Crash Course in Design Thinking

Cathleen GalasUniversidad Nacional de Quilmes

Buenos Aires, ArgentinaNovember 8 ,2013

Designis Inquiry

Pay attention to the source of innovation that

is YOU

• Enable you to work more human•More iterative•More innovative

• FAST PACED• It’s going to feel

like I’m not giving you QUITE ENOUGH time to do what I’m asking you to do

TRY to…

• Trust me• Lean into the

process

• Have a bit of fun

Design Process

From the Design School at Stanford Univeristy

What is empathy?

• Immerse– Become the user

• Observe – What, how, why?

• Engage– Listen– Seek stories– Ask why– Build relationships

Design Process

Define1. To develop a deep understanding of your users

and the design space.2. To create an actionable point of view (POV) which works as the foundation for

brainstorming.

What does she need?

• Book, ladder, more books?

• DIG DEEPER

• Insights (Observation + Intuition)

Bloom’s Taxonomy

IdeateBrainstorming

One conversation at a timeGo for quantityHeadline!Build on other’s ideasEncourage wild ideasBe visualStay on topicDefer judgement: NO BLOCKING!http://dschool.stanford.edu/wp-content/themes/dschool/method-cards/brainstorm-rules.pdf

Design Process

Prototype

Design Process

Test

Design Process

Redesign the gift giving

experience for your partner

Gain Empathy: Interview and Observe

Sample Interview/ Empathy Sheet

Empathy Interviews

• A interviews B• 4 minutes

• B interviews A• 4 minutes

Empathy RE-Interviews

• A interviews B• 4 minutes

• B interviews A• 4 minutes

3. Individual Reflectiona b 3 min, ba 3 min.

• Catalog• Inventory– The needs

• Show love• Express themselves• Be appreciated• Be important

• insight

• Unexpected nuggets– Handmade more

meaningful than store bought

– Gift giving more about them than the person they are giving it to

Reframe the Problem

4. Move 3 to 4Problem Statement

Come up with a Point of View3 Minutes

• Look at your list of needs and insights

• Plug in• Colorful language to

describe the user

• CONCISE problem statement

Sample Reframe the Problem

5. Five Minutes- sketch, as many as possible

How many did you sketch?

• Change places• A show to B your ideas• PROBES• Learning, not validation

for your ideas

• Sketches are artifacts• Not trying to have them

like it• Feedback

4 Minutes A to B4 Minutes B to A

Ideate: Generate Alternatives

Sample Ideate and Share

Iterate: 3 minutes

Build a tangible prototype for your user 10 min.

Test your prototype

Sample Build and Test, 4 min. a/b

Reflect

• 1. What are two ideas you would prototype next?

• 2. How do you feel about your point of view from step 4? Look back at your POV. Does it still fit following the feedback you got from your partner?

Sample Reflection

Reflection & Takeaways

All prototypes in center of roomEven in an hour …….Quick exposure to

DESIGN THINKING

Sample Prototypes from univesity students

Design Process/Innovation

• Focusing on your user• The goal is to focus on yourself and your

ability to innovate• Different than the way you usually work?• Innovation requires a different way of working

Work Design Team Style

• Be human-centered• Prototyping in everything you do• Get ideas OUT OF YOUR HEAD!• Test what works and what doesn’t• Be more collaborative—have more diverse

teams• Have a bias toward ACTION! Get up and try

things out!!

Discussion

• How did engaging with a real person and testing a prototype with a real person change the direction your prototype took?

Discussion 2

• What was it like showing unfinished work to another human being? This may be

unfamiliar to a lot of us. What was it like?

Discussion 3

• How did the pace feel? These were quick, iterative cycles. How did that

feel relative to how you normally work?

Design Thinking

• Iterative• Self-directed• Directed by your ideas about what you should

explore more• Based on what you learn, it informs what you

should do next

Partner Problem

• Think• What would you do with your partner now?• Gain more empathy?• Redefine problem?• Ideate more solutions?• Craft a new prototype?

• If you could take one principle, what would you infuse into your work tomorrow?

Design Process

Congrats on completing experience!

• Put what you’ve learned to work as soon as possible

• Have a heart for this creative way of working, teach others

• Forever consider yourself a student of INNOVATION and continue to invest in yourself

Thanks to the D. School, Stanford University, Palo Alto, California

for the Gift Giving Project. This is a 90 minute project that goes through

the full design cycle.

https://dschool.stanford.edu/groups/designresources/wiki/ed894/