University of the West Indies Press Annual Report, 2008-2009

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    a n n u a l r e p o r t 2 0 0 9

    T H E U N I V E R S I T Y O F T H E W E S T I N D I E S P R E S S

    J ama ica B a r b a d o s Tr in idad & Tobago O p e n C a m p u s

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    The University of the West

    Indies Presss mission is to be

    the premier scholarly book

    publisher in the Caribbean, to

    enhance and encourage

    research and publication of

    Caribbean scholarship, to

    promote the global reputation

    of the University of the West

    Indies by empowering the

    scholarly community it serves,

    and to disseminate Caribbean

    scholarship to the world within

    a cost-effective environment.

    BO A R D O F D I R E C T O R S

    Professor Sir Hilary Beckles, Chair

    Mr Winston Bayley, University Bursar and Director of Finance

    Mr Gerry Brooks, Private Sector, Trinidad and Tobago

    Mr Desmond Brunton, Caribbean Development Bank

    Professor Andrew Downes, Cave Hill Representative

    Mrs Valerie Facey, Private Sector, Jamaica

    Mr Joseph Pereira, Mona Representative

    Mrs Beverly Pereira, University Counsel

    Mrs Beverly Smith-Hinkson, Private Sector, Barbados

    Mr Errol Simms, St Augustine Representative

    MA N U S C R I P T CO M M I T T E E

    Professor Michael Dash

    Professor E.J. Duncan

    Professor B.W. Higman

    Mr Gilbert Kodilyne

    UN IV ER SI TY O F T HE W E S T I N D I E S P R E S S S TA F F

    Nicola Brown, Telemarketer

    Nadine Buckland, Finance Manager

    Shivaun Hearne, Managing Editor

    Jean Honeyghan, Publishing Assistant

    Jodie McBean, Accounting Officer

    Donna Muirhead, Marketing and Sales Manager

    Karen Smith, Marketing Assistant

    Linda Speth, General Manager

    Herleth Thompson, Accounting Clerk

    Professor Elsie LeFranc

    Professor Brian Meeks

    Professor Mervyn Morris

    Professor Karl Theodore

    M I S S I O N

    S T A T E M E N T

    2

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    C O N T E N T S

    Executive Summary / 4

    Books and Journals Published / 5

    Conferences, Exhibits and Lectures / 13

    Scholarly and Media Book Reviews / 17

    Print Advertising /23

    Miscellaneous Publicity and Promotion / 28

    Textbook Adoptions in North America

    and the Caribbean / 31

    North American Library Market / 35

    Sales Calls and TelemarketingActivities / 39

    Awards, Honours and Industry

    Recognition / 40

    Book Launches / 49

    Donations / 50

    New Distribution Arrangements / 54

    Financial Results / 56

    Conclusion / 58

    UWI PRESS ANNUAL REPORT 2009 3

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    E X E C U T I V E S U M M A R Y

    During 20082009, the Press published forty-seven peer-reviewed books,

    journals and reprints; held the twenty-sixth and twenty-seventh Editorial

    Committee Meetings to adjudicate new publications; had a presence at

    thirty-three international, regional and local conferences, exhibits and

    lectures; published a forty-five page 2009 books-in-print catalogue,

    featuring 255 books; won thirteen awards; kept the salary bill to the

    University Centre current; generated a surplus; and worked assiduously to

    achieve the goals of the UWI Press Strategic Plan, 20072012, particularly

    by acquiring books in environmental and health studies, by contributing

    to a vibrant indigenous publishing industry throughout the Caribbean, by

    improving our international visibility and our global distribution

    network, and by quickly confronting the global recession and its impact

    on international and local book sales and taking corrective action.

    After several years of double-digit growth, Press sales plummeted 67% in

    the first quarter due to the deepening global recession. Management took

    immediate corrective action to grow sales, cut costs and ensure that

    existing obligations were and will be met. These measures ensured that

    the Press ended the year with a balanced budget and a surplus.

    In the report that follows, we have summarized specific Press activities

    that directly support the goals of the UWI Press Strategic Plan, 20072012

    tabled at the Finance and General Purposes Committee meeting in

    January 2008. This provides a monitoring device and allows for clear

    communication with our constituencies as we move to achieve all the

    goals of the plan by 2012 despite the current recession.

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    contributing to a vibrant indigenous

    publishing industry throughout the Caribbean

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    B O O K S A N D J O U R N A L S P U B L I S H E D

    During 20082009, the Press published twelve new books, two journalsand thirty-three reprints, bringing total publications to forty-seven.

    Echoes of the Haitian Revolution, 18042004, edited by Martin Munro,

    Elizabeth Walcott-Hackshaw

    Beyond Borders: Cross-Culturalism and the Caribbean Canon, edited by

    Jennifer Rahim with Barbara Lalla

    Jamaican Place Names, B.W. Higman, B.J. Hudson

    The Unappropriated People: Freedmen in the Slave Society of Barbados,

    Jerome S. Handler, with a foreword by Melanie Newton

    A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid

    Organized Crime and Politics in Jamaica: Breaking the Nexus,

    Anthony Harriott

    The African-Caribbean Worldview and the Making of Caribbean Society,

    edited by Horace Levy

    Philosophy and the West Indian Novel, Earl McKenzie

    Eric Williams: The Myth and the Man, Selwyn Ryan (850 pages)

    5UWI PRESS ANNUAL REPORT 2009

    Expand and grow publication programme by moving from publishing 35 books

    and reprints annually to publishing 45 scholarly books and reprints that contributesignificantly to furthering intellectual discourse and regional development.

    Strategic Goal 1

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    Essays on the Theory of Plantation Economy: A Historical and Institutional

    Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi

    Levitt

    The Economics of Development in Small Countries with Special Reference to

    the Caribbean, William G. Demas, with a foreword by Compton Bourne

    and an introduction by Hilary McD. Beckles

    Research: The Journey from Pondering to Publishing, edited by Serwan

    M.J. Baban

    Journal of Caribbean History 42, no. 2

    Journal of Caribbean History 43, no. 1

    The following thirty-three books and journals were reprinted by traditio-

    nal means or digitized because of ongoing course demand and to ensure

    sufficient stock for academics, students, wholesalers, libraries and our

    new distributor in Jamaica, Kingston Bookshop, Ltd:

    The University of the West Indies: A Quinquagenary Calendar, Douglas Hall

    A Translation Manual for the Caribbean (EnglishSpanish), Ian Craig, Jairo

    Snchez

    Ethical Practice in Everyday Health Care, E.R. Walrond

    Inside Jamaica Schools, Hyacinth Evans

    Dread Talk: The Language of Rastafari, Velma Pollard

    Colonialism and Resistance in Belize: Essays in Historical Sociology,

    O. Nigel Bolland

    Biochemistry by Diagrams, E.Y. St A. Morrison

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    Competitiveness in Small Developing Economies: Insights from the Caribbean,

    Alvin Wint

    Competitiveness in Small Developing Economies: Insights from the Caribbean,

    Alvin Wint

    Crossroads of Empire: The Europe-Caribbean Connection, 14921992, edited

    by Alan Cobley

    Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith

    Organized Crime and Politics in Jamaica: Breaking the Nexus, Anthony

    Harriott

    The African-Caribbean Worldview and the Making of Caribbean Society,

    edited by Horace Levy

    Philosophy and the West Indian Novel, Earl McKenzie

    Essays on the Theory of Plantation Economy: A Historical and Institutional

    Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi

    Levitt

    Ascent to Mona: A Short History of Jamaican Medical Care,John S.R. Golding

    Commercial Arbitration in the Caribbean: A Practical Guide , Maurice Stoppi

    Enjoying Power: Eugenia Charles and Political Leadership in theCommonwealth Caribbean, edited by Eudine Barriteau, Alan Cobley

    Enduring Geohazards in the Caribbean: Moving from the Reactive to the

    Proactive, edited by Serwan M.J. Baban

    A Historical Study of Women in Jamaica, 16551844, Lucille Mathurin Mair,

    edited and introduced by Hilary McD. Beckles, Verene A. Shepherd

    7UWI PRESS ANNUAL REPORT 2009

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    Inside Hillview High School: An Ethnography of an Urban Jamaican School,

    Hyacinth Evans

    Indo-Caribbean Indenture: Resistance and Accommodation, Lomarsh

    Roopnarine

    Eric Williams: The Myth and the Man, Selwyn Ryan (850 pages)

    The George Beckford Papers, George Beckford, edited by Kari Levitt

    Dictionary of Caribbean English Usage, edited by Richard Allsopp

    Contrary Voices: Representations of West Indian Slavery, edited by Karina

    Williamson

    Identity and Secession in the Caribbean: Tobago versus Trinidad, 18891980,

    Learie B. Luke

    The Language of Dress: Resistance and Accommodation in Jamaica,

    17601890, Steeve O. Buckridge

    An Introduction to Politics: Lectures for First-Year Students, 3rd edition,

    Trevor Munroe

    From Nation to Diaspora: Samuel Selvon, George Lamming and the Cultural

    Performance of Gender, Curdella Forbes

    Echoes of the Haitian Revolution, 18042004, edited by Martin Munro,

    Elizabeth Walcott-Hackshaw

    Rock It Come Over: The Folk Music of Jamaica, Olive Lewin

    Journal of Caribbean History 42, no. 1

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    In addition, the following twelve titles are in press:

    Public Sector Economics, 2nd edition, Michael Howard, Althea La Foucade,

    Ewan Scott

    Edward Seaga and the Challenges of Modern Jamaica, Patrick E. Bryan

    Golokwati: A tidalectics history of our thymes, Kamau Brathwaite,

    volume 1

    Golokwati: A tidalectics history of our thymes, Kamau Brathwaite,

    volume 2

    Global Change and Caribbean Vulnerability: Environment, Economy and

    Society at Risk, edited by Duncan McGregor, David Dodman,

    David Barker

    Cultural DNA: Gender at the Roots of Everyday Life, Diana Fox

    Jamaican Theatre in the Twentieth Century,Wycliffe Bennett,

    Hazel Bennett

    Women in Grenadian History, Nicole Phillips

    Radical Theory: Caribbean Reality: Race Class and Social Distinction,

    Charles W. Mills

    The New Register of Caribbean English Usage, edited by Richard Allsopp

    The Fiction of Robert Antoni: Writing in the Estuary, Richard F. Patteson

    Poverty and Perception in Jamaica: A Comparative Analysis of Jamaican

    Households, Warren A. Benfield

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    C A R I B B E A N P U B L I S H E R S N E T W O R K A N DC A R I B B E A N E X A M I N A T I O N C O U N C I L

    During the year, UWI Press management spent considerable time in

    supporting, sustaining and promoting the nascent book-publishingindustry in the Caribbean. Two meetings were held to revive the

    Caribbean Publishers Network (CAPNET), with meetings held in Jamaica

    and Barbados. The Press became a founding member of the Caribbean

    Working Party, a committee designed to revitalize CAPNET, brand the

    organization and become the key contact with the CXC in Barbados. The

    first few tasks were to develop working documents on national book

    policies, work with the other publishers in the region to review CXCsintellectual property documents, help rationalize the CXC selection

    process and timetable via discussions with Dr Didacus Jules, CXC

    registrar, and provide a network of information for publishers to bid on

    several activities from the council, including a variety of production,

    marketing, and distribution tasks and partnerships to increase access to

    examinations and certification within the Caribbean and provide high-

    quality resource material.

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    Assume a more active role regionally and internationally in the publishing

    industry.

    Strategic Goal 2

    The Press became a founding member of the Caribbean Working

    Party, a committee designed to revitalize CAPNET, brand the

    organization and become the key contact with the CXC in Barbados

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    I N T E R N A T I O N A L F E D E R AT I O N O F R E P R O D U C T I O NR I G H T S O R G A N I S AT I O N S A N D J A M A I C A N

    C O P Y R I G H T L I C E N S I N G A G E N C Y

    Press management also attended the annual general meeting of the

    International Federation of Reproduction Rights Organisations (IFRRO)

    in Montego Bay, Jamaica, as the designated Jamaican publishing delegate

    and also supported the Jamaican Copyright Licensing Agency

    (JAMCOPY) tenth-anniversary reception and book display at the annual

    general meeting of IFRRO. More than 173 delegates from 43 countriesattended IFRRO and UWI Press was an active participant. IFRRO

    meetings were also held to support the Caribbean Projects Initiative and

    the development of a regional licensing agency as well as supporting the

    continued development of licensing agencies in Barbados and Trinidad

    and Tobago. It is only through active support of these licensing agencies

    that illegal photocopying in the region will decline and revenues to rights

    holders, authors and publishers, will improve.

    Over the last decade the University of the West Indies Press has been a

    staunch supporter and founding member of the Jamaican Copyright

    Licensing Agency (JAMCOPY). In related news concerning the

    maturation of an indigenous publishing and book industry, JAMCOPY, an

    IFRRO member, signed a licensing agreement with the Mona campus of

    the University of the West Indies, the University of Technology and the

    Northern Caribbean University: After almost three years of negotiations,the islands three major universities are now in conformity with Jamaican

    copyright law and international best practice. With licences in place, the

    universities can now legitimately make copies of larger portions of works

    within the parameters agreed with JAMCOPY. Shirley Carby, JAMCOPYs

    chairwoman, pointed out that the signing of the university licences sends

    a positive signal to the world of Jamaicas growing respect for intellectual

    11UWI PRESS ANNUAL REPORT 2009

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    property rights (JAMCOPY news release, July 2008). The licensing

    agreement will directly benefit UWI Press and its authors with annual

    monetary payments, an important source of revenue enhancement.

    B O O K I N D U S T R Y A S S O C I AT I O N O F J A M A I C A

    In addition the Press provided operational and funding support to the

    Book Industry Association of Jamaica in hosting the judges meeting for

    the tenth BIAJ Biennial Book Award Ceremony, providing logistical

    support in contacting publishers for the event, paying for ads to publicize

    the event, and purchasing tickets for the biennial fundraiser and award

    ceremony.

    Management continued to work actively within the Book Industry

    Association of Jamaica to analyse the Government of Jamaicas decision to

    apply GCT to non-educational printed material (books), arguing that a

    tax on literacy was counterproductive to national development and that

    the decision to tax non-educational printed material imposed undueadministrative hardships on small publishers and bookstores. The BIAJ

    was successful in May in having the 16.5% tax on non-educational

    material rolled back. This was the third time this decade that the BIAJ

    successfully lobbied to roll back the GCT on books.

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    C O N F E R E N C E S , E X H I B I T S , L E C T U R E S , R E V I E W S ,P R I N T A D V E R T I S I N G , S A L E S C A L L S A N DA W A R D S

    During 20082009, UWI Press significantly and successfully expanded its

    regional and global reach in the regional and international arenas viaexpanded exhibits programmes, launches, published reviews, print

    advertising, media coverage, sales calls, telemarketing, awards, and course

    adoptions. Overall, the coverage and publicity the Press garnered for its

    university and its authors was the broadest and deepest in its seventeen-

    year history and far exceeded the coverage most university presses its size

    generate.

    C O N F E R E N C E , E X H I B I T S A N D L E C T U R E S

    The Press had a presence at thirty-three conferences, exhibits and lectures

    in nine countries, undertook sales calls to five countries and revisited

    national accounts in Barbados and Trinidad and Tobago in January 2009

    for significant follow-up orders.

    Mona Academic Conference

    University of the West Indies

    Jamaica

    Sir Arthur Lewis Memorial Conference

    University of the West Indies

    Trinidad and Tobago

    Highlight UWIs research internationally, regionally and nationally.

    Strategic Goal 3

    UWI PRESS ANNUAL REPORT 2009 13

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    Frankfurt Book Fair

    The Eurospan Group Stand

    GermanyEdward Baugh Distinguished Lecture Series

    University of the West Indies

    Jamaica

    Walter Rodney Conference

    University of the West Indies

    Jamaica

    Third Caribbean Child Research Conference

    Jamaica

    African Studies Association Meeting

    United States

    American Anthropological Association Meeting

    United States

    Modern Language Association Meeting

    United States

    Intellectual Property: Valuing Creative Assets

    Jamaica

    Managing Costs for Competiveness

    Jamaica

    International Federation of Reproduction Rights

    Organisations

    Jamaica

    American Historical Association Meeting

    United States

    Society for Historical and Underwater Archaeology

    Canada

    Research DayUniversity of the West Indies

    Jamaica

    Career Day

    University of the West Indies

    Jamaica

    Edu Nova Trade MissionJamaica

    Elsa Goveia Memorial Lecture

    University of the West Indies

    Jamaica

    Association of Caribbean Historians

    Guadeloupe

    Caribbean Development Bank Annual Meeting

    Turks and Caicos

    Grace Kennedy Lecture, Anthony Harriott

    Jamaica

    Caribbean Studies Association

    Jamaica

    Jamaica Historical Society

    Jamaica

    Canadian Association of Latin America and Caribbean

    Studies

    Canada

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    Society for Caribbean Studies

    England

    Archaeology Society of Jamaica

    University of the West Indies

    Jamaica

    Sir Arthur Lewis Institute of Social and Economic

    Studies Annual Meeting

    University of the West Indies

    Barbados

    Annual Bob Marley Lecture

    Institute of Caribbean Studies and Reggae Studies Unit

    University of the West Indies

    Jamaica

    Virginia Festival of the Book

    United States

    Jamaica Institute of Environmental Professionals

    Fourth Conference on the Environment Climate

    Change:

    Caribbean Response

    Jamaica

    Book Industry Association of Jamaica Trade Show

    Jamaica

    First Caribbean Business Renewal Conference

    Jamaica

    Law Conference

    Jamaica

    15UWI PRESS ANNUAL REPORT 2009

    UWI Press books were displayed and sold at more than thirty conferences in 2009

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    UWI Press at Frankfurt Book Fair

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    S C H O L A R LY A N D M E D I A B O O K R E V I E W S

    Scholarly reviews in academic journals continue to be an importantmeans of disseminating scholarly information and generating sales to

    academics and libraries. The Press has seen an increase in its tracked

    reviews and it will continue to concentrate on emphasizing international

    review coverage. With refinements in Web-based searching, we have also

    been able to discover Press books reviewed in international journals that

    had not been previously reported.

    Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica,

    edited by David Buisseret Choice, 2009 (Circulation: 35,000)

    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    Caribbean Review of Books, May 2008 (Circulation: 500)

    Interrogating Caribbean Masculinities: Theoretical and Empirical Analyses,

    edited by Rhoda E. Reddock Identities: Global Studies in Culture and

    Power, November 2008

    Confronting Power, Theorizing Gender: Interdisciplinary Perspectives in the

    Caribbean, edited by Eudine Barriteau Identities: Global Studies in Culture

    and Power, November 2008

    Gendered Realities: Essays in Caribbean Feminist Thought, edited by Patricia

    Mohammed Identities: Global Studies in Culture and Power, November

    2008

    Indo-Caribbean Indenture: Resistance and Accommodation, Lomarsh

    Loopnarine Journal of Interdisciplinary History 34 (2008)

    Caribbean Wars Untold: A Salute to the British West Indies, Humphrey

    Metzgen, John Graham Caribbean Review of Books, February 2008

    (Circulation: 500)

    17UWI PRESS ANNUAL REPORT 2009

    The Press has seen

    an increase in its

    tracked reviews

    and it will continue

    to concentrate

    on emphasizing

    international

    review coverage

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    Caribbean Wars Untold: A Salute to the British West Indies, Humphrey

    Metzgen and John Graham Caribbean Beat, November/December 2008

    (Circulation: 420,000)

    Reinterpreting the Haitian Revolution and Its Cultural Aftershocks, edited by

    Martin Munro, Elizabeth Walcott-Hackshaw Modern and Contemporary

    France, August 2008

    Reinterpreting the Haitian Revolution and Its Cultural Aftershocks, edited by

    Martin Munro, Elizabeth Walcott-Hackshaw Small Axe 18 (2005)

    Slavery, Freedom and Gender: The Dynamics of a Caribbean Society, edited

    by Brian Moore, B.W. Higman, Carl C. Campbell, Patrick Bryan

    Caribbean Studies 32 (2004)

    Mastery, Tyranny and Desire: The Anglo-Jamaican World of Thomas

    Thistlewood and His Slaves, 17501786, Trevor Burnard Journal of

    Colonialism and Colonial History 6 (2005)

    Jamaican Folk Medicine: A Source of Healing, Arvilla Payne Jackson,

    Mervyn C. Alleyne Caribbean Quarterly 53 (2007)

    Exploring the Boundaries of Caribbean Creole Languages, edited by Hazel

    Simmons-McDonald, Ian Robertson Caribbean Quarterly, 53 (2007)

    Jamaican Food: History, Biology, Culture, B.W. Higman, Caribbean Review of

    Books November 2008 (Circulation: 500)

    Plantation Jamaica, 17501850: Capital and Control in a Colonial Economy ,

    B.W. Higman New West Indian Guide, 2008

    Mastery, Tyranny and Desire: Thomas Thistlewood and His Slaves in the

    Anglo-Jamaican Word, 17501786, Trevor Burnard New West Indian

    Guide, 2008

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    Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O.

    Thompson Journal of Caribbean History 42, no. 2 (2008) (Circulation:

    500)

    Unprofitable Servants: Crown Slaves in Bebice, Guyana, 18031831, Alvin

    O. Thompson Journal of Caribbean History 42, no. 2 (2008)

    (Circulation: 500)

    The Earliest Inhabitants: The Dynamics of the Jamaican Taino, edited by

    Lesley-Gail Atkinson Caribbean Review of Books, August 2007

    (Circulation: 500)

    Indo-Caribbean Indenture: Resistance and Accommodation, Lomarsh

    Roopnarine Caribbean Review of Books, February 2008 (Circulation:

    500)

    Writing Rage: Unmasking Violence through Caribbean Discourse, Paula

    Morgan, Valerie Youssef Caribbean Review of Books, November 2006

    (Circulation: 500)

    Contemporary Caribbean Cultures and Societies in a Global Context, edited

    by Franklin W. Knight, Teresita Martinez-Vergne H-Net: Humanities and

    Social Sciences Online, July 2006 (Circulation: 100,000)

    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    American Historical Review, April 2009 (Circulation: 18,000)

    Central Africa in the Caribbean: Transcending Time, Transforming Cultures ,Maureen Warner-Lewis Hispanic American Historical Review 85 (2005)

    (Circulation: 1,353)

    Central Africa in the Caribbean: Transcending Time, Transforming Cultures ,

    Maureen Warner-Lewis Caribbean Studies 34 (2006)

    19UWI PRESS ANNUAL REPORT 2009

    Martin Mordecai, freelance project editor, andShivaun Hearne, managing editor, discuss

    substantive manuscript development

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    Mastery, Tyranny and Desire: Thomas Thistlewood and His Slaves in the

    Anglo-Jamaican Word, 17501786, Trevor Burnard H-Net: Humanities and

    Social Sciences Online, April 2006 (Circulation: 100,000)

    Mastery, Tyranny and Desire: Thomas Thistlewood and His Slaves in the

    Anglo-Jamaican Word, 17501786, Trevor Burnard William and Mary

    Quarterly 18 (2005) (Circulation: 3,500)

    No Bond but the Law: Punishment, Race, and Gender in Jamaican State

    Formation, 17801870, Diana Paton H-Net: Humanities and Social

    Sciences Online, May 2006 (Circulation: 100,000)

    Woodside, Pear Tree Grove P.O., Erna Brodber Caribbean Review of Books,

    November 2005 (Circulation: 500)

    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica,

    Donna P. Hope Canadian Journal of Latin American and Caribbean

    Studies, January 2007 (Circulation: 400)

    The Construction and Representation of Ethnicity in the Caribbean and theWorld, Mervyn C. Alleyne Journal of Interdisciplinary History, Spring

    2005 (Circulation: 2,000)

    Midlife and Older Women, Family Life, Work and Health in Jamaica,Joan

    Rawlins Caribbean Review of Gender Studies, April 2007

    Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul

    Sunday Gleaner, October 2008 (Circulation: 115,000)

    Bricks and Stones from the Past: Jamaicas Geological Heritage , Anthony

    R.D. Porter Sunday Gleaner, August 2008 (Circulation: 115,000)

    Enduring Geohazards in the Caribbean: Moving from the Reactive to the

    Proactive, edited by Serwan M.J. Baban Sunday Gleaner,January 2009

    (Circulation: 115,000)

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    Archibald Monteath, Igbo, Moravian, Jamaican, by Maureen Warner-Lewis

    Journal of American History, March 2009 (Circulation: 9,000)

    Archibald Monteath, Igbo, Moravian, Jamaican, by Maureen Warner-Lewis

    Jamaica Journal 31 (2008)

    Jamaican Food: History, Biology, Culture, B.W. Higman Transnational

    Literatures, May 2009

    Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul

    Hispanic American Historical Review 89 (2009)

    A Historical Study of Women In Jamaica, 16551844, Lucille Mathurin Mair,

    edited and introduced by Hilary McD. Beckles, Verene A. Shepherd

    H-Net: Humanities and Social Sciences Online, December 2008

    (Circulation: 100,000)

    Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul

    Riddim Magazine, March/April 2004

    A Historical Study of Women In Jamaica, 16551844, Lucille Mathurin Mair,

    edited and introduced by Hilary McD. Beckles, Verene A. Shepherd

    Slavery and Abolition: A Journal of Slavery and Post-Slave Societies 30

    (2009)

    Exploring the Boundaries of Caribbean Creole Languages, edited by Hazel

    Simmons-McDonald, Ian Robertson SHE Magazine, May/June 2009

    The Earliest Inhabitants: The Dynamics of the Jamaican Taino, edited by

    Lesley-Gail Atkinson Caribbean Quarterly 55 (2009)

    Eric Williams: The Myth and the Man, Selwyn Ryan Trinidad and Tobago

    Express, March 22, 2009 (Circulation: 72,000)

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    Eric Williams: The Myth and the Man, Selwyn Ryan Trinidad and Tobago

    Express, March 29, 2009 (Circulation: 72,000)

    Eric Williams: The Myth and the Man, Selwyn Ryan C-News, March 31,2009

    Eric Williams: The Myth and the Man, Selwyn Ryan C-News, April 1,

    2009

    Eric Williams: The Myth and the Man, Selwyn Ryan The Ghosts of the

    Past, Stabroek News, 3 April 2009

    Eric Williams: The Myth and the Man, Selwyn Ryan Trinidad and Tobago

    Express, April 5, 2009 (Circulation: 72,000)

    Eric Williams: The Myth and the Man, Selwyn Ryan Trinidad and Tobago

    Newsday, April 30, 2009

    A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid

    Sunday Guardian, May 3, 2009 (Circulation: 41,000)

    A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid

    Trinidad and Tobago Review, May 4, 2009

    Eric Williams: The Myth and the Man, Selwyn Ryan Trinidad and Tobago

    Review, May 4, 2009

    A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil A. Reid

    Sunday Guardian, May 10, 2009 (Circulation: 41,000)

    22

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    P R I N T A D V E R T I S I N G

    In order to provide more visibility for the University of the West Indiesand UWI Press authors, the Press prepared an ad campaign several

    months ago and the following ads appeared in the international media.

    Circulation figures were provided when they were readily available.

    Caribbean Review of Books, August 2008 (Circulation: 500)

    Enduring Geohazards in the Caribbean: Moving from the Reactive to theProactive, edited by Serwan M.J. Baban

    Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith

    Eric Williams: The Myth and the Man, Selwyn Ryan

    Contrary Voices: Representations of West Indian Slavery, edited by Karina

    Williamson

    Writing Rage: Unmasking Violence through Caribbean Discourse, Paula

    Morgan, Valerie Youssef

    Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul

    Choice, August 2008 (Circulation: 35,000)

    Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul

    Contrary Voices: Representations of West Indian Slavery, edited by Karina

    Williamson

    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    23UWI PRESS ANNUAL REPORT 2009

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    College and Research Libraries, September 2008 (Circulation: 13,249)

    Contrary Voices: Representations of West Indian Slavery, edited by Karina

    Williamson

    Sunday Nation, Barbados, September 2008 (Circulation: 50,000)

    Culture at the Cutting Edge: Tracking Caribbean Popular Music, Curwin Best

    Cricket Nurseries of Colonial Barbados: The Elite Schools, 18651966,

    Keith A.P. Sandiford

    Combermere School and the Barbadian Society, Keith A.P. Sandiford,

    Earle H. Newton

    The First West Indies Cricket Tour, edited and introduced by Hilary McD.

    Beckles

    Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O.

    Thompson

    Higher Education in the Caribbean: Past, Present and Future Directions,

    edited by Glenford Howe

    Caribbean Wars Untold: A Salute to the British West Indies, Humphrey

    Metzgen, John Graham

    Ethical Practice in Everyday Health Care, E.R. Walrond

    Enjoying Power: Eugenia Charles and the Poltical Leadership in the

    Commonwealth Caribbean, edited by Eudine Barriteau, Alan Cobley

    UWI Cave Hill, Forty Years: A Celebration, edited by Henry Fraser,

    Michael Gill, Alan Cobley, Woodville Marshall

    Public Sector Economics for Developing Countries, Michael Howard

    24

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    The Economic Development of Barbados, Michael Howard

    Caribbean Studies Annual Meeting Programme (Circulation: 1,500)

    Jamaican Food: History, Biology, Culture, B.W. Higman

    College and Research Libraries, March 2009 (Circulation: 13,249)

    Jamaican Food: History, Biology, Culture, B.W. Higman

    Environment Magazine, September 2008 (Circulation: 4,410)

    Global Change and Caribbean Vulnerability: Environment, Economy and

    Society at Risk, edited by Duncan McGregor, David Dodman, David Barker

    Enduring Geohazards in the Caribbean: Moving from the Reactive to the

    Proactive, edited by Serwan M.J. Baban

    Association of American University Presses Subject Catalogue,

    Environmental Studies, September 2008 (Circulation: 7,000)

    Global Change and Caribbean Vulnerability: Environment, Economy and

    Society at Risk, edited by Duncan McGregor, David Dodman, David Barker

    Enduring Geohazards in the Caribbean: Moving from the Reactive to the

    Proactive, edited by Serwan M.J. Baban

    Resources, Planning and Environmental Management in a ChangingCaribbean, edited by David Barker, Duncan McGregor

    Resource Sustainability and Caribbean Development, edited by Duncan F.M.

    McGregor, David Barker, Sally Lloyd Evans

    Solid Waste Management: Critical Issues for Developing Countries, edited by

    Elizabeth Thomas-Hope

    25UWI PRESS ANNUAL REPORT 2009

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    Association of American University Presses Subject Catalogue,

    History, September 2008 (Circulation: 7,000)

    Jamaican Place Names, B.W. Higman, B.J. Hudson

    Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O.

    Thompson

    Contrary Voices: Representations of West Indian Slavery, edited by Karina

    Williamson

    Edward Seaga and the Challenges of Modern Jamaica, Patrick E. Bryan

    The Unappropriated People: Freedmen in the Slave Society of Barbados,

    Jerome S. Handler, with a foreword by Melanie Newton

    Association of American University Presses Subject Catalogue,

    Politics of the Developing World, September 2008 (Circulation: 7,000)

    A Crime-Solving Toolkit: Forensics in the Caribbean, edited by Basil E. Reid

    Eric Williams: The Myth and the Man, Selwyn Ryan

    Envisioning Caribbean Futures: Jamaican Perspectives, Brian Meeks

    Organized Crime and Politics in Jamaica: Breaking the Nexus , Anthony

    Harriott

    Surviving Small Size: Regional Integration in Caribbean Ministates, Patsy

    Lewis

    Association of American University Press Subject Catalogue, Social

    and Cultural Anthropology, September 2008 (Circulation: 7,000)

    Beyond Borders: Cross-culturalism and the Caribbean Canon, edited by

    Jennifer Rahim with Barbara Lalla

    Culture @ the Cutting Edge: Tracking Caribbean Popular Music, Curwen Best

    26

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    Caribbean Culture: Soundings on Kamau Brathwaite, edited by Annie Paul

    The Construction and Representation of Race and Ethnicity in the Caribbean

    and the World, Mervyn C. Alleyne

    Jamaican Folk Medicine: A Source of Healing, Arvilla Payne-Jackson,

    Mervyn C. Alleyne

    The African-Caribbean Worldview and the Making of Caribbean Society,

    edited by Horace Levy

    Exploring the Boundaries of Caribbean Creole Languages, edited by Hazel

    Simmons-McDonald, Ian Robertson

    Nationalism and Identity: Culture and the Imagination in a Caribbean

    Diaspora, Stefano Harney

    Echoes of the Haitian Revolution, 18042004, edited by Martin Munro,

    Elizabeth Walcott-Hackshaw

    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica,

    Donna P. Hope

    Association of American University Press Subject Catalogue,

    Womens Studies, September 2008 (Circulation: 7,000)

    Enjoying Power: Eugenia Charles and Political Leadership in the

    Commonwealth Caribbean, edited by Eudine Barriteau, Alan Cobley

    Interrogating Caribbean Masculinities: Theoretical and Empirical Analyses,edited by Rhoda Reddock

    Gendered Realities: Essays in Caribbean Feminist Thought, edited by

    Patricia Mohammed

    Confronting Power, Theorizing Gender: Interdisciplinary Perspectives in the

    Caribbean, edited by Eudine Barriteau

    27UWI PRESS ANNUAL REPORT 2009

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    M I S C E L L A N E O U S P U B L I C I T Y A N D P R O M O T I O N

    Caribbean Studies Newsletter35 (2008) (Circulation: 1,100)

    From Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith Gleaner, July 30, 2008 (Circulation:

    45,200)

    From Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith radio interview, October 2008

    Essays on the Theory of Plantation Economy: An Institutional and HistoricalApproach to Caribbean Economic Development, Lloyd Best and Kari Polanyi

    Levitt, with a foreword by Norman Girvan Trinidad and Tobago Review,

    December 6, 2008

    Essays on the Theory of Plantation Economy: An Institutional and Historical

    Approach to Caribbean Economic Development, Lloyd Best and Kari Polanyi

    Levitt, with a foreword by Norman Girvan Trinidad and Tobago Review,

    January 12, 2009

    The Economics of Development in Small Countries with Special Reference to

    the Caribbean, William G. Demas, with a foreword by Compton Bourne

    and an introduction by Hilary McD. Beckles Trinidad and Tobago Review,

    December 6, 2008

    Jamaican Food: History, Biology, Culture, B.W. Higman BIAJ Best

    Academic Book, Sunday Observer, April 11, 2009

    Jamaican Food: History, Biology, Culture, B.W. Higman BIAJ Best

    Reference Book, Sunday Observer, April 11, 2009

    Archibald Monteath: Igbo, Jamaican, Moravian BIAJ Best Academic Book,

    Sunday Observer, April 11, 2009

    28

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    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    BIAJ Best Adult Non-Fiction Book, Sunday Observer, April 11, 2009

    Jamaican Food: History, Biology, Culture, B.W. Higman BIAJ BestAcademic Book, Observer, April 29, 2009

    Jamaican Food: History, Biology, Culture, B.W. Higman BIAJ Best

    Reference Book, Observer, April 29, 2009

    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    BIAJ Best Academic Book, Observer, April 29, 2009

    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    BIAJ Best Adult Non-Fiction Book, Observer, April 29, 2009

    Jamaican Food: History, Biology, Culture, B.W. Higman Australian

    Association for Caribbean Studies Newsletter, April 2009

    Franklin W. Knight, Early History of UWI Press, Observer, March 4,

    2009

    Insurgent Cuba: Race, Nation, and Revolution, 18681898, Ada Ferrer

    AAUP Exchange, Books for Understanding, March 2009

    The Trade Unions/Politics Disaster, Martin Henry, Organized Crime and

    Politics in Jamaica: Breaking the Nexus, edited by Anthony Harriott

    Sunday Gleaner, May 24, 2009 (Circulation: 115,000)

    My Mother Who Fathered Me, second edition, Edith Clarke SundayGleaner, July 5, 2009 (Circulation: 115,000)

    Hard-working Congo Man Remembers, Paul H. Williams, Central Africa

    in the Caribbean: Transcending Times, Transforming Cultures, Maureen

    Warner-Lewis Gleaner, May 25, 2009 (Circulation: 45,200)

    29UWI PRESS ANNUAL REPORT 2009

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    Jamaican Food: History, Biology, Culture, B.W. Higman Mona News,

    JanuaryMarch 2009

    From Depression to Decolonization: Barclays Bank (DCO) in the West Indies,19261962, Kathleen E.A. Monteith Mona News, JanuaryMarch 2009

    Archibald Monteath: Igbo, Jamaican, Moravian, Maureen Warner-Lewis

    Mona News, JanuaryMarch 2009

    Eric Bipolar?, Eric Williams: The Myth and the Man, Selwyn Ryan

    Guardian, May 16, 2009

    Maharanis Misery: Narratives of a Passage from India to the Caribbean,

    Verene Shepherd Caribbean Indian Heritage Magazine, 2009

    Bechu: Bound Coolie Radical in British Guiana, 18941901, Clem

    Seecharan Caribbean Indian Heritage Magazine, 2009

    Indo-Caribbean Indenture: Resistance and Accommodation, 18381920,

    Lomarsh Roopnarine Caribbean Indian Heritage Magazine

    Eurospan History Catalogue, 2008

    Eurospan Literature Catalogue, 20082009

    Eurospan New Book Catalogue, 2009

    Eurospan Politics Catalogue, 2009

    Eurospan New Titles Announcements, 2009

    Eurospan African Studies Bestsellers, 2009

    The University of the West Indies Press New and Forthcoming and Books in

    Print Catalogue, 2009

    The University of the West Indies Press Annual Report, 20072008

    30

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    T E X T B O O K A D O P T I O N S I N N O R T H A M E R I C AA N D T H E C A R I B B E A N

    Central Africa in the Caribbean: Transcending Time, Transforming Cultures,

    Maureen Warner-Lewis, Delaware County Community College

    (8 copies)

    Competitiveness in Small Developing Economies: Insights from the Caribbean,

    Alvin Wint, University of the West Indies, Trinidad and Tobago

    (400 copies)

    Confronting Power, Theorizing Gender: Interdisciplinary Perspectives from

    the Caribbean, edited by Eudine Barriteau, Emory University (12 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, Temple University (15 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, University of Houston (17 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, University of Pittsburgh (12 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, Florida International University (7 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, University of Miami (8 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, Carnegie Mellon University (33 copies)

    Colonialism and Resistance in Belize: Essays in Historical Sociology,

    O. Nigel Bolland, University of North Carolina at Pembroke (10 copies)

    31UWI PRESS ANNUAL REPORT 2009

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    Crossroads of Empire, Alan Cobley, University of Southern Florida

    (16 copies)

    Crossroads of Empire, Alan Cobley, University of Southern Florida(12 copies)

    Crossroads of Empire, Alan Cobley, University of Southern Florida

    (28 copies)

    Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith, University of the West Indies,

    Trinidad and Tobago (500 copies)

    Demeaned but Empowered: The Social Power of the Urban Poor in Jamaica,

    Obika Gray, University of Houston (10 copies)

    Demeaned but Empowered: The Social Power of the Urban Poor in Jamaica,

    Obika Gray, Clark Atlanta University (3 copies)

    Demeaned but Empowered: The Social Power of the Urban Poor in Jamaica,

    Obika Gray, Temple University (10 copies)

    Diasporic (Dis)locations: Indo-Caribbean Women Writers Negotiate the Kali

    Pani, Brinda J. Mehta, Broome Community College (12 copies)

    Echoes of the Haitian Revolution, 18042004, edited by Martin Munro,

    Elizabeth Walcott-Hackshaw, University of the West Indies, Trinidad and

    Tobago (35 copies)

    Flight to Freedom: African Runaways and Maroons in the Americas, Alvin O.

    Thompson, University of Central Florida (25 copies)

    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica,

    Donna Hope, University of Houston (25 copies)

    32

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    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica,

    Donna Hope, Brown University (10 copies)

    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica,Donna Hope, University of California, Berkeley (36 copies)

    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica,

    Donna Hope Florida International University (10 copies)

    In Miserable Slavery: Thomas Thistlewood in Jamaica, 175086,

    Douglas Hall, University of Colorado at Boulder (16 copies)

    In Miserable Slavery: Thomas Thistlewood in Jamaica, 175086,

    Douglas Hall, University of Colorado (28 copies)

    Inside Hillview High School: An Ethnographic Study of an Urban Jamaican

    School, Hyacinth Evans, William Patterson (52 copies)

    Inside Hillview High School: An Ethnographic Study of an Urban Jamaican

    School, Hyacinth Evans, Portland State (20 copies)

    Inside Hillview High School: An Ethnographic Study of an Urban Jamaican

    School, Hyacinth Evans, Luther College (10 copies)

    Inside Jamaican Schools, Hyacinth Evans, Ripon College (10 copies)

    Jamaican Folk Medicine: A Source of Healing, Arvilla Payne-Jackson,

    Mervyn C. Alleyne, Florida International University (7 copies)

    Lionheart Gal: Life Stories of Jamaican Women, Sistren with Honor

    Ford-Smith, Portland State (18 copies)

    Midlife and Older Women: Family Life, Work and Health in Jamaica,

    Joan Rawlins, Florida International University (7 copies)

    33UWI PRESS ANNUAL REPORT 2009

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    Modern Political Culture in the Caribbean, edited by Holger Henke,

    Fred Reno, Queens College (9 copies)

    Slavery, Freedom and Gender: The Dynamics of Caribbean Society, edited byBrian Moore, B.W. Higman, Carl C. Campbell, Patrick Bryan, University

    of Southern Florida (16 copies)

    Slavery, Freedom and Gender: The Dynamics of Caribbean Society, edited by

    Brian Moore, B.W. Higman, Carl C. Campbell, Patrick Bryan, Lehigh

    University (27 copies)

    Sugar and Slavery: An Economic History of the British West Indies,16231775, Richard B. Sheridan, Emory University (15 copies)

    Construction and Representation of Race and Ethnicity in the Caribbean and

    the World, Mervyn C. Alleyne, University of Houston (35 copies)

    In Miserable Slavery: Thomas Thistlewood in Jamaica, 175086, Douglas

    Hall, University of Houston (35 copies)

    Echoes of the Haitian Revolution, 18042004, edited by Martin Munro,

    Elizabeth Walcott-Hackshaw, University of the West Indies, Trinidad

    and Tobago (250 copies)

    Identity and Secession: Tobago versus Trinidad, 18891980, Learie B. Luke,

    University of the West Indies, Trinidad and Tobago (250 copies)

    Calaloo Nation: Metaphors of Race and Religious Identity among South

    Asians in Trinidad, Aisha Khan, University of the West Indies, Trinidad

    and Tobago (250 copies)

    34

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    N O R T H A M E R I C A N L I B R A R Y M A R K E T

    Over the last few years, the Press has aggressively targeted the North

    American library market and has increased its penetration. More than

    75% of our US sales are placed through the largest library wholesaler,

    Baker and Taylor. The UWI Press books that have performed well in that

    market in the last two years are presented in tables 1 and 2.

    35UWI PRESS ANNUAL REPORT 2009

    Flight to Freedom: African Runaways and Maroons in the Americas , Alvin O. Thompson

    A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage

    Jamaica in Slavery and Freedom, edited by Kathleen E.A. Monteith, Glen Richards

    Plantation Jamaica, 17501850, B.W. Higman

    Central Africa in the Caribbean, Maureen Warner-Lewis

    Jamaican Food: Histor y, Biology, Culture, B.W. Higman

    Gendered Realities, edited by Patricia Mohammed

    Dictionary of Caribbean English Usage, edited by Richard Allsopp

    Construction and Representation of Race and Ethnicity, Mervyn C. Alleyne

    Historical Study of Women in Jamaica, 16551844, Lucille Mathurin Mair, edited and introduced by

    Hilary McD. Beckles, Verene A. Shepherd

    Table 1 Top Ten Bestsellers to the US Library Market in Dollars, Baker and Taylor, 20072009

    Source: Publisher Alley, Baker and Taylor Wholesalers

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    The data is quite clear that UWI Press single-authored monographs inhistory and cultural studies perform better than other subject categories

    in the North American library market, a niche market.

    In the larger global marketplace, the history and cultural studies books

    also perform well and accounted for 68% of sales in 2008 and 49% of

    sales in 2009.

    36

    A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage

    Flight to Freedom: African Runaways and Maroons in the Americas , Alvin O. Thompson

    Jamaica in Slavery and Freedom , edited by Kathleen E.A. Monteith, Glen Richards

    The Portuguese Jews of Jamaica , Mordechai Arbell

    A History of the Virgin Islands of the United States, Isaac Dookhan

    Lionheart Gal: Life Stories of Jamaican Women , Sistren with Honor Ford-Smith

    Dictionary of Caribbean English Usage, edited by Richard Allsopp

    Central Africa in the Caribbean , Maureen Warner-Lewis

    Inna di Dancehall: Popular Culture and the Politics of Identity in Jamaica , Donna P. Hope

    Language of Dress: Resistance and Accommodation in Jamaica, 17501890 , Steeve O. Buckrid ge

    Table 2 Top Ten Bestseller s to the US Library Market (Units) Baker and Taylor, 20072009

    Source: Publisher Alley, Baker and Taylor Wholesalers

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    37UWI PRESS ANNUAL REPORT 2009

    UWI Press single-

    authored monographs

    in history and cultural

    studies perform better

    than other subjectcategories in the North

    American library market

    Sales by Subject Category, 20082009

    Sales by Subject Category, 20072008

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    For both years, Caribbean history and cultural studies were the leading

    performers but as the Press publishes more in the environmental and

    health sciences, their overall contribution as a percentage of frontlist sales

    will increase as called for in the UWI Press Strategic Plan, 20072012.

    Book sales are only one way to measure a books impact. Data collected

    from Google Book Search indicate that although UWI Press books in

    history and cultural studies are frequently viewed so, too, are books in

    environmental studies, tourism and crime. (See tables 3 and 4.)

    38

    A Dictionary of Jamaican English, edited by F.G. Cassidy, R.B. LePage

    Dictionary of Caribbean English Usage, edited by Richard Allsopp

    Solid Waste Management: Critical Issues for Developing Countries, edited by Elizabeth Thomas-Hope

    Sugar and Slavery: An Economic History of the British West Indies, 16231775, Richard B. Sheridan

    Manuscript Sources for the History of the West Indies, Kenneth Ingram

    Jamaica Surveyed: Plantation Maps and Plans , B.W. Higman

    Understanding Crime In Jamaica,edited by Anthony Harriott

    Jamaica in Slavery and Freedom, edited by Kathleen E.A. Monteith, Glen Richards

    Tourism and Hospitality Education in the Caribbean, edited by Chandana Jayawardena

    Police and Crime Control in Jamaica,Anthony Harriott

    Table 3 Top Ten UWI Press Books, Google Book Search Pages Viewed, 20042009

    Source: UWI Press Account, Google Book Search

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    S A L E S C A L L S A N D T E L E M A R K E T I N G A C T I V I T I E S

    The two-member marketing department undertook direct sales calls to

    over fifty accounts inJamaica, Barbados, Trinidad, Antigua, and Grenada

    with follow-up sales calls to Barbados and Trinidad in early January

    2009. These efforts were not only important for Press visibility but

    accounted for over 80% of all sales during this period and were well

    worth the financial investment. Mail, phone and electronic orders

    plunged during this period but direct personal contact resulted in orders.

    39UWI PRESS ANNUAL REPORT 2009

    Tourism and Hospitality Education in the Caribbean, edited by Chandana Jayawardena

    Solid Waste Management: Critical Issues for Developing Countries, edited by Elizabeth Thomas-Hope

    Trailblazers in Nursing Education, Hermi Hewitt

    A Dictionary of Jamaican English,edited by F.G. Cassidy, R.B. LePage

    Waterfalls of Jamaica, B.J. Hudson

    Jamaica Surveyed: Plantation Maps and Plans , B.W. Higman

    Sugar and Slavery: An Economic History of the British West Indies, 16231775, Richard B. Sheridan

    Dictionary of Caribbean English Usage, edited by Richard Allsopp

    Manuscript Sources for the History of the West Indies, Kenneth Ingram

    Police and Crime Control in Jamaica, Anthony Harriott

    Table 4 Top Ten UWI Press Books, Google Book Search Revenue, 20042009

    Source: UWI Press Account, Google Book Search

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    Intensive telemarketing to local high schools in January and February

    drove sales to our local distributor, Kingston Bookshop, resulting in

    restocking orders and secured bulk orders from non-traditional outlets,

    particularly nursing associations and banks throughout the region.

    A W A R D S , H O N O U R S A N D I N D U S T R YR E C O G N I T I O N

    This year Press books, authors, and staff garnered an impressive array ofthirteen local, national, and international book and publishing awards.

    Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith Principals Best Research

    Publication (Book), Faculty of Humanities and Education, 20072008,

    University of the West Indies, Jamaica

    Recovering the Lost: Efforts at Reuniting Victims of Forced Separationafter 1834 Some Case Studies from Jamaica, 18341860, Jenny

    Jemmott Principals Best Research Publication (Article), Faculty of

    Humanities and Education, 20072008, University of the West Indies,

    Jamaica

    B.W. HigmansJamaican Food: History, Biology, Culture was named Book of

    the Week,Antilles,Webblog ofCaribbean Review of Books, November

    2008

    B.W. HigmansJamaican Food: History, Biology, Culture was named a

    notable book of 2008 by the Caribbean Review of Books. The selection was

    made by the editors of the journal from among eighty-five books

    published by regional and international publishers.

    40

    Intensive tele-

    marketing to local

    high schools in

    January and Februarydrove sales to our

    local distributor,

    Kingston Bookshop

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    B.W. HigmansJamaican Food: History, Biology, Culture was awarded

    Honourable Mention and Finalist status by the Association of American

    Publishers for Professional and Scholarly Excellence (PROSE awards) in

    the category of Archaeology and Anthropology. The fifteen-judge panel

    included publishing professionals, librarians and academics from

    universities such as the University of Toronto, New York University and

    Columbia University. The judges made their decisions after reviewing a

    record-breaking 439 entries from sixty professional and scholarly

    publishers. Award-winning publishers included Harvard University Press,

    Oxford University Press, and Yale University Press and large commercial

    houses such as Elsevier and Wiley-Blackwell. In all, thirty differentpublishers were named as PROSE winners and finalists for publishing

    excellence and the University of the West Indies Press was the youngest

    and newest publisher in that prestigious group.

    B O O K I N D U S T R Y A S S O C I AT I O N O F J A M A I C A

    At the Tenth Biennial Book Industry Association of Jamaica National Book

    Award Ceremony, several UWI Press books, authors and staff wererecognized for excellence in publishing. A panel of judges composed of

    academics, librarians, archivists, authors and designers selected the

    winners from a total of fifty-three book submissions from twenty-two

    publishers.

    B E S T A C A D E M I C B O O K

    For the first time in its twenty-year history, the Best Academic BookAward was shared among three titles:

    B.W. Higman,Jamaican Food: History, Biology, Culture

    Maureen Warner-Lewis,Archibald Monteath: Igbo, Jamaican, Moravian

    Jackie Ranston, Belisario: Sketches of Character A Historical Biography of

    a Jamaican Artist, The Mill Press

    41UWI PRESS ANNUAL REPORT 2009

    Friends of the UWI Press at the Book Industry Association

    of Jamaica award dinner, Harry Van lerssel, Jackie Ranston

    and the Hon. Maurice Facey

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    42

    Three outstanding academic books. Belisario, Jamaica Food and Archibald Monteath, Book Industry Association of Jamaica award dinner, 2009

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    B E S T R E F E R E N C E B O O K

    B.W. Higman,Jamaican Food: History, Biology, Culture

    B E S T A D U L T N O N - F I C T I O N

    Maureen Warner-Lewis,Archibald Monteath: Igbo, Jamaican, Moravian

    Jackie Ranston, Belisario: Sketches of Character A Historical Biography of

    a Jamaican Artist, The Mill Press

    B E S T C O V E R

    Although The Mill Presss Belisario emerged as the clear winner, two UWIPress book covers received more than 90% marks and received

    commendations.

    Jackie Ranston, Belisario: Sketches of CharacterA Historical Biography of

    a Jamaican Artist, The Mill Press, First Place

    B.W. Higman,Jamaican Food: History, Biology, Culture, UWI Press,

    Commendation

    David Buisseret,Jamaica in 1687: The Taylor Manuscript at the National

    Library of Jamaica, UWI Press, Commendation

    L O N G - S E R V I C E A W A R D S

    UWI Press is fortunate in that its staff has a great deal of publishing

    experience. Our current staff has more than eighty-five years combined

    experience in the publishing industry. Two employees receivedlong-service awards this year:

    Donna Muirhead, Marketing and Sales Manager, received a ten-year

    long-service award

    Karen Smith, Marketing Assistant, received a thirteen-year long-service

    award.

    43UWI PRESS ANNUAL REPORT 2009

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    Over the last decade, UWI Press has consistently dominated the BIAJ

    National Book Awards in the Best Academic Book, Best Reference Book

    and Best Adult Non-Fiction categories and has been a strong contender

    for Best Cover Awards. The awards all testify to overall publishing

    excellence. In 2006, the Press received the coveted Trailblazer Award for

    significant contributions to international scholarship.

    S H A R E D A W A R D S

    Over the years the Press has also co-published books with pre-eminent

    North American University Presses such as Duke University Press and the

    University of North Carolina Press that have also garnered international

    awards and publicity. These award-winning co-publications include:

    Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of

    Revolution, Sibylle Fischer co-winner of the Gordon K. and Sybil Lewis

    Award, Caribbean Studies Association, 2007

    Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of

    Revolution, Sibylle Fischer Frantz Fanon Prize, Caribbean Philosophical

    Association, 2005

    Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of

    Revolution, Sibylle Fischer Bryce Wood Award, Latin American Studies

    Association, 2006

    Modernity Disavowed: Haiti and the Cultures of Slavery in the Age of

    Revolution, Sibylle Fischer Katherine Singer Award, Modern Language

    Association, 2006

    Insurgent Cuba: Race, Nation and Revolution, 18681898, Ada Ferrer First

    Book Prize of the Berkshire Conference of Women Historians, 1999

    Over the last

    decade, UWI Presshas consistently

    dominated the BIAJ

    National Book

    Awards in the Best

    Academic Book,Best Reference

    Book and Best

    Adult Non-Fiction

    categories and has

    been a strongcontender for Best

    Cover Awards

    44

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    Founded in 1992, the University of the West Indies Press is a young

    publisher who has published 255 scholarly books that have won more

    than forty local, national, regional and international book and publishing

    awards.

    B O O K S F O R U N D E R S T A N D I N G

    The American Association of University Presses selects Books for Under-

    standing, a free, easy-to-use resource to help locate books on current

    events. New bibliographies are compiled when a major news story breaks.

    The programme highlights one of the highest values of university

    presses: to publish top research and scholarship in all fields regardless of

    immediate commercial potential. Often the most complete and illuminating

    back-ground research and knowledge for a breaking news story is only

    available in scholarly books from presses committed to the public

    interest (AAUP News Release, May 14, 2009). The University of the West

    Indies Press recently had one of its co-publications selected: Insurgent

    Cuba: Race, Nation and Revolution, 18681898, Ada Ferrer.

    Sylvia Jones, acting general manager, UWI

    Bookshop, receives a promotional copy from

    Karen Smith

    UWI PRESS ANNUAL REPORT 2009 45

    UWI Press Award Winning

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    46

    g

    Books Over the Years

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    47UWI PRESS ANNUAL REPORT 2009

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    48

    Donna Muirhead presents Compton Bourne, president of the Caribbean Development Bank with a copy ofJamaican Food

    B L

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    B O O K L A U N C H E S

    Eleven launches were held with UWI Press books being launched in the

    United States, Australia, Cuba, Jamaica, Barbados, and Trinidad andTobago. In order to reduce expenditures, several books were grouped and

    launched at major conferences such as the Caribbean Studies Association

    meeting in Jamaica.

    Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica,

    David Buisseret,Jamaica

    Jamaica in 1687: The Taylor Manuscript at the National Library of Jamaica,David Buisseret, United States

    Depression to Decolonization: Barclays Bank (DCO) in the West Indies,

    19261962, Kathleen E.A. Monteith,Jamaica

    Jamaican Food: History, Biology, Culture, B.W. Higman, Australia

    Eric Williams: The Myth and the Man, Selwyn Ryan, Barbados

    Eric Williams: The Myth and the Man, Selwyn Ryan, Trinidad and Tobago

    Eric Williams: The Myth and the Man, Selwyn Ryan,Jamaica

    Essays on the Theory of Plantation Economy: A Historical and Institutional

    Approach to Caribbean Economic Development, Lloyd Best, Kari Polanyi

    Levitt, Cuba

    Essays on the Theory of Plantation Economy: A Historical and Institutional

    Approach to Caribbean Economic Development, Lloyd Best, Kari PolanyiLevitt,Jamaica

    Postcolonialsims: Caribbean Rereadings of Medieval English Discourse,

    Barbara Lalla, Trinidad and Tobago

    Echoes of the Haitian Revolution, 18042004, edited by Martin Munro,

    Elizabeth Walcott-Hackshaw, Trinidad and Tobago

    49UWI PRESS ANNUAL REPORT 2009

    D

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    D O N A T I O N S

    As in the past, the Press continued donating books to worthwhile

    organizations, conferences and schools, thereby enhancing the local,

    regional and international visibility of the University of the West Indies.

    In February we collaborated with the World Bank and shipped

    approximately twenty-five books to Ghana for distribution to university

    and school libraries. In May the Press collaborated with the University of

    the West Indies Library, Mona campus, to make complimentary copies of

    Press books and catalogues available to the Library Institute of Latin

    American Studies, Chinese Academy of Social Sciences, China. Also inMay books on crime and criminality were donated to the Ministry of

    Security,Jamaica.

    With paper and printing costs soaring, the Press printed 4,000 rather than

    20,000 four-colour books-in-print catalogues this year. To reduce costs for

    printing and mailing and yet reach our major constituencies in the United

    States, we pursued and will pursue different e-mail strategies. We sent the

    following e-mail brochure to 20,000 faculty members in North America at

    a cost of approximately US$4,000, saving approximately US$12,000 on a

    conventional mailing. We sent the electronic brochure to faculty teaching

    religions of Africa, Caribbean literature, Caribbean studies, history of the

    Caribbean, Third World history, people and cultures of the Caribbean,

    sociology of developing countries, and government and politics of the

    Third World. We also targeted academic libraries, history subject

    specialists, collection development directors and humanities subject

    specialists. According to market data, the results were very good, with

    open rates of 14% against average unique rates of 8% to 12%.

    50

    Actively participate in e-commerceStrategic Goal 4

    We sent the following e-mailbrochure to 20,000 faculty

    members in North America

    at a cost of approximately

    US$4,000, saving approxi-

    mately US$12,000 on a

    conventional mailing

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    In addition, cost-effective e-mail campaigns to UWI Press authors inFebruary resulted in US$10,000 in net sales. The campaign was

    relaunched in late May 2009.

    Eurospan, our European distributor, mounted e-mail campaigns targeting

    academic and retail bookshops in November 2008, which resulted in

    modest sales growth in the European market.

    UWI PRESS ANNUAL REPORT 2009 51

    Pictorial Highlights of Press

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    52

    Functions Over the Years

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    UWI PRESS ANNUAL REPORT 2009 53

    Strategic Goal 5

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    N E W D I S T R I B U T I O N A R R A N G E M E N T S

    On August 1, 2007, the Press entered into a new distribution arrangement

    with Longleaf Services, Inc., a subsidiary of the University of NorthCarolina Press, with order fulfilment facilities in North Carolina and

    access to the Maple-Vail warehouses in Pennsylvania. Both facilities are

    located near major transportation hubs and will greatly reduce the many

    shipping and handling charges the Press previously paid. Over 100,000

    units were packed and shipped from our Oklahoma warehouse facility

    and from Jamaica. The Press has vacated the former premises at 1A

    Aqueduct Flats and returned the keys to the university and disposed of(sold) two containers on the Mona campus. Longleaf provides exclusive

    distribution in the United States and the Caribbean, except in Jamaica.

    At the same time, the Press entered into an arrangement with Kingston

    Bookshop to distribute our titles in Jamaica. The new arrangements allow

    the Press to achieve economies of scale in the back-end functions of order

    fulfilment and warehousing and will generate cash savings of

    approximately J$3 million per annum. Press staff has been reduced fromeleven to eight, eventually promising payroll savings as well.

    The new arrangements are proving very successful. The US wholesalers

    and our Canadian and British distributors are very pleased with the

    arrangement because they now can order books published by the

    University of the West Indies Press, University of North Carolina Press,

    54

    Avoid the significant costs associated with building a new warehouse by

    outsourcing the back-end order fulfilment and warehousing functions and

    consolidating printing and warehousing in a North American facility.

    Rutgers University Press and Louisiana State

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    University Press from one source, saving time and

    money for all involved.

    Subsequent savings will also be realized because the

    Press will now print 90% of its titles with Maple-

    Vail, who will also warehouse the books. The

    consolidation of printing, warehousing, and order

    fulfilment services in the northeast United States

    has also resulted in Ingrams subsidiary, Lighting

    Source, opening a new print-on-demand facility in

    Pennsylvania. Over 120 of our books are digitized

    at Lightning Source and through a drop-ship

    arrangement with Maple-Vail, we participate in a sophisticated order-on-

    demand system, reducing the need for physical inventory, again resulting

    in significant cash savings. These new arrangements and partnerships will

    allow the Press to be very competitive in the global marketplace.

    This goal of the UWI Press Strategic Plan, 20072012 has been fullyachieved, with efforts in 2008 spent in refining the relationship with

    Longleaf, Lightning Source, Maple-Vail and Kingston Bookshop. It was

    fortunate that these arrangements were in place before the recession

    began to have an impact on publishing and that the Press avoided the

    significant cash costs associated with building a brick-and-mortar

    warehouse in Jamaica. By utilizing Lightning Source and Maple-Vail, the

    Press has reduced its cash outlay for production bills, allowing it to use

    available cash to pay liabilities to the University Centre and to fund sales

    calls. Current efforts with our Longleaf and Kingston Bookshop

    distributors involve streamlining the royalty and accounting processes,

    ensuring more timely delivery of products, updating databases, and

    making refinements in the system to better serve our authors and

    customers in the United States and Caribbean.

    UWI PRESS ANNUAL REPORT 2009 55

    UWI Press and Kingston Bookshop

    partner to fuel books sales in Jamaica

    F I N A N C I A L R E S U L T S , 2 0 0 9

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    As the financial crisis in the United States spread globally and triggered a

    credit crisis, book, journal and newspaper publishers were hard hit. USuniversities and public libraries had their budgets frozen or cut and

    US wholesalers cut their orders and began returning books in record

    numbers. The University of the West Indies Press was not immune to

    these global trends, and, as oil prices fell, Trinidad and Tobago, our largest

    market, began to delay book purchasing as well; in March 2009, the

    Government of Trinidad and Tobago cut their book buying budget by

    40%.

    After several years of double-digit growth, Press net sales fell 67% in the

    first quarter with returns reaching 24%, the highest percentage in the

    sixteen-year history of the Press. Management took immediate corrective

    action, emphasizing five goals:

    Grow sales by reallocating funds to the sales function

    Cut discretionary expenses, particularly in maintenance, marketing,production and administration

    Ensure cash is available to pay the payroll bill to the University

    Centre on a monthly basis

    Ensure that goals of UWI Press Strategic Plan, 20072012 are met

    Generate a year-end surplus

    Cash expenses for maintenance, exhibits, conferences, launches, space

    ads, catalogues, new positions, travel, training and development,

    entertainment, and supplies were cut by approximately US$50,000, with

    one-fifth of that reallocated to direct sales calls and telemarketing.

    Freelance budgets for editorial and production were reduced and books

    with significant sales potential were quickly moved into production and

    56

    given earlier publication dates so that sales would impact the current

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    fiscal year. Print runs were reduced and less expensive paper was chosen

    for forthcoming books. The print runs for catalogues and annual reports

    were reduced as well, with more effort spent in e-marketing and sendingelectronic versions of annual reports. Overtime was cancelled as well as

    software and capital upgrades. Replacement of positions or proposed new

    staff positions were cancelled or delayed, with current staffing levels of

    seven full-time contract employees remaining far below 1996 levels of

    twelve full-time contract employees. All departments and all employees

    have made cuts and shouldered an equal responsibility in taking on more

    work to ensure that the Press achieves a balanced budget this year andmeets the goals of the strategic plan.

    Ongoing efforts to generate additional revenue or cash were aggressively

    pursued, with the Press generating approximately 37% to 42% of its

    budget for the first six months from sales, grants, journal income,

    royalties, interest payments and production grants.

    Management monitored expenses with reductions targeted for audit andcourier charges and will continue to encourage authors to submit books

    that do not have excessive page counts, which drive every aspect of costs

    in the editorial, design and production process.

    These actions resulted in some successes: backorders for sales in the

    second quarter grew from US$12,000 to US$40,000; the sales potential

    generated by sales calls in the second quarter bolstered sales during the

    fiscal year and for the first quarter of 20092010, with end-of-the-year

    surpluses budgeted for both years. Net sales for the second quarter grew

    145%, indicating that the cash investment in sales calls in January was

    worthwhile. By growing sales and cutting costs, the Press was able to

    balance its budget by February 2009 and generate a surplus.

    Continued efforts to grow sales, cut costs, and conserve cash, allowed

    UWI PRESS ANNUAL REPORT 2009 57

    the Press to end the year with a respectable surplus of approximately

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    J$6 million.

    For now, the short-term financial health of the Press is critically depen-

    dent on UWI faculty assigning UWI Press books in their courses; on

    preventing illegal photocopying throughout the region, on placing more

    units in the UWI bookshops, on growing nontraditional sales channels,

    and on increasing sales to the ministries of education throughout the

    region. The worldwide publishing industry is beleaguered and only

    creative and proactive responses on the part of publishers, authors and

    retailers to better serve their customers will ensure success in the academy

    and the global marketplace.

    C O N C L U S I O N

    Despite the ongoing global recession, UWI Press is positioned to achieve

    the goals of the UWI Press Strategic Plan, 20072012 and we ended anextremely difficult year with many of the ambitious goals of the plan met.

    We will continue to carefully monitor discretionary costs, emphasize sales

    growth, and carefully acquire books in the environmental and health

    studies. As the Press approaches its seventeenth anniversary, its partner-

    ships with UWI faculty, its authors and the ministries of education will be

    critical in fostering its viability and growth. By emphasizing the peer-

    review process and by pursuing international standards of excellence and

    benchmarks, UWI Press books will continue to attract attention in the

    global marketplace and the academy while the Press continually strives to

    effectively sell these books in a cost-effective, ever-innovative manner.

    58

    UWI Press books will

    continue to attract

    attention in the global

    marketplace and the

    academy while the

    Press continuallystrives to effectively

    sell these books in a

    cost-effective, ever-

    innovative manner