University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5...

36
Santa Maria, CA Research Results from Coastal Program for Off-season Fresh Market Blueberries Mark Gaskell Farm Advisor – Santa Maria Statewide Small Farm Program University of California Cooperative Extension

Transcript of University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5...

Page 1: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Research Results from Coastal Program forOff-season Fresh Market Blueberries

Mark GaskellFarm Advisor – Santa Maria

Statewide Small Farm Program

University of California

Cooperative Extension

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Santa Maria, CA

OverviewOverview

OffOff--season blueberry production and marketingseason blueberry production and marketing

►► Market histories Market histories –– price trends price trends

►► Sources by period Sources by period -- domestic domestic vsvs importimport

►► Target market windowTarget market window

►► Characteristics and performance of SHBCharacteristics and performance of SHBblueberry varieties blueberry varieties

►► Cultural practices also importantCultural practices also important

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Santa Maria, CA

0

10

20

30

40

50

60

1 Ja

n 1

Feb 1

Mar 1

Apr 1

May 1

Jun

1 Ju

l 1

Aug 1

Sep 1

Oct 1

Nov 1

Dec$

/ fla

t (12

-6oz

)3 Year Average Wholesale Fresh Blueberry Prices3 Year Average Wholesale Fresh Blueberry Prices

L.A. Terminal Market 1998 L.A. Terminal Market 1998 -- 20002000

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Santa Maria, CA

0102030405060

1 Jan

1 Feb

1 Mar

1 Apr

1 May

1 Jun 1

Jul 1

Aug 1

Sep 1

Oct 1

Nov 1

Dec

$ Pe

r Fla

t

CH NZ CD ARG

2000 Wholesale Fresh Blueberry PricesL.A. Terminal Market

Imported Fruit

CD – 12 / 1 pt

Page 5: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

0

10

20

30

40

50

60

1 Jan

1 Feb 1 Mar 1 Apr 1 May 1 Ju

n 1 Ju

l 1 Aug 1 Sep 1 Oct 1 Nov 1 Dec

$ P

er F

lat

FL CA GA OR

2000 Wholesale Fresh Blueberry PricesL.A. Terminal Market

Domestic Sources

Page 6: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

3 - year Average Wholesale Prices for Fresh BlueberriesL.A. Terminal Market 1998 - 2000

0

10

20

30

40

50

60

1 Ja

n 1

Feb

1 Mar

1 Apr

1 May 1

Jun

1 Ju

l 1

Aug 1

Sep 1

Oct 1

Nov 1

Dec

$ pe

r Fla

t

Target Market Window

Page 7: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Page 8: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Fresh Blueberry Wholesale Prices Los Angeles Terminal Market - 2003

02468

10121416

1-Jan

31-Jan

2-Mar

1-Apr

1-May

31-May

30-Jun

30-Jul

29-A

ug28

-Sep28

-Oct

27-N

ov27

-DecW

hole

sale

Pric

e ($

/lb

HighLow

Page 9: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Weekly Wholesale Fresh Blueberry PricesLos Angeles Terminal Market - 2004

0

10

20

30

40

50

60

Jan 1

Jan 5

Feb 4

Mar

4 Apr

3 M

ay 3

Jun 3

Jul 2

Aug 2

Sep 2

Oct 1 Nov

1 Dec

1 Dec

5

Month / Week

CLCA ORNZFLCDNJAG

$ / F

lat

Page 10: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Overview Overview -- Blueberry Field Trials Blueberry Field Trials

Emphasis on off-season production

► Overall yield

► Production to target market window- wholesale market – earliness is essential- direct sales – early valuable, extended?

► Cultural practices- acidification, spacing, protected cropping

► Other horticultural characteristics- size, flavor, plant vigor, shelf life

Page 11: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Southern High bush Blueberry Cultivars Evaluated Southern High bush Blueberry Cultivars Evaluated in Coastal Field Trials 1997in Coastal Field Trials 1997--20052005

SampsonSampson

EmeraldEmerald

JewellJewell

WindsorWindsor

MilleniaMillenia

MarimbaMarimba

Blue CrispBlue Crisp

MistyMisty

SouthmoonSouthmoon

SharpblueSharpblue

JubileeJubileePearl RiverPearl River

SummitSummitBladenBladen

OzarkblueOzarkblueBlue RidgeBlue Ridge

Sunshine BlueSunshine BlueDuplin Duplin

Cape FearCape FearStarStar

Georgia GemGeorgia GemLegacyLegacy

ReveilleReveilleGulf CoastGulf Coast

ONealONealCooperCooper

Southern BelleSouthern BelleSaphireSaphire

Santa FeSanta FeBiloxiBiloxi

Page 12: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CAXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXGeorgia GemGeorgia Gem

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXONealONealXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXMisty Misty

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXJubileeJubilee

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXMarimbaMarimba

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXSouth MoonSouth Moon

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXBlue CrispBlue Crisp

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXSharpblueSharpblueXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXEmeraldEmeraldXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXGulf CoastGulf CoastXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXSanta FeSanta Fe

XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXStarStarXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXSaphireSaphireXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXJewellJewell

5/285/28--6/36/35/205/20--27275/135/13--19195/55/5--12124/284/28--5/45/44/204/20--2727

4/124/12--4/194/19

Southern Highbush Blueberry Ripening Periods - Florida

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Santa Maria, CA

0

10

20

30

40

50

60

1 Jan

1 Feb

1 Mar

1 Apr

1 May

1 Jun

1 Jul

$ pe

r Fla

t

0

200

400

600

800

1000

1200

1400

1600

Price S. Luis Obispo KAC1 San Diego Co

California Fresh Blueberry Market Windows

Page 14: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Weekly Fresh Blueberry Yield Carpinteria, CA - 2003 season

0

50

100

150

200

250

300

2/28 3/15 3/30 4/14 4/29 5/14 5/29 6/13

Month / Day

Yiel

d (g

ram

s /p

lant

BiloxiBlue CrispCape FearCooperEmeraldGeorgia GemGulf CoastJewellJubileeMarimbaMistyO'NealOzarkblueReveilleSampsonSanta FeSharpblueSouthmoonStarS hi bl

Page 15: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Weekly Yield of Selected SHB Blueberry VarietiesCarpinteria, CA - 2003

0

50

100

150

200

250

300

3/10 3/30 4/19 5/9 5/29 6/18 7/8Month / Day

Mar

keta

ble

Yiel

d (g

ram

s / p

lant

)BiloxiBlue CrispEmeraldGulf CoastJewellMistySanta FeSharpblueSouthmoonStarSunshineblue

Planted 2001

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Santa Maria, CA

Weekly Fruit Size of Selected SHB Blueberry VarietiesCarpinteria, CA - 2003 season

0

0.5

1

1.5

2

2.5

3

2/28 3/30 4/29 5/29 6/28Month / Day

Wei

ght /

frui

t (gr

ams)

EmeraldGulf CoastJewellMistySharpblueSouthmoonStarSunshineblue

Other varieties?Millenia, Windsor

Page 17: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Weekly Fresh Blueberry Yield Whitney Ranch – Carpinteria, CA 2004

0

50

100

150

200

250

300

350

400

450

500

2/13

2/23 3/4 3/14

3/24 4/3 4/13

4/23 5/3 5/13

Date

Berr

y Yi

eld

(gm

/ pla

nt)

Biloxi

Emerald

Gulf Coast

Jewell

Misty

Santa Fe

Saphire

Sharpblue

Southmoon

Star

Sunshine Blue

Carpinteria, CA -

Saphire planted2003

Page 18: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

0

0.5

1

1.5

2

2.5

3

2/13 2/23 3/43/14 3/24 4/34/13 4/23 5/35/13

Date

Frui

t Wei

ght (

grm

/frui

t)BiloxiBlue CrispEmeraldJewellMistySanta FeSaphireSharpblueStarSunshine Blue

Carpinteria, CA - 2004

Fruit size rating among varieties similar across

dates and years

Page 19: University of California Cooperative Extensioncesantabarbara.ucdavis.edu/files/75263.pdf0 0.5 1 1.5 2 2.5 4 / 3 4 / 1 0 4 / 7 4 / 2 4 5 / 1 5 / 8 Date Southmoon Blue Crisp Millenia

Santa Maria, CA

Weekly Fresh Blueberry YieldCarpinteria, CA - 2005

0

50

100

150

200

250

3/9/20

05

3/16/2

005

3/23/2

005

3/30/2

005

4/6/20

05

4/13/2

005

Sharpblue

Southmoon

MistyBlue Crisp

Millenia2/04

Winsor 2/04Jewell

Santa Fe

BiloxiStar

Emerald

Saphire

Mar

keta

ble

Yiel

d (g

ram

/pla

nt)

Planted 2001

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Santa Maria, CA

0

50

100

150

200

250

300

350

400

1-Apr 6-Apr 11-Apr 16-Apr 21-Apr 26-Apr 1-May 6-May 11-MayDate

Sharpblue Misty Blue Crisp Jewell So BelleBiloxi Star Emerald Saphire

Gra

ms

/ pla

nt

Weekly Yield of Selected Blueberry Cultivars – SLO 2005

Planted 02/03

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Santa Maria, CA

Weekly Average Fruit Weight Selected SHB Blueberries - SLO, 2005

0

0.5

1

1.5

2

2.5

4/3 4/10

4/17

4/24 5/1 5/8

Date

Southmoon

Blue Crisp

MilleniaWindsor

Jewell

So. Belle

StarEmerald

Saphire

Gra

m p

er F

ruit

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Santa Maria, CA

Weekly Wholesale Fresh Blueberry PricesLos Angeles Terminal Market 2005

0

10

20

30

40

50

60

Jan 1

Jan 3

Feb 1 Feb 3 M

ar 1

Mar

3 Apr

1 Apr

3 M

ay 1

May

3

Month / Week

ChileNew ZealandFloridaCalifornia

$ / f

lat (

12-4

.4oz

)

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Santa Maria, CA

Weekly Wholesale Price LA VS Weekly Yield San Luis Obispo - 2005

050

100150200250300350400

3-Apr

6-Apr

10-Apr

16-Apr

21-Apr

28-Apr3-M

ay8-M

ay

05101520253035404550

Jewell Emerald Chile California

Gra

ms

/ pla

nt$ / tray (12-4.4oz)

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Santa Maria, CA

????MilleniaMillenia? promising ? promising NTNTBiloxiBiloxi

NTNT??WindsorWindsormid, lowmid, lowMarimbaMarimba

WannabeWannabe

Sunshine BlueSunshine Blue

StarStar

SouthmoonSouthmoon

SharpblueSharpblue

Santa FeSanta Fe

SampsonSampson

ReveilleReveille

OzarkblueOzarkblue

O'NealO'Neal

MistyMisty

VarietyVariety

low ?low ?

low ?low ?

Early, highEarly, high

promisingpromising

Early, highEarly, high

? low? low

late, high chilllate, high chill

late, high chilllate, high chill

late / high chilllate / high chill

mid, lowmid, low

??

San Luis ObispoSan Luis Obispo

? mid, low? mid, low

OutstandingOutstanding

mid, averagemid, average

mid, lowmid, low

OutstandingOutstanding

late, high chilllate, high chill

late, high chilllate, high chill

promisingpromising

CarpinteriaCarpinteria

OutstandingOutstanding

mid, averagemid, average

mid, lowmid, low

OutstandingOutstanding

late, high chilllate, high chill

late, high chilllate, high chill

mid, averagemid, average

Late, high chillLate, high chill

??

San Luis ObispoSan Luis Obispo CarpinteriaCarpinteriaVarietyVariety

MagnoliaMagnolia

PromisingPromisingJubileeJubilee

Early, highEarly, highJewellJewell

promisingpromisingGulf CoastGulf Coast

Early, highEarly, highGeorgia GemGeorgia Gem

EmeraldEmerald

late, high chilllate, high chillDuplinDuplin

Late, high Late, high chilchilCooperCooper

Late, high chillLate, high chillCape FearCape Fear

??Blue RidgeBlue Ridge

promisingpromisingBlue CrispBlue Crisp

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Santa Maria, CA

Star

Emerald

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Santa Maria, CA

Promising SHB blueberries for Promising SHB blueberries for coastal Californiacoastal California

►► EmeraldEmerald►► JewellJewell►► StarStar►► SharpblueSharpblue►► MistyMisty►► MilleniaMillenia►► WindsorWindsor►► Others?Others?

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Santa Maria, CA

April 16, 2004 Harvest

Plant Spacing

Ber

ry Y

ield

(g/p

lot) Variety / Row

Misty 1XMisty 2XSharp 1XSharp 2X

0

200

400

600

800

1000

1200

18 24 30

Plant Spacing Trials

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Santa Maria, CA

May 4, 2004 Harvest

Plant Spacing (in)

Ber

ry Y

ield

(g/p

lot)

Variety / RowsMisty 1XMisty 2XSharp 1XSharp 2X

0

20

40

60

80

100

120

18 24 30

Plant Spacing Trials

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Santa Maria, CA

Yield of Misty Blueberries at Varying Plant Spacing

0

50

100

150

200

250

18 24 30 36Plant Spacing (inches)

Mar

keta

ble

Yiel

d (g

ram

/plant

)

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Santa Maria, CA

Firmness Changes With HarvestRachel

Variety

Marimba Misty Sharpblue Southmoon Star

Ber

ry fi

rmne

ss (g

/mm

)

150

200

250

300

350

400 Harvest 1Harvest 2Harvest 3

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Santa Maria, CA

Soluble Solids to Titratable Acidity RatioRachel

Variety

Marimba Misty Sharpblue Southmoon Star

Rat

io

0

10

20

30

40

Harvest 1Harvest 2Harvest 3

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Santa Maria, CA

Harvest 1

Ber

ry F

irmne

ss (g

/mm

)

150

200

250

300

350

400

450

AirCA

Harvest 3

Storage TimeInitial 1wk 3wk

150

200

250

300

350

400

Firmness Change in StorageMisty, Rachel

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Santa Maria, CA

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Santa Maria, CA

Fresh Blueberry Wholesale Prices Los Angeles Terminal Market - 2002

02468

10121416

1-Jan

31-Jan

2-Mar1-Apr

1-May31-May30-Ju

n30-Ju

l29-Aug28-Sep28-Oct27-Nov27-Dec

Who

lesa

le P

rice

($/lb

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Santa Maria, CA

Fresh market blueberry production on coastal Fresh market blueberry production on coastal California small farms California small farms

-- R&D Program future directions R&D Program future directions --

►► Still very young program Still very young program –– earliest trials in 1997earliest trials in 1997-- limited no. varieties initially; other varieties addedlimited no. varieties initially; other varieties added

►► Continue variety evaluations Continue variety evaluations -- weekly production during critical market window (s)weekly production during critical market window (s)

►► Flavor / fruit quality X harvest periodFlavor / fruit quality X harvest period

►► Cultural Practices to intensify productionCultural Practices to intensify production√√ -- protected cropping with tunnels,protected cropping with tunnels,√√ -- high density plantingshigh density plantings

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Santa Maria, CA

Research Results from Coastal Program forOff-season Fresh Market Blueberries

Mark GaskellFarm Advisor – Santa Maria

Statewide Small Farm Program

University of California

Cooperative Extension