University of Salford

Andrew Kemp

MediaCityUK What’s it all about26th April 2010

What is MediaCityUK all about?How will we play our part?How can you play your part?A partnership for our customers and citizens

The Build Phase (£500+ million Peel & £50 million Public Sector)• 51% of the workforce are from Greater Manchester• 2,143 people have been trained• 56% of contracts awarded to Greater Manchester contractors• 1,669 students, teachers and advisers involved in the project to date• Over £50k raised for charity

Delivery Phase 1• Office space – 700,000 ft2 (65,032 m2) spread across five buildings• Studio block – 250,000 ft2 (23,225 m2) – 7 TV and 2 audio; one dedicated to BBC

Philharmonic• Retail and leisure space – 80,000 sq ft (7,432 sq m) divided into units• 378 apartments, divided between two towers• 218 bed hotel• Five-acre public realm area, including piazza, capable of holding 4,000 people• Tram terminus, extending the current tram line• Foot bridge across the Manchester Ship Canal, linking Salford Quays with Trafford

Wharf• 300 cycle bays• Multi-storey car park with approximately 2,200 spaces

Facts and Figures

The Community• BBC moving 2500 staff from 2011

• Radio 5 Live, Children’s, Sport, Learning and Future Media and Technology and BBC Manchester

• University of Salford over 1000 students and staff• Large Media/Digital/Arts/Computer Science capacity• Large PGT and PGR facility• Commercial hub for integration with commerce – Local, Regional, National

and International• A front door to the local community and its citizens

• North West Vision and Media• Global-Local retailers• 1000+ businesses• Public sector services

The Technology• 18 million meters of fibre • High bandwidth with on demand expansion to move multi media around the

globe• Next generation voice, broadband and data connectivity• Connectivity to global media and broadcast networks

Facts and Figures

City Life• Integrated with Lowry, Old Trafford and Imperial War Museum• Shops, bars and cafes etc• 378 apartments• Two areas landscaped parkland leading to Trams terminus and large open

piazza with a capacity of 5000• Visitors, employees, residents and students

Skills and Talent• Manchester is home to the second largest Media/Digital cluster in Europe• 20,000 companies and 15,000 employees in this sector in the North west• 18 Universities with 1 hour drive time• 300 media related courses and in excess of 15000 students studying

computer science related subjects (MIDAS)

Outputs• 200 acre site• 1.5 billion boost to local economy over the next five years• 1000 plus businesses• 15,000 jobs over the next five years• New ways of doing business locally and globally• A true hybrid of partners to create a leading edge digital capability and

opportunity

Facts and Figures

UNIVERSITY SITE

STUDIO BLOCK

BBC

BBC

BBC

Education and Human capital development• Opening opportunities for all through digital content and distribution to point of consumption to align

with customer lifestyles.

• Re-skilling at all levels in new media and digital capability for both economic and social benefit.

• Delivering to learners new tools and environments from which to learn and innovate

• Offering leading edge programmes from UG/PG, to CPD that are developed with industry, with digital and media at their core.

• Offering true on the “Doorstep” partnerships to deliver blended learning and development with commercial and non-commercial partners locally.

• Providing a modern, rich cultural environment in which to incubate future talent from the young to the older members of society and all members of the community in between.

Community engagement• The public transport network will become a key strategic asset. Our expertise in advanced

visualisation and digital media will enable innovative curriculum development that meets the needs of learners who must combine study with part-time work and family responsibilities.

• MediaCityUK will be a sub-community within itself and we are working with all parties to ensure the facility blends in with the local and wider communities in all aspects from work to leisure, education to health.

• Work is underway in developing a resident-wide calendar of events for the public realm areas and the main piazza

• The aim is to make the venue a destination of choice and to ensure it is vibrant, interesting and multi faceted and that it evolves both organically and in a managed and exciting way.

How will we play our part?

Wealth creation• The integration of media and digital capability will be a key driver for the economy

moving forward• Competition will be wider and faster in response• MediaCityUK will be a key enabler and provider to the economy, and therefore key to

the region’s economic prospects and its position as leading the digital revolution• MediaCityUK will drive enterprise at an individual level and provide economic

opportunities to those individuals• Stimulation will not all be at corporate level, but also at household level

Social responsibility • The facility will provide on line and off line interactions• Stimulate debate and conscious behaviour from participants• Use capability to enable greater Corporate Social Responsibility• Allow all to practice greater social responsibility through lifestyles and stages

How will we play our part?

The challenge and opportunity we have as a group?

Min Max

Min Max

1. Only Media & Digital Hub in UK2. Collection of Industry and

associated supply chain businesses

3. Enabling Technology will remove large numbers of barriers to entry

4. Enable participation from small single trader or individual learner, to global conglomerate and group learners

5. Will drive out barriers of physical location; the return of the cottage industry is a real prospect

6. Move from buyer-driven market to a customer-centric one

Min Max

•Education and Human capital development

•Wealth Creation

•Community Engagement

•Social Responsibility

•Others

Min Max

Min Max

Min Max

Min Max

Programmes and Services • We will be delivering:-• Over 40 programmes of study ranging from UG – PG. The main theme being PGT/UGT and PGR• We will have a student population of over 1,300 utilising the facility in 2011/12• We will be delivering, with Industry partners, relevant and of the time professional development

courses• There will be a formalised set of events/seminars/research activities & performances etc throughout

the year in the public areas• The events will focus on key themes:-

• Energy

• Media & Digital Economy

• Human Rights, Social Justice, and Security

• Innovation

• The Built Environment

• Health and Wellbeing• There will be collaborative opportunities for all partners inside and outside the park to get involved

with all activity undertaken• We expect to welcome over 30,000 members of the public to events and activities throughout the

year• These events will range from educational visits, to active research, and performances• The programmes we will offer range from:-

Children's Digital Media Production Journalism, Digital Broadcast Technology, MBAs and Health Programmes

• The facility will be research intensive in collaboration with key industry sectors and be open to collaboration for all industry to participate with us.

Programmes and Services

• We will provide world class facilities in which to undertake these activities and are investing to achieve this. We want to partner with as many organisations as possible to achieve a shared service, shared benefit, 24 hour facility:-

Facilities include

• HD TV Studios• Radio Broadcast Studios• Living Lab Research facility• Central interactive display facility • Media Suite• Digital Media and Performance Lab• Post production facilities• Edit facilities• Meeting rooms• Lecture theatres• Meeting pods• Dubbing theatres• Digital library services• High speed interconnectivity• Serviced PC and Mac Facilities• General meeting space and refreshment facilities

University Facility

What does partnership look like in MediaCityUK

• Full supply chain integration into University operating model in the city

• Partnership models for all programmes from short courses to PHDs and all in between.

• Industry and commerce engagement: light to heavy in all programmes

• Joint developments and research

• Open partnerships with other tenants both on and off the media park

• Developing and delivering new ways of learning and engaging

• Working with community partners from all sectors

• Profit and not for profit models

• Shared services and resources to support partners through various levels of development and maturity from highly participative, to participate as you need.

Research

Joint Developments

Training & Development

Conferences

Industry engagement

Seminars

EventsCollaborative

sector experience

Remote access

IntegratedTeaching &

learning

Course design

& delivery

Shared Services

IPR Developments

Sponsorships

Community Partners

SME’s

UOS

The Opportunity

How can you get involved

• Talk to us after the session

• Suggest ways to engage with us and our tenant partners

• Make suggestions for new models of working and knowledge sharing

• Attend ongoing update sessions

• Tell us what you are up to and how we can get involved

• Let’s make it happen: only 65 weeks to go before we open for business

Join with US Today and moving forward

Thank you for your time

QUESTIONS?

Andrew Kemp, Programme Directora.kemp@salford.ac.uk

0161 295 6438