residents speak Spanish — and half of those say they don't speak English well. English-only speakers make up only 27.2 percent of the county's residents (Source: ASSOCIATED PRESS May 29, 2008 at 6:05 a.m.)
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Media Quintiles
Newspaper
Radio
TV
Newspaper
Radio
TV
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Hispanic Adults 18+
Percent of Adults 18+ in the top 2 quintiles per medium
Miami Hispanics are Much Heavier Users of Radio
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26%
52%
LISTEN TO ENTIRE COMMERCIAL
NON-HISPANIC: LISTEN TO ENGLISH RADIO HISPANIC: LISTEN TO SPANISH RADIO
Copyright © Univision Communications Inc. All rights reserved.
12Source: 2010 Simmons Hispanic Media Engagement Study
Hispanics who listen to Spanish Radio are twice as likely to listen to the entire commercial than non-Hispanics who listen to English
radio.
When Listening to Radio and a Commercial comes on, I usually listenrto the entire commercial
Confidential and ProprietaryCopyright © Univision Communications Inc. All rights reserved.
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Spanish Radio Has A Stronger Impact on Purchasing DecisionsThan English Language Radio
Hispanics who listen to Spanish radio are more than five times more likely to make purchasing decisions based on radio ads than non-Hispanic listeners of English radio, and nearly three times as
likely compared to Hispanic listeners of English radio.
5 x More Likely
Hispanicsthat listen to
Spanish Language
Radio
Make Purchasing Decision Based on Radio Ads
Hispanicsthat listen to
English Language
Radio
Non Hispanics
English Language
Radio
Source: 2010 Simmons Hispanic Media Engagement Study
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WAMR-FM STATION PROFILE & COVERAGE MAP
WAMR-FM / AMOR 107.5 has been South Florida’s Market Leader in Spanish
Language Adult Contemporary Radio station since its launch over 10 years ago. AMOR
107.5’s carefully programmed Spanish contemporary music and charismatic hosts
continue to capture the hearts of South Florida listeners year after year. The station
ranks #1 in the Hispanic Adults 25-54 demographic in all prime day parts.*
Station Format: Spanish / Adult Contemporary
Station ID: WAMR-FM 107.5
Signal Coverage: Dade, Broward, and Palm Beach
Power: 100,000 Watts
Years On Air: Eighteen (18)
Language: Spanish
Hours per Day: 24 Hours
*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010
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WAMR-FM PROGRAM SCHEDULE
Show Title Host Time Period
“Pre-Desayuno Musical” Julio Cesar Machado 5a-6a
“Desayuno Musical” Javier Romero, Osvaldo Vega y Paula Arcila 6a-10a
“Betty Musciales” Betty Pino 10a-3p
“Tardes Calientes” Jose Antonio Alvarez y Roxana Garcia 3p-7p
“Music Programming” 7p-8p
“Intimo” Alberto Sardinas (Monday-Thursday) 8p-12m
Saturday
Vanessa Delgado 6a-10a
Rodrigo Duran 10a-3p
Sarimar Hernandez 3p-7p
“Hit Parade de America” conJavier Romero
7p-9p
Silvana Troccoli 9p-12m
Sunday
Efrain Garcia 6a-8a
“Amor Celestial” con Hector Serpas 8a-10a
Rodrigo Duran 10a-2p
Francisco Javier 2p-7p
“Hit Parade de America” conJavier Romero
7p-9p
“Intimo” con Alberto Sardinas 9p-12m
Music Programming Fri Nights from 8p-12m
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Spanish Adult Contemporary
Osvaldo has also been an on air personality in Miami for over 20 years. He and Javier have been working together for over 10 years as a morning show team. Osvaldo is the “jokester” of the duo. He is witty and sharp, and is a perfect balance to Javier.
Endorsement Opportunities
Daypart Personality
Mon-Fri
6am-10am
Javier Romero
Daypart Personality
Mon-Fri
6am-10am
Osvaldo Vega
Javier is one of the most recognized members of the Univision family. He has been one of the top on air personalities in Miami radio for over 20 years and he is international ally known as the co-presenter of the popular television show Sábado Gigante. Javier is a true professional, clean cut, and trustworthy.
Paula is the “voice of reason” as the morning show ‘s female influence. She is Columbian and brings an international point of view to the show as well. During the morning show, Paula focuses on entertainment and traffic. She can also be seen on television as a contributor to Escándalo TV on Telefutura.
Daypart Personality
Mon-Fri 6am-10am
Paula Arcila
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Spanish Adult ContemporaryEndorsement Opportunities
Daypart Personality
Mon-Fri
10am-3p
Betty Pino
Daypart Personality
Mon-Fri
3p-7p
Jose Antonio Alvarez and
Roxana Garcia
Daypart Personality
Mon-Fri
8p-12n
Alberto Sardinas
Betty Pino is known as Miami’s “hit maker” because she has a reputation of launching the careers of many of Latin musics’sbrightest stars. She is also known as the most recognized female voice in Miami radiothroughout Latin America and Spain. Betty’s show is music intensive with a twist of gossip and entertainment news.
Jose and Roxana’s afternoon show is called “Tardes Calientes” which literally means, “Hot Afternoon”. Their unique chemistry makes their music intensive show energetic, vibrant and really entertaining. The show has been Miami’s favorite, regardless of language , for years. They are available for endorsements together or separately.
Alberto Sardiñas is host of “Intimo”, a show that explores the positive side of everyday life with a motivational twist.Alberto is a veteran of Miami radio, having worked in the market since 2001.He frequently appears on Univision
Network’s “Tu Desayuno Alegre” and is also the radio and television voice of several of the most recognized advertisers of the Hispanic media in the United States.
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Winter 2010
Powerhouse Radio Station - Market Leader for over 10 years
#1 All Dayparts HA 25-54
Cume Audience (P12+): 627,700
-----------------------------------------------------------------------Gender Split: 43% Male / 57% FemaleAverage Age: 46 ( Market Average Age is 45)-----------------------------------------------------------------------
Marital Status: 65% are Married / 24% are Single 11% are Divorced
Language 87% Spanish DominantPreference: 54% Spanish Only
Home Owners: 56% Own36% Rent
Market Valueof Owned Home: 47% $125,000+
Education: 86% Are high school graduates or more49% Have some college or more
Employment: 59% Full-time
Media Habits :
65% Are Above Average Radio listeners
33% Are Above Average TV Watchers
32% Are Above Average Newspaper reader
88% Did not read The Miami Herald yesterday
86% Did not the read The Miami Herald last Sunday
84% Did not read “El Nuevo Herald” yesterday
Finances:
80% Have checking account
64% Have/use a debit card
60% Have savings account
37% Have investments
29% Have a home mortgage
High Tech: 55% Currently use DSL for their internet connection47% Use their cell phone to take pictures44% Currently use Text Messaging27% Have purchased airline tickets online in the last year18% Have made travel arrangements online in the last year
Food: 58% spend $125 or more on groceries per week
Items HH plans to buy (this year):21% Furniture18% Mattress13% High Definition Television
Lifestyles:
80% Have visited any sit down restaurant in the last month68% Purchased an item at a department store in the last year 39% Have been to Disney World in the last year29% Have attended a professional sporting event in the last year
Travel:
30% Have South or Central America in the last year
19% Have visited Mexico in the last year
19% Have visited the Bahamas in the last year
Demographics:
80% Have lived in South Florida for 10 or more years
43% White Collar
42% Have a dog
24% Have 2 or more children in the house
Listener Profile
Qualitative: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 *Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010
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Every Product And Service!The WAMR Audience Spends Money!How much does each listener/household spend on average each year?
$1,440(annually)
$7,332(HH annually)Grocery
Expenditures
Women’sClothing and
Shoes
$984(annually)Cellular Phone
Expenditures
$27,000(next year)Plan to pay for New
Vehicle
$2,062(HH annually)Furniture
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10
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WAMR is #1 Household Income of $75,000+
Hispanic Adults 25-54
1
2
3
4
6
7
WAMR is the top Spanish station for reaching
Hispanic Adults 25-54 with a Household Income of
$75,000+
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Aug 09-Jan 10 HA 25-54 Mon- Fri 6a-12m. *Ranked by Avg. Persons
WCMQ-FM
WMGE-FM
WXDJ-FM
WRMA-FM
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WRTO Mix 9-8Miami’s Mix
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WRTO-FM STATION PROFILE & COVERAGE MAP
WRTO-FM/ MIX 98.3 reflects Miami’s diversity by playing a wide range of Spanish and
English hits. Mix 9-8 targets the upwardly mobile, technologically savvy 18-49 year old
that actively participates in Miami’s unique and exciting lifestyle. The station has
skyrocketed in popularity since it’s debut, ranking #1 with Hispanics 18-49 in morning
drive. *
Station Format: Spanish CHR
Station ID: WRTO-FM 98.3
Signal Coverage: Dade, Broward, PB and Monroe
Power: 100,000 Watts
Language: Spanish
Hours per Day: 24 Hours
*Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010
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Winter 2010
Miami’s Mix of Spanish and English Hits
#1 in AM drive HA18-49
Cume Audience (P12+): 719,700
-----------------------------------------------------------------------Gender Split: 49% Male / 51% FemaleAverage Age: 40 ( Market Average Age is 45)-----------------------------------------------------------------------
Reach: WRTO Reaches 45% of all Hispanic Adults 18-54each week.
Employment: 62% Work Full-time
Language: 85% Spanish Dominant40% Spanish Only
Rank:
#1 HA 18-49 AM Drive#1 HA 18-49 Evenings#1 HA 18-49 Weekends
#1 HW 18-49 Am Drive#1 HW 18-49 Evenings#1 HW 18-49 Weekends
#1 HM 18-49 PM Drive
#1 HM 18-34 PM Drive#1 HM 18-34 in Prime M-F6a-7p
Listener Profile
Qualitative data/Scarborough data for this station not available until April 2011 *Source: Miami – Ft Lauderdale –Hollywood PPM Nov 2010
Category Daily Spending Power
New Car Dealers $4,267,000
Lawyers $2,046,000
Pet Supplies $37,000
Department Stores $1,284,000
Gas Stations $1,642,000
Restaurants 1,459,000
Supermarkets $3,389,000
Clothing Stores $1,826,000
Bars/Nightclubs $165,000
DAILY Retail Spending PowerFor WRTO-FM
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WRTO - Mix 9-8 Talent Line Up
Enrique SantosMon-Fri 6a-10a
Giselle AndresMon-Fri 10a-2p
Tony BananaMon-Fri 6p-10p
Lazaro LorenzoMon-Fri 10p-2a
Danny RiveraMon-Fri 2p-6p
Confidential and Proprietary
Spanish and English HitsEndorsement Opportunities
Daypart Personality
Mon-Fri
6a-10am
Enrique Santos
A high profile and outlandish radio personality, Mr. Santos has repeatedly broken audience records and maintained his position as one of the most popular Hispanic hosts in America. Mr. Santos’ accomplishments have been featured in Newsweek, Ocean Drive, The New York Times, The Miami Herald, Radio & Records and Billboard Magazine.Enrique gained international notoriety for his successful prank calls to President Hugo Chavez of Venezuela, Argentina’s President Nestor Kirchner and Cuban Dictator Fidel Castro. He is “in touch” with the latest news and world events and can always be counted on for a great parody of local or current events.
Daypart Personality
Mon-Fri
10am-2pm
Giselle Andres
Giselle is a veteran of Miami radio. She started out at Metro traffic and then served as a bilingual airborne traffic reporter for six radio stations in South Florida. In the evenings, she also worked as an on-air host for one of the top rated hip hop stations in Miami.Andres transitioned to Spanish-language radio in 1995 and became an on-camera host for a popular Hispanic television show named “Caliente” on the Univision Network.A former model and graduate of Bauder College, Giselle is upbeat, fun and a true radio professional.
Confidential and Proprietary
Spanish and English HitsEndorsement Opportunities
Daypart Personality
Mon-Fri 6p-10pm Tony BananaBanana started his radio career in 1996 working on air and hosting various TV dance shows in Puerto Rico. In 1999 he became the #1 afternoon drive DJ in Puerto Rico. Due to his explosive success, his show was moved to mornings where he has worked for the past 12 years.Banana has been one of the island’s most known radio personalities and spokesperson for important brands like Acuvue and T-Mobile. Banana is highly visible in the world of social networking, he is client focused and a pleasure to work with.
Daypart Personality
Mon-Fri 2p-6p Danny Rivera
Danny Rivera’s extensive career includes 15 years of experience working in the Miami market at various stations: Y100, Mega, Zeta, The Coast, and 93 Rock. He began his career with his own business in downtown, Miami. Rivera, who completely bilingual in Spanish and English, has provided voiceovers for several companies including Subway, The Florida Marlins, McDonald's and Ford. He is amiable, outgoing and a true veteran of the Miami radio scene.
Confidential and Proprietary
Spanish and English HitsEndorsement Opportunities
Daypart Personality
Mon-Fri 10pm-2am Lazaro Lorenzo
Lázaro started his career in radio when he was 13 years old, in a local radio station here in Miami. In 1987, at age 15, he became the youngest radio DJ in the world.He has been a member of the Univision Radio family for over 15 years, having worked for WRTOin various dayparts and is now very happy to be a part of the new WRTO, Mix 9-8.He’s worked in numerous television shows aswell, including MTV’s Dance Party USA and has been a guest on “El Show de Cristina”.“Laz”, as he is known, is young charismatic andWell regarded by clients for working hard and getting the job done.
Confidential and Proprietary
WQBA-AM STATION PROFILE & COVERAGE MAP
WQBA is a “Lifestyle” talk, entertainment, news and sports station focusing on Miami’s unique market
composition. WQBA’s fore-ground format targets the market’s “melting-pot” of Adult 25-54 year olds
interested in relevant topics and issues that affect our daily lives. All day-parts feature listener
participation on community, social, news and sports topics. Our personalities are all vibrant, lively
and in touch with the target audience. WQBA is also the official “Spanish” voice of The Miami Heat
and The Miami Dolphins.
Station Format: Lifestyle-talk, Entertainment and Sports
Station ID: 1140 AM
Signal Coverage: Dade, Broward, Monroe, and Palm Beach
Power: 50,000 Watts/daytime and 10,000 Watts/night
Years On Air: Forty two (42)
Language: Spanish
Hours per Day: 24 Hours
Confidential and Proprietary
WQBA-AM STATION PROGRAM SCHEDULEMonday-Friday
Show Title Host Time Period
“Al Amanacer” Channel 23 Simulcast News 5a-6a
“Noticias 1140” Jose Alfonso Almora y Armando Fernandez-Lima
6a-7a
“Ahora con Oscar Haza” Oscar Haza 7a-9a
“Pedaleando Con Bernie” Bernadette Pardo 9a-10:30a
“Todo Para La Vida” Dra Maribel 11a-11:30a
“Tu Dinero con Julie Stav” Julie Stav 12p-1p
“Dra. Isabel” Dra. Isabel Bassols 1p-3p
“Vita Source” Jose Fernandez 3p-4p
“Prohibido Callarse” Roberto Rodriguez Tejera 4p-6p
“El Atico De Pepe” Jose “Pepe” Forte 6p-7p
Miami Heat Jose Pañeda y Joe Pujala 7p-10p
“Locura Deportiva” (airs when there is no Heat Game) El Vikingo/E. Martel 7p-8p
“Al Ritmo de Miami” (airs when there is no Heat Game) Humberto Cortina yArmando Fernandez Lima
8p-9p
“Simplemente Alina” (airs when there is no Heat Game) Alina Fernandez Revuelta 9p-10p
“El Comillio” (airs when there is no Heat Game) L Fernanda y C. Calderon 10p-11p
“Noticias 23” Mario Andres y Alina Mayo 11:00p-11:30p
“Hacia La Medianoche” L. Guillermes y J.L Garcia 11:30p-12m
“Best of WQBA” Various 12m-5a
PROHIBIDO
CALLARSE
Confidential and Proprietary
WQBA-AM STATION PROGRAM SCHEDULESaturday Sunday
Show Title Host Time Period
Community Programs 6a-9A
“Garage de AutoZone” Joe Motor y RafaelHernandez Brito y Max
9a-10a
“Cuentas Claras” Fernando Almanazer 10a-11a
“El Consultario de La Dra.” Dra. Aliza Lifshitz 11a-12n
“Yo Cuenta” F. Pizarro, M. Delta y H. Aguirre
12n-1p
“Clickeando” S. Papatolios y M. Cassola 12p-1p
“Auto Club” 2p-3p
“El Arte de Triunfo” Ana Maria Haar 3p-4p
“Aprendiendo A Vivir Mejor” Alberto Benavides 4p-5p
“Todo Deportes” Broderick Zerpa 5p-7p
Miami Heat Jose Paneda y Joe Pujala 7p-10p
“Solo Para Mayores” Aleida Leal 11p-12m
“Al Calor de La Noche” Professor R. Morales 12m-6a
Show Title Host Time Period
Community Programs 5a-9A
“Handyman en Su Casa” Ino Gomez y M. Reyes 9a-9:30a
“Que Sabor” Maggie Jimenez 9:30a-10a
“El Mundo De Las Plantas” Bertila Ramos 11a-12n
“Automania” Jose Forte 12n-1:30p
“Agenda Cuba” Tomas Rodriguez 1:30p-3p
“Hit Parade De America” Javier Romero 3p-5p
“Locura Deportiva” Rafael Hernandez Brito 5p-7p
“Mama Lila y Su Tesoro Magico” Mama Lila 7p-7:30p
“Mitos y Leyendas” G. De Bernardo 7:30p-8p
“Roberto Analiza”” R.R Tejera 8p-9p
“A Solas Contigo” L. Guillermes y J.L Garcia 9p-10p
“Linea Al Alma” Richard Gonzales” 10p-12m
“Pegaditos” Carlos Del Castillo 12m-5a
Confidential and Proprietary
Spanish News/TalkEndorsement Opportunities
Daypart Personality
Mon-Fri
7a-9a
Oscar Haza
Daypart Personality
Mon-Fri
9a—10:30a
Bernadette Pardo
Daypart Personality
Mon-Fri
4p-6p
Roberto Rodriguez Tejera
A daily magazine show with renown journalist and political expert Bernadette Pardo that delvesinto news with listeners and lets them “sound-off”. Bernadette also explores health, lifestyle and educationof particular in interest to female listeners. She is a well known TV and Radio personality in this community for over 25 years and still rides her bike to work every day.
Commented Morning News done by Oscar Haza. Born in the Dominican Republic, Oscar is the most “well-rounded” Hispanic journalist with years of experience as a war correspondent in Europe, Latin America and the Middle East as well as TV Anchor and Radio Talk Show Host. Oscar garners incredible ratings in morning drive
Respected and well known journalist Roberto Rodriguez Tejera kicks-off the afternoons analyzing news and issues that affect South Florida. The program offers listeners different points of view and the opportunity to speak their mind on the topics.
Confidential and Proprietary
Spanish News/Talk
Julie Stav is recognized as the leading consumer and financial expert for the Hispanic community. Her show de-mystifies financial planning and helps Hispanics of all ages and backgrounds live “The American Dream” with her advise on personal finance, mortgages, home purchases and small business matters. Julie provides wide-ranging, consumer, personal finance and investing educational content in her signature down-to-earth and easy to understand style.
Dra. Isabel offers her expert opinion on subjects that the Hispanic community cares about. With her finger always on the pulse of the LA audience, Dra. Isabel has an innate talent for listening and providing helpful insight on family matters, marital relations and other personal issues. Her endorsements are some of the most effective on the radio today, offering a persuasive call to action that brings results for a variety of advertising products.
Endorsement Opportunities
Daypart Personality
Mon-Fri
12n -1p
Julie Stav
“Tu Dinero”
Daypart Personality
Mon-Fri 1pm-3pm
Dra. Isabel
Confidential and Proprietary
Spanish News/Talk
Jose Paneda and Joe Pujola are the official “Spanish Voice” of the Miami Heat. Their colorful play by play commentary of the Miami Heat basketball team is legendary in the Miami Market
Endorsement Opportunities
Daypart Personality
Sundays TBD
Daypart Personality
Mon-Fri
7p-10p
Jose Paneda
Joe Pujola
WQBA is the official home of the Miami Dolphins in Spanish. Join us in our inaugural year…be s sponsor of the Miami Dolphins!!!
For more in depth information on WAQI and WQBA’s hourly programming, show descriptions and talent information, please see the AM programming description available in the share drive.
Confidential and Proprietary
Listener Profile
Winter 2010
News/Talk/Sports Lifestyle AM talk station Reflects the Miami Melting pot of cultures
Cume / Persons A18+: 238,880
-----------------------------------------------------------------------Gender Split: 53% Male / 47% Female-----------------------------------------------------------------------
SCARBOROUGH - Miami-Ft. Lauderdale-Hollywood Metro
Marital Status: 65.7% are Married
Language 81% Spanish-dominantPreference:
Home Owners 66% Own their own home30% Are renters
Market Valueof Owned Home: 50% is $150,000+
Education: 82% Are high school grads or more 42% Have some college or more
Employment: 56% Full-time
Media Habits: 80% Are above average Radio listeners15% Are above average TV viewers22% Are above average Newspaper readers89% Did not read the Miami Herald yesterday86% Did not read the Miami Herald last Sunday84% Did not read El Nuevo Herald yesterday
Finances: 83% Have a checking account82% Have used a credit card in the last 3 months59% Have a savings account 58% Have used a Visa Gold/Platinum or American Express Platinum
card in the last 3 months37% Have any investment (stocks, bonds, mutual funds)27% Have a home mortgage
High Tech:45% Purchased hardware/software at a computer store last year34% Use their cell phones to take pictures
Travel:36% Have visited Central or South America in the last year25% Visited the Dominican Republic in the last year18% Have visited the Bahamas in the last year
Food: 70% Spend $150 or more on groceries each week
Items HH plans to buy (this year)17% Furniture17% High Definition TV16% Major Appliance
Lifestyles:69% Visited a bookstore in the last year63% Are registered to vote55% Purchased an item in a department store in the last month54% Are covered by life insurance50% Used a dentist last year40% Visited Disney in the last year 36% Participated in swimming in the last year30% Spend $50-$74 on their cellular phone bill each month
Demographics:90% Live in Miami Dade County 90% Have lived in South Florida for more than 10 years44% Own a Dog
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10
Confidential and Proprietary
The WQBA Audience is Upscale!
120 Index
127 IndexOccupation
Is Management
Own/Lease a Mercedes
148 IndexAttended symphony
concert or opera in the last year
130 IndexEducation is
Post Graduatework
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Ad 25-54
211 IndexTook 10-14 Airline trips
from Miami International Airport in the last year185 Index
Installed a Pool, hot tub or spa
In the last year
Confidential and Proprietary
The Miami Heat on WQBA is the Place to Be!
Opening Miami Heat Game vs. Boston CelticsOctober 26, 2010
WQBA Hisp Adult 25-54 game rating 1.7
WSUA Hisp Adult 25-54 Morning Drive Rating 1.2WMIB Hisp Adult 25-54 Morning Drive Rating .7WCMQ Hisp Adult 25-54 Morning Drive Rating .4
Source: Oct 2010 PPM Miami-Ft Lauderdale Hisp Ad 25-54 Oct 26 2010 on WQBA AM vs Avg Daily Rating Mon-Fri 6a-10a for WSUA, WMIB, WCMQ
Confidential and Proprietary
WAQI-AM STATION PROFILE & COVERAGE MAP
WAQI 710 AM reaches South Florida’s Hispanic adult listeners as far south as Key West and asfar north as Daytona Beach, with east/west coverage from Miami to Naples. Our upscaleprogramming appeals to affluent Hispanics. Top-rated news commentators promote a close andloyal relationship with Miami’s Hispanic community.
WAQI is the pulse of the Hispanic community from sign on to sign off. The station is full ofcredible and well-respected personalities. Exclusive programs to WAQI include news,commentaries, Armando Perez Roura, Martha Flores and “La Tremenda Corte”.
Station Format: News-Talk
Station ID: WAQI-AM 710
Signal Coverage: Dade, Broward, Monroe, and Palm Beach
Power: 50,000 Watts
Years On Air: Twenty (20)
Language: Spanish
Hours per Day: 24 Hours
Confidential and Proprietary
*** Schedule Changes during baseball season
WAQI-AM STATION PROGRAM SCHEDULEMonday-Friday
Show Title Host Time Period
“El Grande De La Manana” Armando Perez-Roura 4a-8:30a
“En Caliente” Armando Perez-Roura, NinoskaPerez-Castellon y Enrique Encinosa
8:30a-10a
“En Mi Opinion” Lourdes D’ Kendall 10a-11a
Community Programs Various 11a-12n
“El Grande del Mediodia” Armando Perez-Roura 12n-1:30p
“La Tremende Corte” Tres Patines 1:30-2p
“Mesa Revuelta” Orlando Gonzalez-Esteva 2p-3p
“Ninoska En Mambi” Ninoska Perez-Castellon 3p-4p
Community Programs Various 4p-5p
“El Grande de las Cinco” Martinez Sitxto 5p-6p
“La Meda Redonda” *** Armando Perez-Roura 6p-8p
“Ayer, Hoy u Manana” *** Profesor Santiago Aranegui 7p-8p
“La Noche y Usted” Marta Flores 9p-12m
“Lunes Para Solteros” Magaly Garcia (Mondays only) 12m-4a
“Martha y Sus Amigos” Martha Casanas (Tuesday-Saturday) 12m-4a
Confidential and Proprietary
WAQI-AM STATION PROGRAM SCHEDULE
Saturday SundayShow Title Host Time
Period
“El Grande de la Manana” Armando Perez-Roura 4a-8A
“La Salud y Usted” Roberto Lopez 8a-12n
“El Grande del Mediodia” Armando Perez-Roura 12n-1:30p
“La Tremende Corte” Tres Patines 1:30p-2p
“El Show de Lourdes Montaner”
Lourdes Montaner 2p-3p
“Educacion y Comunidad” Demetrio Perez 3p-4p
“Tribuna Demcratica” Carlos Perez 4p-5p
“El Show de Olga y Tony” Olga Chorens y Tony Alvarez
5p-6p
“El Show de Pedrito Roman” Pedrito Roman 6p-7p
“La Opinion de la Calle” Jorge Rodrigues Chomat 7p-8p
“Puntos de Vista” Tito Rodriguez Oltmans 8p-10p
“Rumbo Sur” Pedro Encinosa 10p-11p
“Cuba Primera” Masones de Cuba 11p-12m
Show Title Host Time Period
Community Programs Various 7:30a-9:30a
“Punto Cubano” Jesus Lazo 9:30a-10a
“Todo Para La Vida” Maribel Santa Cruz 10a-11a
“Musica De Mi Tierra” Martha Casanas 12n-4p
“Le Revista Argentina” Pedro Cacama 4p-5p
“Espana y su Musica” Raul Reyes Roque 5p-6p
“La Comunidad al Dia” Maria Marquez 6p-6:30p
“Esperanza” Pedro Encinosa 6:30p-7p
“La Pena Mambisa” Armando Perez-Roura 7p-9p
“Con los Brazos Abiertos” Marianela Amador 9p-11p
“La Voz de La Libertad”” Alfa 66 11p-11:30p
“Surcos de Libertad” Presidio PoliticoCubano
11:30-12m
“Lo Mejor de Mesa Redonda” Armando Perez-Roura 12m-2a
“En Sintonia con Magaly” Magaly Garcia 2a-7:30a
Weekend Music
Confidential and Proprietary
Spanish News/TalkEndorsement Opportunities
Daypart Personality
Mon-Fri
4am-8:30am
Armando Perez Roura
Enrique Encinosa
Ninoska Perez – Castellon
Ninoska also has her own show
From 3pm-4pm
Called “Ninoska on Mambi”
Daypart Personality
Mon-Fri 7p-10p Yiky Quintana
Felo Ramirez
Daypart Personality
Mon-Fri
9p-12m
Martha Flores
Martha Flores is known as “La Reina de la Noche”; she garners large audiences in her three hour late night show. Martha’s program covers local, national and international commented news while also adding “local flavor” and community services such as immigration and help for seniors
WAQI, the most powerful Hispanic News/Talk station in South Florida , owns morning drive with its commented news. Program and News Director Armando Perez Roura, Ninoska Perez-Castellon and Enrique Encinosa, internationally known journalists, continue to be the favorite among SF Hispanics.
Hall of Famer Felo Ramirez and YikyQuintana bring a distinctively Latin flavor to Marlins Baseball all summer long.
They’re so good, Hispanics in Miami watch the game on TV but turn the sound down and listen to the radio instead of listening to the TV play by play.
Confidential and Proprietary
Winter 2010
Number One AM Radio Station-Total Market, Total Week Political Powerhouse*
Cume Audience (P12+) - 354,020
-----------------------------------------------------------------------Gender Split: 62% Male / 38% Female-----------------------------------------------------------------------
SCARBOROUGH - Miami-Ft. Lauderdale Metro
Marital Status: 55% Married
Language 91% Spanish-dominant
Home Owners 66% - Own Their Own Home29% - Are Renters
Market ValueOf Owned Home: 55% $150,000+
Education: 85% Are High School Grads or More61% Have Some College or More
Employment: 63% Full time
Media Habits:79% Are Above Average Radio Listeners36% Are Above Average Newspaper Readers34% Are Above Average Television Viewers90% Did not read The Miami Herald yesterday
Finances: 70% Have used any credit card in the last 3 months65% Have a checking account58% Have savings account35% Have a home mortgage30% Have any investment13% Own a second home/real estate
Travel
23% Visited the Bahamas in the last year
22% Visited Central/South America in the last year
18% Visited Puerto Rico in the last year
High Tech:56% Use the internet for e mail46% Pay bills online36% Use Text Messaging on their cell phone
Food: 76% Spend $100 or More on Groceries Per Week
Items HH Plans to Buy: 18% Furniture17% Energy Saving Appliance 10% High Definition TV
Lifestyles:
80% Have health insurance
70% Have purchased prescription drugs in the last month
57% Are registered to vote
43% Purchased hardware/software at a computer store in the last year
65% Drink wine
50% Drink beer
31% Visited Disney last year
28% Have played slot machines at a casino in the last year
Demographics:
82% Live in Miami Dade County80% Have lived in South Florida for 10 years or more28% Have one or more children under 18 in the house
Listener Profile
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10
Confidential and Proprietary
The WAQI Audience is Connected !
Source: Scarborough / Miami – Ft Lauderdale / Release 1 2010 Feb 09-Jan 10 Ad 18+
Confidential and Proprietary
Univision Radio Helps You Connect With ListenersThrough the Use of “New Media”
TextingListeners can text in to the station after they
hear a radio spot with a special offer. “First 20
people to text in now will get a coupon for half price on a
large pizza!”
StreamingListeners “stream” our
radio stations live so they can listen at work or while they are online at home.
OnlineRadio drives listeners to
connect via Univision.com
WAMR.comWRTO.comWAQI.comWQBA.com
Social NetsListeners join the radio station’s “VIP club” log onto DJ’s “Facebook”
pages or “Tweet” with them.
Bring in thisText message To any Pizza City for ½ price on one large pizza
Confidential and Proprietary
Our Signature Events & Sponsorship Opportunities
Three Kings Day Parade
Date: January 9, 2011
Attendance: Over 500,000
Event Info: An all day family parade that travels down 14 blocks of Calle 8 featuring floats, local celebrities, Radio and TV personalities, marching bands and local cultural groups. The parade is produced by Univision Radio Miami and is one of the top 5 Hispanic events in terms of attendance in the country
Familia y Hogar Expo
Date: May 2011
Attendance: 40,000 over the two days
Event Info: A Two day expo event designed for the entire family that features “themed” pavilions such as Health, Beauty, Auto, Sports, Fashion, Cooking, Finance and much more. A great opportunity for sampling, experiential marketing and much more
Miami Heat, Miami Dolphins, Florida Marlins
Date: Miami Heat: October -March, Miami Dolphins: Sept- Jan, Florida Marlins: April-Oct
Event Info: WQBA is the official voice in Spanish of the Miami Heat and the Miami Dolphins. WAQI is the official voice in Spanish of the Florida Marlins. We have pre-game, post-game and in game opportunities for all of our sports properties. We can also bring a themed remote or live broadcast to your retail location.
Confidential and Proprietary
Univision RadioCalendar of Events 2011
Three Kings Day Parade January 9th
Marlins Luncheon February 7
St. Jude Radiothon February 8-9
Premio Lo Nuestro February 21
South Beach Food & Wine Festival Feb 22-25
Miami International Film Festival Feb 28 – Mar 9
Carnaval on the Mile March 2-4
Feria De Los Municipios Mar 3-27
Carnaval on the Mile March 8-9
Carnaval Miami’s Cooking contest March 11th
Kiawanis Domino Tournament March 12th
Calle Ocho Festival March 13th
Celebrity 5k for the Homeless March 25th
Marlins Seasons Opener April 6th
American Cancer Society April 21st
Race for the Cure/Tropical Park
March of Dimes WalkAmerica April 28th
American Cancer Society April 28th
Race for the Cure/Hialeah
Family & Home Expo May 5-6
Cuba Nostalgia May 16-18
Liga Contra Cancer Radiothon June 3
Amigos Celebrity Domino Night June 14
City of Hialeah Independence Day July 4th
Premios Juventud July 19th
Miami Dolphins Season Opener September
Discovery Day October 7
Susan G Komen Race for the Cure October 20
Heat Season Opener October TBD
Latin Grammys Oct/Nov - TBD
Hispanic Heritage Month October
Miami International Book Fair Nov 9 -16
Sweetwater Festival November 11
La Caravana de Amor December 1
Los Reyecitos December 9th