University for the Common Good

University for the Common Good

Brand identity Practical information for maintaining

consistency in the GCU brand

Contents

Introduction

1.0 Brand mark1.1 Primary logo1.2 One-colour logos and web version1.3 Web logo1.4 Logo with strapline 1.5 Sub-identities 1.6 Partner Branding1.7 ‘University for the Common Good’ brand proposition strapline 1.8 GCU crest

2.0 Typography2.1 Primary typeface in all marketing materials2.2 Internal/online typeface

3.0 Tone of voice

4.0 Colour palette4.1 Primary colours4.2 Executive colours4.3 Secondary colours/the colour palette

5.0 Imagery

6.0 Look and feel6.1 Brand flexibility6.2 Business6.3 Brand elements6.4 Column layout 6.5 Pop-up banners6.6 Branding the campus

7.0 Stationery and emails7.1 Letterhead7.2 Business cards7.3 With compliment slips7.4 Report and Module Handbook templates7.5 Email templates7.6 Email signature

8.0 PowerPoint guidelines8.1 PowerPoint

01

Glasgow Caledonian University is a vibrant multi-cultural modern university. Our welcoming community of 20,000 students from more than 100 countries enjoys a wide range of award-winning support services and state of the art facilities across each of our campuses in Glasgow, London and New York.

We are unique in our founding commitment to the Common Good, which is embedded in our educational offering and research undertakings: we are the only institution to align our research portfolio to the UN Sustainable Development goals and we work to embed our common good attributes and values in every course we offer. This commitment to practical, applied research, combined with a wide range of accreditations and industry links, has resulted in a sector leading graduate employment rate of 95% (HESA, 2018).

As the first Changemaker Campus in Scotland (Ashoka U, 2015), we are committed to pushing boundaries and challenging the status quo, combining our 142 year Scottish heritage with a global outlook – with partnerships across the world from Mauritius and Oman, to China, South Africa and Bangladesh. That’s not to mention our esteemed British School of Fashion in London and Fair Fashion Center in New York, driven to change the fashion landscape through a focus on sustainability and social conscious balanced with profitability.

At GCU we communicate with a lot of people, in a variety of different ways. Everything we do and say sends out a message to the people around us. These guidelines will help to ensure that whether you are speaking to students, corporate partners, business contacts or community groups, they all receive a consistent message about GCU.

The common good is at the heart of everything we do. We need to express this in an inspiring and dynamic manner, capturing the benefit for each of our audience groups. Our values are integrity, creativity, responsibility and confidence.

The guidelines will lead you through our tone of voice, use of the University for the Common Good brand proposition, colour palette and imagery: the elements that make up a brand. If we all use these, collectively and consistently, the GCU brand will be stronger and clearer. You’ll also find templates and resources which will help you.

Introduction

02

1. Brand mark

1.1 Primary logo

The full-colour brand mark is the preferred logo and is to be used whenever possible.

To ensure prominence and legibility, the full-colour logo is always surrounded by an area of clear space, which remains free of other design elements such as text and other logos and positioned always top left within the artwork/document.

There is an exclusion zone around the logo, equal to the cap height of the ‘G’ in GCU. The minimum size for the logo is 30mm wide.

‘University for the Common Good’ is our brand proposition and strapline; it forms an integral part of the GCU logo.

1.2 One-colour logos

If you are unable to use the preferred full-colour logo, then either the one-colour white or black logo may be used. The white logo can be used on a dark or solid colour, or a dark area of an image or photograph.

The black version can be used on mono materials or where particularly bold background colours compete with the full-colour logo.

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1.3 Web logo

The web version of the logo may only be used on theGCU website.

Permission to use it for other projects must be obtained from the Brand Management and Multimedia department.

04

1. Brand mark

1.5 Sub-identities

GCU has a limited number of secondary logos, these sub-identities represent the different campuses and strategically important organisational units. It is important that we don’t dilute our brand mark by having too many secondary logos. A sub-identity should reflect what we deliver as an organisation to our external stakeholders.

Business

Caledonian Club

Occasionally permission may be given for the identity of a organisational unit or service to have a dedicated logo.

All requests for departmental or project logos should be directed to the Brand Management and Multimedia department approval.

For more details and a copy of the logo request form, please visit: www.gcu.ac.uk/brand

School for Work Based Education

05

MScTelecommunications Engineering

AccreditationDeveloped in consultation with industry, graduates have the expertise that employers want.

The University has a number of different subjects, research groups and services, which we are keen to promote in the best possible format to our variety of audiences. To do this in the most effective way, titles should be used to identify the group/service as illustrated in the following examples.

1.6 Partner Branding

We know how much work is undertaken with partner institutions. The GCU logo may be used with others in these circumstances. Weighting should be judged upon the nature of the partnership e.g. joint = 50:50 sizing ratio.

1. Brand mark

MSc

International Business Management

An innovative approach to engaging with Europe

The Europe Office

International projects funded by the European Commission

A unique MBA programme, providing an outstanding platform for career development in the global luxury sector.

MBA Luxury Brand Management

06

1. Brand mark

1.8 GCU crest

The GCU crest should be used for official occasions and ceremonies as the ‘seal’ of the University, as well as the official redesigned stationary. We may also on occasion also use the crest for corporate materials where appropriate.

Permission should be obtained to use the crest from the Brand Management and Multimedia department.

The white version of the crest is to be used on a solid colour, or on a photograph on a dark area.

The black version can be used on mono publications on a white or pale background.

For executive, ceremonial and some corporate materials, gold or silver foil can be used for text and details.

2nd July 2018

Installation of the Chancellor

Dr Annie Lennox OBE

2.1 Primary typeface in all marketing materials

Whitney is the primary font and should be used in all promotional and corporate material such as brochures, signage and advertising. Headlines should use Whitney Light, with body and supporting copy in Whitney Book. Any copy that requires more prominence, such as titles or headlines should use semi-bold. The default font size is 9pt. A larger font size, may beutilised for one off pieces, if requested by a member of the public for reasons of accessibility (as well as in other formats if required). The only exceptions are the GCU logo and strapline, which both utilise Georgia. In all other occasions, Whitney should be used unless prior approval has been provided by the Marketing team.

2.2 Internal/online typeface

Arial 11pt should be used in materials produced internally without the use of professional services, such as emails, Word documents and PowerPoint slides.

Whitney LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Whitney BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Whitney SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Whitney Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

2. Typography

Body copy text may be black or grey. If a colour theme has been chosen for the headers, web address etc, these can be highlighted in a single colour. If a colour has not been adopted the GCU blue is to be used to highlight these aspects.

The primary typeface may be in black, however grey or 70–80% black is preferable.

For accessibility reasons, block capital letters or underlining should not be used (including headings). Feature text e.g. subheadings, quotes or introduction text can be accented using a different weight, size and/or colour (chosen from the spectrum).

The default colour for weblinks is 100% cyan.

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Our voiceOur tone of voice is how we speak across all of our communications. It is an important element of communicating who we are, so it should reflect GCU as friendly, personable and accessible. The tone will vary with the audience and content of the copy.

Keep it simpleWe are all for plain English. Sentences should be short and simple. Remember, sometimes language we think is simple and self-explanatory can often be complicated to readers with a different level of understanding. So try to simplify what you are talking about, and try not to use abbreviations or jargon.

Be directTry to involve your reader in what you are saying. Writing in the second person is always preferable to the third. The thrust of GCU communication is about giving the students who attend here, the people who work here and the community we are part of, a brighter future. We must be inspiring in what we say and how we say it.

Keep it human and friendlyBe friendly and conversational, but not over familiar. Please keep in mind who your audience is, for example, material for undergraduates will be the lightest tone of voice; postgraduate a more academic vocabulary and a more studious tone; and for corporate focused collateral a more business like tone should be adopted.

Keep it interestingThe subject matter should be written with the reader in mind. Keep it as relevant and interesting for the audience as possible, using language appropriate to your reader. Wherever possible, in sales and marketing materials, describe both the features and benefits, and how this will help support a promising future.

3. Tone of voice

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CORPORATE BLUEPANTONE 293CC100 M70 Y0 K4R0 G70 B173HEX 0046AD

4.2 Executive colours

For executive or luxury materials, gold or silver foil can be used for text and details.

4. Colour palette

4.1 Primary colour

In addition to the GCU blue primary colour, we have introduced a range of secondary colours. These colours may be used as background colours for print materials, such as posters, and as a means of differentiating subject groups and programmes. The effect should be bright and inspiring, without clashing or being gaudy.

We have developed a colour palette for GCU. All communications, externally or internally must only use colours from this palette.

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PANTONE 3275CMYK 90 0 52 0RGB 0 179 152HEX 00B398

PANTONE 348CMYK 96 2 100 12RGB 0 132 61HEX 00843D

PANTONE 225CMYK 4 88 0 0RGB 223 25 149HEX AF1685

PANTONE 214CMYK 0 100 24 4RGB 206 15 105HEX CE0F69

PANTONE 241CMYK 30 100 2 2RGB 175 22 133HEX AF1685

PANTONE 2655CMYK 54 61 0 0RGB 150 120 211HEX 9678D3

PANTONE 307CMYK 100 22 2 18RGB 0 107 166HEX 006BA6

PANTONE 273CMYK 100 100 0 22RGB 36 19 95HEX 24135F

PANTONE 398CMYK 14 6 100 24RGB 137 164 0HEX ADA400

PANTONE 375CMYK 46 0 90 0RGB 151 215 0HEX 97D700

4.3 Secondary colours/colour palette This selection of colours can be used on a range of materials including leaflets, posters, display panels and exterior materials (i.e. banners). They should be used in conjunction with the primary GCU blue (Pantone 293C) – it is vital that material is consistent in the use of colour.

5. Imagery

Photography is a powerful tool to present GCU as a modern, global, research driven institution. Imagery should convey the message you are trying to communicate and be relevant to the audience.

A key consideration in selecting imagery relates to a pictures ability to convey emotion - our imagery should connect with the audience, invite them in to find out more and work to tell our story.

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6.1 Brand flexibility

Flexibility is a key to our brand – the look and feel of material can be adapted depending on the audience it is designed for. For example, our undergraduate campaigns differ to our postgraduate – as does our engagement with business. Please see the samples below for a snippet of the versatility of the brand.

Undergraduate Our undergraduate material is vibrant, modern and has a youthful edge to it.

6. Look and feel

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Glasgow Caledonian University is a registered Scottish charity, number SC021474. © Glasgow Caledonian University 2018.

As a GCU student you will excel as a professional in your field. You will be entrepreneurial, confident, socially driven and capable of fulfilling leadership roles in a global context. You will push boundaries and solve problems to achieve positive change in the world around you.

We think you have what it takes – now is the time to start your career with GCU…

GlasgowCowcaddens Road, Glasgow G4 0BA, Scotland,United Kingdom

www.gcu.ac.uk

London40 Fashion Street, London E1 6PX, England, United Kingdom

www.gculondon.ac.uk

New York64 Wooster Street, New YorkNY 10012,USA

www.gcnyc.com

T: +44 (0)141 331 8630 E: [email protected]

Undergraduate guide 2019

Working for you and the Common Good

Undergraduate Open Day 2018Friday 31st August 2018 10am – 3pm

Visit us at GCU#gcuopenday

Register online to receive updates atwww.gcu.ac.uk/opendays

6. Look and feel

GCU offers Masters programmes for health practitioners looking to specialise and develop their leadership skills. Study for one year at an internationally recognised modern university in the UK.

We offer Masters programmes in: • Biomolecular and Biomedical Science• Clinical Microbiology• Food Bioscience• Pharmacology • Public Health• Clinical Nutrition and Health• Clinical Ophthalmic Vision Research• Diagnostic Imaging• Diabetes Care and Management

To find out more, visit www.gcu.ac.uk/mehealth

Looking to develop your career in health care?

Subject specificFor subject specific adverts, we can adapt our style, pushing the unique selling points of the programme. For this, copy should not exceed 150 words. Please contact the Brand Management and Multimedia department for more details.

Across all materials however, the GCU logo and strapline remain to offer a consistent overall GCU brand and where placed.

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GCU is Scotland’s largest provider of built environment graduates and we are committed to delivering the most modern, innovative and exciting programmes to suit the needs of the industry.

Our programmes are developed in partnership with industry, accredited by the leading national and international professional bodies and taught by a range of experts with access to state-of-the-art facilities.

As such, our graduates are equipped with the skills and knowledge they need to excel.

We o�er programmes in:

• MSc International Project Management (specialist stream in Oil & Gas available)(distance learning available)

• MSc Construction Management(distance learning available)

• MSc Real Estate Management

• MSc Quantity Surveying(distance learning available)

To find out more, visit www.gcu.ac.uk/construction

Glasgow Caledonian University is a registered Scottish charity, number SC021474

Develop your career in Construction Management with GCUOur MA in Multimedia Journalism is Scotland’s leading post-graduate course and is accredited by the National Council

for the Training of Journalists (NCTJ) and the Broadcast Journalism Training Council (BJTC). Our students win more Scottish Student Journalism Awards than all other Masters programmes put together and undertake placements at media organisations such as the BBC, STV, Daily Record and The Herald. Such is the reputation of our programme that it’s consistently achieved an employment rate of over 75% in journalism and the media. Now that’s what we call a headline.

“ My training at GCU gave me thepractical skills and experience toget where I am today” Karen Schlegel

Senior Broadcast Journalist, BBC

To find out more, visit www.gcu.ac.ukGlasgow Caledonian University is a registered Scottish charity, number SC021474

With demand for oil and gas industry specialists in many regions exceeding supply the industry offers excellent employment prospects. In response to the increasing demand, GCU has launched a suite of oil and gas Masters programmes

Oil and Gas

Postgraduate For our more mature student audience we dial down the brand to reflect the more serious nature of postgraduate study.

We should use the new corporate blue alongside the darker, complimentary tones of the brand palette, for example Pantone 3275 or Pantone 273 across PG advertising and materials.

International student welcome programme

September 2016

DigitalVideos may also be developed in line with our new brand style with templated opening and closing slides, as well as wider guidance to assist you in production.. For further details please contact the Brand Management and Multimedia department.

6. Look and feel

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6.2 Business

Our business communications are targeted at a different market and as such require a more, dare we say it, business-like approach. To achieve this look, the colour palette will be reduced to the blue tones. The GCU Business logo should be used when appropriate alongside the University strapline.

6. Look and feel

Graduate Level Apprenticeships will, from May 2017, be offered in Software Development for Business; IT Management for Business; and, commencing in September, an Engineering Design and Manufacturing programme.

The Software Development for Business programme will be delivered in partnership with CGI, a leading employer in the IT sector, as part of the company’s resourcing strategy. Successful candidates will be offered a full-time job with CGI on a starting salary of £14,000 and the opportunity to achieve a BSc (Hons) in Software Development for Business.

Apprentices will be recruited and employed by participating companies.

They will study part-time towards a four-year degree, delivered over three semesters rather than two, with large elements of the learning accomplished through work-based activities. The apprenticeships are initially awarded to Honours Degree level with ambitions in the future to develop Masters-degree level apprenticeships.

Employer’s perspectiveCGI Business Director in Scotland Maggie Morrison, said: “Graduate Level Apprentices will form a vital part of our resourcing strategy at CGI, helping us to build a strong, diverse and innovative workforce.

“Apprentices bring vibrant energy, a new perspective and fresh approaches to business challenges. We are delighted to work in partnership with Skills Development Scotland and GCU to deliver the first Graduate Level Apprentices in Scotland.”

To find out how to get involved with Graduate Level Apprenticeships at GCU, contact Ronnie Beattie on 0141 331 8418 or [email protected]

Universities Scotland: Case Study information

Glasgow Caledonian University (GCU) is pioneering an alternative route into higher education with the rollout of three Graduate Level Apprenticeship programmes, delivered in partnership with national agency Skills Development Scotland and leading sector-related companies.

UHatch continues to foster success

UHatch provides access to detailed knowledge, increasing contact networks and offers support in a number of other areas. UHatch hosts 26 companies with combined sales of £1.4million.

Most recently, Advanced Internetwork Engineering Masters student Lewis Pour, together with his friend Zane Powell, have benefited from the hub’s expertise. The pair is set to launch UniJobApp, an application and website dedicated to helping students and graduates find relevant internships work placements and full-time jobs.

UniJobApp is the first app of its kind to solely target the Scottish graduate market and has already attracted attention from entrepreneur Raj Dhonota, who has invested £87,000 into the business initiative.

Academic lead for UHatch, Professor Bruce Wood, said:

“We were able to offer early stage support for his company, which has allowed them to develop and progress their business ideas quicker and more effectively.”

UHatch is the University’s business accelerator initiative. The hub is designed to assist entrepreneurial students, staff and alumni to develop their business skills and start up their own organisations.

Caledonian Club activities are currently delivered to all pupils at six key points in a child’s educational journey from nursery school through to secondary six, with a further six additional targeted activities. All activities complement the school curricula and Curriculum for Excellence. In academic year 2015-16, 2346 pupils and 422 parents directly participated in Caledonian Club activities.

Evaluating the impactGCU researchers are undertaking a comprehensive and independent programme of research to evaluate the impact of the Club. As a starting point, a scoping of Scottish Government statistics and research with parents and pupils highlighted that:

• 82% of Caledonian Club schools school leavers live in MD20 zones;

• 18% of parents/guardians of young pupils in Club schools left school without any Higher qualification;

• less than half of Secondary 1 pupils were aware of anyone they knew who had gone to university.

Raising aspirations is one of the key aims of the Caledonian Club and analysis of the data indicates that participation in Club activities has supported an overall rise in aspirations. In 2015-16, 68% of pupils reported they aspired to go to university; 34% of those who initially aspired to go to college and 37% of those who initially aspired to get a job straight from school, later expressing a desire to go to university after completing their Caledonian Club project.

The data also shows an increase in pupils’ self-confidence, with 90% of pupils expressing an increase in confidence in their abilities, based on self-efficacy measured pre- and post-participation in a Club project.

The Club provides a number of transitional experiences at various levels in the nursery, primary and secondary school journeys. Opportunities to visit the GCU campus and meet with GCU staff, students and mentors has supported 92% of pupils ending with a better

understanding of what a university is. Preparation for future careers pathways and post-school destinations is supported in the mid secondary school period in the S2/3 ‘Think Ahead’ project, which aims to provide knowledge and guidance on future planning for pupils. Key positive experiences have been realised with 99% of pupils who participated in the ‘Think Ahead’ project indicating that they were better informed about jobs and study options than previously.

The evidence clearly demonstrates that the Caledonian Club successfully supports the raising of aspirations and enables positive learning experiences and opportunities amongst a disadvantaged population.

In 2016, the annual Responsible Business Gala in London presented the Caledonian Club the Education Award for its long-running widening access programme. GCU was the first University to win this in this category, established as part of the Prince’s Responsible Network to create a fairer society and sustainable future.

GCU’s widening access programme: The Caledonian Club

The Caledonian Club is a unique widening access initiative established by GCU in 2008 to support and raise educational aspirations, enabling young people in five communities across Glasgow to build key life skills and confidence and to achieve positive destinations. These communities serve largely deprived neighbourhoods, which were identified as having particularly low progression rates to further and higher education.

Since that time, the Law Clinic has dealt with more than 100 cases and provided help to many people who are unable to access justice in any other way. Under the guidance and support of Ms McFadzean, the Clinic is led by a student management committee of law and business students from Glasgow School for Business and Society with support from reputation legal firms Sheridans and Brodies.

Students provide free, confidential legal advice and assistance to individuals within the Greater Glasgow community who do not qualify for legal aid and cannot afford professional legal advice. Specialising in housing, employment, consumer and contract law, students can provide general legal advice, draft legal letters, represent

clients in court and negotiate on behalf of clients in contractual disputes.

In addition to the work of the Clinic, students have adopted the concept of street law used throughout the world which takes law on to the streets of Glasgow. The Street Law programme also aims to take legal concepts and make them into practical law which can be taught in schools within the Greater Glasgow area to help pupils to become more aware of laws that affect them in their daily lives.

“The Clinic serves the unmet legal needs of the wider community – those who don’t qualify for legal aid or are not in a position to afford professional legal advice – where legal advice is provided to those who wouldn’t otherwise have access. It provides a service where there is a gap in the market, while also giving our students experience of handling cases and clients,” said Claire McFadzean.

Street Law in the Heart of Glasgow

The Law Clinic at GCU was founded by GCU lecturer in law Claire McFadzean and launched in March 2014 by the then Law Society of Scotland President Bruce Beveridge and Student Director Greg Scott.

If you are looking to develop something different to what you have seen previously used by GCU, do not hesitate to contact the Brand Management and Multimedia department and they can advise you in the creation of a look and feel in keeping with your audience.

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Subject specific imagery

Transparent colour boxes: The colour theme should be chosen from the colour palette to best compliment the tones in the imagery. These should not be used over an individual or on an excessively busy image but rather in a quiet area to promote an overall clean look and feel.

6.3 Brand elements

A few simple elements form the basis of layouts to provide a clean, clear and consistent approach.

High contrast between logo and background with logo always placed in a quiet area

The strapline should feature below the logo, where there is room to comfortably do so. If this is not possible, it should be placed on the bottom right or back, whichever is quieter.

6. Look and feel

Block colour

BSc Oral Health Science

Undergraduate | Postgraduate | Research

Business & Communications | Computing | Engineering | Environment | Health & Social Care | Life Sciences

@GCUSHLS

Whilst the information presented here is correct at the time of publication, prospective applicants should consult www.gcu.ac.uk/study for the most up-to-date information before applying. Full Student Terms and Conditions can be found on the University website at: www.gcu.ac.uk/student/regulations

Glasgow Caledonian University is a registered Scottish charity, number SCO21474.

Designed by Brand Management and Multimedia, Glasgow Caledonian University. Printed by Print Services, Glasgow Caledonian University. © Glasgow Caledonian University 2018. BMM000015 07/18.

School of Health and Life Sciences Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA, Scotland, United Kingdom

T: +44 (0)141 331 3000 www.gcu.ac.uk/hls

How to applyYou can apply to an undergraduate programme at Glasgow Caledonian University (GCU) via UCAS for more information visit www.gcu.ac.uk/undergraduate/howtoapply; alternatively, contact our undergraduate team on +44 (0)141 331 8630 or email [email protected]

ScholarshipsScholarships may be available for this programme. Visit www.gcu.ac.uk/study/scholarships for details.

Fees and fundingVisit www.gcu.ac.uk/student/money/undergraduate for details.

BSc Oral Health Science

There are superb facilities available in the clinical skills laboratories within the Dental School, providing state of the art teaching technologies. We have dedicated classrooms within the hospital for lectures and tutorials; alongside this we are able to provide classroom facilities at Glasgow Caledonian University to enhance the student learning experience.

Good communication skills are essential to be able to deal with patients and parents/carers.

Students are expected to adhere to the strict code of conduct outlined by the General Dental Council and a high standard of maturity, confidentiality and professionalism is expected to be maintained throughout the course.

Dental Hygienist/Therapists are highly skilled professionals who work as part of the dental team. They can work in all sectors of dentistry providing clinical and educational care to help patients achieve and maintain good dental health.

Qualified Hygienist/Therapists have an array of skills and can perform a multitude of tasks including preventive, periodontal and restorative therapies in both adults and children’s teeth.

Hygiene/Therapists play an essential role in preventing oral diseases such as gum disease, tooth decay and mouth cancers, they therefore play a pivotal role within the dental care setting.

Graduate opportunitiesMultiple and diverse career opportunities exist for graduates, in General Dental Practice (NHS/Private, Community Dental Service which could also involve domiciliary care and hospital services). Graduates may also be involved in research and oral health promotion. Graduates are able to work in UK or abroad. Typical entry requirementsUCAS code: A990Mode of study: Full-time, three yearsYear 1 SQA Higher: BBBB with Biology plus

Nat 5 English and a second science is essential. Higher English is desirable.

A level: BCC including Biology, plus GCSE English and a second science at C

ILC Higher: B2 B2 B2 B2 including Biology plus Ordinary Level Maths

IB Diploma: 24 points including Higher Level Biology at 6

Programme structure overviewYear 1: Biomedical Sciences, Foundations of Practice, Human Disease, Plaque Related Diseases, Restorative Dentistry, Behavioural SciencesYear 2: Dental Biomaterials, Pain and Anxiety Control, Paediatric Dentistry, Dental Radiography, Comprehensive Oral CareYear 3: Integrated Patient Care, Dental Research, Oral Disease

All 3 years will have clinical practice education

Students will participate in Inter-professional education modules across all three years of the programme with students from other Allied Health professions

FE college studentsContact us or visit www.gcu.ac.uk/study for a copy of our College Student Supplement.

Work placementPlacements exist in Dental Outreach Centres.

AssessmentA variety of assessment methods are used, including theoretical and clinical assessments.

This exciting and challenging 3 year full-time degree programme is taught in Glasgow Dental Hospital, Glasgow Caledonian University and a number of outreach centres within Greater Glasgow and Clyde and North Lanarkshire.

“ BSc Oral Health Sciences is a rewarding and enjoyable course. As a student you have access to the library facilities at GCU and Glasgow dental hospital for all the help you could need with your studies. Placement at outreach centres in and around Glasgow give you real hands on experience of what your future career will be like.”

Tabitha Hawthorn, Student BSc Oral Health Sciences..

Professional Accreditation www.gcu.ac.uk/hlsOn successful completion of the programme, graduates will be eligible to apply for registration with the General Dental Council.

Example: Approved programme flyer template

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6.3 Brand elements

Photography should be bold, bright, colourful and subject related. The colours used in the design should complement the tones of the images used.

All materials should utilise the brand colours, whether through photography, block colours or through a specially designed creative device. For further guidance on this, please contact the Brand Management and Multimedia department.

Corporate materials should be clean and fresh, incorporating lots of white space and large strong, light images. Black backgrounds should be avoided.

6. Look and feel

Further information: Ronnie Beattie School of Engineering and Built Environment Glasgow Caledonian University

[email protected]+44 (0)141 331 8418/ +44 (0)771 471 5286www.gcu.ac.uk/graduatelevelapprenticeships

Glasgow Caledonian University is a registered Scottish charity, number SC021474. Designed and printed by Print Design Services, Glasgow Caledonian University. © Glasgow Caledonian University 2017. 106529 04/2017.

Graduate LevelApprenticeshipsat Glasgow Caledonian University

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Visa and Immigration Student JourneyAdvice from VISA Team

Glasgow School for Business and Society

Accountingwww.gcu.ac.uk/gsbs @GCU_GSBS

6.4 Column layout

Using a six column layout allows for flexibility in copy positioning. It is important to avoid cluttering or over-filling the page, making use of white space in a clean and bright design.

6. Look and feel

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6. Look and feel

6.5 Pop-up banners

Banner stands are a key part of our promotional material. It is important that the content is simple, confident and makes an impression.

Keep the design simple and clean. Use one strong image or colour for the background and minimal copy.

6.6 Branding the campus

Using the campus to deliver our message is an elegant, cost effective solution that has the added benefit of making a rather grey group of buildings a platform for bright, lively, provocative messages.

The material uses one colour only from the colour palette and the Whitney typeface to create bold, graphic messages.

The right placefor the career you wantWe’re committed to your education, and working with you to build your career. With modern facilities and access to the best work experience opportunities, you can go places with GCU.

Find out more at:

gcu.ac.uk

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School of Engineering and Built Environment

Forensic Investigationwww.gcu.ac.uk/ebe

The studentvoice

Your feedback isour priority

gcu.ac.uk/studentexperience gcu.ac.uk/studentexperience

Studentpartnershipagreement

Students and sta�working together as

one community

Congratulationsto our

Graduates


Graduates


Graduates

Glasgow School for Business and Society• Accountancy, Finance

and Economics• Business and Management• Events, Sport and Tourism

Management• Fashion, Marketing and

Retailing• Law and Risk• Media and Journalism • Social Sciences

School of Engineering and Built Environment• Audio Systems• Computing• Computer Games• Construction, Surveying and

Property • Digital Design• Digital Security and Ethical

Hacking• Engineering• Environmental Studies• Forensics

School of Health and Life Sciences• Biological and Biomedical

Sciences• Human Nutrition and Dietetics• Nursing• Occupational Therapy• Optometry, Ophthalmics,

Orthoptics• Oral Health Sciences• Pharmacology• Physiotherapy• Podiatry• Psychology• Radiography• Social Work

Our London Campus• Luxury Brand Management

and Marketing• Fashion Marketing and

Entrepreneurship• Master of Business

Administration (MBA)• Management, Marketing and

Business Development• Risk, Finance and Insurance• Construction and Quantity

Surveying• Public Health

The right place for the career you want

Find out more at: gcu.ac.uk

Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA Chancellor Annie Lennox OBEGlasgow Caledonian University is a registered Scottish charity, number SC021474.

7.1 Letterhead

This is the standard letterhead that should be used. It should not be amended or adapted in any way. For any further guidance on this, please contact the Brand Management and Multimedia department.

7. Stationery and emails

GCU logo

Text in arial light

Dear Name,

What you are reading now is not the finished copy. And apart from one important fact itbears absolutely no resemblance to the finished copy. The important fact is this. The copyyou are reading is set out to show you the typeface and type size in which the real copywill appear.



Left justified text (Arial 12pt light/regular/bold/italic)

Kind Regards,

Full NameJob TitleGlasgow Caledonian UniversityTelephone 0141 123 4567Mobile 07123 456 789Email [email protected]

7.2 Business card

Name Qualifications

Job TitleE: [email protected]

T: +44 (0)141 331 ????M: +44 (0)??????? ????

Glasgow Caledonian University is a registered Scottish charity, number SC021474.

Glasgow | London | New Yorkwww.gcu.ac.uk


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Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA Chancellor: Professor Muhammad Yunus, Nobel LaureateGlasgow Caledonian University is a registered Scottish charity, number SC021474.

Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA Chancellor Annie Lennox OBEGlasgow Caledonian University is a registered Scottish charity, number SC021474.

7.3 Compliment slip


7.4 Report and Module Handbook templates

Templates are available for staff to download and use for reports, signage and module handbook covers. As the latter tends to be photocopied in bulk, we have also provided a black and white version, so as not to unnecessarily increase costs. For more details, please visit: www.gcu.ac.uk/brand

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School of Engineering and Built EnvironmentDepartment of Computer, Communications,

and Interactive Systems


School of Engineering and Built EnvironmentDepartment of Computer, Communications,

and Interactive Systems


School of Engineering and Built Environment Department of Computer, Communications and

Interactive Systems

Quantitative Data Analysis Session 2013/14

Trimester A Module Handbook

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Glasgow School for Business and Society Association of Chartered Certified Accountants (ACCA)

Session 2017/18

Module Handbook

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8.1 PowerPoint

We have introduced a clean, bright and modern look to PowerPoint presentations. The presentation typeface is Arial as it is available on almost all computers. Below we have shown several examples of layouts that may be used or adapted to work with your presentations. It is possible to introduce secondary colours to create more variety if neccessary. Our PowerPoint template is available at: www.gcu.ac.uk/brand.

8. PowerPoint guidelines

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University for the Common Good

Documents

Transcript of University for the Common Good