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UNIVERSITY OF FLORIDA DEPARTMENT OF TOURISM, RECREATION AND SPORT MANAGEMENT

LEI 4905 Resort and Destination Development

Summer 2018

INSTRUCTOR

PROGRAM MANAGER

OFFICE HOURS

CREDIT HOURS LECTURES

Dr. Greg Dunn Office: 325A FLG (Florida Gym Building) Tel: (352) 294 – 3064 E-mail: gdunn@ufl.edu (preferred) (please put your last name and LEI 4905 RDD in the subject line of all emails)Ms. LindsayGorhamOffice: EFTI Office 240 FLG

Tel: 352-294-1299Email: Lindsaygorham@ufl.edu

By appointment

3 Credits Online Learning

1. REQUIRED TEXTWorld of Resorts: From Development to Management, 3rd Edition. Gee, Chuck Y., TheAmerican Hotel & Motel Association Educational Institute. 2013. (Paperback Edition). ISBN-10:0133097145 • ISBN-13: 9780133097146 . Available from Person Education:http://www.mypearsonstore.com/bookstore/world-of-resorts-with-answer-sheet-ei-0133097145

2. COURSE DESCRIPTIONThis course on destination resort development provides students with an in-depth introductionand application of the concepts, theories and practices involved in planning and managing ofresort tourism destinations. The course also provides students with the opportunity to developa resort destination concept similar to that of the offerings found at Walt Disney World andunderstand the role that key tourism assets such as resorts and attractions play in a tourism-based destination. Beginning with the resort and destination concepts and theory, the coursecovers the planning, development, management, marketing, financial and service deliveryaspects of destinations and their resorts as important drivers of tourism in the U.S.

3. COURSE OBJECTIVESAt the completion of this course, students should be able to:

1. Understand the concept of a tourism destination including its structure, components,processes, amenities and attributes.2. Summarize the economic, social, and environmental considerations in the resort anddestination planning and development process.

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3. Describe the resort and destination planning and development process and thestakeholders involved in each phase4. Discuss general factors that affect the planning and design of resort and destinationfacilities and tourism assets5. Identify factors that affect how a destination’s sports and recreation mix is chosen andhow these attributes and amenities are developed and managed in a tourism destination.6. Explain how a destination resort’s human resources are sourced and managed; discusstheir organizational structures, development of a service culture and the challenges thatexist in today’s labor force.7. Explain how a destination is managed with particular emphasis on the specific functionsand interrelations of various government, public, and private organizations and stakeholders.8. Explain how a resort destination is managed with particular emphasis on the specificfunctions and interrelations of convention and visitors bureaus, chambers of commerce,lodging firms, transportation, attractions, food and beverage, and other entities such ascommunity development agencies and councils.9. Identify and critically discuss resort and destination safety, security, and riskmanagement concerns and protocols.10. Summarize the fundamentals of resort and destination marketing and promotion,including research, advertising, media, and publicity.11. Detail the elements of resort and destination performance, measurement andevaluation.

4. COURSE FORMAT – ONLINE LEARNING ENVIRONMENTPlease be aware that the online learning platform can sometimes present significant challenges,particularly to students who are not ‘self-starters’ nor possess good time management skills.The UF Canvas online learning platform is very user friendly!

Unlike traditional classroom settings in which each student gets the same class at a settime and day, the online setting is available to you 24 hours a day and gives students theopportunity to tailor class to their schedule.

Please note, however, this course is not entirely self-paced. There are select timesduring which units and course materials will be available to you. You can view eachunit’s lectures at any time during the dates in which the unit is open. However, quizzeswill only be made available to you on the listed date(s).

Given the online nature of this course, there will be no class meetings for me to remindyou of important due dates so please be sure to reference the syllabus to familiarizeyourself with these critical deadlines.

Students will also be assigned to a team to work on a class project. Given the onlinenature of the class, it is highly recommended that you establish a system and orplatform for the communications and the posting and sharing of documents and work.The UF Canvas online learning platform contains useful tools and links and studentshave also used alternate online platforms such as Google Docs.

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5. TECHNICAL DIFFICULTIES AND HELP DESK SUPPORTOnline access is your responsibility. If you experience trouble accessing the course or yourGatorLink account, or any other relevant issues, please contact the UF Computing Help Desk.

Help Desk advisors are usually available 24 hours per day 7 days per week and can bereached via message, email or phone. You must have your UF ID number handy whencalling so they can assist you.

Please email me immediately if you have any questions or trouble with the technologyor content of the course. I will attempt to respond to your emails within 24 businesshours of receipt. Please remember to include the course prefix and number in youremails and all correspondence must be presented in a professional manner.

6. COURSE REQUIREMENTSStudents must complete all major components as described in the course syllabus/schedule(examples: assignments, quizzes, project, etc.) in order to pass the course. Tips for studentsuccess in the course include:

Review the course syllabus and course canvas site, watch the syllabus introductionvideo, and complete the syllabus quiz. Extra credit points will be awarded forcompletion.

Watch the course lectures online and complete assigned readings and quizzes. Eachcourse module will have associated lectures, readings and assignments that should beviewed and/or completed before taking the quizzes.

Watch the course project video and read the project instructions and connect withteammates to set up your communications and project platform. Teams will decide theroles, responsibilities, tasks, timeline and expectations for the project and of eachmember of the team.

7. COURSE CONTENT AND GRADES*Points do not reflect weighted value expressed as a percentage of the total grade.

Component Dates

Description Points

March 21st – May 9th Course Registration

Week 1 Module 1 and 2 May 14 -20

Classes Begin Monday May 8th

Syllabus Quiz Introduction to Tourism Destinations and Resorts Quiz #1 (Chapter 1) Assignment #1 – Tourism Destinations

10 20

The Resort Industry Quiz 2 (Chapter 2) Assignment #2 – Destination Resort Classification and Structure Discussion Board #1: Role of Resorts in Destinations

10 20 10

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Week 2 Module 3 and 4 May 21 -27

Economic, Social, and Environmental Considerations in Destination and Resort Planning and Development Quiz 3 (Chapter 3) Group Project – Resort Concept Paper (1) Introduction

10 50

Tourism Destination Planning and Development Process and Stakeholders Quiz 4 (Chapter 4) Assignment #3 – Destination Planning

10 20

Week 3 Module 5 and 6 May 28 - June 3

Planning and Design of Destination Resort Facilities, Amenities and Assets Quiz 5 (Chapter 5) Assignment #4 Trends in Destination Resort Design

10 20

Destination Resort Recreation, Attraction and Sports Mix Quiz 6 (Chapter 6) Assignment #5 Trends in Destination Resort Recreation Discussion Board #2 Destination Attractions and Sports

10 20 10

Week 4 Module 7 and 8 June 4 - 10

Destination Resort Human Resources and Service Quality Quiz 7 (Chapter 7) Assignment #6 Trends in Destination Resort HR

10 20

Destination Resort Management and Leadership Quiz 8 (Chapter 8) Assignment #7 Tourism Destination Interview

10 20

Week 5 Module 9 and 10 June 11 - 17

Destination Resort Safety, Security and Risk Management Quiz 9 (Chapter 9) Discussion Board #3 Trends in Destination Safety, Security

10 10

Tourism and Resort Destination Marketing and Promotion Quiz 10 (Chapter 10 and 11) 10

Week 6 Module 11 and 12 June 18 - 24

Destination Resort Performance, Measurement and Evaluation Discussion Board #4 Trends in Destination Measurement

10 10

Class Ends – June 24 Group Project: Destination Resort Concept Final Paper Group Project Peer Evaluation UF Arrival and Florida Orientation Week (June 28-July 9)

Project Presentations (Week of July 3rd) Disney Arrival and Orientation (July 9)

200 100

50

Total Points 640

8. COURSE COMPONENTS AND DESCRIPTIONEach of the course components is described below:

I. Destination Resort Concept Project Reports (PPT Format) (250 Points)Students will be assigned to a team and work together to develop and a world-class destinationresort concept. The instructor will provide an outline of the destination and destination resortcomponents – some of which are outlined below.

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Each group will work with the same basic parameters, but have the opportunity to customize it to their preferences. Once approved by the instructor, teams are to prepare and submit a destination resort concept description report during the first few weeks of the class and then a final report due at the end of the class.

The Destination Resort Concept – Basic Description Each group will use the same basic parameters in the design and development of a world class, destination resort – such as one found at Disneyworld. You will customize your teams destination resort to meet your preferences. The parameters include, but are not limited to the following. Note that to the extent possible, you should use the same components that are developed in the Lodging Concept class for this assignment (e.g., full service hotel, spa etc.). You do not need to re-create each – borrow or transfer as much as you can where appropriate.

Mix use by members, general public and hotel guests

1 Full Service Hotel with 1000 Guest Rooms: 800 Standard Rooms, 200 Suites

250 Room Timeshare Hotel Property

Large Full Feature Park and New Attraction(s)

Meetings and Conference Center – 100,000 Square feet of multi-use space (2Ballrooms, 20 breakout rooms), Banquet Services and a Business Center

Retail Shops – variable types

Sundries Shops

Golf Course and Pro Shop

Tennis Operation (12 Courts) and Pro Shop

Food and Beverage Outlets - Varied

Aquatic Center

Spa, 22,000-square-foot, full-service spa, salon and fitness center

Mix of recreation, sports, attractions amenities, services and activities in additionto the above – developed at your preference

Destination Resort Shuttle System

II. Assignments (140 Points)There are 7 assignments that cover the material in the readings, interviews and online researchon current topics and trends.

III. Discussion Board (40 Points)There are 4 discussion board assignments that include topics in lodging that are ofcontemporary interest. Students will submit posts to each discussion.

IV. Quizzes (100 Points)There are 10 quizzes that cover the material covered in the class and may include content fromthe readings and online research.

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V. Peer Evaluation (100 Points) Each student will complete and submit a peer evaluation on the performance for themselves and each teammate on their team.

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9. GRADING SCALE Students are reminded of the university regulations regarding the allocation of grades. A student’s overall performance in this subject shall be graded as follows: For more information please refer to the link to the undergraduate catalog web page https://catalog.ufl.edu/ugrad/ current/regulations/info/grades.aspx.

A = 94-100 C+ = 77-79 D+ = 67-69

A- = 90-93 C = 74-76 D = 64-66

B+ = 87-89 C- = 70-73 D- = 60-63

B = 84-86 F = 0-59

B = 80-83

10. COURSE POLICIES AND SUPPORT RESOURCES There are several course policies and support resources that students should be familiar with: I. EMAIL ETIQUETTE You are expected to communicate in a professional manner. Email communication should be courteous and respectful in manner and tone. Do not send emails that are casual or demanding.

Please include your last name and the course number (LEI 3360) in the subject line of all

emails.

Please use a proper greeting in your email, e.g. Dear Dr. Dunn.

Please do not expect an immediate response via email (typical response time will be

within two business days, but I usually respond sooner).

If your email question is sent at the last minute (e.g. shortly before an assignment is

due) it may not be possible to send you a response before the due time.

II. STUDENTS WITH DISABILITIES The Dean of Students Office provides individualized assistance for students with documented disabilities. Services are based upon student need and impact of their specific disability. There is no requirement for any student to self-identify as having a disability. However, students requesting classroom accommodations must register with the Dean of Students Office and provide the appropriate documentation verifying their disability. The Dean of Students Office determines what is and is not appropriate documentation. Examples of accommodations that are available to students include, but are not limited to, registration assistance, approval of reduced course load, course substitutions, classroom and examination accommodations, auxiliary learning aids, additional course drops when disability related, and assistance in other university activities. The designated coordinator for compliance with Section 504 of the Rehabilitation Act of 1973, as amended, and the Americans with Disabilities Act (ADA) is the Assistant Dean of Students responsible for Students with Disabilities Programs, P202 Peabody Hall, 392-1261 (Voice), or 392-3008 (TDD). https://www.dso.ufl.edu/drc/.

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III. THE UNIVERSITY OF FLORIDA “ACADEMIC INTEGRITY CODE” In adopting this Honor Code, the students of the University of Florida recognize that academic honesty and integrity are fundamental values of the University community. Students who enroll at the University commit to holding themselves and their peers to the high standard of honor required by the Honor Code. Any individual who becomes aware of a violation of the Honor Code is bound by honor to take corrective action. The quality of a University of Florida education is dependent upon the community acceptance and enforcement of the Honor Code. …We, the members of the University of Florida community, pledge to hold ourselves and our peers to the highest standards of honesty and integrity. On all work submitted for credit by students at the University of Florida, the following pledge is either required or implied: “On my honor, I have neither given nor received unauthorized aid in doing this assignment” Violations of the Academic Honesty Guidelines shall result in judicial action and a student being

subject to the sanctions in paragraph XIV of the Student Conduct Code. The conduct set forth

hereinafter constitutes a violation of the Academic Honesty Guidelines (University of Florida

Rule 6C1-4.017). For further information regarding the honor code at the University of Florida,

please visit the website of the Dean of Students: http://www.dso.ufl.edu/judicial/academic.php

IV. EVALUATION OF INSTRUCTION “Students are expected to provide feedback on the quality of instruction in this course based on

10 criteria. These evaluations are conducted online at https://evaluations.ufl.edu. Evaluations

are typically open during the last two or three weeks of the semester, but students will be

given specific times when they are open. Summary results of these assessments are

available to students at https://evaluations.ufl.edu.”

V. UF SPECIAL SERVICES Phone number and contact site for university counseling services and mental health services: 392-1575, or by going to http://www.counseling.ufl.edu/cwc/Default.aspx. The University Police Department: 392-1111 or 9-1-1 for emergencies VI. GETTING HELP If you are having difficulty with the course material, please email the Professor and/or visit the Health and Human Performance Subject Guide at the UF Library: http://www.uflib.ufl.edu/cm/hhp/hhp.html. Or contact the sport, tourism and recreation subject librarian: http://apps.uflib.ufl.edu/staffdir/SubjectSpecialist.aspx. VII. DEAN OF STUDENTS OFFICE: Do you need help resolving a conflict or would you like access to the student code of conduct? Visit the Dean of Students site: https://www.dso.ufl.edu/ VIII. COUNSELING AND WELLNESS CENTER: http://www.counseling.ufl.edu/cwc/ IX. ONLINE COMPUTING HELP DESK AND E-LEARNING SUPPORT SERVICES: http://helpdesk.ufl.edu/