University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery...
Transcript of University of Denver - Making Sense of It All · Used Cars or Cheap Auto? Keyword = discovery...
Making Sense of It All Keynote Speaker: Joe Lazzaro
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Social strategy
Web Development
Loyalty
Pay Per Click
Mobile
AJribuLon path
Maps/ReputaLon
Video
RetargeLng
Search Engine OpLmizaLon
In-‐store Purchase
TV
Offers
Awareness
Display
Online Conversions
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
NOW WHAT?
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Game Plan
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Used Cars or Cheap Auto?
Keyword = discovery
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Engage Consumers
• Awareness
• New AcquisiLon
• Loyalty
q Website
q Yellow Pages
q SEO
q Pay per Click (SEM)
q Newspaper AdverLsing
q Magazine AdverLsing
q Direct Mail
q LeJers to ExisLng/ Former
Clients
q Targeted Email Campaign
q Opt-‐in Email Campaigns
q NewsleJer/eNewsleJer
q Public Speaking
q Radio (Terrestrial/Digital)
q Television
q Billboard AdverLsing
q Movie Theater AdverLsing
q Trade Shows
q Loyalty Programs
q Facebook Ads
q Facebook Page
q TwiJer
q Word of Mouth
q Other DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
PrioriBze Engagement PlaDorms
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Define Investment to Maximize Opportunity
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Be Relevant
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
Where Did They
Come From?
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER
DIGITAL MARKETING SUMMIT DANIELS COLLEGE OF BUSINESS | UNIVERSITY OF DENVER