Annual Report

University of hawai`i at Manoa

2015-2016

Aloha

Table of Contents

COMMUNITY & SOCIALIMPACT

MEMBERSHIP

FUNDRAISING

EXECUTIVE SUMMARY

PROFESSIONAL DEVELOPMENT

1

2

7

10

8

EXTERNAL & INTERNAL COMMUNICATIONS

CHAPTER OPERATIONS

BUDGET

12

14

16

We are honored to share the American Marketing Association of the University of Hawai`iʼs annual report for the 2015-2016 school year. Our executive board has worked very hard to serve each member by providing opportunities for them to develop over the year. Through our lokomaika`i, generosity of good heart, AMA-UHM continues to lift its member to newer heights in accordance to our mission and vision. By aiming high and setting big goals for the year, AMA-UHM has de-veloped in both size and quality in several ways:

Hoʼoilina (Legacy): Involving alumni in recruitment, profes-sional development events (alumni mixer, AMA-Hawai`i mixers, and panels)

Professional Ulu (Development): Creating unique ways for students to better learn how to develop professionally and to gain new skill sets

Ho`okipa (Hospitality): Practicing Aloha to the community and to professionals

Launa (Socials): Creating a family-oriented atmosphere through committees and hard work to better ensure develop-mental growth

The results outlined in the 2015-2016 Annual Report high-lighted the successes of AMA-UHM throughout the year, as our chapter has challenged itself to grow, we have introduced new initiatives and have implemented many events. AMA-UHM is working together to ensure that future mem-bers, current members, and alumni are continually develop-ing and growing together. That will be our Hoʼoilina.

Executive summary

Kara TanakaExecutive Vice President

Janelle Ng Executive President

Metrics Event exceedes standard

Event met standard

Event fell below standard

Signifies a new event

Event exceedes standard

Event met standard

Event exceedes standard

Event met standard

Event exceedes standard

Event met standardEvent met standardEvent met standard

Event fell below standard

Aloha

1

Professional Development

1. Workshops

OVERALL RESULT: +Scheduled 12 workshops to educate AMA-UHM members on various topics+Arranged 7 company tours +Hosting a total of 4 professional mixers+Secured over 35 internship opportu-nities for our members+Won $2000 for Most Creative in Warrior Club Challenge +Implemented Advertising Commit-tee and secured over 10+ sponsor-ships+Attracted over 20 members for AMA Inter-Collegiate Conference+Entered AMA website competition+Entered all NOLA applicants in perfect pitch competition+Entered in the Marketing Strategy Competition

OVERALL GOAL: To provide the members of AMA-UHM opportuni-ties to grow and excel in the pro-fessional world. This will be achieved through company tours, guest speaking events, workshops and networking opportunities. Members will gain the necessary skills and tools to thrive after college.

Workshops serve as informative sessions on various topics to help our students gain new skill sets, to better develop them professionally. OVERALL GOALS:+Organize at least 10 workshops over the course of the year+Have an average attendance of 70 members per workshop+Conduct workshops that will provide members the knowledge and skills to develop professionally

OVERALL RESULTS:+Organized a total of 12 work-shops+Averaged attendance of 67 members

FALL:Financing Your Future with American Savings Bank: Recap: Members were given a finan-cial check up and learned tips and tricks to manage their finances to have a head start into their financial future.Result: Member attendance 85Rating:

Professional Conversations with AFLAC:Two professional speakers from AFLAC gave a presentation about how to engage in professional conversations. Through hands on learning, students gained information about how to better talk to professionals the day before our Professional Interaction Night.

Marketing Opportunities with Sherwin Williams: Recap: Managers from Sherwin pre-sented about the Management train-ing program & marketing opportuni-ties available at Sherwin Williams. Hawaii students who participated with Sherwin were entered into a nation-wide campaign competition.Result: Member attendance 89Rating:

Recap: This workshop taught students how to be composed while engaging in conversations with professionals. Members also learned how to polish their 30 second elevator pitches.Result: Member attendance 43Rating:

Event Planning by Hi.Co.Curate: Recap: Students had the opportu-nity to listen to a local entrepre-neur, Marichris DigaLazo, share about her Wedding Planning/PR business and how to market your business in Hawaii. Result: Member attendance 73Rating:

Member attendance 85Member attendance 85Member attendance 85

Dress to Impress hosted by Nord-strom:Recap: Members learned how to upgrade their professional ward-robes and broadened their knowl-edge on how to style outfits for both men and women in smart casual, business casual, and business formal. Result: Member attendance 25 (Max of 25 spots)Rating: (Max of 25 spots)(Max of 25 spots)

Member attendance 89 Member attendance 89

Member attendance 73Rating:

Member attendance 73

RATING:

2

Capture Your Success (Headshots + Professional Social Media Workshop):Two local social media experts, Melissa Chang and Jodie Uehara, presented to students about how to utilize social media in a profes-sional setting. Opening up to the rest of the Business School, AMA-UHM was sponsored by Czarinac and Maurice Berbano photography to take headshots of members and non-members.

SPRING:Our akaʼako orkshop: Objectives: +Membership Attendance 75

Networking Strategies with AMA Presidents: Objectives: +Membership Attendance 80

Entrepreneurial Workshop by Redefined Media: Objectives: +Membership Attendance 70

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Recap: Members learned about the importance of a headshot and got Linked-In with two Oahu social media gurus, Jodi & Melissa Chang, our two keynote speakers. Result: Member attendance 41Rating:

Public Speaking Workshop: Objectives: +Membership Attendance 90

Resume Workshop with Rick Varley: Recap: Members learned how to polish their resumes to be interview readyResult: Member attendance 84Rating:

Throw-Back Thursday by AMA-Alum-ni: Objectives: +Membership Attendance 70

Rating:

Throw-Back Thursday by AMA-Alum-Throw-Back Thursday by AMA-Alum-Throw-Back Thursday by AMA-Alum-

2. Company toursThese tours are intended to give students a unique view into how these firms and agencies operate in the business world. OVERALL GOALS:+Arrange at least 6 tours through-out the course of the year+Have an average attendance of 30 members

OVERALL RESULTS:+Arranged 7 company tours+Averaged an attendance of 45 members members

3/16 Wall-to-Wall Studios: (NEW)Objectives: Membership Attendance 55

FALL:Anthology Marketing Group: Result: Member attendance 32Rating:

MVNP, Integrated Marketing and Communications: Result: Member attendance 21Rating:

SPRING:2/23 Hawaiian AirlinesObjectives: Membership Attendance 60

3/28 Starwoods Hotel: (NEW)Objectives: Membership Attendance 304/11 Pac-Rim Marketing: Objectives: Membership Attendance 60

4/25 Harris Agency: Objectives: Membership Attendance 60

Result: Member attendance 32Rating:

MVNP, Integrated Marketing and

Result: Member attendance 32

MVNP, Integrated Marketing and

Result: Member attendance 32

MVNP, Integrated Marketing and

Result: Member attendance 21Rating: Result: Member attendance 21Result: Member attendance 21

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Our akaʼako orkshop:

Networking Strategies with AMA

MVNP, Integrated Marketing and

3. professional mixersProfessional Mixers create comfortable business settings for members to network and meet diverse groups of professionals who are investing into our organization and its members. Students use their newly gained skill sets from workshops to converse with professionals in hopes of gaining internship and career opportunities during these professional mixers.

OVERALL GOALS: +Execute at least 3 Professional Mixers throughout the year+Have a total attendance of 150 professionals

OVERALL RESULTS:+Hosted a total of 5 Professional Mixers+Total attendance of 200 professionals+Total attendance of students

MEET US AT THE CANTINA: A multi-association mixer hosted by AMA-UHM highlight-ing local business sponsors. Members have the opportunity to network with business professionals who are sponsoring our organization this year at a hot new spot in Waikiki over appetizers and cocktails.

OVERALL GOALS: +Attendance of 30 members+Attendance of 60 professionalsRESULTS: + Acquired 60 a diverse group of professionals from AMA-Hawaii, AFLAC, and NAIFA+ Attendance of 40 membersRATING:

PROFESSIONAL INTERACTION NIGHT (FALL PIN):OVERALL GOALS: +Have 20+ companies in attendance+Have 50+ members present+Have over 75 resumes prepared in a resume booklet for professionals to review+Overall attendance surpass 100 people+Acquire at least 5 sponsorships

AMA ALOHA MIXER (AMA-UHM,AMA-ALUMNI,AMA-HA-WAII) Combining the best of AMA in Hawai`i, AMA-UHM is hosting a mixer with our parent chapter, AMA-Hawai`i, and AMA-UHM alumni to give members more opportuni-ties to network. By promoting our theme of Legacy, AMA-UHM hopes to give networking opportunities in the field of marketing.

OVERALL RESULTS: +Attendance of 30+ companies+Attendance of 80 members+Had 80 resumes prepared+Attendance of 115 people total (best outcome yet)+Acquired over 7 sponsorships in prizes and favorsRATING:

OVERALL GOALS: +Attendance of 30 Members +Attendance of 20 Alumni

Attendance of 15 AMA Hawaiʼi MembersOVERALL RESULTS: +Attendance of 30 Members+Attendance of 20 Alumni

Attendance of 15 AMA Hawaiʼi MembersRATINGS:

+ Attendance of 40 membersRATING:+ Attendance of 40 members+ Attendance of 40 members

+Acquired over 7 sponsorships in prizes and favorsRATING: +Acquired over 7 sponsorships in prizes and favors+Acquired over 7 sponsorships in prizes and favors

Attendance of 15 AMA Hawaiʼi MembersRATINGS:

Attendance of 15 AMA Hawaiʼi MembersAttendance of 15 AMA Hawaiʼi Members

MOCK INTERVIEW:Overall Goal GOALS: +Attendance of 30 Members+Attendance of 30 ProfessionalsRESULTS: +Attendance of 30 Members+Attendance of 30 Professionals+Provide one/one mentorshipRATINGS: +Provide one/one mentorship+Provide one/one mentorship+Provide one/one mentorship

PROFESSIONAL INTERACTION NIGHT (SPRING PIN)OVERALL GOALS: +Attendance of 30 Professionals+Attendance of 30 Members+Provide one on one/ one to two mentorship OVERALL RESULTS: +Attendance of 30 Professionals+Attendance of 40 Members+Provided one on one / one to two mentorshipOVERALL RATINGS: +Provided one on one / one to two mentorship+Provided one on one / one to two mentorship+Provided one on one / one to two mentorship

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1.Island Insurance Marketing Internship 2.Gift of Life Paid Internship3.Crystal Clear Communications PR Internship4.AFLAC Human Resource Management Internship (2)5.AFLAC Business-to-Business Internship (3)6.Maui Jim Marketing Internship (2)7.Freshr Marketing Internship8.Hawaii Tech Support Graphic Design Artist Internship9.Street Grindz Marketing and Events Internship10.Anthology PR Internship11.Agricultural Farming Marketing Project12.Coral Crater Adventure Park Internship

4. INTERNSHIP/JOB OPPORTUNITIESOVERALL GOALS: +Offer a variety of 20+ internship/employment oppor-tunities to AMA-UHM members over the course of the year

OVERALL RESULTS: +Offered over 35+ internship/employment opportuni-ties

13.Destination Marketing Hawaii Internship14.Sherwin Williams Marketing Internship15.Klick PR Internship16.Waikiki Bike Tours Internship17.Honolulu Magazine Internship (2)18.Elizabeth Mott Cosmetic Social Media/Marketing Internship19.Hi.Co.Curate Wedding Planning/Marketing Internship20.City Internship Student Ambassador Position21.Techtronic Industries Internship (3)22.Media Hui Marketing Internship23.Adstreamz Marketing Internship

5. UH MANOA EVENTSTo branch out of Shidler College of Business, we strive to represent AMA amongst other colleges within the campus by actively participating in UH Manoa events. Because AMA-UHM welcomes all majors, we desire to reach students from the entire campus.

OVERALL GOALS: +To have at least 50 members attend Business Night+Win Most Creative in the Manoa Club Challenge

OVERALL RESULTS:+Membership attendance 60 for Business Night+Won $2000 and are x2 Most Creative Winners of the Manoa Club Challenge+Participated in Passport Fair, representing Thailand. We promoted Shidler, College of Businessʼs International Excellence” and the study abroad program that we offer.

BUSINESS NIGHTRecap: Every year, the Shidler College of Business hosts an evening of networking and one-and-one mentorship. Business students are paired with a professional for the night as they exchange personal stories, advice, visions, and dreams. This is one of the greatest immeasurable networking opportunities for our members.

Objectives: +To have at least 50 members attend Business NightResult: +Member attendance 60 in totalRating: (3 PINEAPPLES)

MANOA CLUB CHALLENGE:Recap: A competition held for all registered independent organizations on campus to come up with a creative sales pitch and plan to gain profit and awareness. This yearʼs competition is to promote attendance for our UH Football team against San Jose. Winners for most creative, participation, and will win monetary prizes.

Objectives: +Win Most Creative in the Manoa Club ChallengeResult: +Member attendance 60 in total+Won $2000 from Pacific Asian Center for Entrepre-neurship (PACE)+ x2 Most Creative Winners of the Manoa Club ChallengeRating: (3 PINEAPPLES)

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MANOA CLUB CHALLENGE:

AMA INTER-COLLEGIATE CONFERENCEOVERALL GOALS:+Attract a minimum of at least 15 members+Enter in website competition+Enter in perfect pitch competition+Enter in case competition+Place in T-shirt design competition

MANOA CLUB CHALLENGE:Recap: A competition held for all registered independent organizations on campus to come up with a creative sales pitch and plan to gain profit and awareness. This yearʼs competition is to promote attendance for our UH Football team against San Jose. Winners for most creative, participation, and will win monetary prizes.

PASSPORT FAIR:Recap: One day event promoting Shidler College of Businessʼs International Excellence study abroad program.

Objectives:+Create a committee of 10 membersResult:+Member participation 17 in totalRating: (3 PINEAPPLES)

AMA SHARK TANK: Recap:A newly implemented internal competition to give mem-bers a chance to represent their committees in a marketing strategy challenge. Objectives:+To have a total of 50 participants+To have a total of 10 presentersResults:+To have a total of 52 participants+To have a total of 15 presenters

OVERALL RESULTS:+Attracted 20 members +Entered in website competition+Entered all NOLA applicants in perfect pitch competition+Enter T-shirt design competition

OVERALL GOALS:+Attract a minimum of at least 15 members+Enter in website competition+Enter in perfect pitch competition+Enter in case competition+Place in T-shirt design competition

6. Ama inter-collegiate conferenceOVERALL RESULTS:+Attracted 20 members +Entered in website competition+Entered all NOLA applicants in perfect pitch competition+Enter T-shirt design competition

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Spring:February: Red | Heart HealthObjective: +Raise $50March: Green | Earth EnvironmentalObjective:+Raise $50April: Teal | Sexual Assault/Domestic ViolenceObjective:+Raise $50

community &Social ImpactOVERALL GOALS:

+To inspire members to take the initiative to better the community around them+Every member to attend at least one event+Executive Board members to achieve 25 hours of service

+To show the Aloha and Kokua towards the community +Encourage members to want to serve others and those in need+To have over 15-20 community service events over the course of the year

OVERALL RESULTS:+Every member attended at least one philanthropic event+Executive Board members achieved 30 hours of service+Coordinated 21 community service opportunities over the course of the year

Fall:Mililani Football Kick-Off: Result: Member attendance 10 max

IHS Feed the Homeless: Result: Member attendance 9 max

IHS Feed the Homeless: Result: Member attendance 9 max

Strides Against Breast Cancer: Result: Member attendance 82

Color Run: Result: Member attendance 18 max

Meet the Film-Makers: Result: Member attendance 5 max

Book Store Gift Wrapping: Result: Member attendance 10

Salvation Army Deck the Streets: Result: Member attendance 20 max

Thanksgiving Dinner Prep: Result: Member attendance 16

Holiday Card Making for Children: Result: Member attendance 57

Spring:anewai Loʼi Cleanup:

Objectives: Member attendance 50Hawaii Says No More in March:Objectives: Member attendance 5 maxBunny Breakfast & Egg Hunt with Easter Seals:Objectives: Member attendance 40Polar Plunge with Special Olympics:Objectives: Member attendance 70AMA-Hawaii Marketer of the Year (MOY):Objectives: Member attendance 10 maxRelay For Life:Objectives: Member attendance 90 Easter Seals Anniversary Gala:Objectives: Member attendance 20 maxPlanned Parenthood Gala:Objectives: Member attendance 10 maxFood Drive: Objectives: Raise over 100 canned goodsBeach Clean Up:Objectives: Member attendance 70

1. community service

Monthly Ribbon System Awareness & Fundraiser (NEW):Newly implemented ribbon system used to promote the awareness of causes/diseases around the world. Donated collected funds for specific causes.

OVERALL GOALS: +Raise awareness for different causes/diseases around the world+Push/Encourage AMA to support those causes through donations+The ribbons represent our drive to push more aware-ness for different causes in the Hawai'i community+Raised $100 a month from meetings

OVERALL RESULTS:+Created awareness for 7 different causes/diseases+Raised an average of per cause

2. Monthly ribbon system awarenes & fundraiserFall:September: Purple | Cancer AwarenessRaised: $50.06October: Pink | Breast Cancer AwarenessRaised: $49.60November: Red | HIV & AIDS AwarenessRaised: $29.90December: old Childrenʼs Cancer AwarenessRaised: $63.55

+Raised an average of per cause+Raised an average of per cause+Raised an average of per cause

Result: 7

fundraisingOVERALL GOAL: To raise $15,000 in profit from various fundraising opportunities that will be utilized for networking events, professional development workshops and other ongoing operational expenses over the course of the year. We would also like to have 50% of our mem-bers reach their fundraising quota of $100 a semester.

OVERALL RESULT:+Acquired over 15 different fundrais-ers for the year+On track to surpass our goal of $15,000 in profit+Had 30% of member base reach their fundraising quota of $100 a semester

Fall:ippyʼs Benefit Tickets

Objective: Raise $1,800Result: Raised over $2,300 in profit

Big Island Crunch BarsObjective: Raise $1,200Result: Raised $750

Capture our Success: Headshots Linked-In ( E )Objective: Raise $1,300Result: Raised $775

Halloween ight BashObjective: Raise $1,300Result: Raised $1,030

Krispy KremeObjective: Raise $2,700Result: Raised $828 in profit

Once Again Succulents Objective: Raise $400 Result: Raised $990

Senior Send-Off Celebration (I ITE)Objective: Raise $1,800Result: Raised $2,750

Spring:alentineʼs Rose Chocolates Sale

Objective: Raise $500

Brownie SaleObjective: Raise $500

Teapresso ift CertificatesObjective: Raise $600

March Clubbing EventObjective: Raise $800

Cookie Corner undraiserObjective: Raise $750

Car ashObjective: Raise $2,400

Samurai Snack PacksObjective: Raise $400

Senior Send-Off Celebration (I ITE)Objective: Raise $1,800

1. fundraisers

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2. sponsorship/partnershipsOVERALL GOALS:

enerate over 2000 in sponsorship fundsBuild and maintain new relationships with sponsorships

OVERALL RESULTS:enerated a total of 16, 00 in sponsorship fundsenerated a total of 21,0 0 in monetary value

A LAC: 00AI A: Provided professionals

Media Hui (Melissa Chang): eynote speaker for Capture our SuccessAdstreamz ( odi Uehara): eynote speaker for Capture our SuccessCzarinaC: Headshots valued at 00MauriceBerbano: Headshots valued at 00 Luana Hotels Resorts: 00American Savings Bank: 600Once Again Succulents: 00Hawaii Bowl: Tickets valued at 5 5

3. Sponsorship portfolioAn organized informative packet about who we are, as AMA-UHM students, and reasons to support and/or invest in our members and programs.

OVERALL GOALS:+Meet with at least 5 professionals

ain 5- sponsors

OVERALL RESULTS:+Met with 20 professionals

ained 1 sponsors

RATING: OVERALL RESULTS:+Met with 20 professionals

ained 1 sponsors

RATING:

Hawaiian Airlines Diamond Head Classic: Tickets valued at $360

Associated Students of the University of Hawaii (ASUH): all: 1200

Spring: 1 50Student Activity and Program ee Board (SAP B):all: 1 50

Spring: 00Linʼs Lei Shop: 00 worth of leisamba uice: 00

Island Insurance Companies: 00+Xerox: 105 Resume booklets valued at $1575 in total+Microsoft: $300

RATING:

9

MembershipOVERALL GOAL: AMA-UHM is open to all majors and any students interested learning about the field of marketing. Although we welcome all ages, we plan to stra-tegically target freshmen and sophomores in hopes of increasing member retention and solving the problem of gaining long-term officers.

OVERALL RESULT:+Had a total of 131 members (largest amount yet)+Had a 39% increase in recruitment+Secured 78% active status mem-bers +Implemented new programs (com-mittees) to promote transition/reten-tion within the club

1. Recruitment and retentionOVERALL GOALS:+Reach over 400 prospective students+Reaching Direct Admit Program (DAP) students entering the Business+Fall: Have 100 attend first meeting of the semester+Spring: Have 120 attend first meeting of the semester+Convert 50% to full membership status

OVERALL RESULTS:+Reached over 600 students during recruitment weeks+Presented to 3 Direct Admit Program (DAP) classes & obtained 5 DAP active status students+Had 25 classrooms presentations+Handed out a total of 700 AMA-UHM Business cards+Fall: Had 110 attend 1st meeting of the semester+Spring: 85 attend 1st meeting of the semester+Created successful Marketing campaign to highlight the members of AMA in recruitment: “Ask Me Why I Joined AMA”+Created promotional materials such as stickers for members to wear, business cards, display board, social media campaigns, and 2 recruitment videos+Gave out 6 free membership drawings to promote members to come to GM #1+Had 4 successful orientation meetings to educate new and returning members about AMA-UHM

2. membership databaseOVERALL RESULTS:+Successfully created and collected data from every member of the club to better organize membership+Filed and imported all membership infor-mation to Google Drive accessed only by Executive Board+Created an online active status sheet by committee for members to ease the process of active status

OVERALL GOALS:+Survey and collect data on members including first and last name, contact information, major, minor, academic status, membership dues, and business aliations+Keep database updated

10OVERALL RESULTS:

of active statusof active status

3. membership participation

4. committe programs

6. award & member invovlvement

OVERALL GOALS:+Have an average attendance of 60% for all events+Showcase the benefits of winning Committee of the Semester (NEW)

OVERALL RESULTS:+64% Active Members+Marketed and implemented benefits of win-ning Committee of the Semester by giving prize incentives, creating activities to push committee of the semester, and intertwined committee of the semester and active status+Created opportunities of leadership involve-ment within committees to better develop our members

OVERALL GOALS:+Assign board members to lead committees of different interests (professional development, creative media, fundraising, socials, and advertising)+Implement Advertising Committee (NEW)+Implement Committee of the Semester (NEW)+Model a smaller community; a family atmosphere+Help with the transition of being a new member and to encourage involvement

OVERALL RESULTS:+Successfully created committee bonding through com-mittee nights and competitions+Created smaller communities to better help new mem-bers adapt into our club+Successfully found and mentored candidates in EB posi-tions (18 people ran for 9 positions)+Successfully implemented an Advertising Committee that was actively involved in sponsorships +Implemented Advertising Committee now with (NEW)+Implemented Committee of the Semester (NEW)+Implemented AMA Shark Tank (NEW)

5. total membership goalsOVERALL GOALS:+Fall: 115 local paid members+Spring: 100 local paid members+140 National Members for the year

OVERALL RESULTS:+Fall: 119 Local Paid Members+Spring: 137 Local Paid Members+150 National Members for the year (largest amount yet)

OVERALL GOALS:+Recognize and award Committee of the Semester on a job well done+Award and highlight active members and new incoming board members at the end of each semester+Implement Fundraiser of the Month (NEW)+Have over 60 members attend aloha banquet

OVERALL RESULTS:+Recognized and awarded Committee of the Semester $300 to celebrate within committee+Implemented Marketer(s) of the Month to highlight successful, dedicated members and highlighted them in newsletters and social media+Created fundraiser of the month to better motivate members to fundraise+Recognized committee of the semester at our biannual Aloha Banquet and highlighted them in newsletters, social media, etc.+Had 80 members attend aloha banquet

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+140 National Members for the year+140 National Members for the year+140 National Members for the year

OVERALL RESULTS:

OVERALL RESULTS:

OVERALL RESULTS:

OVERALL RESULTS:

external &InternalCommunicationCommunication plays an important role in all aspects of the AMA-UHMʼs opera-tions. We strive to stay connected with our past, current, and prospective members. This year, AMA-UHM is working with multiple social media platforms, newsletters, and advertising in order to keep its members updated about all relevant events and programs.

1. external communicationSocial Media Accounts:Social Media is the most frequently used and vital form of commu-nication for AMA-UHM. Our primary goal is to increase our social media presence by updating constantly, consistently posting, and monitoring our activity online.

Facebook:Facebook is used as a way for our community and not just the members to witness what AMA-UHM does throughout the year and keep up to date with all of our events. Along with posts about our events we also include information and promotions from our sponsors and helpful professional tips.

Website:www.amauhm.org serves as an informational directory for AMA-UHM. This newly redesigned website features in-depth information about the AMA chapter, different programs and events, internships/careers, sponsors, and a constantly updated calendar.

Results:+Increase Facebook fan page likes by 909+Reaching 45 countries+Average reach: 285 +46% of our reach are women +53% of our reach are men

Goals:+Increase Facebook fan page likes by 10%+Total of 800 “Likes”

Instagram:@amauhm showcases the highlights with our members, community, and professionals. Following the theme “Legacy,” follow us at #amalegacy15 and #amalegacy16. Goals: +Increase followers by 20%

Results:+Increased following by 18%

Results:+Increased website traffic 39%+Created a sponsorship/merchandise directory to enhance our engagement with our members

Goals:+Increase website traffic+Create sponsorship/merchan-dise directory

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OVERALL RESULTS:

1. external communication 2. internal communicationDisplay CaseOur AMA Display Case, located in business schoolʼs hallway, showcases our Executive Board members, Marketer(s) of the Month, photos from previous events, and upcoming events for faculty, students, and members to see.Goals: +Update weekly (upcoming events/photos of members)Results:+Updated display case weekly+Visually appealed to faculty, students, and members

Weekly NewsletterThe AMA Feed is published bi-weekly to keep members informed about announcements, upcoming events, event recaps, member high-lights, and internship/career opportunities. This year, weʼve narrowed down our mailing list to current AMA-UHM members only, resulting in its best open and readership rates.Goals:+100+ members on our mailing list+To have a weekly readership rate of 85%+To get 85% “opens” and 15% “clicks” on weekly member newsletters+Create a separate newsletter specifically for AMA-UHMʼs professional database and sponsors

Facebook:Facebook serves as our direct line of communication with our current members, committees, and alumni. Here, we are able to post announcements, sign up forms for upcoming events, and fliers outside of our newsletters. We are also able to respond to their questions and concerns in a matter of seconds.

Goals:+Reach 80% of current members through our secret facebook group+Create committee pages to be more effective in the assis-tance of the planning executing process of events +Maintain Alumni page to further relations for the benefit of our members

Results:+Actively reaching 93% of current members with updates+Created 5 committee pages with 20+ mem-bers per page +Maintaining Alumni page of 199 members with a 20% active rate

Results: +160+ members on our mailing list +Weekly readership rate: 75%+Weekly open rate: 75%+Weekly click rate: 15%+Created a separate newsletter for professionals and sponsors, reaching a total of 100+ individuals, keeping them informed on upcoming professional events, graduating seniors, internship/career opportunities, while promoting our sponsors ( E )

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On Campus Advertising: ( E )The AMA-UHM Advertising Committee was just estab-lished in August of 2015 and has seen much success in its infancy stage. The primary goal is to support AMA-UHMʼs numerous events by creating awareness throughout campus by using various promotional tactics. Goals:+Member participation: 20 +Non-member ticket sales to advertised events: 15%Results:+Member participation: 36+Non-member ticket sales to advertised events: 140

Chapter Operations:

Operation Orders:

Chapter Plans:

Annual Report:

Officer Retreats:

Executive Board Transition:

Executive Board Meetings:

General Meetings:

RED SPONSOR (NEW)

COMMITTEES:

OVERALL GOAL:Implement a successful chapter management system, including the establishment of an effective elec-tion and transition for 12 new board members.

chapteroperations

MEASUREMENT:Determining the level of success for these goals are based on the combination of many objectives that AMA-UHM has developed for the year. Key performance indica-tors include: +Total membership+Quantity/Quality and relevancy of events in all categories+Membership attendance+Event Ratings+Media coverage

1. operation orders

2. chapter plans

3. annual report

4. officer retreats

5. executive board transition

Created for the purpose of our successors. These forms are com-pleted after every professional development, social, philanthropic, and alumni event. They are filled with in-depth details, itineraries, schedules, maps, and contact information of every event.

Written at the beginning of the term and serves as a guideline for the Chapter to follow throughout the year.

Goals:+To receive most outstanding chapter plans from Nationals+To receive most outstanding Fundraising+To receive most outstanding Community & Social Impact+To receive most outstanding Membership+To receive most outstanding Professional Development

Compiled towards the second half of the term outlining the chapterʼs successes and implementation of new initiatives and events.

Goals:+Accomplish 100% of goals in chapter plan

Goals:+Create generalized evaluation form for Executive Board members to recap event details for succes-sors

Results:+Created and filed 30+ operation forms from professional development events to fundraising events

Goals:+Establish plans for 2015-2016 school year+Build Executive Board relationships+Promote the importance of teamwork and bonding

Goals:+Hold interview process informing prospect(s) about AMA-UHMʼs foun-dational pillars+Provide changeover date of positions +Provide transition binders

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RATING:

RATING:

5. executive board transition

6. executive board meetings

7. general meetings

8. red sponsor

9. committees

Goals:+Hold at least 18 executive board meetings in total+Execute well organized, productive meetings every 2 weeksResults:+Held 20 executive board meetings in total

Goals: +Hold at least 13 general meetings in total+Execute well organized, productive meetings every 2 weeksResults:+Held 14 general meetings in total

Goals:+Implement Red sponsor tier+Gain 1 sponsorResults:+Implemented Red sponsor tier+Gained 1 sponsor of $1000

Goals:+Implement Committee of the Semester+To help with the transition of new members into AMA-UHM +To find upcoming leaders for future Executive Board positionsResults:+Implemented Committee of the Semester

A new tier weʼve added to our sponsorship portfolio whose sole purpose is to create a foundational pool of funds for our AMA-UHM members. Members must apply for the AMA scholarship and must go through an interview process. Monies received will be used towards dues, schooling, con-ferences, etc.

15

RATING:

+Held 20 executive board meetings in total+Held 20 executive board meetings in total+Held 20 executive board meetings in total

RATING:

RATING:

RATING:

budgetMembership Budgeted Actual

Fall Collegiate Dues $3,760.00 $5,264.00 Spring Collegiate Dues $2,350.00 $2,021.00

Total Membership $6,110.00 $7,285.00 General

Super Clubs Day Food $1,200.00 $1,200.00 Club T-shirts $2,000.00 $2,000.00 Room Reservations $180.00 $180.00 Meeting Food/Beverages $800.00 $800.00 Supplies & Fliers $1,000.00 $1,000.00

Total General $5,180.00 $5,180.00 Fundraising

Zippy's Benefit Tickets $3,250.00 $2,836.00 Big Island Crunch Bars $720.00 $720.00 Krispy Kreme $945.00 $1,809.00 Capture Your Success $124.00 -Halloween Night Bash $300.00 -Valentine's Rose/Chocolates Sale $500.00 $976.00 Bake Sales $20.00 -Car Washes $450.00 $225.00 Ignite $400.00 $162.00 Warrior Club Challenge $300.00 $150.00 RGK Brownies $700.00 $432.00 Cookie Corner $840.00 $840.00 Samurai Snack Packs $735.00 $735.00

Total Fundraising $9,284.00 $8,885.00 Miscellaneous

Collegiate Conference $3,500.00 $3,500.00 Committee of the Semester $600.00 $600.00 Recruitment $100.00 $100.00

Total Miscellaneous $4,200.00 $4,200.00 Student Relations

Orientation Picnic $400.00 $100.00 Homecoming Social $200.00 $100.00 Retreats $1,200.00 $1,000.00 Room Reservations $60.00 $30.00

Total Student Relations $1,860.00 $1,230.00 Alumni Relations

Alumni Mixer $1,500.00 $1,500.00 Alumni Gatherings $300.00 $300.00 Aloha Banquet $4,000.00 $4,000.00

Total Alumni Relations $5,800.00 $5,800.00 Professional Development

Professional Interaction Night $9,000.00 $9,000.00

Professional Gifts $1,000.00 $1,000.00 Room Reservations $100.00 $100.00 Total Professional Development $10,100.00 $10,100.00

Total Expenses $42,534.00 $42,680.00

Membership Budgeted ActualFall Club Dues $6,000.00 $10,000.00 Spring Club Dues $3,750.00 $3,870.00

Total Membership $9,750.00 $13,870.00 Fundraising

Zippy's Benefit Tickets $5,850.00 $5,130.00 Big Island Crunch Bars $1,800.00 $750.00 Krispy Kreme $2,700.00 $2,637.00 Capture Your Success $1,300.00 $775.00 Succulents Sale $500.00 $990.00 Halloween Night Bash $1,300.00 $1,030.00 Valentine's Rose/Chocolates Sale $1,000.00 $450.00 Bake Sales $600.00 $499.50 Car Washes $3,600.00 $2,400.00 Ignite $4,400.00 $5,500.00 Warrior Club Challenge $2,000.00 $2,000.00 RGK Brownies $1,200.00 $1,200.00 Teapresso Gift Certificates $600.00 $600.00

Cookie Corner $1,440.00 $1,440.00

Samurai Snack Packs $1,300.00 $1,300.00 Total Fundraising $29,590.00 $26,701.50

Collegiate ConferenceFundraising $1,500.00 $1,600.00

Total Collegiate Conference $1,500.00 $1,600.00 Sponsorships

Once Again Hawaii (Succulents) $300.00 $300.00 American Savings Bank $300.00 $300.00 Alfac/NAIFA $1,000.00 $300.00 Luana Waikiki Hotel and Suites $600.00 $700.00 Lin's Leis $450.00 $800.00 Insurance Hawaii $300.00 $300.00 Jamba Juice $200.00 $200.00

Total Sponsorships $3,150.00 $2,900.00 Student Funding Resources

ASUH $1,600.00 $3,150.00 SAPFB $5,000.00 $12,150.00

Total Student Funding Resources $6,600.00 $15,300.00

Total Revenues $50,590.00 $60,371.50

RevenuesExpenses

budget16

2015-2016