University of Mumbai - 2223
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Transcript of University of Mumbai - 2223
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ACKNOWLEDGMENT
My sincere Thanks to Dr. Ms Rajeshwary G, K.P.B. Hinduja College of Commerce, Mumbai
for her valuable guidance and support at all time.
Also, I would like to thank and remember my neighbours & friends for their effort and helping
hand.
Every effort has been made to enhance the quality of work. However, I owe the sole
responsibility of the shortcoming, if any, in the study.
ALI JAMAL
Roll No. 24
M. Com - III Semester
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TABLE OF CONTENT
Sr. No TOPIC PAGE
1 Introduction 1
2 History & Background 4
3 Mission & Vision 5
4 Objectives of the Study 6
5 Limitations of the Study 8
6 Range of Products 9
7 Initiatives towards the Customers 13
8 Factors Behind the Success of Croma 20
9 Competitors of CROMA 27
10 Conclusion 31
11 Findings And Suggestions 33
12 Bibliography 35
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Introduction to the study.
In each and every management training scheme there is a provision for real time job experience
within the academics time period. Call it summer training or corporate training or corporate
interaction: the main aim of this is to utilize and implement the theoretical knowledge of class
room into corporate world. It is well said “nothing is much practical than a good theory”. But on
very same we can’t deny “Practical is better than theory.” Theses phrases are opposing to each
other but also are complement to each other. Experiencing both in a good dedicated manner
really plays a lot in one’s professional life.
In the field of marketing there is no expectation with the market. Field experience is very much
necessary for the market professionals. In the stream of business the application of theory is very
frequent. From the consumer behavior to consumer satisfaction, we have to study all this in the
field of marketing. Marketing is now so much diversified that now it can be done by mere use of
mobile phone and internet, the experiencing the real marketing tactics is only possible by
working in the field.
Recently Volkswagen paved the way for sustainable market activities in India. With the
investment agreement signed at the end of 2006 the brand sets a new course that unites two
success stories – Volkswagen and India.
Understanding the Indian consumer preference is definitely a tough task for every foreign entity
entering India. Volkswagen was very well able to tackle this situation. A proud John Chacko,
chief representative, Volkswagen Group India, prefers to look at the bigger picture: "We changed
the game." That's because in four years Volkswagen has become the sixth-biggest car company
in India beating much older Ford and GM who have been here since the 1990s.
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