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Creative Conversations: Exploring Professional Paths in the Arts

University College at the University of Denver

http://universitycollege.du.edu

http://universitycollege.du.edu/http://universitycollege.du.edu/http://universitycollege.du.edu/

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2011 GroupONE Solutions www.GroupOneSolutions.com

303.831.1770 www.GroupONESolutions.com 1310 Emerson Street Denver Colorado 80218

________________________________________________________Leveraging Partnerships to Grow the Arts BusinessTrina Hoefling, GroupONE Solutions, LLC

The Quality of your Leveraged Partnership Opportunities Correlates with theQuality of your Network and Connections

Virtual Partnership Escalated Leverage Models

1. Leads generation and referral-based marketingOpportunities dependent on your network

No integration; Information sharingNo LOA requiredReferral / Finder fees depends on agreementLow reputation risk, low professional commitmentLow leverage

2. Art Leaders Council Peer advisory boardsShared opportunities and more systemic innovation and collaborationNo integration; Confidential sharingNDA advisedReferral fees depends on agreement and not primary focusNo risk, moderate to high commitmentLeverage based on professional understand of partnerscompetencies and trust

3. Alliance MarketingAffiliate contract requiredOnline backroom management requiredLow commitment by alliancesLow riskLow integration (same customer base)Moderate to high leverage partnership based on quality of sales andmarketing prowess and product cross-sale likelihood

4. Arts Districts PartnershipsLOAs and clearly stated expectations requiredJob descriptions highly recommendedVirtual collaboration competencies essentialStructured trust and personal integrity requiredShared and individual Marketing and Media cooperative plan with OpsChampions

GroupONESolutions,LLC

Independent Business Made Simple

http://www.grouponesolutions.com/http://www.grouponesolutions.com/http://www.grouponesolutions.com/

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2011 GroupONE Solutions www.GroupOneSolutions.com

Online collaborative virtual office highly recommendedHigh commitmentHigh riskModerate to high integrationModerate to high leverage partnership

5. Arts ConsortiumsShared risk and shared opportunitiesInterdependent, high integrationContracts and compensation agreements required

Online backroom management recommendedVirtual collaboration competencies essentialStructured trust and personal integrity requiredHigh risk, high commitmentHigh leverage partnership

KnowYourselfYour purposeYour paceYour desireYour way

Your boundariesYour critical success factorsYour bottom line emotional bandwidth, financial and non-$ KPIsYour measurements of success

Course CorrectUse setbacks to get a running startIt isnt real yet anywayUse to build muscleThink of it as an experimentReality check against your knowingsDo you want to change your mind?

StrategizeVirtual partnering is nothing more than getting together to get ahead.Who / What alliances can help you?What can you offer?Where is the synergy & the gestalt?How will you get started?

RememberStructure the relationship in stages and clearlyEnjoy the journey

Some Local Business Leadership Training & Coaching Resources:

Small Business Development Centers Good4Business (Douglas County only until early 2012, website launch

11/11) contact Trina to connect you with the founder and President,Rolynda Sanborn

Growth Curve Institute, LLCwww.sustainablebusinessgrowth.comortrina@growthcurveinstitute.com

http://www.sustainablebusinessgrowth.com/http://www.sustainablebusinessgrowth.com/http://www.sustainablebusinessgrowth.com/http://www.sustainablebusinessgrowth.com/

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2011 GroupONE Solutions www.GroupOneSolutions.com

Crankset Group, LLC www.cranksetgroup.com