University of Women's Club Post Festival Report 2013 PDF
-
Upload
claireedin -
Category
Documents
-
view
222 -
download
0
Transcript of University of Women's Club Post Festival Report 2013 PDF
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
1/31
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
2/31
Report Contents
1. 2013Unprecedented Sales
2. Festival of Highlights
3. The University of Womens Club at
the Festival
4. Marketing the Festival
5. Ticket Sales & Audience Reach
6. Media and Press Coverage7. 2014 Festival Opportunities
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
3/31
Box Office Revenue +13% on 2012
1.2m page views & over 428,000 unique websitevisits during the festival on-sale period (+225% on
2012)
63% of all Cheltenham Festival members booked
tickets (+2% on 2012)
National reach 97% of postcodes
35,000 brochures and 50,000 taster programmes
circulated regionally and nationally
10,000 Festival newspapers distributed
Wide ranging national and local media coverage
(TV, radio and press)
8,850 Facebook fans, 18,850 Twitter Followers
1. Unprecedented Sales
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
4/31
2. Festival of Highlights
Renowned Speakers
Outstanding Festival Experience
Families & Education at our Heart
Partner Inspiration
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
5/31
2. The Festival Highlights
Renowned Speakers
If you hunger to hear big thoughts expounded with wit and imagination,if you want to join in the clash of ideas or question Britains smartest
minds go to Gloucestershire and the Cheltenham Literature Festival
Robbie Millen, Literary Editor of The Times
Literary Giants: AS Byatt, Jung Chang, Sebastian Faulks, Helen Fielding, Ian Rankin,
Michael Morpurgo, Douglas Coupland, Louis de Bernieres. Religion & History:
Charles Moore, Simon Schama, Lucy Worsley, Bettany Hughes, Peter Snow, Sheikh
Ali Gomao. Sporting Heroes: A P McCoy, Ronnie OSullivan, Matt Dawson, David
Gower. Family Favourites: Mary Berry, Terry Wogan, Rachel Khoo, Cath Kidston,
Anne Robinson, Ruby Wax, Richard and Judy, Dick and Dom, Alison Steadman, Larry
Lamb, Emma Thompson, Celia Imrie. Comedians: John Bishop, Jack Whitehall,
Marcus Brigstocke, Alexander Armstrong and Richard Osman, Julian Clary DifferentPerspectives: Alan Johnson, David Davis, Polly Toynbee, Francis Maude, Gus
ODonnell . to name just a few.
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
6/31
Outstanding Festival Experience
This year we invested in four new areas:
New Restaurant, Champagne Bar and Festival Pubwith
everything from coffee and cake to champagne and tapas
The Pavilion shopping, caf, box office and information
point in one new venuethe perfect place to relax
The Exchangea new venue with free events co-
programmed with our partners and local traders, including
sessions from Radio Times, Ordnance Survey, Sky Arts,
Neals Yard and the latest cutting edge research
The HSBC Hospitality Loungea new area, supported by
HSBC, for our partners and patrons to use
2. The Festival Highlights
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
7/31
A Festival for Families
Children listened, laughed, gasped and cheered as they re-visited the
stories and poems they loved through the eyes of the writers.Book It! is a Festival within a Festival for Children. Over a 100
events for all the family and a range of free activities take place
each festival weekend designed to stimulate, inspire and
celebrate story telling. Family programme sales +12%.
Well loved authors and illustrators include: Julia Donaldson,
Lauren Child, Tony Ross, Nick Sharratt, Shirley Hughes, and
from the US, Neil Gaiman to name just a few.
Book It! For Families is available for sponsorship in 2014.
2. The Festival Highlights
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
8/31
Education at the heart of the Festival
2. The Festival Highlights
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
9/31
Book It for SchoolsEducation Impact
Book It for Schools is a dedicated programme of school
events and activities at the Festival during weekdays
School ticket sales +38% (60 schools)
Free activities this year included:
opportunity to contribute to one of the biggest books in the
world with artist Diana Bell
the Literature Discovery Trail, created by leading writers
the chance to get up and active in the circus-themedWaterstones Hideaway tent
2. The Festival Highlights
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
10/31
Partner Inspiration The Times Members + Area
The Times Newseum
Nelson Thornes Digital Literacy Conference
The HSBC Hospitality Lounge for our partners and
patrons
Qualia Projectdigital audience feedback with NESTA,
AHRC & Arts Council England
Co-programming Strands of events including
science@literature
Creative Exhibition Spaces
Food & Beverage Partnerships Competitions & Site Maps
2. The Festival Highlights
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
11/31
3. The University of Womens Club
at the Festival
Events
Supported by
The Universityof Womens
Club
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
12/31
3. The University of Womens Club at the Festival
Event L158 Lucy Worsley
Join popular historian Lucy Worsley for an illustrated talk on the birth
of the whodunit, exploring how the murder tale became a staple of
Victorian entertainment, helping to inspire authors such as CharlesDickens and Agatha Christie.
UNIVERSITY OF WOMENS CLUB INTRODUCED:
Event L168 Pam AyresOne of Britains best-loved personalities, Pam Ayres returns to
Cheltenham to delight audiences with her own unique brand of
humorous verse. She joins us to discuss her writing and reveal her new
collection of poetry.
Events Supported by The University of Womens Club
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
13/31
4. Marketing the Festival
Effective Print & Media Campaigns
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
14/31
National Print & Media Campaigns
Brochures 50,000 taster brochures, 35,000 brochures, 10,000 newspapers
Media Advertising
TV-The Festival was featured on BBC Breakfasttelevision with two
long interview spots, as well as hourly live features throughout the
day on BBC News. Film crews fromBBC South West, ITV West, ITV
News, andThe Sunday Politics Show
Radio: Heart FMone week regional campaign
National Print: The Times, Radio Times
Local/ Regional Print
Email communications were sent to our database of over 40,000
Email campaign from 1stAugust to publicise the Festival
programme. Six headline e-news sent to our full database
4. Marketing the Festival
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
15/31
5. Ticket Sales & Audience Reach
2013 Sales Statistics
Audience Profile
Vibrant Members Scheme
Online Visitors Boom
Social Media Buzz
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
16/31
Box Office Revenue +13% on 2012 135,000 Tickets sold (+2% by venue)
15,000 bookers
Average booker bought 9 events (+6% on 2012) & average
spend +25%
8,500 were returning bookers (+8% on 2012)
6,500 new bookers
Family programme sales +12%
School ticket sales +38% (60 schools)
Book it! Education Programme for Schools sales +21%
Schools spent 34% more than 2012
2013 Unprecedented Sales
5. Ticket Sales & Audience
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
17/31
Discerning National Audience
Mostly ABC1 audience 2% increase in audiences by venue
97% of UK postcodes were represented
Single event and new bookers were attracted to
headline personalities events (Jack Whitehall, Mary
Berry, Steven Moffat, John Bishop, Helen Fielding) Members bought 49% of all Literature tickets
Patrons spent 60% more on tickets in 2013
Returning new bookers from 2012 spent 45% more in
2013
30% of bookers attended at least 5 events
5. Ticket Sales & Audience
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
18/31
Membership Numbers:
Current number of memberships is 6,700
4,123 members booked Literature 2013 (62.7% of all members)
Growth in membership of approximately 21% since 2012
Membership Spend:
Membership sales 48.8% of all Literature Festival sales
Sales to members +25.9%
Membership Tickets:
Members were issued 44.1% of all festival tickets.Tickets Issued to Members +3.5%
27.3% of Literature bookers were Cheltenham Festival Members
Vibrant Cheltenham Festivals
Membership Scheme
5. Ticket Sales & Audience
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
19/31
Website
More than 428,000 unique visitors to the website during on-saleperiod (growth of 225% on 2012)
Literature Festival had 1.2m page views during on-sale period
Facebook
Number of Facebook followers 2013: c. 8,850 increased by 36.1%
Twitter
Number of Twitter followers 2013: c. 18,850 increased by 39.6% since the
end of 2012
Online Visitor Boom
5. Ticket Sales & Audience
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
20/31
Social Media Buzz
John Suchet@johnsuchet14 Oct
Talking 'Beethoven - The Man Revealed'
@cheltfestivalsSunday morning followed by
open lunch/intv. Come along if you're near
#cheltlitfest
Ronnie O'Sullivan@ronnieo14710 Oct
will be signing my new book called
running at cheltenham literarture festival
tonight ! lookin forward to it - hope u all
like the book
Gail Rebuck@gailrebuck3 Oct
Up early and off to Cheltenham for
#cheltlitfest@cheltfestivals. Amazing lineup of events and speakers. Cultural
heaven. Don't miss it!
Johnny Vegas@JohnnyVegasReal7
Oct
Lovely audience at @cheltfestivalsgig
tonight. Especially those who waited for
book signings in the dark after blackout ;-
) #blitzspirit
Damian
Barr@Damian_Barr13 Oct
Thanks to all @cheltfestivals
for literary goings on thisweekend. It's been flawlessly
organised & great fun.Going
home hungover book-laden
Matt Dawson@matt9dawson7
Oct
Thx to all for a lovely evening
#cheltlitfest#lionstales
Beckaweck@beckaweck12 Oct
Thank you @cheltfestivalsfor a great
Literature Festival, have seen some
amazing people & looking forward to next
year
5. Ticket Sales & Audience
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
21/31
6. Media and Press Coverage
TV Coverage
Radio Highlights
The Times
Radio Times
Other Nationals
Local Press
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
22/31
A full day of live national TV broadcasts on BBC News
Channel including two live interviews on BBC Breakfast with
Julia Donaldson and Brian May
Wide ranging regional coverage from BBC South West, ITV
West, ITV News, and the Sunday Politics show
Several mentions on the Graham Norton Show
TV Coverage
6. Media and Press Coverage during the Festival
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
23/31
National coverage including BBC R1, R2, R4, R6
BBC Radio Gloucestershire were on site throughout the Festival,
broadcasting two live shows and doing 67 interviews!
Radio Highlights
6. Media and Press Coverage during the Festival
http://www.bbc.co.uk/radio2/ -
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
24/31
Unprecedented coverage from our title sponsor Dedicated Saturday Review
Daily wraps on T2
Two journalists, one diary reporter, one web reporter, two intranet reporters,
all on site generating copy throughout the Festival- not to mention the
dozens of other staff who were also on site during the Festival
A unique relationship with The Times
6. Media and Press Coverage during the Festival
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
25/31
An extensive campaign in the Radio Times, with features, advertising, and
competitions running from August to October. Accompanied by online
coverage throughout the Festival.
Radio Times
6. Media and Press Coverage during the Festival
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
26/31
Incredibly enthusiastic reporting from the other national newspapers
Reporters from The Telegraph, Daily Mail, The Sun, and Radio Timespresent throughout the Festival
Wonderful travel pieces on the Festivals from The Independent and the
Express
Other Nationals
6. Media and Press Coverage during the Festival
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
27/31
Exhaustive coverage from The Echo and Cotswold Life
Great new pieces from The Echo, including literary fashion features,
overheard feature, and competitions
Local Press Partnerships
6. Media and Press Coverage during the Festival
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
28/31
7. Fantastic Opportunities for 2014
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
29/31
A Bespoke Festival Relationship
Maximise your visibility and audience awareness
and build a programme of events that aligns withyour brand values and target consumer.
Access to world class speakers
Opportunity to work with us to create unique
experiences
Create exciting strands Literary Giants,
Lifestyle, Comedy, Travel, History and
the Childrens Festival - Book It!
Business Conferences and Private Events
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
30/31
Partner Opportunities Food & Beverage Sponsorship
Venue Naming Rights e.g. Spiegeltent,Caf, Restaurant, Venues
Brand Activationsampling, product
placement
Promotional Activities
Networking Opportunities Hospitality, behind the scenes tours,
meet the speakers
Supporting Guest Directors
Interactive activities and Educational
outreach work to meet CSR objectives
Business Conferences and Private Events
-
8/13/2019 University of Women's Club Post Festival Report 2013 PDF
31/31
Thank you for working with us
We look forward to working withyou next year
3rd-12thOctober 2014