University of Copenhagen

Meredith Smith, Annie Morris,

Jessica Bernstein, & Holly Weiler

Masters in Sustainability

Goal

❖ Create a 2-minute video and marketing strategy in order to…

➢ Attract undergraduate students from the U.S. to pursue a Master’s degree in

sustainability at University of Copenhagen

➢ Persuade students to stay in Denmark and to pursue a career after completion

of their Master’s degree

Our Focus: Sustainability in Copenhagen

❖ European Green Capital in 2014

❖ Aim to become the world's first

CO2 neutral capital by 2025

❖ Biking culture: there are more

bikes than inhabitants

❖ Advanced recycling effortsSustainable Copenhagen. Visit Copenhagen: The Official Website. Retrieved from http://www.visitcopenhagen.com/copenhagen/sustainable-holidays/sustainable-copenhagen.

University of Copenhagen Programs❖ Different options within sustainability:

➢ Environment, Natural Resources, and Food Science Area with programs such

as Sustainable Development in Agriculture, Sustainable Forest and Nature

Development, Water and Environment, and Global Development

■ Total: 62 different programs

Video

University of Copenhagen - Lessen Your Footprint, Leave Your Imprint

Why... ❖ Woman

➢ Women receive over half of bachelor’s degrees awarded in

the biological sciences

❖ A day in the life of a student

❖ After Masters: PhD studies

❖ Work/life balance

https://ngcproject.org/statistics

Target Audience❖ Undergraduate students in the United States (18-23 years old)

❖ Primary audience: Environmental Science students in the

Greenest Colleges in the U.S.

❖ Secondary audience: All students enrolled in the Greenest

Colleges in the U.S.

39 Greenest Schools

39 Greenest Schools ❖ All have an Environmental Science Program

❖ Students at “Greenest Schools” are interested in

sustainability

➢ High ‘sustainable literacy’ among students

➢ Students educate others & advocate for green

causes on campus and within the community

➢ Students participate in discussions about

environmental policies

Colorado State University

Over 25 different student organizations with green initiatives

● Student sustainable garden● Energy Service Corps● Water Resource Club

Platforms❖ Social media

➢ i.e. Facebook, Instagram, Twitter

➢ Distribute through Facebook groups and hashtags

❖ Distributing by email to the colleges on the list

➢ Career center

➢ Environmental Studies Department

➢ Student organizations

❖ Distributing the video through weekly emails sent to all

students at the college

Partner Organizations

❖ International Office at University of Copenhagen

❖ University of Copenhagen Alumni Office (target U.S. students)

❖ 39 Greenest Schools

➢ Environmental Studies Department

➢ Career Center

➢ Admissions Office

Copenhagen Capacity in the Future

❖ Attend Career Fairs at 39 Greenest

Schools

❖ Send updated marketing strategy

each year to the career center and

Environmental Science programs at

39 Greenest Schools

University of Copenhagen

Lessen your Footprint, Leave your Imprint

Masters in Sustainability